Multi client study, 2015

Connecting With Smartphone Users

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We use the most efficient and modern research techniques. We focus on the latest trendsand understand the way modern consumer thinks and acts.

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= The New Trend

*Data from iSense’s study “Connecting With Smarthone Users”, 2014

Get ahead of competition with The Most Detailed Study

targeting smartphone users

83% 44% 90% 63%Informed from

smartphone about products they want to buy

Bought the product they used the smartphone to

inform about

Share informationfrom their

smartphone with others

Cross used their smartphone while

watching TV

How can I reach and engage my target through smartphones? What information should I provide to smartphone users? What impact does mobile advertising have on my brand and consumer? What apps should I provide/sponsor for my target? What role do smartphones play in the shopping process? Can smartphones help my sales?

Connecting With Your Smartphone Users

Methodological details:• Quantitative online study

• 1000 interviews

• Target: 18-50 y.o. smartphone users with internet access on theirsmartphones

• Data collection: June 2014

• Approx. number of business persons in sample (GMs, Managers, Freelancers): 120

Good to know:• For offering relevant information, each report will analize your

target vs. Romanian smartphone users for identifying behavioural patterns.

• Your target may be analized based on: socio-demographics (sex, age, education, family net income, role in organization etc.) and/or usage of your product

• Optional: You can include the analyses of your competition

• * iSense.Solutions is doing this study annually

Detailed report content

How Smartphones Are Being Used

Insights about:

Most Used OS’s

Most Used Smartphone Brands

Places from where the smartphone is being used

Moments Of The Day When The Smartphone Is Used The Most

Activities Done On The Smartphones

Using Smartphones While Doing Other Things

Shared Information From Smartphones

Information Searched From Smartphones

Reasons For Using Smartphones For Information Search

Place From Where Consumers Last Searched For Information From Smartphones

Smartphone Actions Triggered By AD’s On Other Media

Smartphone Actions Triggered By Word Of Mouth

+ Attitudes towards smartphones

83

67

65

58

57

48

44

42

26

17

3

83

69

54

69

64

51

48

44

26

24

2

84

66

69

51

49

43

44

41

24

15

3

At home

…

…

In coffee shops

…

…

At different events

In shops

…

…

…

All smartphone users

Your clients smartphoneusersCompetition'ssmartphone users

Important for your clients! Use smartphone activations inside coffee shops.

Smartphone Applications

Insights about:

Number of apps installed Number of used apps Type of used apps Paying for apps Amount paid Profile of persons paying for apps

18% paid for smartphone apps

13.32 ron amount paid

What Is The Visibility Of Smartphone Touch-Points

Analyzed Touch-Points:

Commercials in search results Banners on websites Branded applications Commercials inside videos Commercials inside of applications Commercials inside of games Commercials SMS from brands Email banners Emails with commercial messages QR Codes

80

75

75

74

73

69

65

60

57

37

81

74

74

76

72

73

59

63

58

32

79

76

77

73

75

68

68

55

52

39

…

Commercials in search results

…

…

…

Commercials inside of games

Commercial SMS from brands

…

Branded applications

…

All smartphone usersYour clients smartphone usersCompetition's smartphone users

Irrelevant Touch-Point. Do not invest!

Important Touch-Point for reaching competition’s clients!

How Each Touch-Point Affects Relevant KPI’s For Your Brand

How each Touch-Point generates a Better opinion about the product/service

9

7

11

6

868

7

6

9

10

6

9

4

86

12

5

5

8

8

5

14

76

57

6

7

13

Commercialsin search

results

Banners onwebsites

Brandedapplications

Commercialsinside videos

Commercialsinside of

applications

Commercialsinside ofgames

CommercialSMS from

brands

Emailbanners

Emails withcommercialmessages

QR Codes

All smartphone usersYour clients smartphone usersCompetition's smartphone users

Analyzed KPI’s:

Emotional and perceptual Buying intention increase Likeability Attention grabbing Better opinion about product Adequate for user

Actionable Click on link Search on smartphone Search on PC/laptop/tablet Search on other media Talk with friends/relatives Buy the product/service Share info online Share info offline

Efficient for attracting competition’s clients

Efficient for your clients

How Is The Smartphone Used In The Shopping Process for Your Products/Services

Insights about:

Reasons they informed from smartphones about the products they wanted to buy

Products consumers informed about

Places from where they searched for information

Type of searched information

Internet sources used from smartphones

Using smartphones in combination with other sources

Actions after searching from smartphones

Ways of buying &paying for the product (smartphone, offline etc.)

Amount paid

67

55

36

33

31

31

30

22

8

The product price

…

…

…

…

Places where youcan buy (regular

stores)

…

Information aboutmanufacturer's

website

…

80

55

35

36

30

29

23

22

6

69

53

36

29

18

24

22

22

10

73

69

42

29

35

21

20

26

11

68

60

40

36

38

31

38

23

4

66

56

42

33

34

22

38

24

11

67

64

32

22

18

42

31

24

11

Smartphone users (N=832)

Machines or other vehicles, auto parts

and repair (N=48)

Cosmetics / Personal Care

(N=53)

Places and leisure, travel, tour packages

(N=55)

Electronics / electrical /IT (N=264)

Telecom. and internet (N=142) Medications

(N=49)

*The price is without VAT, 50% is paid in advance, 50% after report delivery

Price Price for pre-enrolled client

Standard Report 2400 EUR 1800 EUR

Full Personalized Report (includes analyses for2 more targets. Eg: your loyal customers vs. competitors loyal customers)

3400 EUR 2900 EUR

Partial report Starting with 800 EUR

Investment

For more information please contact us: Dr. Traian Năstase, +40723.29.29.38, traian.nastase@isensesolutions.roDr. Andrei Cânda, +40720.05.42.31, andrei.canda@isensesolutions.ro

Thank You for your time!