Conquering Conferences: Submission

and Speaking Tips for Industry Events Tuesday, February 11, 2014

Spring (and fall) ‘14 Events Coming Up!

Interested in sponsoring?! Contact me! kristin@decipherinc.com

Sydney – Thursday March 13

Boston – Wednesday, March 26

Los Angeles – Thursday, April 10

Denver – Wednesday, April 23

Seattle – Wednesday, April 30

New York – Thursday, May 8

London – Thursday, May 15

Chicago - TBD

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AMSRS National Conference

Co-Chair 2013

MD@ Direction First

Today’s Speakers….

President & CMO,

Decipher

Founder, WIRe

Erica van Lieven

Kristin Luck

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The Trend…

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Where will you be speaking in 2014?

AMSRS – Annual National Conference // 4-5th Sep

QPMR Event in 2014

AMSRS Breakfast Seminar

Client Meeting

AMA – Annual MR & Strategy Summit // Sep

ESOMAR – Annual Congress // Sep

CASRO – Annual Conference // Oct

MRA/Quirks/CEB – Corporate Researchers Conference // Oct

QRCA – Annual Qualitative Research Conference // Oct

IIR – Annual TMRE Conference // Oct

Res & Results – Research & Results 2013 (1) // Oct

ESOMAR – Qualitative MR Conference // Nov

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Enjoying presenting at conferences

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The Parts of Your Submission

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o Title

o Bio

o Abstract (market it!)

o Paper outline/synopsis

– Purpose and contribution to the field

– Background/methodology

– Relevance

– Findings

o Audience takeaways

Where to Submit?

AAPOR – Academic

AMSRS – Call for papers now, or just get involved

CASRO – Modes and methodologies

AMA – Marketing

MRA – Education

CASRO – Education, US? Yes!

MRIA – Education, Canada? Yes!

MRS – UK? Yes!

ESOMAR – Researchers, Europe? Yes!

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The Topic

o Something you are really inquisitive about

o Something you would like to solve once and for all

o Something you are doing now and would like to challenge

o Something you think could be done better

o What do you LOVE!

o A tweet that made you furious

o A LinkedIn discussion you can prove

o A Facebook comment you can refute

o Your research passion project!

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Keep it simple

Have something new or different to say

Link it with the conference theme

Out line the problem and how you are going to solve it

Think about the reviewers…they don’t want to read 50 pages

Give it a fun title

Make it interesting, engage your reviewer

Submitting the Synopsis

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Ultimately you need to convince the committee that you have

something new to say, and that you will say it well!

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Your Photo (the bad)…

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Your Photo (the good)…

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Your Submission

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• Specific

• Actionable

• Take-aways

• Specific

• Actionable

• Take-awaysyou

Needs to be brief

Needs to be interesting

Needs to convince the committee that you have something to say

Needs to convince the committee the presentation will be great!

This years AMSRS committee have simplified the form, see link here: http://www.amsrs.com.au/documents/item/1285

Your synopsis:

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Your Summary

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Your Presentation

o Always prepare your own presentation

o You need to build the story and transitions in your head or it will not flow

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9 seconds to make a first

impression

25 seconds to consolidate this

2 minutes before people switch off

and think about something else

YOU HAVE:

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In other words...

“It doesn’t matter how intelligent,

creative, or hard working

you are if no-one is listening.”

Michelle Bowden http://michellebowden.com.au/

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o Speak to the audience

o Teach the audience

o Lecture at the audience

Speaking Tips

o Relax with the audience

o Interact with the audience

o Tell a story (an interesting one!)

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DO NOT

DO

Don’t be this guy

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The Rejection

Translation: o Please submit to 3 other conferences

o Turn it into a webinar

o Turn it into 2 white papers

o Turn it into 4 blog posts

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“Your proposal was excellent but due to the high volume of submissions, we regret to inform you…”

Annie Pettit, @LoveStats

Melanie Courtright, @MelCourtright

Erica vanlieven @directionfirst.com

If you can, get some help:

Michelle Bowden “How to Present”

Special thanks again to…

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