Connecting with Young Connecting with Young People ProjectPeople Project

BITE’S BACKBITE’S BACK

Team membersTeam members Kathy Phipps Prof Ruth Chambers Kate Ryan Ali Spender Peter Tyerman Matthew Nicholson Ceri Hodgson

Today’s aimsToday’s aims To raise your awareness of the BITE

project

To report the outcomes of the project

To allow you to interact with the software…… and each other

To finish on time

Why do we need to act?Why do we need to act? High teenage pregnancy rates

Unplanned pregnancy may damage education & career prospects

Increasing rate of STIs in young women

Conception rates for under 16yrs Conception rates for under 16yrs in Barnsleyin Barnsley

1991- 93 16.6 / 1000 girls 13-15 National rate 8.6 / 1000

1998-2000 10.5 / 1000 girls 13-15 National rate 8.5 / 1000

Under 18 conception rateUnder 18 conception rate

Rate for 2000 – 56.2 / 1000 Rate for 2001 – 53.5 / 1000

Target for 2004 - 52 / 1000

Conception rates for under 16yrs Conception rates for under 16yrs in Barnsleyin Barnsley

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Barnsley England & Wales

Project aimsProject aims To engage with young people in

Barnsley & ascertain their beliefs & values with regard to sexual health and contraception

To use this information to develop a touch screen computer

How can we make a differenceHow can we make a difference??

The touch screen computer intervention

will enable young people to:

Understand the risks of unprotected sex

Make informed choices about methods of contraception, including emergency contraception

TimetableTimetable

Team began work Feb 2002

Official project launch Sept 2002

Focus Groups Aug 02- Jan 03

Touch screen development Feb-June 03

Evaluation July - Aug 03

Local Conference Jan 04

National Conference & final project report

published March 04

User involvementUser involvement“The active participation of young people is essential for the success of the Government’s teenage pregnancy strategy.” (Teenage Pregnancy Unit, 2000)

Key element = work with young people in different ways to develop a touch screen that reflects young people’s views and needs to make it attractive to other young people

Development processDevelopment process Recruitment of young people

Clear objectives Informed consent

Resources Rewards

Young person working group

3 boys and 4 girls, school aged

Development Aug 02 - Jan 03

Workshops and a residential

Topics covered in pilot versionTopics covered in pilot version Profile of user Emergency contraception Current relationships inc. checking for

under age sex, abusive relationships Contraception Sexually Transmitted Infections Reproductive organs & sexual

intercourse Pregnancy & parenting Sexual behaviour

The IT ProblemThe IT ProblemTwo approaches teenage sex education

1 a personal approach

A population approach

The personal approachThe personal approachThe drop in clinic Advisory serviceHelp line etc Advantages

Very effective once approach made

Disadvantages Dependant on Professional with skills

Very expensiveOften only approached in crisis

A population approachA population approach Sex education in schools Internet sites, books etc

Advantages Every body can get ,relatively cheap

Disadvantages Either no match of education to need

orhas to be searched for to access

Teenagers need and wantsTeenagers need and wants

Research finding suggest knowledge Knowledge comes from education Teenagers want knowledge Don’t want ‘Education’ Want ‘Entertainment’

Professionals wants and Professionals wants and needsneeds Accurate health education Effective outcomes Access Low costs Population wide access Easy implementation and propagation

The touch screen solutionThe touch screen solution

can give easy universal access accurate information Is a fixed asset so is seen as a

reliable information source Does not make judgements (have

personality)

Is easy to propagate

To create the BITE systemTo create the BITE system

Looked at teenagers and professional needs

Created a interactive program to hold attention

Made it personal Made it look seem like entertainment Gave it levels of knowledge Made it multi path

The resultThe result

The resultThe result Easy to use Popular Teenage centred Education system which can be Easily spread to a Whole population at low real cost

Evaluation - methodEvaluation - method Pilot touch screen completed June 2003 Evaluation conducted July-August

Aim: To assess the young people’s experience of the touch screen in two settings

Settings Schools (n=56) Youth Centres (n=17) Feedback from health and education

professionals

Evaluation – results summaryEvaluation – results summary Good method of learning this

information92% girls and 61% boys

Easy to use 78% girls and 57% boys

Would use it if available to them63% girls and 65% boys

Evaluation – results summaryEvaluation – results summary Felt more knowledgeable after using

touch screen58% girls and 57% boys

Touch screen was understandable72% girls and 52% boys

Overall rated as GOOD but needs some more work52% girls and 52% boys

Media coverageMedia coverage Articles in GP Magazine

Finalist at UK Medical Innovations

Awards

Getting it Right conferences: RCGP

Adolescent Task Group: RCGP

Finalist at UK Medical IT Awards

The FutureThe Future

Getting it Right For Teenagers:Getting it Right For Teenagers:Avoiding Teenage Pregnancy Avoiding Teenage Pregnancy

& Promoting Sexual Health& Promoting Sexual Health

Thursday, March 25Thursday, March 25thth

Stoke-on-TrentStoke-on-Trent

Today: BarnsleyToday: Barnsley

Tomorrow: The World!Tomorrow: The World!

http://www.medcal.co.uk

For more information about MEDCAL and the touch screen kiosks

http://www.teenwise.co.uk

For more information about teenage and sexual health projects at Staffordshire University

The Connecting with Young People in Barnsley project report will be available in pdf format on the Teenwise website from end of March 2004

WebsitesWebsites