connecting quality impressions to performance the evolution of mass marketing to me marketing
DESCRIPTION
PubCon panel : Advanced 411: Affiliate Networks and CPA AdvertisingCost per action (CPA) is another method use performance marketing to monetize traffic. As another facet of Search Engine Marketing, CPA and affiliate networks need to be addressed.This session offers an in-depth look at the major issues and opportunities related to affiliate networks and Cost Per Action programs.This panel segment lead by MediaTrust CEO Peter Bordes talks about the future of performance marketing as internet marketing evolves from mass marketing to me marketing strategies and tactics. MORE HERE http://ityb.it/6fVGOjTRANSCRIPT
Connecting Quality Impressions To
Performance
2011 the age ME marketing
PubCon 411 Affiliate CPA Marketing Panel11/8/2010
Evolution From Mass Media to Me Mediaconsumer is king and we need to empower them with value, relevance & tools to transact with brands = quality life time value…. Not trick them into a single tranaction
FREE ipodFREE trial
WIN $1000 gift cardwarning there is an incent marketing bubble
forming
All Traffic & All Traffic & Transactions are not Transactions are not created = Quality vs. created = Quality vs. QuantityQuantityMove to dynamic pricing model that Move to dynamic pricing model that links the value chain from impression to links the value chain from impression to consumer life time value & pub consumer life time value & pub compensationcompensation Shift from HIGH volume low quality Shift from HIGH volume low quality transaction industry to LOW volume transaction industry to LOW volume HIGH quality based ROI forHIGH quality based ROI forconsumer + publisher + advertiser = consumer + publisher + advertiser = WinWinWinWinWinWin transparency = efficiency = trusttransparency = efficiency = trust
Our Performance Marketing Funnel
Traffic Creation Lead Generation Online Sale
Click Form Fill Transaction
Marketing Activity
Offering
Cost Per Click,(CPC)
Cost Per Lead(CPL)
Cost Per Sale or Cost Per Action
(CPS, CPA)
MediaTrust connects impressions to performance so advertisers can use online direct response campaigns and pay
only for leads or sales
Conversion Solutions allow advertisers to monetize traffic even if they abandon the transaction
Creative Services allow advertisers to build and optimize better landing pages that convert better
Brand Awareness
Impression
Cost Per Thousand(CPM)
MediaTrust Offerings
Banner Ads
Video Ads
Text Ads
Search Ads
Contextual Ads
Social Media
Call Center
Typical Offerings
Traffic SourcesTraffic Sources Landing Page Support
Landing Page Support
Multiple Multiple Landing Landing
Page RotatorPage Rotator
Multiple Multiple Landing Landing
Page RotatorPage Rotator
Single Single Landing Landing
Page Page OptimizationOptimization
Single Single Landing Landing
Page Page OptimizationOptimization
Thank Thank You!!You!!
Higher Rate of Traffic
Conversions
Fewer Unsuccessful Conversions
Additional MonetizationAdditional
MonetizationConversion Path
SupportConversion Path
Support
Future:•TV/DRTV•Radio•Print
}Today:•Affiliate•SEM/SEO•Text Link•Banner•email•Social Media•Phone
Typical Traffic ConversionTypical Traffic Conversion
Traffic Conversion
}•SEM/SEO•Text Link•Banner•email•Social Media•Phone•Affiliate
Thank Thank You!!You!!
Successful Traffic Conversion: ~up to 10% of traffic
Unsuccessful Traffic Conversion:80-99% if traffic
Landing Landing PagePage
Traffic Conversion Funnel
At best, only 10% of traffic is monetized
At best, only 10% of traffic is monetized
conversionSolutions can Increase total sales by up to
20%
re-market other products from your
portfolio
Delivers relevant CPC ads to exiting traffic to
increase ROI.
use chat to upsell other products or offerings
The opportunity:Affiliate Marketing Spending
What the industry needs to do now!What the industry needs to do now!
Collaborate
Innovate
Share Informationabout the non compliant affiliates, advertisers & networks to make sure they don’t succeed and we raise the standards bar of excellence. Support and develop an industry leading centralized association. All other great industries do
Become product & technology centric. develop tools,
technology, analytics and process to make performance marketing easier and safer to
consumer. Drive dynamic end to end value chain quality pricing
models MoveUp-
MarketProvide the transparency, tools, and quality so Tier 1 and Tier 2 brands feel at home. Quality driven to the brand and consumer
foster long term partnerships so all ecosystem members benefit...including the consumer. “all for one and one for all” “the better my partners does the better I do “ mind set
Connect with US• Blog http://blog.mediatrust.com• Twitter http://twitter.com/mediatrust• CEO Twitter http://twitter.com/mediatrustpete• Facebook http://facebook.com/mediatrust• LinkedIN http://linkedin.com/companies/mediatrust• YouTube
http://www.youtube.com/user/MediaTrustBlog• Flikr
http://flickr.com/photos/performancemarketing• Tumblr http://mediatrust.tumblr.com• SlideShare http://slideshare.net/mediatrust