Communications Media Inc.

(1) The 2014 WebMD Point of Care Study

(2) 2003-2013 AccentHealth Health Panel Ad Effectiveness Research Norms:Research

conducted by: WB&A Market Research, Kennedy Marketing Services, Inc., GfK, MarketForce

(3) Wolters Kluwer Health 2011 Point-of-Care Survey

(4) Pew Research Internet Project http://www.pewinternet.org/2013/01/15/health-online-2013/

(5) 2013 AccentHealth Custom Viewer Research; Nielsen 2013; 2008-2012 AccentHealth TV Ad

Effectiveness Research Norms: Research conducted by: Arbitron, GfKCustom Research,

MarketForce & AccentHealth

(6) The 2014 WebMD Point of Care Study

(7) Liberate Health 2014 "Revolutionizing Patient Education at Point of Care" Deck

(8) RxNT January 2014 Measurement Study

(9) 2012 Kantar Media Readership Survey

(10) Co-pay Mobile Device Survey, Pharmacy Times, December 2012

(11) The 2014 WebMD Point of Care Study

(12) http://fampra.oxfordjournals.org/content/early/2014/06/23/fampra.cmu034.full

1280% of patients

41/3

of patientsbelieve POC ads are supported by their physician

263%

of patients

of US adults

31%

CONNECTING THE DOTS OF POINT OF CARE ENGAGEMENT OPPORTUNITIES

2/3have an Internet-capable mobile device with them during their POC journey

1

of adultstalked with a physician about the information they found online

believe that a lack of resources at the point of care is a challenge to physician-patient communication

use the Internet to determine their medical condition (or the condition of another person)

26is the average time a patientspends in the waiting room

453%

23%3

of patients

30%6

discuss

5

look up something related to theirhealth on a mobile device while inthe waiting room

something they see in the waiting room with their HCP

seek out information online after visiting their physician

100%6

of patientssaid materials found in the waiting room were credible

6

1

who use mobile devices believe they help expedite decision-making

7

56% of physicians

is the average time spent by physicians on Electronic Health Records (EHRs)

8

8 minutes

106 of pharmacistsencounter patients looking for co-pay cards at least a few times per week

1150% of patientshave their prescriptions filled the same day

go online during patient consultations, with 31% using tablets

40% 8% of physicians

More than7

2 hours per day9

is the average time pharmacists spend counseling patients

of physicians

minutes