connecting justice: social media and citizen engagement

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connecting Justice social media and citizen engagement Patrick McCormick Manager Digital Engagement Department of Justice Victoria 14 September 2010 Smart Government Australia Melbourne Unless indicated otherwise, content in this presentation is licensed:

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my talk at Smart Government Australia in Melbourne on Sept 14, 2010

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Page 1: connecting Justice: social media and citizen engagement

connecting Justice social media and citizen engagement

Patrick McCormickManager Digital Engagement

Department of Justice Victoria

14 September 2010

Smart Government Australia Melbourne

Unless indicated otherwise, content in this presentation is licensed:

Page 2: connecting Justice: social media and citizen engagement

connecting Justice social media and citizen engagement

1. understanding the context

2. tinkering with new tools

3. listening to the crowd

4. responding and collaborating

Page 3: connecting Justice: social media and citizen engagement

1. understanding the context

Page 4: connecting Justice: social media and citizen engagement

the public sector is evolving

1. 20th century administrative bureaucracy

2. new public management - performance

3. triple bottom line - shareholders and stakeholders

4. co-productive, shared enterprise

read-onlyrigid, prescriptive, hierarchical

read-writeagile, principled, collaborative

Page 5: connecting Justice: social media and citizen engagement

citizen expectations are changing

3 types of expectations - Charlie Leadbeater

• I need – essential services government must provide

• I want – discretionary services responding to demand

• I can – option to self select, participate, co-produce

why now?

• Internet 1.0 – low or no cost production and distribution

• netizens 1.0 – surplus computing and doing capacity

• web 2.0 - new tools, behaviours, expectations

Page 6: connecting Justice: social media and citizen engagement

the Internet has something to do with it

compact yet immense, a ‘small world’

• 10x growth adds ‘one hop’

• growth is organic and ad hoc

power law distribution mostly below and above the mean•few with many links•many with few links

In Search of Jefferson’s Moose - David G. Post

power law distribution mostly below and above mean• few with many links• many with few links

Page 7: connecting Justice: social media and citizen engagement

what does this mean for government?

a new approach

• share (not cede) power, when and where appropriate

• maintain authority in old and new models

• government as a platform, providing a citizen ‘API’

key components

• culture of experimentation and collaboration

• open access to public sector data and information

• voice of authenticity, uncertainty and contestability

Page 8: connecting Justice: social media and citizen engagement

emerging policy platform

Victoria• parliamentary inquiry into PSI• VPS innovation action plan• Government response on PSI• government 2.0 action plan

Commonwealth• Gov 2.0 Taskforce report• APSC online engagement guidelines• declaration of open government

Page 9: connecting Justice: social media and citizen engagement

2. tinkering with the tools

Page 10: connecting Justice: social media and citizen engagement

supporting a culture of collaboration internally

• more than laws• courts, consumers,

indigenous, racing, gaming, prisons and more

• with over 7,000 work colleagues

Page 11: connecting Justice: social media and citizen engagement

conversations, questions, problem solving

Page 12: connecting Justice: social media and citizen engagement

video socialises important information

Page 13: connecting Justice: social media and citizen engagement

working together across boundaries

Page 14: connecting Justice: social media and citizen engagement

seeking and voting on ideas openly

Page 15: connecting Justice: social media and citizen engagement

supporting existing community role and establishing trusted, authentic presence on new platforms

Page 16: connecting Justice: social media and citizen engagement

2. listening to the crowd

Page 17: connecting Justice: social media and citizen engagement

the Internet is increasingly, the people’s choice

20%

(AGIMO: Australia in the Digital Economy, 2009)

27%

16%

11%

Page 18: connecting Justice: social media and citizen engagement
Page 19: connecting Justice: social media and citizen engagement

using social media monitoring to capture the direction of online conversations

Page 20: connecting Justice: social media and citizen engagement

breaking down social media activity by issues and level of interest

Fire Ready42%

Speed Cameras & Fines

4%

Alcohol & Street Violence

26%Championship

Moves5%

Courts & Sentencing

4%

Vital Valued Victorian

2%

Sex Offenders14%

Problem Gambling

3%

issues share of voice

Page 21: connecting Justice: social media and citizen engagement

tracking social media stats over time to identify increased interest in key topics

0

1000

2000

3000

4000

January February March April

Month on Month Trend

Alcohol & Street ViolenceSocial Media Analysis26%

Results

1081 71%

ChangeApril 2010

Page 22: connecting Justice: social media and citizen engagement

plotting social media spikes against news items and events to determine impact

Violent CBD brawl

Street violence talk spawned by Williams’ death

Page 23: connecting Justice: social media and citizen engagement

4. responding and collaborating

CFA, Black Saturday, Flickr

Page 24: connecting Justice: social media and citizen engagement

seeking citizen input, educating interactively

Page 25: connecting Justice: social media and citizen engagement

creating opportunities for shared learning and understanding

Page 26: connecting Justice: social media and citizen engagement

fostering responsibility through citizen engagement and content creation

Page 27: connecting Justice: social media and citizen engagement

the worst natural disaster in Australia’s history

Victorian Fire Map 9 February 2009, dse.vic.gov.au

Page 28: connecting Justice: social media and citizen engagement

managing the information load and access to meet demand and prevent bottlenecks

Kinglake, Aerial view, news.com.au

Page 29: connecting Justice: social media and citizen engagement

maintaining community engagement to better prepare for future emergencies

Yarra Valley, Black Saturday, Flickr

Page 30: connecting Justice: social media and citizen engagement

going where people are to build trust and improve access to information

9,300 fans x average 150 friends = 1,209,000 people

Page 31: connecting Justice: social media and citizen engagement

because people want to help and play a role that government is well placed to facilitate

Page 32: connecting Justice: social media and citizen engagement

seeking citizen support for emergency volunteers Vital. Valued. Victorians.

Page 33: connecting Justice: social media and citizen engagement

sharing emergency information in timely, convenient way extends frontline response to community

Page 34: connecting Justice: social media and citizen engagement

mobile apps enable citizens to help themselves and their neighbors

Page 35: connecting Justice: social media and citizen engagement

geospatial data and location awareness put powerful tools in the hands of citizens

Page 36: connecting Justice: social media and citizen engagement

sharing timely information builds trust and confirms public safety objectives

Page 37: connecting Justice: social media and citizen engagement

1. understanding the context

2. tinkering with new tools

3. listening to the crowd

4. responding and collaborating

connecting Justice social media and citizen engagement

Page 38: connecting Justice: social media and citizen engagement

Thanks!

Patrick [email protected]@ solutist

Questions?

@ justice_vic

Page 39: connecting Justice: social media and citizen engagement

re-using this presentation? the fine print…

• Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 2.5

• Put simply, this means:– you are free to share, copy and distribute this work– you can remix and adapt this work

• Under the following conditions– you must attribute the work to the author:

Patrick McCormick ([email protected] or [email protected])– you must share alike – so if you alter or build upon this work you have to keep these same conditions

• Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer