Capitalism

… Co-creating businesses with a heart and profit

Leadership

Conscious

Conscious&

CoEvolve

CONSIDER THIS:

• Several organisations – though still a minority – that have chosen to challenge ‘business-as-usual’ by truly caring for all their stakeholders (SPICE – Society, Partners, Investors, Customers, Employees & Environment) have out-performed the old-world organisations (that focus only on profit for shareholders) by 900%. These include Toyota, Google, UPS, Johnson & Johnson etc.

• These businesses (Source: ‘Firms of Endearment- Raj Sisodia et al)

• Freely challenge industry dogma e.g. The fastest growing company in the sneaker industry in the US, ‘New Balance’ places greater

emphasis on fit and function (substance) than on styling (form) than Nike, Reebok and Adidas.

• Align and synergise between stakeholders e.g. UPS focuses on triple bottom line- economic, environmental and social and Honda stays engaged with surrounding communities and creates mutually beneficial relationships with suppliers

• Willingly break traditional trade-offs ( the western ‘either-or’ mindsets and embrace both and beyond) e.g. High employee wages and low prices and high value to customers.

• Take a long term perspective rather than being driven by Wall street e.g. They don’t scale back investments in R & D for showing good ‘quarterly performance’

• Favour organic growth instead of mindless rapid growth. e.g. being prepared before launching

• Blend work and play e.g. An announcement in Southwest Airlines: ‘Please pretend to pay attention while we explain safety features. No

one ever reads the safety card in the seat pocket so I am not going to even bother asking you… ‘ ;-)

• Reject traditional marketing models – In many industries in the US, the marketing function consumes over 50% of the corporate

resources. However, unlike these old world strategies, conscious businesses are sustained more by direct experience and great word of mouth.

In Swedish, the oldest term for ‘business’ is ‘narings liv’, literally, ‘nourishment for life’.The ancient Chinese characters (pictograms) for ‘Business’ translate as ‘life’ and ‘meaning’. Working together can indeed be a deep source of life meaning. Anything less is just a job. -Peter Senge in the foreword of ‘The Living Company- Arie De Geus’

Some important questions to ponder are:

• What does it take to build a business like that?• What is the kind of ‘Leadership’ that can sustain and evolve such organisations?• How does an organisation evolve into an ‘ecosystem’ that takes care of all its stakeholders?

The four tenets of Conscious Businesses are:

• Conscious Leadership • Multi-stakeholder Synergy • Higher Purpose • Conscious Cultures

Our experience since 1996 in developing senior leaders shows that it is a special kind of ‘Co-creative Leadership’ which requires a 4-dimensional approach:

• Mind (The Thinking Dimension) : There are certain mindsets and shifts that are required in the leadership that can then result in building such a business.

• Heart (The Feeling Dimension- Emotional Intelligence): The art of the heart, of building relationships, connecting and co-creating vs. directing, command & control. Subtleties of shifting communication to a conversation.

• Body (The Action Dimension- Execution Intelligence) : The whole aspect of creating results by bridging the gap between knowing and doing, creating structures and processes and more.

All born from • Spirit (The Being Dimension) : Moving from effectiveness to greatness, from his-story (history) to her-story to our story. Honouring intuition, developing Presence and an inner Power as different from Force.

“… Our senior people who have attended Kiran’s workshop have benefited greatly by it, as have I personally. The workshop is deep yet practical, offering a mirror to see your own abilities and ... Going through a series of exercises (experiences)…, I was able to easily identify rough edges in the way I was relating to people. . I have noticed distinct improvements I have no hesitation in recommending Kiran’s programme to any leader or aspirant.”

- Sudhakar Ram, Chairman & Group CEO, Mastek

Program Name

Early Morn

Morning

Late Morning/ Afternoon

Afternoon/ Evening

Evening

...Co-creating Businesses with a Great Heart and Healthy Profit

Conscious Leadership, Conscious Capitalism

Day 1

• Context : Conscious Capitalism• Creating a shared understanding

• Conscious Leadership: Heart of the matter (Corporate Mystics & Servant Leaders)

• Co-creating with Stakeholders• Markets are Conversations: Conflict to Synergy

• Profound Listening : Entering the world of the ‘other’• Openness to Learning & Leader as Facilitator

Day 2

Nature and Body as vehicles of Consciousness : Yoga & Health

• Building businesses with a Higher Purpose

• The Essential Mindset that inspires Commitment, Creativity and Enthusiasm

• The Miraculous Shift for creating Conscious Cultures

• Sustaining Momentum to build Endearing Firms• Closure

Ablutions & Breakfast

Tea

Tea

Lunch

In a very Zen sort of way, I am leaving with many things suddenly

becoming clear. I seldom experience such learning and I want to thank

Kiran for the illumination. Like a steady candle and sometimes like

fireworks, learning came to me, and my path towards understanding

became clear. Revealing. Insightful and Reaffirms the stuff to learn the

rules of life.

- Ramesh, Director, Revive, Singapore

“…high value to me and my team. Very difficult subject dealt in a manner

that could work change, empowerment in my mind. Your strong

commitment is outstanding. It is clear that you have seen-lived-

experienced life more closely”

-Vinayak Deshpande, when CEO & Managing Director, Tata

Honeywell

“ … love and respect to my new friend and fellow traveller of mind and

heart”

-Gay Hendricks, author, “Corporate Mystic”, has coached

heads of several Fortune 50 companies.

Kiran Gulrajani is the founder and Chief Ecological Officer of CoEvolve www.CoEvolve.in (Pune)

The vision of CoEvolve is to enable Greatness in people, institutions and ecosystems; to create a vibrant ecologyof facilitators, consultants, social entrepreneurs, business and civil society leaders. To awaken Conscious Leadership in fields of business, education, health, and community. The spirit of this ecology is captured in the CoEvolve logo:

Leading is Serving. Giving is Receiving. Teaching is Learning. It is all Co-creating.

Kiran’s gift is to connect with, inspire and manifest greatness in successful professionals in his own and other fields thus building a vibrant ecosystem of close to 100 facilitators. His unique program, ‘Tao of Facilitation- Co-creative Leadership’ is profoundly aligned to the 4 tenets of Conscious Capitalism esp. Conscious Leadership and Multi-Stakeholder Synergy. His work enables, what Dr. Raj Sisodia shares as significant trends in business- bringing balance by evoking the aspect of the heart, creativity and spirit in organizations.

Because of his vision and work he now serves as a Director on the Boards of Organic India (www.OrganicIndia.com) and Edumedia (www.EdumediaIndia.com) to enable these institutions to leverage and evolve the ecosystems and bring deeper consciousness in their business. He also enjoys inspiring thought leaders through his writing at www.CoEvolveWithKiran.wordpress.com

Since 1996, his programs have touched people in dozens of leading companies & thousands of people across diverse sectors including Banking & Finance, IT, FMCG, Automotive, Service Sectors and more. His work has touched the lives of several CEOs and functional heads and has been appreciated by global audiences (USA, Singapore, Nepal).

He is deeply inspired by Lao Tsu, Ramana Maharshi and Swami Vivekananda. Kiran’s work integrates the best of eastern and western wisdom (Peter Senge, Dr. Demartini, etc.) He is a graduate of IIT Bombay and did his MBA at XLRI Jamshedpur and worked in the corporate world for 8 years with HCL and ITC Packaging.

Dr. Rajendra S. Sisodia is Professor of Marketing at Bentley University, and was previously Trustee Professor of Marketing and the Founding Director of the Center for Marketing Technology. A leading figure in the Conscious Capitalism movement, he is also the Founder and Chairman of the Conscious Capitalism Institute (www.ConsciousCapitalism.org).

He currently serves as a member of the Board of Directors at Mastek, a publicly traded IT services company based in Mumbai, India. He is also on the Board of Trustees of Conscious Capitalism Inc., a non-profit based in Austin, TX.

Until 1998, he was Director of Executive Programs and Associate Professor of Marketing at George Mason University in Fairfax, Virginia. Dr. Sisodia was cofounder and Chairman of adAlive, Inc. (a VC-financed company in Waltham, MA) from March 2000 to June 2002.An electrical engineer from BITS, Pilani (India), Dr. Sisodia has an MBA in Marketing from the Bajaj Institute of Management Studies in Bombay, and a Ph. D. in Marketing & Business Policy from Columbia University, where he was the Booz Allen Hamilton Fellow.

His research, teaching and consulting expertise spans the areas of conscious capitalism, corporate strategy and leadership, globalization, stakeholder management, marketing strategy, marketing ethics,

relationship marketing, and measuring and improving marketing productivity. He has consulted with organizations and companies in the information technology, telecommunications, electric utility, real estate, healthcare and financial services industries. He has taught in numerous executive programs in countries across the world.Consulting and executive education clients have included AT&T, Nokia, Rabobank, KPMG, Ericsson, Siemens, Sprint, MCI, BellSouth, Bell Atlantic, Volvo, Northern Telecom, American Management Systems, Bellcore, IBM, Price Waterhouse, Perot Systems, Ernst & Young, Telecom Italia, Southern California Edison, United Nations, World Bank.Dr. Sisodia was nominated three times for the George Mason University Teaching Award, and was twice a finalist. In 2003, he was cited as one of “50 Leading Marketing Thinkers” and named to the “Guru Gallery” by the UK-based Chartered Institute of Marketing (the largest marketing association in the world). In 2007, he was honored with the Award for Excellence in Scholarship by Bentley University. In 2008, he received the Bentley University Innovation in Teaching Award. He was recently chosen as one of ten “Outstand-ing Trailblazers of 2010” by Good Business International, and one of 2010’s “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America.

Vineeta Salvi Director of Wellness and Professional Effectiveness at the Conscious Capitalism Institute (CCI), where she is responsible for designing and conducting personal mastery programs as components of CCI conferences and curriculums, as well as organizing workshops and retreats for corporate transformation engagements.

She represents the CCI on the Tyson Center Working Council for Faith and Spirituality in the Work Place, University of Arkansas. She is also the founder and CEO of Vidya Solutions, a Dallas-based leadership development consultancy that focuses on the integration of wisdom from various spiritual traditions to enhance contemporary business practices and performance. After a rewarding career in international banking, Vineeta started Vidya Solutions to help corporate executives, employees and professionals achieve greater professional success and personal fulfillment in their lives. She is also committed to sharing the benefits of traditional and authentic yoga and its allied disciplines with teens, parents and graduate students through camps, classes, workshops, retreats and training programs.

Her most recent corporate position (until December 2005) was as Relation-ship Manager in the Dallas Corporate Banking Group of Wells Fargo Bank. Prior to that, she worked in various credit and relationship management positions at Mizuho Corporate Bank in Houston, TX, the National Bank of Kuwait in New York City, Australia & New Zealand Banking Group in Melbourne, Australia, and ANZ Grindlays Bank in Mumbai, India. Her academic credentials include an MBA Finance from Mumbai University and a Master of Science in Finance from Boston College.

He coaches people in understanding and responding to change more effectively, using inner dialogue to sharpen their perception, and external dialogue to help build common ground among stakeholders.He has run banking businesses around the world, run and set up residential and day schools, been a not- for-profit manager, coached senior corporate and non-corporate executives in enhancing personal and organisational effectiveness, worked with and coached managements, parents and teachers of educational institutions, and provided strategy advice to for-profit and not-for-profit organisations. He has also worked with a small group of rural young adults, helping them discover livelihood as a path to empowerment and self-esteem.

Chittaranjan is the founder of Sanvaad based out of Pune. He is deeply interested in learning processes, those of adults and children, individuals and communities, groups and organisations.

Chittaranjan Kaul

The men and women cited in this book evidence keen self-knowledge and project candor and maturity—three essential elements of integrity—in their interactions with others. In return, stakeholders in every category place uncommon trust in their companies and products. Beyond this, stakeholders develop real affection for such companies...the principles of leadership that guide their destinies will be adopted by organizations of every stripe. From the Foreword by Warren Bennis

This book not only challenges capitalism’s traditional marketing paradigm but the very ‘genes’ of capitalism. If any book is going to launch a New Capitalism of Caring, it is this book that redefines great companies as stakeholder value builders, not just shareholder agents.Philip Kotler, SC Johnson Professor of Marketing, Northwestern University

Most people think of convergence in terms of technologies coming together, but Firms of Endearment proves there’s another form of convergence going on. Companies can no longer defend putting profits ahead of winning share of heart because customers and investors increasingly believe one doesn’t come without the other.Ivan Seidenberg, Chairman and CEO, Verizon Communications

“ The effect of the three days is profound! Each and every team member was still enthusing not only about the program, but about their own personal discoveries. The team really needed this. On a personal note, I found this to be one of the best programs ever for me. I also very much enjoyed meeting you, enjoyed our conversations”

-Eddie Holland, when Director, CISCO, Asia- Pacific

“Would love to join (again). Working with Kiran has been a life-changing experience for me. The sincerity of the approach, the willingness to approach reality in its nakedness and rebound from there into the realm of life, the desire to include and involve and engage and inspire anyone participating so that they not just take part but co-create... there is a deep commitment to every one's greatness and this greatness being revealed. ”

- Ludovic Odier www.outdoorinasia.com Singapore - Ludo runs a successful outfit to build teams and manage events, now inspired to build leaders and co-creative ecologies

CoEvolve

• www.consciouscapitalism.org• Firms of Endearment .. How world class companies Profit from Passion and Purpose – Raj Sisodia, et al

• Corporate Mystic : Gay Hendricks & Kate Ludeman

• The Cluetrain Manifesto… The end of business-as-usual : Rick Levine et al

• Heart at Work.. Reawakening Soul at Work : Jack Canfield

• A Flawed God: Arjun Shekhar

• How to make a hell of a profit and still get to heaven : John F. Demartini

• www.cc-institute.com and www.consciouscapitalism.com

• www.HeartofBusiness.com

• www.WalkOutWalkon.net

• The Ecology of Commerce – Paul Hawken

RESOURCES:

Venue: Beaver Golden Fields, Opp Mahindra College, Paud (45min from Aundh, Pune)- a green venue befitting the theme

Date: 4 & 5 July. While we would recommend that delegates participate for both days, if they cannot, they can also participate for a

day. Minimum participation is for half day.

Residential : The program is designed to be residential. If delegates cannot stay back

it is fine but we would recommend that they do. For delegates not staying the program will be from 10am to 6pm.

Contribution: In the spirit of consciousness, we have decided to let the organisation decide the fee. Our cost (venue plus overheads) is Rs. 5,000

(residential) and Rs. 3000(non-residential) for 2 days. The value according to us that this program offers is Rs. 14,000