conquer your content the future of content marketing

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Page 1: Conquer Your Content The Future of Content Marketing

CONQUER YOUR CONTENT:

THE FUTURE OF CONTENT MARKETING

Marketers today are not very pleasedwith the status of their current contentmanagement practices

CONTENT MANAGEMENTSATISFACTION

Updating collateral while undergoing abranding change is extremely timeconsuming for marketers

BRANDING CHANGES TAKE ATOLL

Sales and corporate demands are themost pressing challenges from acontent management perspective

THE MOST PRESSING CHALLENGESWITH CONTENT MANAGEMENT

A STUDY OF THE 2016TRENDS & CHALLENGESCONTENT MARKETERS FACE

Content is still king.The survey, presented in partnership by

Gatepoint Research and Seismic, revealed

that corporate initiatives are being centered

around realizing the value of remarkable

content and consistent branding across all

client facing collateral.

5 Impactful Takeaways for Content Marketing Leaders

www.digitant.com

Outdated tech remains the primary wayto deliver content to sales reps formarketers

DELIVERING CONTENT TO SALES

How Technology Can HelpThe right technologies and processes can help with the stated

goals regarding sales enablement

Respondents demand content marketing solutions that:

• Deliver content specific to the rep and selling situation (54%),• Is easy for the sales rep to find (53%),

• Is always up­to­date, and easily customizable (49%)