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TRANSCRIPT
Integrated Media Management
AnalyzeAssess your best opportunity for revenue growth
De�ne and con�gure optimal campaign for your business
Setup
Launch and promote campaign
ExecuteCompile your results and adjust as needed
Measure
Understand target demographic Establish revenue growth goals Opportunities to impact business
Train sta� to promote campaign
Integrate existing traditional and social media
Execute promotional broadcast plan
Report opt-in database growth
Track and measure redemption rates
Calculate campaign ROI (return-on-investment)
Establish initial keyword & loyalty o�er Promotional collateral & web integration Promotions (sweepstakes/ trivia contest/etc)
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TEXT 2 WIN
TRADITIONAL
WEB
SOCIAL
EXPOSURE
REPORTING
MANAGEMENT
MOBILE
PROMOTION