connecting the dots: how google is reinventing the survey by paul mcdonald of google - presented at...
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Paul McDonald - Product Lead
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Long questionnaires result in lower response rates.Effects of Questionnaire length on Participation and Indicators of Response Quality in a web survey (Galesic, Bosnjak 2009)
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Long questionnaires lead to reduced response quality and increased straightliners.Effects of Questionnaire Length on Response Quality(Herzog, Bachman 1981)
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Matrices/grid formats introduce measurement error and are more difficult for respondents.Presentation of a Single Item versus a Grid: Effects on the Vitality and Mental Health Scales of the SF-36v2 Health Survey (Callegaro, Shand-Lubbers, Dennis 2009)
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1,000,000,000Android devices
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How can I take advantage of Google's technology?
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Clients: DIY Research Platform
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Clients: Website Satisfaction
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Research Firm/Supplier: Whitelabel
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Research Firm/Supplier: Whitelabel
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http://g.co/consumersurveys