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TOP 10 Learning Questions for
Chapter 19Managing Personal
Communications: Direct and Interactive Marketing,
Word of Mouth and Personal SellingFarisha Joy C. Oblego
15 December 2011http://farishajoyoblego.blogspot.com
5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies.
A. Sales LetterB. Reply envelopeC. CircularD. Outside envelopeE. Reply form
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Question
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5. Kat has received a self-addressed envelope provided by a direct marketer for the return of orders.
A. Sales LetterB. Reply envelopeC. CircularD. Outside envelopeE. Reply form
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Question
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Concept
Components of the Mailing
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Components of the Mailing
Outside envelope A direct mail package that is seen by the
recipient and determines the success or failure of the promotion by its ability to generate sufficient interest to get the package opened.
Sales Letter> It is designed to persuade the reader to
purchase a particular product or service in the absence of a salesman
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Concept Explanation
Components of the Mailing
Circular It is a written document that is addressed
to a closed group of people.
Reply Form It is a document provided by a direct
marketer or other organization for the collection of information from individuals.
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Concept Explanation
Components of the Mailing
Reply envelope It is a self-addressed envelope provided
by a direct marketer for the return of orders and other replies.
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Concept Explanation
5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies.
A. Sales LetterB. Reply envelopeC. CircularD. Outside envelopeE. Reply form
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Answer
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5. Kat has received a self-addressed envelope provided by a direct marketer for the return of orders.
A. Sales LetterB. Reply envelopeC. CircularD. Outside envelopeE. Reply form
9
Answer
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TEN CONCEPTS ONKOTLER AND KELLER’S
Chapter 20: Introducing New Market offerings
Nepthalie D. Pasiliao
5. What is NOT in the Concept Development?
A. Product ideaB. MappingC. Category conceptD. Brand conceptE. Concept testing
AnswerQuestion
5. The following are under the Concept Development except:
A. Product ideaB. Merchandise conceptC. Category conceptD. Brand conceptE. Concept testing
AnswerQuestion
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Concepts in Concept Development
Concept to Strategy: Attractive ideas must be refined into testable product concepts. A product idea is a possible product the company might offer to the market.
Concept Development: This is a product idea, but consumers don’t buy product ideas; they buy product concepts.
Concept
Concepts in Concept Development
Product idea Product concept Category
concept Brand concept Concept testing
Concept Explantion
5. What is NOT in the Concept Development?
A. Product ideaB. MappingC. Category conceptD. Brand conceptE. Concept testing
Answer
5. The following are under the Concept Development except:
A. Product ideaB. Merchandise conceptC. Category conceptD. Brand conceptE. Concept testing
AnswerAnswer
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TEN CONCEPTS ONKOTLER AND KELLER’S
Chapter 20: Introducing New Market offerings
Nepthalie D. Pasiliao
4. What is the individual’s decision to become a regular user of a product?
A. AwarenessB. AdoptionC. EvaluationD. TestE. Interest
Question
4. _____ is the individual’s decision to become a regular user of a product.
A. AwarenessB. AdoptionC. EvaluationD. TrialE. Interest
Question
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Awareness Interest Evaluation
Trial Adoption
Stage in the Consumer-Adoption Process
Concept
The Consumer-Adoption Process
Adoption – is an individual’s decision to become a regular user of a product.
After which, the adopters of new products move trough the 5 stages in adoption process.
An innovation is any good, service, or idea that someone perceives as new, no matter
how long its history.
Concept Explanation
4. What is the individual’s decision to become a regular user of a product?
A. AwarenessB. AdoptionC. EvaluationD. TestE. Interest
Answer
4. _____ is the individual’s decision to become a regular user of a product.
A. AwarenessB. AdoptionC. EvaluationD. TrialE. Interest
Answer
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TOP 10 Learning Questions for
Chapter 22 Managing a Holistic Marketing Organization for the Long
Run
Boni Regis December 15, 2011
Marketing Management Class of Prof. Remigio Joseph De Ungriahttp://botchingkoy.blogspot.com
8. ____ are indirect costs but are still related to the selling of the products
A. Non-traceable common costsB. Traceable common costsC. Direct Costs
Question
8. ____ are indirect costs but are still related to the selling of the products
A. Indirect costsB. Direct costsC. Non-traceable common costsD. Traceable common costsE. Indirect non-traceable common costsF. None of the above
Question
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DIRECT VS. FULL COSTING DIRECT
DIRECT COSTS – assign direct costs to the proper marketing entities
TRACEABLE COSTS – assign traceable costs only indirectly but on a reasonable basis and it still affects the product
NONTRACEABLE COSTS – common costs whose allocation to the marketing entities is highly arbitrary
Concept
Types of Costs
Concept
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DIRECT VS. FULL COSTING DIRECT
DIRECT COSTS – assign direct costs to the proper marketing entities
TRACEABLE COSTS – assign traceable costs only indirectly but on a reasonable basis and it still affects the product
NONTRACEABLE COSTS – common costs whose allocation to the marketing entities is highly arbitrary
Concept Explanation
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8. ____ are indirect costs but are still related to the selling of the products
A. Non-traceable common costsB. Traceable common costsC. Direct Costs
Answer
8. ____ are indirect costs but are still related to the selling of the products
A. Indirect costsB. Direct costsC. Non-traceable common costsD. Traceable common costsE. Indirect non-traceable common costsF. None of the above
Answer
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TEN CONCEPTS ONKOTLER AND KELLER’S
Chapter 1: Defining Marketing for the 21st
Century
Rex Sandoval
5. What type of marketing does a Human Resource Department
execute in company?
a. Relationship Marketing
b. Social Responsible Marketing
c. Internal Marketing
d. Integrated Marketing
e. Integral Marketing
Question
5. _______ is a type of marketing being practiced by Human
Resource Department.
a. Customer Service Marketing
b. Corporate Social Responsible Marketing
c. Internal Marketing
d. External Marketing
e. Integrated Marketing
Question
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It is the task of hiring, training, and motivating able employees who want to serve customers well
Internal Marketing
Concept
5. What type of marketing does a Human Resource Department
execute in company?
a. Relationship Marketing
b. Social Responsible Marketing
c. Internal Marketing
d. Integrated Marketing
e. Integral Marketing
Answer
5. _______ is a type of marketing being practiced by Human
Resource Department.
a. Customer Service Marketing
b. Corporate Social Responsible Marketing
c. Internal Marketing
d. External Marketing
e. Integrated Marketing
Answer
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TEN CONCEPTS ONKOTLER AND KELLER’S
Chapter 1: Defining Marketing for the 21st
Century
Rex Sandoval
7. What is not a part of the Marketing Management Tasks?
a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Increase customer’s buying powere. Shape market offerings
Question
7. What is not a part of the Marketing Management Tasks?
a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Create short-term growth firste. Shape market offerings
Question
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Marketing Management Tasks
Develop market strategies and plans Capture marketing insights Connect with customers Build strong brands Shape market offerings Deliver value Communicate value Create long term growth
Concept
7. What is not a part of the Marketing Management Tasks?
a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Increase customer’s buying powere. Shape market offerings
Answer
7. What is not a part of the Marketing Management Tasks?
a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Create short-term growth firste. Shape market offerings
Answer
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Chapter 2: Developing Marketing Strategies and
Plans
10 Learning QuestionsBelinda Anne Tamayo
8. Which type of marketing alliance refers to one or more companies joining a special
pricing collaborations?
a. Product or Service Alliances
b. Promotional Alliances
c. Logistics Alliances
d. Pricing Collaboration
Question
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8. The following are categories in Marketing Alliances except
a. Product or Service Alliances
b. Pricing Collaborations
c. Promotional Alliances
d. Operational Alliances
e. None of the above
Question
Categories of Marketing Alliances
Concept
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Categories of Marketing Alliances
a. Product or service alliances- One company licenses another to produce its
product, or two companies jointly market their complementary products or a new product
b. Promotional alliances- One company agrees to carry a promotion for
another company’s products or service
Concept
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Categories of Marketing Alliances
c. Logistics alliances- One company offers logistical services
for another company’s productd. Pricing collaborations- One or more companies join in a
special pricing collaboration
Concept
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8. Which type of marketing alliance refers to one or more companies joining a special
pricing collaborations?
a. Product or Service Alliances
b. Promotional Alliances
c. Logistics Alliances
d. Pricing Collaboration
Answer
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8. The following are categories in Marketing Alliances except
a. Product or Service Alliances
b. Pricing Collaborations
c. Promotional Alliances
d. Operational Alliances
e. None of the above
Answer
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TOP 10 Learning Questions for
Chapter 6Analyzing Consumer
Markets
Valderas, Cristina KrastleDecember 15, 2011
3. Which of the following is false?Based of Freud’s Theory:
a. Behaviour is guided by subconscious motivations.
b. Psychological forces shapes people’s behaviour
c. A person cannot fully understand his / her motivations.
d. People will react only to its stated capabilities.
e. Deeper motives affects people’s decision.
Question
3. Based on Freud’s Theory of Motivation, which of the following is TRUE?
a. Behavior is guided by subconscious motivations
b. Behavior is driven by lowest, unmet needc. Behavior is guided by motivating and
hygiene factorsd. Behavior is guided self-esteeme. All of the above
Question
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Key Psuchological Processes
Concept
Motivation
Freud’s Theory
Behavior is guided by
subconscious
motivations.
Maslow’s Hierarchy of
Needs
Behavior is driven by lowest,
unmet need
Herzberg’s Tow-Factor
Theory
Behavior is guided by motivating
and hygiene factors
Concept Explanation
3. Which of the following is false?Based of Freud’s Theory:
a. Behaviour is guided by subconscious motivations.
b. Psychological forces shapes people’s behaviour
c. A person cannot fully understand his / her motivations.
d. People will react only to its stated capabilities.
e. Deeper motives affects people’s decision.
Answer
3. Based on Freud’s Theory of Motovation, which of the following is TRUE?
a. Behavior is guided by subconscious motivations
b. Behavior is driven by lowest, unmet needc. Behavior is guided by motivating and
hygiene factorsd. Behavior is guided self-esteeme. All of the above
Answer
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TOP 10 Learning Questions for
(Chapter 8- Identifying Market Segments and
Targets)
Nailah P. CristobalDecember 16, 2011
Marketing Management Class of Prof. Remigio Joseph De Ungria
http://nailah08.blogspot.com
2. Which is not a part of segmenting consumer
markets?
A. BehavioralB. GeographicC. PsychographicD. DemographicE. Cultural
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Question
2. Which is not a part of segmenting consumer
markets?
A. BehavioralB. GeographicC. PsychographicD. DemographicE. Topographic
Question
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Segmenting Consumer Markets
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Geographic
Demographic
Psychographic
Behavioral
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Concept
Segmenting Consumer Markets
63
Geographic
Demographic
Psychographic
Behavioral
divide the market intogeographical units such as nations
states, regions, countries, cities
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divide the market into variables such as age and life cycle,life stage, gender, income,
generation, social class
divide the market into groupson the basis of psychological/
personality traits, lifestyle,or values
divide the market on the basisof their knowledge, attitude &
response to a product
Concept Explanation
2. Which is not a part of segmenting consumer
markets?
A. BehavioralB. GeographicC. PsychographicD. DemographicE. Cultural
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Answer
2. Which is not a part of segmenting consumer
markets?
A. BehavioralB. GeographicC. PsychographicD. DemographicE. Topographic
Answer
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