conrad sauvé secretary general and ceo of the canadian red cross
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Conrad Sauvé Secretary General and CEO of the Canadian Red Cross. John L. Byrne Director General of the Canadian Red Cross, Atlantic Zone. Canadian Red Cross history of HELP Where we’ve been… and where we’re going. Canadian Red Cross HELP | Equipped for independence. - PowerPoint PPT PresentationTRANSCRIPT
Conrad Sauvé
Secretary General and CEOof the Canadian Red Cross
John L. Byrne
Director General of the Canadian Red Cross, Atlantic Zone
Canadian Red Cross history of HELP
Where we’ve been… and where we’re going
Canadian Red Cross HELP | Equipped for independence.
Canadian Red Cross history of HELP
Where we’ve been… and where we’re going
1946
• Launch of Sickroom Supply Loan Cupboard - providing temporary loans of crutches, wheelchairs and other hospital equipment to help wounded war veterans returning to Canada.
1950
• 475 loan cupboards, serving 16,000 individuals.
Canadian Red Cross HELP | Equipped for independence.
Canadian Red Cross history of HELP
Where we’ve been… and where we’re going
1958
• 25,616 people assisted, 39,431 pieces of equipment loaned.
1959
• President of the Associated Hospitals of Manitoba, Dr. L. O. Bradley, states “this service is a big aid in getting people home from hospitals earlier.”
Canadian Red Cross HELP | Equipped for independence.
Canadian Red Cross history of HELP
Where we’ve been… and where we’re going
1968
• Name changes to SickroomEquipment Loan Service (SELS).
• With the advent of insured Home Care programs, the service is taking on new significance. Increasing need for equipment in the home for short term and long term care.
1976
• 533 SELS outlets, 76,908 pieces of equipment loaned to 59,476 individuals, up 5% from previous year.
Canadian Red Cross HELP | Equipped for independence.
Canadian Red Cross history of HELP
Where we’ve been… and where we’re going
1986
• National standards developed and implemented the following year.
1993
• 32,621 articles loaned, 90,712 people served, 8 divisions offer the service.
Canadian Red Cross HELP | Equipped for independence.
Canadian Red Cross history of HELP
Where we’ve been… and where we’re going
2007
• A new Quality Management program is piloted at 10 HELP locations coast-to-coast.
2008
• Introduction of improved computerized inventory management systems.
Canadian Red Cross HELP | Equipped for independence.
Canadian Red Cross history of HELP
Where we’ve been… and where we’re going
Canadian Red Cross HELP | Equipped for independence.
SharingExperiencesAtlantic Zone
Sometimes help means more than lending a hand
HELP – Changing lives across Canada
Florence BarronVolunteer with the Red Cross for 45 years, St. John’s, Newfoundland
Canadian Red Cross HELP | Equipped for independence.
SharingExperiencesOntario Zone
Sometimes help means more than lending a hand
HELP – Changing lives across Canada
Lorraine Saldanha Community Services Assistant, Waterloo, Ontario
Canadian Red Cross HELP | Equipped for independence.
SharingExperiencesWestern Zone
Sometimes help means more than lending a hand
HELP – Changing lives across Canada
Nancy Beasley HoskerProvincial Manager for Government Relations and Communications, Alberta
Canadian Red Cross HELP | Equipped for independence.
NationalImpact
National Impact
The national reach
Western Zone – 83 locations, serving more than 175,000 people per year.
Ontario Zone – 30 locations, serving more than 20,000 people per year.
Atlantic Zone – 58 locations, serving more than 60,000 people per year.
HELP relies on more than 1,500 volunteers nationally.
Canadian Red Cross HELP | Equipped for independence.
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National Impact
National statistics
Canadian Red Cross HELP | Equipped for independence.
Zone
Western Zone
Ontario Zone
Atlantic Zone
National total
Loans/year (approx)
more than 170,000
more than 15,000
more than 40,000
over 225,000loans/year
Clients served
more than 175,000
more than 20,000
more than 60,000
over 255,000clients
Volunteers
more than 1100
more than 100
more than 300
over 1500volunteers
National Impact
National HELP committee
John L. Byrne Chair / General Manager, Atlantic Zone
Leslie Dunning General Manager, Western Zone
Ron Kelusky Director General, Ontario Zone
Ismael Aquino Regional Director, NS Region, Atlantic Zone
Jacqui Dow Director, Quality & Risk Mgt., Ontario Zone
Fiona Lewis Director, HELP, Western Zone
Jack Kawalecki Finance, Manager, Ontario Zone
Judy Hynes MacNeil Manager, HELP, NS Region, Atlantic Zone
Canadian Red Cross HELP | Equipped for independence.
National Impact
National priorities
• Development of National policies and standards
• Quality Management
• Financial Management
• Inventory Control and Systems Management
• Service Development by expanding service at the community and contractual level
Canadian Red Cross HELP | Equipped for independence.
National Impact
The need for a national HELP brand
• Celebrating the history and achievements of community- based loan programs
• Increase support and awareness nationally
• Sharing best practices and resources
• Better equipped to meet the needs of today and tomorrow
Canadian Red Cross HELP | Equipped for independence.
National Impact
The need for a national HELP brand
To bring these ideas to life and assist us in defining this brand we enlisted the help of ThreeTon New Media.
Canadian Red Cross HELP | Equipped for independence.
• Rebranding
• Cohesive visual presentation with a consistent national message
National Impact
About the name
• HELP means more than lending a hand.
Canadian Red Cross HELP | Equipped for independence.
National Impact
Positioning statement
HELP, a program of the Canadian Red Cross, provides individuals dealing with illness or injury with health equipment.
Thanks to donors, local funders and partners; and with the support of dedicated volunteers and staff, HELP empowers thousands of people each year to live more independently.
HELP also plays an important role in the diversion of used equipment otherwise destined for landfill.
Canadian Red Cross HELP | Equipped for independence.
National Impact
Logo and tagline
Equipped for independence.Prendre le chemin de l’autonomie.
Canadian Red Cross HELP | Equipped for independence.
National Impact
New horizons
• Consistent national message
• Bringing the brand to life
Canadian Red Cross HELP | Equipped for independence.
National Impact
New horizons
Canadian Red Cross HELP | Equipped for independence.
National Impact
New horizons.National Impact
New horizons
Canadian Red Cross HELP | Equipped for independence.