Social Media for Business

Social Media What is social media? Why should you care about it? How can you use it?

What is Social Media? Internet tools used for sharing and

discussing information Transforms media monologues (one

source to many) to social media dialogues (many to many)

Information designed to be re-distributed

How important is social media? Take a look at who’s using ithttp://www.youtube.com/watch?v=sIFYPQjYhv8

Using Social Media It’s networking on the ‘net’

Meeting potential customers Selling without being ‘pushy’ Listen to what others are saying Tell them what you offer Hear what they’re offering Building relationships

You connect with your audience Social media lets you target your

message and your customers You can continue a dialogue after

your first contact You can stay in touch easier and more

cost-effectively You can react immediately to needs

Why should you ‘socialize?’ Small businesses thrive on personal

contacts Messages are permission-driven Information is targeted You can’t beat the price!

So what are we talking about? Social media sites

Forms of Social Media Microblogs (Twitter) Video, Photo, File sharing Social networking

Other types Blogs Bookmarking

Twitter:140 characters to getyour message across

                                                         

There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.                                                                                                                                                      

Posted on January 15, 2009by jkrums

Twitter gives you immediacy Adding keywords helps customers find your

services #’hashtag’ your name

#Connersville Link information

RT@StacyDeanStephens Carbon Motors launches freshened web site with focus on social networking! Visit us today at... http://bit.ly/wvEFM

Post photos

Video, Photo, File Sharing YouTube Flickr (through Yahoo) Slideshare

Allow photos, videos and files to be posted and shared

Typically free, user generated

Viral Video Examples http://www.youtube.com/watch?v=2Q

wGdOnY4p4

http://www.youtube.com/watch?v=4-94JhLEiN0

Photo Sharing Flickr

Flying Pig Marathon photostream

piglet race

                                                                                                                                                                                                  ’ s            From Rich and Yvonne: Here's a picture of our relay team from this year's run,

our second time. We...                      All rights reserved

Uploaded on

Social Networking Facebook

More social, to stay in touch, offer updates, build relationships

LinkedInMore professional, to network, buildclients, find and post jobs

How should you use Social Media?

Monitor

Participate

Publish

Put your best virtual foot forward Usernames should be professional

Can include company name Use photo of yourself/logo Follow people

Especially those in your same field Share information Update regularly

Good luck!

Questions-comments?