connecting through content

1. content

2. audience

3. relevance

4. goals

passion is the gasoline of social media

1. create content

social media is the new telephone & content marketing the new brochure

social media isn’t inexpensive

it’s a different expensive how will you tell your stories?

content marketing

where will you share your stories?

social media

how are you going to do it?

content marketing & social media

restonic social content

strategy

research keywords being

searched

create content people want to

read AND share

post the content on our blog and

share across networks

2. grow audiencethere’s a big difference between being on social media and doing social media

who do you want to be associated with? who do you want to influence? who do you want to engage?

FORDFound On the Road Deador…First On Race Day

“if you wish to

persuade me, you must

think my thoughts, feel

my feelings and speak

my words.”

cicero, ancient roman

philosopher

restonic social audience strategy

listen to the canary

let employees work off-script

build loyalty

share more than just marketing

be consistent

3. relevance & marketing

sideways what issues are

important to your

audience?

how can you help, advise

or add

add value on a small number of issues to create an engaged audience

think creative think about how you can help think bigger than facebook

restonic relevance strategy

4. set & measure goals

• build/strengthen your brand

• drive conversions

• grow your presence

time does not necessarily equal effective

• measure, measure, measure

• differentiate between clicks &

impressions

• adjust daily/weekly/monthly

the goal is to turn customers into a volunteer marketing army

8 simple rules to avoid failure1. don’t leave it to one person

2. don’t leave it to the wrong person

3. don’t operate on the fly

4. don’t forget to measure

5. don’t waste time in the wrong

places

6. don’t gag your employees

7. don’t treat it differently than your

other marketing efforts

8. don’t rush it

social media is one item on the menu – not the entire meal…

restonic digital publishing program

• more than 100 blog posts to start

• new content every 6 months

• access to 1000’s of images – free

• social media support

let’s talk! julia rosienrestonic brand engineer www.restonic.com c: 519-496-5797e: julia@restonic.com

@juliarosien@restonicbeds