EatSmart.PlayHard.Together.:Connec7ngwithAudiencesUsingFaceBook

JulieGarden‐Robinson,Ph.D.,LRD

AssociateProfessorand

Food&Nutri>onSpecialist

SocialNetworkinginPlainEnglishSource:YouTube.com

hEp://www.youtube.com/watch?v=6a_KF7TYKVc

Coopera7veExtensionandTechnology:PartnersfortheFuture

Overview• Evolu+onofour“EatSmart.PlayHard.Together.”nutri+on/fitnesseduca+onprogram

• Incorpora+ngtechnology(FaceBook)

• AfewthingsI’velearnedintheprocess“Digital Native”

“Digital Immigrant”

Coopera7veExtensionandTechnology:PartnersfortheFuture

EatSmart.PlayHard.Together.• Goal:toimprovenutri+onandfitnessprac+cesamongchildrenandfamilies.– BasedonUSDA‐FNS“EatSmart.PlayHard.”ini+a+ve– Collabora+onwithNDSUBisonAthle+cs

Coopera7veExtensionandTechnology:PartnersfortheFuture

MethodstoReachAudiences

– Statewideimplementa+onofnutri+onlessons

– “RoleModels”• Athletes

• NDGovernor’sSchool• MissNorthDakota

• “Regularkids”

– Marke+ngtechniques

Coopera7veExtensionandTechnology:PartnersfortheFuture

MaterialsandAc+vi+es• Posters,incen+veitems

• Website:www.ndsu.edu/eatsmart

• Video

• NewsleXers,games,lessons

• Healthy4‐HClubRecogni+onProgram

• Radiocontest‐Athletesvisi+ngschools

• Carnival

• Postercontests

• Magazine

Coopera7veExtensionandTechnology:PartnersfortheFuture

Sponsors• NDSUDevelopmentFounda+on

• BlueCrossBlueShield

• Nutri+onCouncil

• Diete+cAssocia+on

• DeptofPublicInstruc+on

• SchoolNutri+onAssocia+on

• Commoditygroups:

– MidwestDairyAssocia+on

– NortharvestBeanGrowers

– WheatCommission

– SchoolNutri+onAssocia+on

– BeefCommission

Coopera7veExtensionandTechnology:PartnersfortheFuture

Posters andDisplays

Coopera7veExtensionandTechnology:PartnersfortheFuture

Pocket Folders

Coopera7veExtensionandTechnology:PartnersfortheFuture

Billboards

Coopera7veExtensionandTechnology:PartnersfortheFuture

Incentives and reminders

Coopera7veExtensionandTechnology:PartnersfortheFuture

Coopera7veExtensionandTechnology:PartnersfortheFuture

Carnivals

Coopera7veExtensionandTechnology:PartnersfortheFuture

Coopera7veExtensionandTechnology:PartnersfortheFuture

Coopera7veExtensionandTechnology:PartnersfortheFuture

Premier of video:

Eat Smart.Play Hard.Thundar’s

New Game Plan

featuringNDSU’s Thundar

July 24, 2007

Coopera7veExtensionandTechnology:PartnersfortheFuture

Magazines -- and Autographs

Coopera7veExtensionandTechnology:PartnersfortheFuture

Website:www.ndsu.edu/eatsmart

Coopera7veExtensionandTechnology:PartnersfortheFuture

UseofSocialNetworking• February2009:MetwithWebmaster,BobBertsch,todesignFaceBookpage– RSSfeedswithnutri+onar+clesforfansandfriends

– VideolinkonYouTube,PSAs

– Askanexpert,wallpos+ngs

• CreatedFaceBookandupdatedWebsite

• LaunchedinMarch2009,Na+onalNutri+onMonth–thenhadaninterrup+on!

Coopera7veExtensionandTechnology:PartnersfortheFuture

Swamped in North Dakota

Coopera7veExtensionandTechnology:PartnersfortheFuture

Coopera7veExtensionandTechnology:PartnersfortheFuture

Photo source: http://www.boston.com/bigpicture/2009/03/red_river_flooding.html

Coopera7veExtensionandTechnology:PartnersfortheFuture

PlayHard?

Photo source: http://www.boston.com/bigpicture/2009/03/red_river_flooding.html

Coopera7veExtensionandTechnology:PartnersfortheFuture

UseofSocialNetworking

Fargo uses social networks to fight floodwatersByPATRICKCONDON,AssociatedPressWriterThuMar26,5:27pmET

“Headingto2825LilacLaneinNorthFargo—needstoberaisedanother2feet."

Whencityofficialsneededvolunteersatotherdikes,TobosasuggestedsekngupaFacebookgroup.ByThursday,ithadaXractedmorethan4,550members...

Coopera7veExtensionandTechnology:PartnersfortheFuture

TwiXer

• TwiXerallowsuserstopostaconstantstreamofsentence‐sizedthoughts,observa+onsandinforma+on.

• "IrealizedaquickwaytocheckitwouldbetosetupaTwiXerfeed,"saidElseth,whojustclosedonahousenexttotheriver."NaturallyI'mpreXyinterestedinthefloodlevel."

Coopera7veExtensionandTechnology:PartnersfortheFuture

GekngtheWordOutDuringTimesofCrisiswithTechnology

• Websites,FaceBook,TwiXer,YouTubeallusedascommunica+ontools

• Foodandnutri+oninforma+on:Floodedfood,drinkingwatersafety,cookingwithoutpower,emergencyfoodsupplies

Coopera7veExtensionandTechnology:PartnersfortheFuture

“EatSmart.PlayHard.Together.”FaceBookPage

www.ndsu.edu/eatsmart

Coopera7veExtensionandTechnology:PartnersfortheFuture

WhatI’velearned

• Staytunedintotechnologyanditsuseinourfield.

• Getsomeprofessionaltechnologyassistanceasneeded.

Coopera7veExtensionandTechnology:PartnersfortheFuture

Poten+alUsesofFaceBook,OtherSocialNetworkingTools

• Reachingnetworksofaudiences• Fastwaytoconnectwithpeople

• Roleforcrisissitua+onsanddispellinguntruths?• GekngvolunteerathletesforEatSmartproject

• Chancetoshowpersonality"Donebaggingforthenight.

Step1:Scotch.Step2:Bed."

Coopera7veExtensionandTechnology:PartnersfortheFuture

ChallengeswithLinkingSocialNetworkswithNutri+onEduca+on

• Informa+oncanbeeasilyignored

• Timeinvestment

• Howdoyouevaluate?– Canuse“analy+c”featuresof

FaceBook

– Cancountfriends,fans

• Anareainneedofresearch

EatSmart.PlayHard.Together.:Connec7ngwithAudiencesUsingFaceBook

JulieGarden‐Robinson,Ph.D.,LRD

AssociateProfessorand

Food&Nutri>onSpecialist