conquering the chinese app market – challenges and solutions | shlomo freund
TRANSCRIPT
Conquering the Chinese app market
Challenges and SolutionsShlomo Freund - AppInChina Founder
Short Intro...
● Helping mobile apps distribute and succeed in the Chinese market.
● Since 2013 -> ~90 apps
● Doing business in China for 9 years● Lived for 3 years in Beijing● Founder of Startup Noodle.com● Speaker and mentor
2015Q1-2016Q2 China Mobile Devices Scale
Device growth% Mobile Devices (billion)
Sources：TalkingData Note：Mobile devices refer to mobile cumulative active devices, including smart phone、tablet、smart watch and smart TV box.
The Growth % of China mobile devices starts to slow down
▶ Google Play is blocked
▶ Est. 300 – 500 “Google Plays”
Market complexity
Ranking App Store (English) App Store (Chinese) Coverage
1 Myapp (Tencent) 腾讯应用宝 23.56%
2 360 Mobile Assistant 360手机助手 17.80%
3 Baidu Mobile Assistant 百度手机助手 16.71%
4 MIUI app store (Xiaomi) 小米应用商店 14.97%
5 Huawei App Store 华为应用市场 11.56%
6 Oppo Store 可可软件商店 6.42%
7 Vivo 步步高应用商店 5.05%
8 Google Play 谷歌 4.47%
9 HiMarket 安卓市场 3.81%
10 Wandoujia 豌豆荚 3.80%
11 Anzhi Market 安智市场 2.91%
12 CMCC Mobile Application Market 中国移动应用商场 2.33%
13 Sogou Mobile Assistant 搜狗手机助手 1.69%
14 Lenovo Store 联想乐商店 1.49%
15 Meizu 魅族应用商店 1.38%
16 Coolpad Store 宇龙酷派应用商店 1.18%
17 91 Mobile Assistant 91助手 0.97%
18 China Telecom Tianyi Store 中国电信天翼空间 0.97%
19 China Unicom WoStore 中国联通沃商店 0.95%
20 Zhuoyi Market 卓易市场 0.72%
Market complexity
Android Stores RankingIn China
Data source: TalkingData Inc.
▶ Hacked & unofficial apps▶ Regulations▶ Payments▶ App Promotion▶ Lack of transparency
Challenges
挑战
Unofficial & Hacked apps
▶ Difference
▶ Solutions:
Reclaiming and App protection solutions
Challenges
Case Study
Recognizing a hacked app
AppInChinaOrNot (AICON) http://bit.ly/appinchina
On which Chinese stores your app is already on?
Search -> tasker
Suspected stores
Tasker on Google Play
Baidu search results
360 search results
Wandoujia search results
Regulations Since July 16’ Regulations over games have tightened. Continuous tightening regulations and distribution process for all kind of apps.
Challenges
Regulations
▶ Simplified process
▶ Game copyright must be owned by domestic (Chinese) individual or entity▶ Do not contain sensitive gameplay elements regarding politics, military,
nationality or religion▶ Have no storyline or very simple storyline▶ Are casual games like endless runners etc…
Challenges
Regulations
▶ Simplified process
Challenges
D-20Send all
docs local SAPPRFT
+5 w/daysGame
assessment
+10 w/days
National SAPPRFT approval
+3 w/day Informing
the developers
DGame launch
D+7Developer
Launch report
SPPRFT - State Administration of Press, Publication, Radio, Film and Television
Regulations
▶ Standard process
Challenges
D-?Send all
docs local SAPPRFT
+5 w/daysGame
assessment
Up to 3 months!National SAPPRFT approval
+3 w/day Informing
the developer
DGame launch
D+7Developer
Launch report
Payments
▶ No Google - No Payments
Solutions:▶ Chinese payment solutions
● Alipay most popular(~50%) or stores payment solutions (mainly for games)
● Requires integration● Possible to transfer overseas
Challenges
App Promotion
▶ Featured Slot ▶ Pay Per Download
solution: ▶ Test test test!
Challenges
Lack of transparency
▶ Slower release and marketing efforts
solution: ▶ Test test test (Find the right tools!)
Challenges
