construction machinery me heavyweights 2014
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ÂTRANSCRIPT
The world of construction machinery and heavy equipment is a celebration of
engineering at its mightiest and biggest scales. In this book you will find many of the world’s
biggest manufacturers and their largest machines that are helping to build some of the
most ambitious structures ever attempted.
The fact that much of this physics-defying work is being conducted in this region is a
sign of the importance that the Middle East has become to the construction machinery
industry as a whole. It is here that they are pushed to their absolute limits in the
harshest conditions imaginable. This book looks at the machines and manufacturers
that have taken on this challenge and continue to stretch the definition of what
was previously thought impossible.
The region also boasts some of the biggest dealers in the world and we list
those that are often pushing themselves to the edge to make sure projects and
contractors can continue to excel.
Welcome to the land of the giants, welcome to Construction Machinery’s Heavyweights.
04
FORE
WOR
D
A big bookfor big thinkers
Contents
05
CONT
ENTS
06 AbDul lATiF JAmEEl HEAvy EquipmENT
10 Al-qAHTANi vEHiClE & mACHiNERy CO.
14 bAiR pRODuCTS, iNC.
18 CASE
22 CATERpillAR
26 FAmCO
30 KANOO mACHiNERy
34 liuGONG mACHiNERy
38 mANiTOWOC
42 NEW HOllAND
46 NFT
50 puTzmEiSTER
54 RiTCHiE bROS. AuCTiONEERS
58 SHANTui impORT & ExpORT COmpANy
62 TEREx
Abdul Latif Jameel Heavy Equipment
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ALJHE is a dynamic organisation that is focused towards strengthening Komatsu Heavy Equipment in Saudi Arabia.
Abdul Latif Jameel Heavy Equipment (ALJHE) was established in January 2013 at the same time as it received the rights to distribute Komatsu Heavy Equipment in Saudi Arabia. The organisation is a joint venture between two well-respected and internationally renowned conglomerates – the Abdul Latif Jameel Group of Saudi Arabia and Sumitomo Corporation of Japan.
ALJHE is headquartered in Jeddah. Over a period of one year, ALJHE has successfully expanded its footprint to Dammam, Riyadh and Abha.
The key brand within ALJHE is Komatsu Heavy Equipment. Komatsu is a well-known brand for construction and mining equipment worldwide. Komatsu was established in Japan in 1921 and is today a leader in the market segments in which it competes.
Komatsu is not new in Saudi Arabia; it has been represented in the Kingdom for over 40 years and has gained a reputation which is synonymous to reliability.
ALJ has been consistently recognised by its guests as a company whose “guest support” standards are the best in the industry. ALJHE takes its inspiration from the Group and is committed to providing service standards that are second to none. Its business approach is to partner with guests
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A new partnership for Saudi market:
ALJHE and Komatsu’s tie-up is a dynamic new
offering for KSA focusing on offering full support
and service coverage
one of japan’s finest
manufacturers
Komatsu is one of
the giants of heavy
equipment and is the
industry’s second largest
manufacturer.
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ç
aLjHe and tHe VaLue
of understanding
your equipment
“our training ensures that our
guests’ investments provide
the intended returns.”
CONTACTAbdul Latif Jameel Heavy EquipmentPO Box 248, Jeddah 21411, KSAUniversal Access Number: +966 920025543www.aljhe.com
Masaki KobayashiDirector Sales and MarketingTel: +966 2 272 3750Email: [email protected] Saer Michael KhouryGeneral Manager Key AccountsTel: +966 2 272 2668Email: [email protected]
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and provide advisory services throughout the value chain – in equipment feasibility studies, equipment selection, on-site support, parts supply, operator trainings, and much more.
ALJHE continues to recruit industry-specific talent and is currently in the midst of an expansion of its operation and capabilities, with the company expected to strengthen its size to more than 200 associates.
Focused on delivering market-leading support, more than 75% of its human resource is dedicated to the area of product support. ALJHE’s culture revolves around “Guest Delight”.
“When guests purchase expensive equipment, they deserve optimum performance out of it,” says M Arif Chishti, Managing Director at ALJHE.
“Each piece of equipment is different and requires different set of operating skills, to obtain optimum performance, good and safe operating skills are necessary; yet finding
skilled operators is always a challenge. ALJHE recognises this dynamics and provides a wide range of services including operator trainings to the operators of their guests. Our training ensures that our guests’ investments provide the intended returns,” continues Chishti.
The past year has seen ALJHE open up of four 3S facilities in Jeddah, Riyadh, Dammam and Abha.
This has strengthened the provision of Komatsu parts in Saudi Arabia - with current parts availability (first pick) standing at 90%; ALJHE has also embarked on constructing custom-built, state of the art facilities in major locations across Saudi Arabia.
ALJHE’s operation may have only commenced last year but it has already supplied to key projects and it is playing a key role in the development of Saudi Arabia. With the Kingdom’s economy set to grow into the foreseeable future, ALJHE and Komatsu are primed for success.
Al-Qahtani Vehicle& Machinery Co.
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Al-Qahtani Vehicle & MachineryCo. was first established in 2006.Today, the company has tenagencies and distributorships. Itskey customers and markets are
Aramco, the oil & gas sector, the constructionsector with all its sub-sectors, the industrialsector, port operations, the public andgovernmental sector, and many more.
Al-Qahtani employs 300 employees,70% of which are in aftersales supportdepartments, demonstrating its dedicationto the customer long after the sale hasbeen completed. The products it offerscome equipped with the latest innovationswhen it comes to safety and technology.These include, but are not limited to:safety devices, safety decals, easy to use/operate/diagnose machinery with clearinstructions manuals and documentation,engine fuel management systems, alarmlights/sounds, plus much more.
The services from Al-Qahtani alsodiffer because they are derived from itsmission to place the client at the core of itsattention, often through a pro-active style ofconsultancy, cooperation and partnership.Its aftersales operations boasts very highparts availability unrivalled in the Kingdomof Saudi Arabia. Holding more than 16,000line items, the value of the parts in itsinventory value of more than $10 million.
Over the past 12 months, it has openeda main spare parts warehouse in Dammamwith more than 4,000 m2 of shelved coveredarea which is complement by 4,000m2
of open area, making it one of the largestspare parts warehouses in KSA. It has alsolaunched an online parts ordering system.An expansion of its 2,200m2 workshop hasnow been completed and Al Qahtani hasinvested in a range of services, includingworkshops that can handle components,a used equipment and machining. Like its
KHaLed eL sHatoury,
managing director of aL-qaHtani
VeHicLe & macHinery co.
“We believe that we are the future of
construction equipment in the Kingdom
of saudi arabia”
Al-Qahtanifirst started in
2006 and is now one ofKSA’s leading distributors
In just seven years it hassold 4,000 machines and
1,250 commercial vehicles
The company is supplyingto major O&G projects as
well as Africa and Iraq
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afterparts operation, its service facility canbe considered one of the most advancedfacilities in the Kingdom – allowing it tooffer comprehensive solutions for clients.
Al-Qahtani is introducing major productsto customers: the LiuGong TC250 and TC500mobile truck crane, the LiuGong 365A skidsteer loader, as well as the Zowell range ofwarehouse material lifting equipment.The Saudi market is full of opportunitiesfor Al-Qahtani, especially for small- andmedium-sized equipment along with liftingand material handling equipment, andis expecting to gain significant marketshare with the products in 2014.
Since its establishment, Al QahtaniVehicle & Machinery Co. has been successfulin securing many major deals over theyears, including supplying 150 units
to the Khurais Gas Plant project, 80 unitsfor the Shaybah-Abqaiq Pipeline (Shabab2), and 60 units for the Shedgum NGLPipeline Expansion (SHY 1). The company isalso a major supplier in international terms,and supplied 25 earthmovers on a rentalbasis for the New Airport Project at Dakkar,Senegal. A further 80 units are working inSudan for a large contractor on a variousconstruction and oil-related projects. It hasalso provided 100 equipment units for amajor oil and gas-related project in Iraq.
Expansion at Al-Qahtani has beenrelentless in terms of product ranges,manpower and infrastructure facilities.A new branch will open to serve theWestern region of KSA in early 2014and it continues to develop its largebranch in the Southern area of Abha.
Once completed the branch will be thelargest in the area in terms of service facilities,parts warehousing and sales showroom. Thecompany has enjoyed annual horizontal andvertical growth since 2006 and it succeededto make strategic deals in the western regionwith selected key customers in 2013 – 20% ofsales are expected from the region in 2014.
Underlying its success to date hasbeen a commitment to giving full marketintelligence to supplier/manufacturerpartners helping them innovate anddevelop products ideal for the market.
Teams are developed and trained to qualifythem in their specialisation, helping serveclients to the highest industry standards.
In 2014, the company plan to open anadvanced training centre in the EasternRegion which will be equipped with
modern training aids and technologicallyadvanced learning methods.
“We believe that we are the future ofconstruction equipment in the Kingdomof Saudi Arabia through our perspectiveof the Train of (T)s,” says Khaled ElShatoury, Managing Director of Al-QahtaniVehicle & Machinery Co. “Talent given byGod; Technology provided by suppliers,Teaming by ourselves, Then Train ourteam, and giving them a certain Target,supported by different Techniques, givingthem the right Tools, controlling Timing,Tolerance limitation, offering Tailoredsolutions, following-up through Trackingsystem, and applying Total QualityManagement in all levels to gaining clientTrust, resulting in Total Client Satisfaction,ended by Total Management Success.”
WeLL equipped
al-qahtani holds more
than 16,000 line items,
the value of the parts
in its inventory is worth
more than $10 million.
CONTACTHead Office: PO Box 20, Dammam 31411, Kingdom Of Saudi ArabiaTel: Dammam +966 13 802 4938 / 37 / 53 Riyadh +966 11 230 3613 Abha +966 17 227 2471Fax: Dammam +966 13 826 9894 Riyadh +966 11 209 8767 Abha +966 17 227 6284E-mail: [email protected]
Bair Products, Inc.
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Bair Products, Inc. started in 2004, after Larry Bair, a third generation family-owned commercial excavation and site utility owner in the State of Kansas
in The United States, created parts in order to save time and money for his own machinery. His main focus was the undercarriage for small compact loaders and created heavy duty parts that outlive factory parts. Since then, the company has grown larger each year by adding new solutions to common known parts failures and selling direct to Caterpillar dealers and other named manufactures including
direct to retail customers worldwide.Bair Products, Inc. focuses primarily on
the Caterpillar, ASV & Terex undercarriages for the Small Compact Loaders. Its parts allow older undercarriages to upgrade to newer style, heavy duty parts that will outlive the factory parts by thousands of hours of operation.
All of its parts were made to fix common known problems on certain small compact loader undercarriages where factory parts do not have a very long life. They are also produced to be user friendly with factory parts. This allows the end-user to fix only the problems that need to fixed without
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Best known for: Larry Lugs – Bolt-
On Replacement Drive Lugs for Rubber Tracks Solid, Greaseable Alloy Wheels for all CAT/ASV/
Terex small compact undercarriages
internationaL
marKet
Bair products, inc.
undercarriage parts have
been sold worldwide to
various companies such
as: mining, forestry,
Heavy construction,
Landscaping, mine field
clearing, sand, rock and
swamp regions.
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tonya Bair, Vice president
of operations
“our parts are made specifically
to withstand hard working
conditions in all environments.”
CONTACT Bair Products, Inc.Located in the State of Kansas, United States of AmericaTel: 913-947-3934Fax: 913-947-7223Email: [email protected]
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spending additional money where it is not needed. Bair Products is not considered to be a competitor to any manufacturer, instead the company helps educate equipment dealers and retail customers on how to install undercarriage parts, understand what signs to look for that may cause damage to the undercarriage and give tips to help them to install parts fast. YouTube Installation Videos and detailed installation instructions recieved with each part educate and ensure added appreciation for the machine.
Bair is continually enhancing its understanding and abilities to find solutions to fix the problems faced by operators and contractors. Even as undercarriages are introduced and updated annually, commonly
failing parts are tracked and indentified – often by using Bair’s own inventory of machines – for potential upgrading with more robust and heavy duty solutions.
Bair’s undercarriage parts are made to withstand heavy duty, nonstop working conditions in all environments from rock, sand, mining and forestry. They have been sold worldwide to various sectors such as: mining, forestry, heavy construction, landscaping, mine field clearing in sandy, rocky and swamp regions.
Given how popular and versatile the small compact loader is in any type of work, its expansion into the Middle East, Europe and other regions is its primary focus as it follows high volumes of construction activity.
Case
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CASE
It all began in Racine, Wisconsin USA, with an inventor, Jerome Increase Case, and the challenge of a frontier, not on a map but in the history of modernisation. It was 1842, the saxophone and
lager beer had just been invented. For Jerome I. Case, modernity meant threshing machines and steam engines.
He was the first to design steam engines specifically for farm use, and the company’s name became synonymous with steam engines.
In 1912, Case entered the construction equipment sector as a producer of machinery for road works.
From then on construction sites became as important as farmland as proving grounds for the firm’s machinery, and, by the mid-1990s, Case was a world leader in the production of small- to medium-sized construction equipment.
Case has been an innovative construction equipment designer and manufacturer from the start. In the Spring of 1957, Case introduced the Model 320, the world’s first factory-built tractor loader backhoe. In 2005, Case produced its 500,000th loader backhoe.
Since that very first model, it has never stopped developing and improving its product range, matching the changing needs of its customers around the world. Case’s impressive resume of innovation includes the first extending dipper, the patented Case Extendahoe; the first ride control on a backhoe loader; and Case was also the first company to offer a Powershift transmission on a backhoe loader.
Case customers range from road and bridge contractors to residential and commercial contractors; from installers of gas/sewer/water or other utilities to landscaping
contractors; from quarry and mining operators to agricultural operators. From the smallest mini skid loaders to heavy crawler excavators, Case has the perfect machine for every job.
While it started of serving the agricultural sector, today its primary segments are residential and non residential construction and rental. Particularly well established in North and South America, its main markets in the Middle East are Saudi Arabia, UAE and Qatar.
More than 25,000 people working across the 11 Case plants located in Europe, North and South America, and in Asia. It is a special form of globalisation that recognises diversity in “flavours, rhythms and words” and knowing the difference between building a road on a mountains or across a desert.
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CASE
Best known for compact and heavy
earthmovers such as:skid steers, backhoes
and wheel loaders
superior quaLity
case products are
renowned for their
outstanding performance,
ease of serviceability and
superior operator comfort.
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CASE
franco inVernizzi, saLes
and marKeting director
“the middle east ıs one of the
regıons of primary focus for case
and further expansion ıs being
planned and executed in 2014.”
Unlike many of its competitors, Case is a full liner with full global quality concentrating on technology, ease of maintenance, low operating costs and highest productivity. It has also developed some of the best engine technology for jobsites. Its low emissions solution provides construction businesses with a powerful performance and low operating costs – while meeting stringent Tier 4 emissions regulations, for affected regions, while keeping Tier 3 Engines for unaffected regions. As emissions regulations get tighter, Case is ready for further reductions and will
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CASE
continue to deliver performance and cost efficiency while protecting the environment.
Case products are renowned for their outstanding performance, ease of serviceability and superior operator comfort. For example, its Skid Steer Loaders provide best-in-class breakout force and dump height, superior machine stability and the widest cab in the industry. Case Wheel Loaders deliver higher bucket payload compared to machines of the same operating weight thanks to the unique rear mounted engine design.
The Wheel Loader’s unique design
allows it to work in extreme temperatures conditions and harsh environments without overheating. Reliability and durability is at the forefront of all of Case’s ranges. Its Crawler Excavators, for instance, have one the best breakdown records in the industry. The smoothness of the hydraulic system also makes them a favourite of operators.
It has successfully moved on from its traditional foothold ın the compact equipment segment, and is now a true full liner and boasts one of the best heavy machinery lines in the world.
Geographıcally, Case ıs present ın all Middle East markets and product-wıse, Case ıs a full-line manufacturer and partner to the region. As supplıers of constructıon machınery, Case is present through its customers and theır projects all over Middle East.
Case machınes are workıng on the new terminal of Abu Dhabi aırport, utılıtıes and housıng projects across the Kingdom of Saudi Arabia, a massıve 6,000 villa project ın Al Aın, and much more.
The Middle East continues to be one of the regıons of primary focus for Case and further expansion ıs being planned and implemented in 2014. This ıs happenıng on two fronts. Firstly through the openıng of new branches of its dealers – to ıncrease coverage and provıde better support to our customers. Secondly, it continues to expand its presence and capabilities ın the regıon wıth a focus on parts and service support.
Recent years have seen Case successfully engage with buyers in the region. It continues to prove the abilities of its machines through a series of demonstration tours that show why the Case name is a reference brand for heavy and compact lines.
CONTACT CNH Industrial Regional Representative OfficeDAFZA – Dubai Airport Free ZoneWest Wing 4, Floor 6PO Box 54588, Dubai, UAETelephone: +971 4 299 4935www.casece.comwww.cnh.com
Caterpillar
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Best known for:
Wheel loadersExcavators
Off-Highway trucksMotor gradersAsphalt pavers
Aslump in the mining industry which had buoyed sales during the tough years following the global financial downturn may have slowed its progrss as the Chinese
slump, but Caterpillar remains the world’s biggest manufacturer of heavy equipment. Caterpillar is both a global player and a dominant force in the Middle East market.
The Caterpillar Tractor Company, forerunner of today’s Caterpillar, Inc, was formed in May 1925 from the merger of competitors C. L. Best Gas Tractor Company and Holt Caterpillar Company. Both of those concerns, meanwhile, had been involved in producing farm equipment, especially in the central valley of California, and later in the Midwest of the US, since the latter half of the 19th Century.
As a large manufacturing company, Caterpillar has had to carefully manage operations in anticipation of upturns and downturns. The 1981-1982 recession was particularly challenging and severely strained corporate finances. The downturn led to a dramatic decline in equipment demand, which, combined with competition from Japan’s Komatsu, resulted in Caterpillar losing $1 million a day at one point.
In recent years, the machinery giant has sought to maximise its operating performance utilising various efficiency and cost-control methods. One recent, significant example of this effort is the Caterpillar Production System (CPS) with Six Sigma. CPS, similar to the Toyota Production System, organises manufacturing and logistics with the aim of optimizing the order-to-delivery
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LocaL focus
the middle east is a major
priority for the company
among the emerging
markets and 2013 saw
it experienced growth of
over 3% in the region.
process. The system is largely based on just-in-time inventory management and lean manufacturing principles.
Today, Caterpillar sells equipment in 200 countries and territories, and has 94 plants in the US and another 84 facilities overseas. The company has a global network of some 130 dealers (and 50 domestic US dealers). Employment is around 130,500. Sales and revenues in 2013 were about $55 billion (with over two-thirds of its sales coming from its international business).
Caterpillar’s business lines are divided into three general categories, Machinery, Engines and Financial Products. With construction spending declining in the developed world, Caterpillar has prioritised moving into developing markets for some years. The company built a facility
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gLoBaL netWorK
caterpillar sells equipment
in 200 countries and
territories, and has 94
plants in the u.s. and
another 84 facilities
overseas.
CONTACT Caterpillar100 NE Adams St Peoria, IL 61629Tel: +1 (309) 675-1000Fax: +1 (309) 675-6620www.caterpillar.com
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in Russia in 1999 and in the People’s Republic of China (PRC) in 2009.
The Middle East is a major priority for the company among the emerging markets and 2013, which experienced growth of over 3% in the region, saw the company move to offering de-tiering its equipment to cover the gap caused by changes to emission regulations in the US and western Europe.
Following a process of extensive testing, analysis and field validation, Caterpillar has announced that it would offer Tier 4 Interim engines between 130kW and 895 kW (7-32 litre engines) that will not require any modification for export to lesser regulated countries (LRC).
For its smaller engines, with output 130kW and below, the company will offer an “authorised modification processes,” removing aftertreatment from machine
and commercial engine configurations. Modification processes, which includes decertification, will be made available to customers in lesser regulated countries through their local Cat dealer beginning in 2014, meaning that buyers of used machinery will then have the engine de-tiered after purchasing.
Caterpillar has long-standing relationships with its regional partners but in a move to bolster support for its dealers, it opened its Caterpillar’s new Middle East Distribution Centre in the UAE last year. The new 500,000 sqft facility has been built to assist the strengthening of Caterpillar’s after-market parts support network in the region.
“Caterpillar’s new Middle East Distribution Centre signifies an important investment in the region and a dedication to the perennial progress of the Middle East
economy,” said Zahid Tractor’s EVP Fahad Y Zahid. “The enhanced logistics and service offering the new MEDC will enable us to offer will not only benefit our direct clients, but it will also serve to improve efficiency of operations across a variety of sectors in Saudi Arabia. Our partnership with Caterpillar has played an integral and vital role in the development of the Kingdom’s construction industry for more than 60 years.”
“We are very pleased to be adding the Middle East Distribution Center to our industry-leading global parts network,” said Steve Larson, Vice President of Caterpillar Inc. and President of Caterpillar Logistics Inc. ”With the outstanding product support capability of CAT dealers in the region and the improved parts availability this operation will deliver, we will continue providing customers with an unmatched level of after-sales support.”
Famco
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Famco is one of the most progressive dealers to emerge out of the UAE market and is expanding across the region.
Since 2010 it has ramped up its rental business and consolidated its presence in the UAE market as the exclusive dealer for a number of big name, small niche companies such as Yanmar, the Japan-based power generator company, Linde, the German materials handling equipment provider, and Spanish genset maker Himoinsa.
Meanwhile, its relationship with the Volvo brand, through cars, trucks and particularly heavy equipment, remains a powerful offering to the market. The partnership arguably grew closer with the acquisition of the Swedish manufacturer’s Saudi dealer Al-Rehab in 2011.
Famco wants to flex its muscles in the Kingdom taking what it has learned elsewhere in the UAE and Oman about providing joined up sales and service to new customers.
Paul Floyd, managing director of FAMCO (Al-Futtaim Auto & Machinery Co), says that ‘aspirational development’ in the Kingdom of Saudi Arabia has helped the company go from strength to strength since it acquired Al-Rehab.
Floyd said that the company is now in a position to grow the operation on the back of continuing infrastructure investment in the Kingdom.
“The company’s performance has grown from strength to strength across the country and in line with the region’s sustained economic growth,” he said. “Saudi Arabia’s aspirational development plans across many Famco
strong partnersHip
famco’s relationship
with the Volvo brand,
through cars, trucks
and particularly heavy
equipment, remains a
powerful offering to the
market.
Best known for:Volvo Construction Equipment, Volvo
Trucks, Linde, Yanmar,Himoinsa, SDLG, Ingersoll Rand
& Merlo
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key sectors of economic activity are driving our business in the Kingdom and fuelling our expansion plans across and beyond our current five locations. Our mutli-award winning range of top quality machinery and equipment brands are made for the tough conditions and demanding landscape and climate of Saudi Arabia and are already the preferred partners for a large number of industry players.”
Closer to home Famco is now offering financing for trucks, buses, construction equipment, forklifts, generators and compressors in the UAE.
FAMCO Financial Services uses a multi-bank approach and offers customers the ability to conserve their capital while providing an additional credit line. It has developed a full solution package for our customers. FAMCO Financial Services is another ingredient within a more sophisticated sales cycle aimed at satisfying a more demanding customer, where value and total cost of ownership have become more important. Now, FAMCO can include financing, service contracts and insurance in a single monthly payment, greatly assisting our customers with a cash efficient solution to the operation of their fleet.
The recently launched financial services unit can also provide insurance and service agreements in one monthly payment allowing customers a significant cash-flow advantage. Shariah compliant options are also available.
In 2013, Famco also launched Pacific Machinery, a new subsidiary that formally marks the company’s entry into the value end of the market.
Unveiling partners equipment manufacturer SDLG and commercial vehicles specialist Eicher, Pacific Machinery will provides sales and support in the UAE for the brands.
The launch of Pacific Machinery may surprise some industry observers as Famco is arguably better known as a premium brand distributor in the UAE, Saudi Arabia and Oman. However, Floyd says the subsidiary has been in the planning for some time.
“The launch of this new business really creates a clear distinction in the way we want to reach out to the market; to different types of customers and applications,” said Floyd. “Those who have worked with Famco over the years will know us for premium vehicles and machines with market leading technology. This will not change and is very much the Famco philosophy.
CONTACT Al-Futtaim Auto & Machinery Company LLCPlot B-131, Al Ramoul - RashidiyaPO Box 5502, Dubai, UAETel: +971 4 2135100Fax: +971 4 2135400Email: [email protected]
tHe fuLL pacKage
famco is now offering
financing for trucks,
buses, construction
equipment, forklifts,
generators and
compressors in the uae.
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Pacific Machinery is something different.“Pacific Machinery will be about simple
technology products, low cost products but nevertheless reliable products. There is certainly a segment of the market that this is reaching out to. Through Pacific Machinery we aim to offer a real value option, particularly to very price-conscious customers. At the same time we want to ensure that we give parts and service support for these machines and vehicles that are above market norms for this type of equipment. We want to exceed expectations. They won’t be the only low-cost products in the market but we believe they will be the best low-cost products in the market.”
Kanoo Machinery
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Here yesterday, here today and here tomorrow - Kanoo Machinery and Commercial is a name you can rely on” is the mantra that has served one of the region’s
best known names for several decades. Since its inception, the Kanoo Group
has diversified its interests to include shipping, travel, logistics, oil & gas, power, chemicals, joint ventures and equipment rental, among many other sectors.
From its humble start in the mid-1960s, the Kanoo Machinery and Commercial Division of the Kanoo Group has helped the region grow to what we see today. From the cranes that helped place the pipes into the desert to the earthmoving machines that paved the way, the Kanoo Machinery and Commercial Division has Kanoo Machinery
great Line-up
Kanoo machinery
and commercial can
boast some of the
best-known names
in the machinery
industry.
Best known for:
Grove CranesHyster ForkliftsBobcat Compact
Equipment,Hitachi Excavators
and Wheel Loaders
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had a helping hand. Today, the Kanoo Machinery and
Commercial Division says that it proudly represents “the cream of the crop in the machinery field”. It has grown to become one of the leading materials handling, construction, agriculture, cleaning and industrial equipment distributors in the Gulf.
Kanoo offers a huge range of equipment, from general application machines such as Grove cranes and Hyster forklifts to more specific applications machines such as Lincoln arc-welding machines and Tennant road sweepers and scrubbers.
Brands in the Kanoo Machinery Commercial Division ranks include Grove Cranes, Hyster Forklifts, Bobcat’s Compact Equipment and Telehandlers, Hitachi Excavators and Wheel Loaders, Hitachi
Sumitomo Crawler Cranes, Massey Ferguson, Norton Grinding Wheels, Lincoln Welding equipment, Ferguson Tractors, Tennant Sweepers Scrubbers, Perkins Engines, Dig-Dog Buckets and Spares and Ausa Dumpres.
“This is all part of our continuous effort to provide the best possible products to our highly selective customers,” says the company.
From its newly constructed location in Dubai to its state-of-the-art facility in Abu Dhabi, Kanoo Machinery Commercial Division prides itself with stocking a large amount of genuine manufacturer’s spare parts that ensures the least down-time for its customers. Products from its principals are marketed through dedicated product specialists from sales and the aftermarket who are available in all the five of its branches (Dubai, Abu
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KANO
O m
ACHi
NERy
33
KANO
O m
ACHi
NERy
Dhabi, Al Ain, Sharjah and RAK) in the UAE. Kanoo Machinery carries an inventory
of parts in excess of US $ 5 million. Fast moving parts are stocked in all branches whilst on-line link to regional warehouses in Saudi Arabia and Bahrain.
As one of the few truly regional multi-principled machinery and commercial companies, Kanoo covers clients from Saudi Arabia, Bahrain, the UAE, Oman and now Yemen. Kanoo Machinery is consequently delivering its highly praised for quality service standards - which are based on ISO9001:2008 certification and have seen
it achieve prestigious accolades and awards such as Sheikh Khalifa Excellence Award and the Dubai Quality Award – across the region.
“With the support from our regional locations throughout the Gulf, we put in the maximum effort to ensure our customer’s needs are met,” says the company.
Kanoo Machinery is a member of The Kanoo Group, one of the largest family-owned business groups in the region, with over 100 years of experience in the Gulf, Middle East and international markets. Today, Kanoo Machinery operates in the UAE, Bahrain, Saudi Arabia, Oman, Qatar and Yemen.
CONTACTAbu DhabiKanoo Machinery & Commercial DivisionPO Box 245Abu Dhabi, United Arab EmiratesTel: +971 2 555 3737Fax: +971 2 555 4366Email: [email protected]
DubaiKanoo Machinery & Commercial DivisionPO Box 290Dubai, United Arab EmiratesTel: +971 4 337 8400Fax: +971 4 337 3660Email: [email protected]
LiuGong
34
liuG
ONG
LiuGong is one of China’s most famous names and a manufacturer of high-quality construction equipment and an ISO 9001 quality-certified company.
It has operated in the MENA region for over a decade and in 2011 expanded its Middle East footprint via its subsidiary, LiuGong Machinery Middle East FZE, located in Jebel Ali Free Zone, Dubai, United Arab Emirates.
LiuGong says its mission is to provide customers with first class construction machinery and service. ‘’Quality, honesty and service is our principle. Our loyalty and commitments remain successfully at your service.”LiuGong
roBust Kit
Liugong specialises
in equipment that
is easy to own and
easy to operate, and
features technologies
with well proven
reliability.
35
liuG
ONG
LiuGong Machinery Middle East has 20 key dealers providing it with the regional coverage it needs. Support comes from the Jebel Ali spare parts distribution centre which also serves as the regional sales office and provides technical support to the company’s large customer base in the region. The spare parts warehouse facility boasts a sprawling area of more than 3,300sqm and is equipped with an automated warehouse management system for electronic scanning, allocation, order picking and packaging of the spare parts.
“The newly updated IT system (SAP) was installed and has worked perfectly to manage our warehouse and logistics. And all these
lead us to a higher level to give supports to our partners, dealers and customers by the very efficient way,” says LiuGong.
Major MENA markets for LiuGong Machinery include the UAE, Oman, Kuwait, Qatar and Morocco. The manufacturer says its strongest markets are currently Saudi Arabia (where machines are working on the new Jizan port), Algeria, Ethiopia, Sudan, and “hopefully Libya and Egypt will come to be very strong very soon.”
LiuGong specialises in supplying construction machinery equipment that is easy to own and easy to operate and features technologies with well proven reliability. LiuGong’s product range includes
New for 2014:The acquisition
of Dressta’s range of bulldozers and
pipelayers hitsthe GCC
36
liuG
ONG
37
liuG
ONG
wheel loaders, backhoes, excavators, rollers, motor graders, skid steer loaders, bulldozers, forklifts and concrete equipment.
LiuGong’s claim that its machines are uniquely suited to rapidly growing emerging markets seems a valid one considering the environment in China that nurtures their designs is known to be one of the toughest in the world. Especially, in terms of run times between maintenance, harsh work environments, cost demands, and rough operating conditions. LiuGong machines use proven technologies and thrive in these rigorous settings – they are highly efficient, durable, simple to run, easy to service and offer affordable value.
The company purchased bulldozer and pipelayer brand Dressta in 2012 along with its manufacturing facility in Poland. The line is being rolled out in the MENA market with LiuGong confident the reliable machines will be deployed on the many infrastructure projects in the region. It also expect Dressta’s big size dozers to “be very helpful to contractors with high efficiency”.
LiuGong forecasts an increase of 10-15% in wheel loader demand in the Middle East in 2014 on the back of an increasing need for loading and unloading material works related to infrastructure, construction, building and mining.
“Such works need the wheel loader to make the job done more effectively and more efficiently,” LiuGong says. “The tough machines which succeed to avoid overheating and run on dusty sites are suitable to the high temperature and dust application in the Middle East, such as LiuGong’s wheel
loaders. The CLG 856 wheel loader is the best-selling loader among LiuGong full line products. We’re looking to get a significant sales increase in the new year, and with the new facilities well-furnished in the last 12 months, we’ll be able to serve the customers in the much better level.
“We have adapted our machines to ensure they are well suited for the operation environment with very high operation efficiency. And we’ve been improving our response efficiency to a very high level since we opened the new spare parts warehouse, training center, technical support center and regional logistics centre in Jebel Ali, Dubai. LiuGong will provide more facilities to satisfy our customers through our long-term, qualified and professional partners around the MENA and the world. LiuGong always presents the proper machine for the customers to maximise their investment ensure profitability at affordable costs.”
CONTACTZhu Xiong BingLiuGong Machinery (Middle East) FZERA 08 YB05 Blue shed,Jebel Ali, Dubai, UAETel: +971 4 887 0641Fax: +971 4 887 0642Email: [email protected]
Manitowoc
38
mAN
iTOW
OC
Manitowoc was founded in the lakeshore community of Manitowoc, Wisconsin, in 1902 as a shipbuilding and ship-repair organisation. The company has
evolved and diversified since entering the lattice-boom crane business in the mid-1920’s and branching into commercial refrigeration equipment shortly after World War II.
In the century and more that has passed, Manitowoc has grown into a global, multi-industry success story. Today, the company is comprised of two segments – cranes and foodservice equipment. In each of these segments Manitowoc is the industry leader in market share, product innovation, and product support services.
Manitowoc has operations in 26 countries around the world, and is continuing to expand the global reach of our products and services to meet the needs of its customers.
Manitowoc acquired the Potain brand in 2001, followed by Grove and National Crane in 2002 (the announcement to acquire Grove Worldwide was famously made in March 2002 at CONEXPO in Las Vegas). Manitowoc purchased Grove for $271 million.
In 2007, Manitowoc announced its acquisition of Shirke, an India-based Potain manufacturer and distributor since 1982. Manitowoc’s Grove product line includes rough-terrain, truck-mounted, all-terrain, Grove YardBoss, industrial cranes and Shuttlelift Carrydeck cranes. Grove is also a major supplier of custom-built machines to armed forces around the world.
As a manufacturer, it has achieved a number of ‘firsts’ in the course of its history, including introducing the world’s first slewing rough terrain crane in 1968 and the world’s Manitowoc
gLoBaL reacH
manitowoc has
operations in 26
countries around the
world, and will continue
to expand the global
reach of products and
services to meet the
needs of its customers.
Best known for:
Manitowoc cranes, Grove cranes, Grove
YardBoss, Shuttlelift carry deck cranes,
Potain cranes, National Cranes
39
mAN
iTOW
OC
40
mAN
iTOW
OC
first trapezoidal boom in 1970; and by becoming the first international multi-facility crane manufacturer to receive the ISO 9001 quality assurance certification in 1994.
The Manitowoc crawler crane product line has 16 products and two capacity-enhancing attachments. Manitowoc lattice-boom crawler cranes was the beginning of Manitowoc Cranes until the major acquisitions in 2001. In 1969, Manitowoc introduced its flagship crane, the Model 4100W. Manitowoc introduced its first self-erecting, all-hydraulic crane, the Model M-250, in 1992.
Manitowoc also manufactures National Cranes, a line of articulating truck-mounted cranes. National Cranes was founded in Nebraska by Marlo Burg in 1947, and began by manufacturing roadside weed sprayers. In 1952, National also introduced a line of front-end loaders. Operations were moved to Waverly, Nebraska in 1962, and the name National Crane Corporation was adopted. After ownership passed through a number of companies, Manitowoc acquired National Cranes in 2002, and all production moved to the Shady Grove, Pennsylvania facility in 2003.
Potain is the Manitowoc’s brand of tower cranes – featuring both top-slewing and self-erecting models. Potain was a French-based company founded in La Clayette, France, in 1928 by Faustin Potain and its first crane was assembled in 1933.
Manitowoc Crane Care is the customer service branch of Manitowoc Cranes. Formed in 2000, Crane Care provides customers with parts, service and technical support, technical publications, training, and EnCORE. The EnCORE programme rebuilds and repairs run-down or damaged cranes. Manitowoc Crane Care operates in 15 countries at 22 locations.
CONTACT ManitowocPO Box 261734, Jebel Ali Free Zone, South Side - DubaiTel: +971 4 886 2677Fax: +971 4 886 2678Email: [email protected]
first for quaLity
manitowoc was the
first international
multi-facility crane
manufacturer to receive
the iso 9001 quality
assurance certification
in 1994.
41
mAN
iTOW
OC
New Holland
42
NEW
HOl
lAND
New Holland was born in Pennsylvania, USA in 1895. New Holland Construction is today a global, full line Construction Equipment Brand the construction equipment
brand that brings together the heritage, experience and worldwide coverage of brands that have shaped the history of this industry. It is part of CNH industrial, global top four capital goods platform, that bring together Iveco, CNH and Fiat Powertrain Technologies (FPT Industrial) to create an industrial and commercial enterprise with a clear strategic focus, financial solidity and the independence necessary to realise the full potential of its commercial vehicles, agricultural and construction equipment, and industrial and marine powertrain businesses.CNH Industrial is building on the rich heritage
of technological innovation of Iveco, CNH’s brands and FPT, who are today among the global leaders in their respective industries. By bringing together the resources, proven experience and technological expertise of the three companies CNH Industrial has created a powerhouse capable of taking New Holland and its sister brands to new heights.
Its full offering of equipment is built around the customers’ needs for productivity, safety, environmental performance and fuel efficiency, and includes specialised lines for key industry sectors, such as demolition, infrastructure, or residential building. In partnership with its worldwide network of dealers, it supports customers for the full life cycle of their equipment.
Over the years, New Holland Construction has built an impressive record of reliability
New Holland
dragan Krznaric
middLe east Business
director, cnH ce
“over the years, new Holland
construction has built an
impressive record of reliability
and innovation.”
Look out for:Wheeled
excavators
Best known for:Skid steer loaders,
Wheel loaders,TLB
43
NEW
HOl
lAND
44
NEW
HOl
lAND
and innovation, which has brought a consistently wide and loyal customer base around the world. CNH Industrial can count on 64 manufacturing plants, 49 research & development centres, 895 million euros invested in R&D, present in over 190 countries, 68,000 people working around the world. It also operates ten New Holland plants in North and Latin America and in Europe.
New Holland’s investments in research and development focus on continuously renewing its product range and developing the innovations to match the evolving needs of customers, providing them with productive performance, fuel efficiency, intuitive operation, the highest levels of operator safety and comfort, and low environmental impact, together with the most competitive cost of ownership.
For example its Skid Steer Loaders provide best-in-class breakout force and dump height, superior machine stability and the widest cab in the industry on skid steer loader. Its vertical lift models provide maximum dump reach and height that allow loading high-sided trucks just from one side, this means saving a lot of time.
New Holland machınes are workıng on road constructıon projects ın Qatar, New Muscat Aırport ın Oman, as well as housıng and socıal ınfrastructure projects (schools, hospıtals, universities) in KSA.
The Middle East is a major focus for New Holland and further expansion ıs planned and will be executed. It ıs happenıng on two fronts, first through openıng of new branches of its dealers to ıncrease coverage and provıde better support to our customers. Secondly through the planned expansıon of CNH’s presence wıth increases ın the number of company functıons located ın the regıon including a focus on parts and service support – complementıng the above mentıoned moves by our dealer network.
Geographıcally, it ıs present throughout the Middle East providing a full-line of equipment. While traditionally it may have had a stronger foothold ın compact equipment, buyers in the region can benefit from a robust and balanced selection of both heavy and light equipment.
All New Holland products undergo vıgorous tests durıng the R&D phase and are not launched until proven fully operatıonal ın all types of condıtıons prevaılıng ın specıfıc regıons. For example, its new range of skıd steer loaders was tested ın the Arizona and Australian deserts – two territories with similar temperatures to those in the Middle East – prıor to their launch ın the regıon. It is plannıng to move even closer to the Middle East ın the near future, and plans to brıng prototype machınes to be tested here durıng theır R&D phase.
CONTACT CNH Industrial Regional Representative OfficeDAFZA – Dubai Airport Free ZoneWest Wing 4, Floor 6PO Box 54588, Dubai, UAETelephone: +971 4 299 4935www.newholland.comwww.cnh.com
LocaL presence
new Holland machınes
are currently workıng
on road constructıon
projects in qatar, oman
and Ksa.
45
NEW
HOl
lAND
NFT
46
NFT
In terms of construction machinery suppliers in the Middle East, you can’t get much higher than NFT Cranes (NFT stands for Nouman Fouad Trading). A growth spurt which saw it amass
hundreds of towers at the end of the last decade took the once Saudi and now Abu Dhabi-based dealer to the top of the tree during the boom. Half a decade later and its synomonous partner Potain’s cranes still line the roads leading into the UAE capital.
Like the islands of Saadiyat and Al Reem, the industry climate has changed vastly since the heady days of 2008. NFT was once at the centre of a spending spree on towers that captured the imagination of the world’s media. In the aftermath of the global economic downturn, the cranes became a key statistic for those wanting to use the UAE and Dubai, in particular, as an example of how untenable NFT
eXpansion pLans
nft accounts for more
than 60% of the cranes
in the region and is
expandingin the far
east, canada, turkey,
and elsewhere.
Best known for:
Princess Noura University,
KAUST, KAFD, Barwa Financial District,
JBR
47
NFT
ambition leads to inevitable decline. While many of its peers within the Middle East were burdened with their inventories, NFT has instead embarked on a deliberate global programme to distribute his cranes as far and as wide as possible. As the old saying goes, out of necessity comes change.
NFT’s managing partner Nabil Al Zahlawi remains inarguably one of the most recognisable figures in the industry and is frequently asked for his views on the market. He has embarked on turning NFT into one of the world’s biggest traders of tower cranes pushing into markets as wide-ranging as North America and the Far East.
“After the financial crash of the last decade, NFT changed its business model from Dubai to Asia and moved a big part of its cranes business to India, Taiwan, Hong Kong and Korea. 2013 was the third year
that we [have been] renting equipment.”NFT accounts for more than over
60% of the cranes market in the Middle East and its plans to expand its capability geographically to other markets like India, the Far East, Canada and other locations.
Currently standing at almost 1,000 cranes, NFT’s fleet is one of the biggest in the world and it continues to expand. Gross income rose by 9% in the second quarter of 2013 jumping business up to 270 million AED. According Zahlawi, however, the crane trader’s newest towers are not expected to head towards the region.
“This year (2013) we have purchased close to 100 cranes but for different markets. Our strategy is not to buy for every market (from) here,” says Zahlawi. “If I need a crane for the Far East I buy from Potain but unfortunately not from David (Semple, the MEA sales
48
NFT
director for the manufacturer). Anything for the Far East we buy from (Potain in Asia).”
Global expansion means global reach and NFT employs 20 teams to oversee crane erections. Each team is coordinated onsite by a construction manager who liaises with the NFT team and the contractor. “We send teams to Africa, to India; we have no limitations,” Zahlawi says.
“(There is) no border with business. You have to catch the opportunity when you can. We are fast with everything we do, we negotiate the price right away and most importantly we have a good network.”
Illustrating the point he refers to the
CONTACT NFTSpecialised in Tower Cranes LLCStore 11, Mena Port, Abu DhabiPO Box 28037, UAETel: +971 2 403 7555www.nftcrane.com
gLoBaL force
globally second in
terms of the number of
cranes, nft reigns over
its us and european
counterparts in terms of
tonnage and capacity.
49
King Abdullah University for Science and University close to Jeddah.
“Saudi Oger said we need 58 cranes, quickly. The next day we started putting in the cranes; we used whatever we had,” he says. “Princess Noura was a different story. We knew the project was coming and I took the decision to buy the cranes before signing the contract. This is something nobody (else) can do. We sold 40 cranes to the customer and erected about 150 from our side. In the first day after we had been awarded the job we delivered 35 trucks.
“On a daily basis there were between 25 and 35 trucks being delivered. Imagine
the logistics, but this is a project where you make money. You either do it (make the investment) or somebody will take your place. I was not impressed by the size of Princess Noura but to build a university like that in 20 months, from nothing, is impressive.”
Second in terms of the number of cranes, NFT reigns over its US and European counterparts in terms of tonnage and capacity. Thriving post-downturn in South East Asia, Africa and even North America, NFT is finally at the top of the tree but al Zahlawi is not prepared to ease up.
“I don’t where my next destination is,” he jokes. “But I hope to get a few days off.”
NFT
Putzmeister
50
puTz
mEi
STER
It starts with a waist-high scale drawing of the Burj Al Arab and ends at eye-level with the Burj Khalifa and Kingdom Tower - Putzmeister Middle East’s wall of honour, extending as
it does down one side of its office, is an impressive way to great visitors. It is also a demonstration of the importance of its concrete pumps in helping to the region’s developers to build higher and higher.
Putzmeister develops, produces and sells construction machinery worldwide, especially concrete pumps, for the building and mining industries, as well as for tunnel construction and large-scale industrial projects.
The beginnings of the German
manufacturer’s history can be traced back to 1958, when Karl Schlecht started a company called KS-Maschinenbau in Aichtal near Stuttgart. Schlect, a trained mechanic, was only 25 years old at the time. Within a year of the company’s foundation, the very first mortar machine came into existence along with his master’s dissertation.
In 1963, the name of KS-Maschinenbau was replaced by Putzmeister, which means “master of mortar” in German. Putzmeister has been a major player of the concrete machinery industry ever since. Putzmeister’s ‘Elephant’ concrete pump gained its popularity in early 1970s, and has gradually made the company one of the global
Putzmeister
tHe master of mortar
in tHe middLe east
putzmeister’s pumps
have been deployed on a
wide range of projects,
but they have made
their name working on
prestigious projects such
as the Burj Khalifa.
Best known for:Burj Al ArabBurj Khalifa
King Abdullah Financial District
New Doha PortDubai Airport
51
puTz
mEi
STER
52
puTz
mEi
STER
leaders in terms of market share, geographic coverage, technological advancement, and is offers one of the most comprehensive product ranges in the concrete pumping industry.
Putzmeister sold its first product in China through its Hong Kong-based distributor in 1970s. It was a move that would decades later lead to one of the industry’s most famous acquisitions.
The presence of German companies in China such as Putzmeister and its long-standing rival Schwing, ensured that they dominated the market for 20 years. However concrete pumps remained relatively small with the technology considered expensive in the nascent market.
By the mid-1990s Putzmeister was established enough in the market to build its third factory in Songjiang District of Shanghai. However even as it better positioned itself in the fast developing market, competition was growing from within China. Therefore, market share kept falling even though sales grew in the next few years. By 2004 and 2005, the market share of Putzmeister had fallen to 6% to 8%, as it focused on high-end concrete pump trucks.
While China weakened, Putzmeister was still strong elsewhere, enjoying a global market share of 40%, generating more than 90% of its sales from outside Germany. Excluding Germany, Europe and North America contributed more than 75% of the sales. In the Middle East, Putzmeister’s
contribution was crucial to a series of landmark projects, culminating with its world record breaking pumping operation on Burj Khalifa. Its entry into China came full circle in 2012, when it was purchased by Sany, the publically listed Chinese producer of construction machinery and the established market leader for concrete pumps in China.
The merger raised concerns that Putzmeister would be swallowed up by Sany, but both companies moved quickly to explain that their business activities are highly complementary geographically and both partners benefit substantially from the combination. The merger of the Chinese market leader in concrete pumps with the leading provider in most markets outside of China thus follows a clear strategic and industrial rationale: the creation of the global market leader for concrete pumps.
Arguably Sany’s financial strength secures Putzmeister’s growth prospects and provides a significant competitive advantage – best typified by Putzmeister taking on truck mixer maker Intermix in 2012. At the same time, Sany adds to its portfolio technologically cutting-edge products and innovations “Made in Germany” and acquires a strong distribution and service network outside of China.
For buyers in the Middle East, such as Saudi Arabia, the UAE and Oman (where it was one of the first OEMs to recognised its potential), this means that the master of mortar is still Putzmeister.
CONTACTJumeirah Lakes TowersSwiss Tower, Office 1403PO Box 262657Dubai, UAETel: +971 4 454 27 83Fax: +971 4 454 27 82Email: [email protected] www.putzmeister.de
pumped up
putzmeister enjoys a
global marketshare of
40%. the sany merger
arguably puts it in a
stronger position.
53
puTz
mEi
STER
Ritchie Bros.
54
RiTC
HiE
bROS
.
Ritchie Bros.
gLoBaL HuB
dubai was the hub of a
three-centre auction in
july which joined buyers
based in the middle east
and africa, japan and
singapore.
55
RiTC
HiE
bROS
.
2013’s biggest seller
Topping Ritchie’s sale list in 2013 was a 2008
Terex Demag AC700. The 9-axle all-terrain crane sold for $3.37
million
Ritchie Bros. Auctioneers is the world’s largest industrial auctioneer. It conducts hundreds of unreserved public auctions around the world each year, selling more
equipment to on-site and online bidders than any other company in the world.
Ritchie Bros. Auctioneers began as a small family-run business in Kelowna, British Columbia, Canada. The three Ritchie brothers: Ken, Dave and John conducted their first unreserved auction in 1958, selling CA$2,000 of surplus inventory from their furniture store to pay a bank debt. Spurred by their success, the brothers began conducting more regular auctions. They soon progressed beyond furniture, and in 1963 conducted
their first unreserved industrial auction, selling US$600,000 worth of equipment.
As demand for the company’s unreserved auction services increased, Ritchie Bros. began to expand across North America. It opened its first office outside Canada in 1969 (in Washington State), followed by its first United States auction in 1970. Ritchie Bros.’ unreserved auctions were well accepted by the US market and by 1985 – 27 years after its first auction – the company had sold more than one billion dollars of equipment. It took just three more years for Ritchie Bros. to gross its second billion dollars. In 1998 the company’s annual gross auction proceeds exceeded one billion dollars for the first time.
The company has over 110 locations
56
RiTC
HiE
bROS
.
auction action
ritchie Bros’ facility in
dubai is at the centre
of its emerging market
strategy. it continues to
be a fixture on the auction
calendar, recording strong
sales in 2013.
57
RiTC
HiE
bROS
.
CONTACTGate 8 & Roundabout 9Jebel Ali Free ZoneDubaiUnited Arab EmiratesTel: +971 4 812 0600Fax: +971 4 813 8495www.rbauction.com
in more than 25 countries, including 41 auction sites worldwide. Ritchie Bros. sells, through unreserved public auctions, a broad range of used and unused industrial assets, including equipment, trucks and other assets utilised in the construction, transportation, agricultural, material handling, mining, forestry, petroleum and marine industries.
Ritchie Brothers recorded total sales of $4 billion in 2013, a slight decrease on the previous year, which had been the highest recorded for the company.
The company held a total of 245 auctions globally in 2013 (up from 221 in 2012), with 425,000 bidder registrations and 104,550. The auction average represented gross
auction proceeds of $14.3 million (down from $16.5m), with 1,740 registered bidders (down 20), with 180 consignors (down 10), and 1,230 lots (down from 1,300 in 2012).
Ritchie Bros’ auction house close to Jebel Ali has served it well over the years with the port being a funnel for equipment coming in and then out to the rest of the region.
Ritchie Bros facility in Dubai is at the centre of its emerging market strategy. It continues to be a fixture on the auction calendar, recording strong sales in 2013 through both the physical presence of bidders and internationally via Ritchie’s online and real time bidding system.
The Dubai facility has developed into a
hub which is well established and has a good customer base. Last year saw Dubai function as the hub of a three-centre auction in July which joined buyers based in the Middle East and Africa, Japan and Singapore to secure equipment listed at its Dubai auction house: effectively opening all three markets to buyers via simultaneous broadcast.
While its facility in the Middle East region may increasingly be used in conjunction with other Ritche sites, its strategy in the region is not linked to sites like Singapore and Japan but rather on the stronger markets of Turkey and Saudi Arabia. As well as Saudi Arabia and Turkey, Ritchie says it is focused on Iraq and Russia as other potential hot spots.
Shantui
58
SHAN
Tui
On 26 November, 2012. Shanghai, China, at the Bauma China 2012 exposition in Shanghai, Shantui Construction Machinery Co., Ltd. unveiled its biggest and
most powerful bulldozer yet: The SD90-5 prototype. At 115t, 4.5m-tall, 5m-wide, and 12.3m-long it will be the second largest bulldozer in the world after the Komatsu D575A-3SD Super Dozer. Along with its enormous size it boasts an unstoppable 950 horsepower Cummins QST30 V-type, direct injection diesel engine, and features several patented technological innovations typifying Shantui’s in-house expertise.
In China, Shantui’s name has long been synonymous with the word ‘bulldozer’. Today, Shantui is not only the world’s largest maker and seller of brand name dozers,
but also offers a highly diversified line of construction, road, public utility vehicles and cement handling machinery, making everything from wheel loaders and road rollers to truck cranes and motor graders, to forklifts and excavators. Shantui is a distinguished Top China Brand and a leading Chinese multinational corporation with sales in more than 120 countries and regions worldwide. In 2012, the company reached the US$2.5 billion milestone in revenue.
The company is publicly listed on the Shanghai-Shenzhen 300 Index, and is headquartered in Jining, Shandong Province. Shantui prides itself as China’s Value Leader in the construction machinery industry, offering a unique balance of high performance and great value.
Already one of the world’s best known Shantui
desert stormers
shantui’s deal with
genavco finally gives
it a solid dealership to
continue its regional
progress.
Best known for:
Bulldozers – Shantui is one of the
biggest producers of earthmoving equipment in
the world
59
SHAN
Tui
60
SHAN
Tui
and largest producers of bulldozers, Shantui seeks to answer the increasing demand for bulldozers that possess power greater than 420hp. Currently undergoing certification, the SD90-5 prototype will operate in the harshest environments with great efficiency. With the world’s environmental regulations and engineering practices constantly changing, the SD90-5 adapts well to different methods of mining and earthmoving. Featuring a rear-mounted hydraulic ripper arm, the SD90-5 is well-suited for agitation-method mining, while the 45-cubic-metre blade is excellent for clearing any stone debris. Furthermore, its K-type floating rollers and auto-locking torque converter give it the means to efficiently handle any water conservancy, earth moving, or demolition tasks.
Complementing its robust power, the SD90-5 comes standard with many new features and designs developed by Shantui’s own engineers to optimise the operator and ownership experience. The SD90-5 is built with a modular design, so that components can be easily maintained or replaced. For example, the new integrated gearbox utilizes the coolant and oil-injection lubrication systems of the rest of the machine, easily connected and disconnected from the rest of the working units. This reduces the overall size of the gearbox, facilitating removal and maintenance.
In the area of operator use the SD90-5 features an on-board integrated computer and proportional pilot control. The computer is integrated with the rest of the machine, allowing real-time monitoring of vital systems, remote diagnosis of faults, and GPS tracking. The pilot control is also connected to the gearbox, providing more
gear options and smoother shifting. To aid in operator comfort new floor structures reduce cab vibration, and a roll-proof cab structure increases user safety.
“With the SD90-5, we hope to establish ourselves as the number one name in bulldozers, not just in China, but the world as well” stated Chad Cheng, General Manager of Shantui Import & Export Co., Ltd. “This product sets the bar for Shantui as far as engineering goes, and hopefully it will advance the industry as a whole, especially in developing markets.”
CONTACT Shantui Import & Export CompanyShantui International Business Park, No.58, G327 HighwayJining City, Shandong ProvinceTel: 186 537 2909367Fax: 186 537 2311219Email: [email protected]
tHe fuLL pacKage
shantui is the world’s
largest maker of dozers
but also offers a highly
diversified line of
construction machinery
and equipment.
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Terex
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Terex Corporation is focused on its mission of providing solutions to our Machinery and Industrial Product customers that yield superior productivity and return on
investment. Terex has continued its evolution in recent years, primarily through a series of acquisitions and divestitures, designed to enhance the product offering, improve geographic coverage and deliver value to Terex customers, shareholders and team members.
The history of Terex is not a simple one. This is the history that led to the name “Terex” and the evolution that followed. However, there is an equally rich history to many of the “historic” names that Terex acquired in recent years. This document is intended to cover the highlights.
In 1933, what was to eventually become Terex Corporation began its existence as the “Euclid Company,” founded by the Armington brothers. Its success designing and building
haul trucks later attracted the attention of General Motors, which purchased Euclid in 1953. GM’s “Euclid Division” developed and sold large equipment including over half the nation’s off-highway dump trucks.
The dominant performance of Euclid had a negative consequence, however, when the US Department of Justice brought an antitrust suit against GM, forcing it to stop manufacturing and selling off-highway trucks in the US for four years, and to divest parts of its Euclid business and the Euclid brand name.
GM coined the “Terex” name in 1970 from the Latin words “terra” (earth) and “rex” (king) for its construction equipment products and trucks not covered by the ruling. The remaining parts of the new Terex business produced crawlers, front-end loaders, and scrapers.
The recession of the early 1980s took its toll on Terex, and General Motors sold Terex to IBH Holdings, a company owned by
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LocaL focus
the middle east is a
major priority for the
company among the
emerging markets
and 2013, which
experienced growth of
over 3% in the region.
German businessman, Dieter Esch, in 1981.When Northwest Engineering bought Terex
USA in 1986, the agreement included an option to purchase Terex Equipment Limited. Northwest Engineering exercised that option in 1987. During that same year, Lenz expanded the company’s manufacturing footprint into Scotland. The next year, the name of the company was changed to Terex Corporation.
During the remainder of the decade, Terex made a number of acquisitions, including Koehring cranes and excavators (1987), Unit Rig (1988), and Fruehauf Trailer (1989). The Fruehauf acquisition alone resulted in Terex nearly tripling in size.
In the early 1990s, Terex took a series of steps to improve its financial picture, including spinning off Fruehauf as a separate public company.
Woody Baldus, CEO, passed away in the fall of 1991. Randolph Lenz assumed the title of Chairman and CEO. This
Best known for:
Terex construction equipment and cranes
Genie Powerscreen
Demag
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CONTACTThe Pinnacle Building, Sheikh Zayed RoadOffice 304 & 305PO Box 282325Dubai, Al Barsha 1United Arab EmiratesTel: +971 4 399 0381Fax: +971 4 399 0382www.terex.com
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led to the recruitment of Ron DeFeo in May 1992. Ron DeFeo joined Terex as President of the Company’s then - Heavy Equipment Group in Tulsa, Oklahoma. In 1993, Terex corporate offices were relocated to Westport Connecticut. Then, in October 1993, Ron DeFeo was appointed President and COO of Terex and a member of the Terex Board of Directors.
Facing a recessionary environment, DeFeo began an aggressive operational and financial restructuring of Terex that included raising additional capital, selling assets, and restructuring operations. Among the actions taken by Terex was a focused effort on turning around Clark Material Handling and the sale of its Fruehauf stock in the private market for $28 million.
Over the remainder of the decade, Terex made important acquisitions including Powerscreen which was acquired in 1999.
In 1999, Terex became a leader in the crushing and screening industry with
the acquisitions of Cedarapids, Re-Tech, Powerscreen and Finlay. In 2000, Terex moved into the Compact Equipment category with the acquisition of Fermec, a UK manufacturer of tractor loader backhoes. In 2001, Terex established the Roadbuilding business with the acquisitions of Jaques (crushing and screening), CMI (road building) and Bid-Well. The Atlas acquisition is also completed this year.
In 2005, Terex established a new corporate operations group, with the goal of developing and implementing world-class capability in supply chain management, logistics and global purchasing. Historically, Terex supply chain decisions have been made site by site, which provided limited opportunity to leverage Terex’s size. However the company has gained ground focusing on efficiencies with suppliers based on the company’s global purchasing power and resources in a way that transcends individual business units. While local responsibility will be retained, there will
be a comprehensive effort to reduce cost, improve quality, simplify operating systems and optimise new product development to market time. Terex is dedicated to leveraging its size and consolidating vendors in an effort to remove waste throughout the organisation.
Terex has focused on growing and improving the operations of its core business segments. The Company has expanded the size and scope of its core businesses both through acquisitions and through development of new products to increase its market share. In addition, Terex is focused on expanding the geographic reach of its products, emphasising developing areas such as China and India. Management believes that these initiatives continue to help to reduce the effect of potential cyclical changes in any one product category or geographic market. These initiatives have also expanded the Company’s product lines and geographic reach, added new technology and improved Terex’s distribution network.
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ENTS GROUP CHAIRMAN AND FOUNDER
Dominic De Sousa
GROUP CEO Nadeem Hood
GROUP COO Gina O’Hara
MANAGING DIRECTOR Richard Judd
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PRINTED BY Printwell Printing Press LLC A supplement of Construction Machinery Middle East
EDITED By STEPHEN WHITE
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DESIGN AND LAyOuT By SIMON COBON
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