consultancy project proposal
TRANSCRIPT
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Varuna Bhal
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The contract would detail
What you purpose to do
Why you purpose to do itWhat benefits the client will receive from your doing
it, and
How you plan to do it
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5 elements of a proposal1. Background Information
Brief summary of the organization, its business and the
current situationDomain knowledge
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2. Problem or opportunity statement
Statement of the client requirement or understanding
of the situation.This statement should explain what the client needs to
achieve, resolve, or is perceived as causing anunacceptable situation.
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Questions must include:
a) What is the situation that is currently preventing from
realizing greater success in an important performancearea? What is the current obstacle facing the clientthat requires resolution?
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b) How is success measured? What are the majorvariables tat define success?
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3. Project Objective
States the project objective in terms of outcome the
consultancy investigation is expected to achieve.Important questions are:
What benefits will accrue to your client when thecurrent undesirable situation is corrected or resolved?
How will the performance measure be enhanced?
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4. Description of project, including the deliverables
Concrete tangible results which you will present to the
client when the project is completed.For most projects, a final report and the typicalpresentation are the outcomes, but sometimes thereare more.
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Questions to address:
What specifically, you will place in your clients
possession when the project is completed?What services go with the deliverable, if any?
Do you plan to offer any after sale service? This isimportant if you are doing a pilot implementation, if
possible or feasible, offer an option for fullimplementation.
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5. The Project Plan
This section articulates the plan and schedule for getting
from the initiation to the completion of the project.Plan shows a concrete set of tasks, time for completionof each milestones, and schedule for the finaldeliverables.
Important role of this plan is to instill confidence in theclient, as well as to show how the work will be done.
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Questions to address often include:
How do you plan to get to your objective?
What resources will you require?What role must your client play in your plan?
What contingency plans may be developed if majorobstacles arise?
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Delivering the ProposalsThe written proposalCover
Letter of transmittalWhats enclosed
Thanks for the opportunityComplete name and address for the client
Proper names and titles of all relevant individuals of the client organization
Executive Summary 1 page maximum
Table of contents
BodySetting
Problem
Objective
Deliverable
PlanAttachments/Addendums/Appendices
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Important Points Impression of professionalism in format, style,
physical appearance and, of course, content.
Write for the readers convenience No straight paragraphs, use a combination of
headlines, outlines and depth.
Keep details out of the body of the proposal; they
belong in the appendix. Put in only that which isneeded to met the objective of the report:understanding, agreement, and acceptance.
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ProofreadingBe careful with spelling, grammar and clarity.
Very often, it is these factors that influence clients to
believe consultants are competitive and effective, notonly the technical content of the document.
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Thank You