conrad colman vendée globe sponsorship
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Sponsorship opportunities for a Vendée Globe projectTRANSCRIPT
VENDÉE GLOBEA W I N N I N G PA R T N E R S H I P
CONRAD COLMAN EXPERIENCED - AMBITIOUS - PASSIONATE
➡ Guaranteed exposure in the media:
• Will be the 1st New Zealander to participate in the Vendée Globe
• First skipper to race around the world without fossil fuels
• Multicultural, fluent in French
• Recognised as a great communicator by journalists
• Endurance athlete, model for a healthy lifestyle
Proven on the water:
2 Round the world races as skipper • Barcelona World Race 2014-2015
• Global Ocean Race 2011-2012
(Overall winner, sponsored by Cessna)
2 solo Transatlantic races
Route du Rhum 2010
Mini Transat 2009
“Conrad, thanks for your superb posts! You are a nautical journalist par excellence, second only to Patrick O’Brien. Congratulations on this race and we’re ready to go cheering you on in the next one”
“Your writing is FANTASTIC! My husband and I are both enjoying your imagistic writing”
Coverage on TVNZ's Channel 1
CNN Program on survival at sea with segments from Conrad's life saving rescue of his crewmate
40 Minute interview with sailinganarchy.com's Alan Block
Conrad’s interview in Yacht and Yachting magazine June 2015 edition
A GREAT COMMUNICATOR
“This is not a sailor looking to live the dream...he's already lived it. He is in fact a sponsor's dream… He hasn't just competed, he’s won, and won against huge odds. His winning performance in the Global Ocean Race was simply outstanding as a sailor and a communicator”
- Martin Tasker Senior Journalist and Yachting correspondent TVNZ
Comments on Conrad’s blog www.conradcolman.com
Conrad on TVNZ and CNN:
A PROJECT 100% ECO
POWERED
WIND +
SUN +
WATER * * The electric motor ’s propeller produces energy when the boat moves through the water
Electricity production
Consumption
Because it’s a good investment: • €17M media value for MACIF, winner in 2012 • €10M media value even for the last boat for a €1M
investment
For its positive values:
Surpassing oneself/ Determination / Eco friendly
To communicate WITHIN your company
• Motivate your employees around one project
• Reinforce their feeling of belonging and pride
• Offer them an experience they’ll never forget: take them sailing on the racing boat
To communicate with the public
• Share a story with your clients, create an emotional link
• Take advantage of a marketing platform visible all year
• Be present at race start to promote your products, your projects …
WHY SAILING ?
2016:
May: The Transatlantic
New York - Les Sables d’Olonne (France) Activation opportunities on the Hudson River
June to mid-september: Public Relations
Regattas in Europe for your clients and/or employees
November: Start of the Vendée Globe
3 weeks of client and customer entertainment
November to February: Race time!
3 Months of daily blog updates, videos sent from sea and conferences with your employees from the Southern Ocean
2017:
Continue the international race circuit in preparation for the Vendée 2020 and/or create an international PR tour in your key markets
PROGRAM
© Onne Van der Wal/ Sea&co OSM
WHY THE VENDEE GLOBE ?Longest, hardest non-stop sporting event on earth • Involve your company in a dramatic global adventure
• Inspires fans and media beyond the reach of traditional sport
MEDIA N°1 Sporting event followed by the French public Bigger impact than the Tour de France or French Open €188 Million Total media value 738h Television broadcast worldwide
PUBLIC 2 Million visitors to the start village in the 3 weeks
300,000 fans watched the start live from the docks 2nd ranked Google search in France in 2013
INTERNET 9.3M: unique visitors to race website in 2012
2nd ranked Google search in France in 2013
Huge crowds gathered at the start of the
Vendée Globe
YOUR RACING YACHTPurchased by the team in September 2015, the
racing yacht Galileo (left) is now ready to carry
your colours around the world.
A few facts:
• Length 18m = Longer than a humpback whale!
• Weight 9T = 7 sedan cars
• 480m² of sails = 5 tennis courts
• Mast 28m = 9 story building
Visibility all year on:
• The hull
• Sails
• Mast
• Team’s clothing and assets
• Race villages and trade shows
Also…do hospitality in NYC, London and your
key markets
Tell your story Wow your best clients
Reward your employees
BUDGET DISTRIBUTION
LOGISTICS
BOAT & TEAM
COMMUNICATION
TECHNICALBoat preparation Sails/ Mast/ Electronics Sailing software / Boatyard Harbour fees
Press officer Press kit / Press releases Photographer/ Videographer Decoration for the boat and sails Satellite communications
Boat payments Technical crew Insurance
Transportation/ Housing at events Race fees
Freeze dried food for the race Public Relation’s logistics
PARTNERSHIP PROPOSALMain Partner€400 000
Official Partners€200 000 Official Supplier Official supporter
€10 000
Boat naming rights YES - - -
Stickers on the sails and/ or hull
yes, 60% of the visibility yes, 30% of visibility yes, proportional to
the investmentyes, a share of 10%
visibility
Days on the racing yacht with Conrad 8 days 4 days 1/2 day 1 day
Skippers’ presence for company events 3 days 2 days 1/2 day 1 day
Rights free photos and videos yes yes yes yes
Flag on the boat at the dock yes yes yes -
Logo on all the communication
documents (press releases...)
yes yes yes -
Logo and link on website yes yes yes yes
JOIN THE FLEET
Conrad Colman- Skipper [email protected]
+33 6 09 05 77 55
References: Martin Tasker
Senior Journalist- TV New Zealand [email protected]
Franck Guignery VP Business Development IMG
[email protected] +971 50 451 89 51