connecting through web 2
DESCRIPTION
Presentation given at the Oregon State University Outreach & Engagement Conference 2008.TRANSCRIPT
Whether you want to collaborate and communicate with someone across the hall, on the other side of the state, or in another country, there is a Web 2.0
tool for you!
Laurie BridgesOSU Business and Economics Librarian
Outreach and Engagement Conference, Dec. 3, 2008Slideshare.net/ilaurie
Connecting through Web 2.0
What is Web 2.0?
Why a Librarian?
Flickr: andrewodom
Librarians and Web 2.0
Flickr: Jenica26
Flickr: amy_kearns
Flickr: ALA Staff
Your OSU Librarians
Your Subject LibrarianLaurie Bridges
Business & Economics [email protected]
Bonnie AveryExtension Liaison [email protected]
Maureen KellyExtended Campus [email protected]
Six Web 2.0 Tools
Flrickr: Tomi Tapio
Blogs and Blogger
What is a blog?
How can you use it?
Share news - You are the reporter and publisher. There is someone out there who wants to hear what
you have to say! Two-way communication (readers can make
comments)
Flrickr: tsfisher
Example Blogs
College Life “Blogging from OC Professors, students and hangers-on”
What’s on Your Plate – Illinois ExtensionWarrick County – Purdue ExtensionOhio State Extension BlogRockbrook Camp for Girls (countdown clock)
OSU Blogs
AdmissionsOSU NASAOSU Sea GrantHousing & Dining Services
Over 6,000 views of the UHDS blog homepage between June and November ‘08.
Signup and Blog
Create an Account and Name Your Blog
Choose a Template
Start Blogging
My New Blog
Blogging…Questions? Comments?
How could you use this technology to improve communications with your constituents?
Social Networking and Facebook
What is a social network site (Facebook)?
An online community where users have a public or semi-public profile which is used to articulate a connection to other community members with whom they share interests, experiences, or friends.
It’s Popular!
Facebook is the most popular website for young adults age 18-24 (Anderson Analytics)
Facebook is the 4th most-trafficked website in the world (Comscore)
Fastest growth is among users 25+ 120 million active users
Why Care about Facebook?
Outreach OpportunitiesNetworkingAdvertising
You Can Advertise Here!
Buy Advertising Space
Select Advertising at the bottom of the page.
Then follow these steps:1. Enter the Web address of what you
want to advertise.2. Create your ad with text and a photo.3. Select your target audience.4. Choose a price (per click or per view).5. Pay by credit card.
Start a “Fan Page”
FreeUpdates Sent to
Members’ News Feeds
Word-of-Mouth Marketing
How to Get a Profile (you need this to buy advertising and get a Fan Page)
1. Visit Facebook.com2. Fill in your name, email, birth date, gender,
and password3. Confirm your email4. Fill in some basic profile information5. Done. You now have a simple profile from
which you can connect with students and colleagues, add photos and Facebook applications, create advertisements and “Facebook Fan Pages”, etc.
Facebook and Social NetworkingQuestions? Comments?
How could you use this technology to improve communications with your constituents?
Videos and YouTube
What is YouTube
VideosViewersComments
How can You use YouTube?
Post online videos of instruction Marian C. Diamond UC Berkley gets fan mail and
says, “I respond to every one of them.”
Marketing OSU YouTube Channel Marketing channel: good way to get exposure to
programs, instructors, and highlights
Find videos you can use Openculture “Intelligent Video Life…75 Educational
Video Collections” Science Videos at ScienceHack
Searching for Videos on YouTube
Categories Videos Tab > Education
Advanced Search Keywords, phrases, location, duration, etc.
Uploading Videos to YouTube
Create a digital videoUpload video to your computerCreate a YouTube accountUpload your video
Videos for the OSU Channel should be sent to David Baker, [email protected]
YouTube…Questions? Comments?
How could you use this technology to improve communications with your constituents?
Social Bookmarking and del.icio.us
What is Social Bookmarking?
A method for Internet users to store, organize, search, and manage bookmarks on the Web.
Why use del.icio.us?
Favorite bookmarks are not tied to one computer
Your bookmarks are searchableYou can share bookmarks with others
(students, colleagues, public, friends)Everyone discovers new and relevant
material
Get an Account and Start Bookmarking
del.icio.us…Questions? Comments?
How could you use this technology to improve communications with your constituents?
Instant Messaging and Meebo
What is it?
Real-time text communication via the internet.
Who uses it?
“e-mail is for old people”75% of online teens use IM (Pew Research)66 percent 13 to 21 year olds prefer IM to e-
mail (aol press release, 2005)“I.M. is unquestionably their primary mode of
social interaction.” Sara Calvert, director of the Children’s Digital Media Center at Georgetown (NYTimes, 2006)
My Meebo
How could you use this technology to improve communications with your constituents?
Meebo…Questions? Comments?
Virtual Worlds – Second Life
Virtual Universities
How is it being used in education?
Classrooms Lecture Format Interactive (“Build a chair”) Educators can create private campuses to control who
visits, matching avatar names with students' real names
ConferencesCollege FairsReference Questions
Useful Links
Information for BeginnersHosting educational events in Second LifeUsing Virtual Worlds in Education ProgramsSecond Life Education Blog
How could you use this technology to improve communications with your constituents?
Second Life…Questions? Comments?
Questions?
This slideshow: slideshare.net/ilaurie