connections that matter - iab italiatheir paid, earned, shared and owned channels to drive...

1 © 2016 RadiumOne, Inc. Private & Confidential. All rights reserved.1 © 2016 RadiumOne, Inc. Private & Confidential. All rights reserved.© 2016 RadiumOne, Inc. Private & Confidential. All rights reserved.© 2016 RadiumOne, Inc. Private & Confidential. All rights reserved.

CONNECTIONS THAT MATTER

2 © 2016 RadiumOne, Inc. Private & Confidential. All rights reserved.2

Understanding meaningful moments to help brands create connections that matter

“Moment marketing is the ability to take advantage of an event to deliver relevant and related seemingly spontaneous and often fleeting interactions with customers in real-time”

William Grobel, Senior Manager, Deloitte Digital

3 © 2016 RadiumOne, Inc. Private & Confidential. All rights reserved.

Snickers more satisfying than Italian

You can still dunk in the dark


Snickers more satisfying than Italian

You can still dunk in the dark


At RadiumOne, we are obsessed with

Connections That Matter. Our mission is to connect the consumer signals for brands between their paid, earned, shared and owned channels to drive profitable outcomes

5 © 2016 RadiumOne, Inc. Private & Confidential. All rights reserved.5 © 2016 RadiumOne, Inc. Private & Confidential. All rights reserved.

Understanding consumers starts with listening to them.

In our world, they speak through their online actions


But there are so many signals..

6am

7am

midday

5.30pm

7pm

9pm

9am


R1 is the only company that connects consumer signals from your paid, earned, shared and

owned channels to find high-value customers


Consumer-Powered Marketing™

Connections that matter most to your brand


Consumer Journey (Bank client)Invest with precision at each stage of the journey

TriggerMoment

of PurchaseInitial ConsiderationSet – Many Options


TriggerMoment


Consumer Journey

Clicked on previous campaign

Viewed impressions

Campaign Data PAID

Engaged with native

content


TriggerMoment


Consumer Journey

Log in to internet banking on site

Apply for account

Viewing content on site

Clicking on recommendations

on site

Customer Data OWNED


TriggerMoment


Consumer Journey

Viewing shared content

Clicking on shared content

Visiting relevant domains & apps Re-sharing content already

shared through FB, Twitter, etc.

Sharing Bank content via sharing

widget

Copying text description of Bank Credit Card and

sharing it

Copying URL of credit card offer

and sharing it

Sharing Analytics SHARED/EARNED


TriggerMoment


Consumer Journey

App Installs

Log in to internet banking via app

Viewing content on app

Logging into app

Research CC on app

Mobile Analytics MOBILE


TriggerMoment


Consumer Journey

Sharing Analytics Customer Data Mobile Analytics Campaign Data

Legend

Viewing shared content

Clicking on shared content

Clicked on prev. campaign

App Installs

Log in to bank via app

Sharing Client content via

sharing widget

Copying text description of Bank

credit card offer and sharing it

Copying URL of Bank credit card

offer and sharing it

Viewing content on app

Viewing content on site

Logging into app

Clicking on recommendations

on site

Research CC on app

Viewed impression

s

Visiting relevant domains & apps

Re-sharing content already shared through FB, Twitter,

etc.

Sharing Analytics Customer Data Mobile Analytics Campaign DataSharing Analytics Customer Data Mobile Analytics Campaign DataSharing Analytics Customer Data Mobile Analytics Campaign Data

Log in to internet bank via website

Apply for account


Consumer-Powered Marketing

IDENTIFYconsumer signals from all of your channels and the open web

consumer signals PREDICTthe marketing actions that will have the most impact

ACTIVATEconnections that matter with accountable investment

Powered MarketingTM


Brand website Facebook

TwitterApps

CRM/ Customer data

YouTube channel

Native content

Content from site

EDMs

IDENTIFY

SIGNALS R1 TRACK IN YOUR DIGITAL ECOSYSTEM SIGNALS IN R1 ECOSYSTEM

OWNED EARNED SHARED PAID PUBLISHER

Website Visits

On Site Behavior

EDM Engagement

In App Activity

Views

Shares

On Sharing

Clicks on Shared Content

Views

Shares

On Sharing


Views

Clicks

Conversions

Website Visits

Engagement

Website Visits

On Site Behavior

Views

All Sharing



IDENTIFY

Website and Sharing Analytics Mobile Analytics


OWNED

EARNED

SHARED

IDENTIFY

EDM

Facebook

Twitter

Partnership data

Westpac website

Westpac App

CRM/ Customer data

Westpac website

Westpac App

Publisher data

© 2016 RadiumOne, Inc. Private & Confidential. All rights reserved.

Partnership data Partnership data

CRM/ Customer data

HIGH VALUE CONSUMER

DEM

Awards channel PAID

PARTNER

Native content

Content from site


PREDICT

Predict the consumer’s location in their purchasing journey

Score the value of each consumer engagement

Build campaign strategies customized for your brand


The purchase journey

resulting in outcomes that are accountable

Initial ConsiderationSet – Many Options

Trigger

Momentof purchase

Clare and her husband decide to buy a new home

Clare starts to evaluate different finance options

as they have found a house

Clare goes with Bank Brand X

PREDICT


PREDICT – PROSPECTINGACTALIKESACTALIKES


PREDICT – RETENTIONCHURN PREDICTION


PREDICT – LIFETIME VALUECROSS SELL & UPSELL


ACTIVATE

Using the connections gathered in Identify & Predict, execute paid media campaigns across all channels and formats

© 2016 RadiumOne, Inc. Private & Confidential. All rights reserved.

EXECUTINGPAID MEDIA

ACROSS ALL CHANNELS


All IN

I:

P:

A:

OWNED: Website visit data, Edm click data, CRM data, APP dataEARNED: Social data, On-site sharing dataSHARED: Publisher Data, Partner site data

Actalike modelingChurn PredictionAttribution modeling

MEDIA: Display (DESK, TAB, MOB), Video, TV Sync, DCO

LONG TERM PARTNERSHIP

GETTING SMARTER

I:

P:A:

OWNED: Website visit data, Edm click dataEARNED: Social data, On-site sharing dataSHARED: Publisher Data, Partner site data

Actalike modelingChurn prediction

MEDIA: Display (DESK, TAB, MOB), Video, TV Sync, DCO

ALWAYS ON

GETTING STARTED

I:

A:

OWNED: Website VisitsSHARED: Publisher Data

MEDIA: Display (DESK, TAB, MOB), Video, TV Sync

CAMPAIGN


Let’s talk about the connections that matter to you

Mattia StuaniMD Italia

[email protected]

connections that matter - iab italiatheir paid, earned, shared and owned channels to drive...

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