consulting demystified pitch book
TRANSCRIPT
CONSULTING DEMYSTIFIEDA guide to the world of consultancy
Niraj Satnalika
To Inspire, Motivate and Get you Thinking!
2
WHAT IS CONSULTING?
Niraj Satnalika Copyright 2014. All rights reserved.
• Consulting is engaging into the business of giving expert advice
to people working in a professional or technical field
• Consulting is a fast growing profession of the current world and
is thus attracting a lot of young talent into its circle
• As much as it is gaining popularity, it is highly competitive as
well
• Many young minds are ready to plunge into the world of
consultancy where high enthusiasm and a lot of practical
knowledge is required
What this book does is give those aspiring minds a clear
picture of what lies ahead and a way to tackle it
Niraj Satnalika Copyright 2014. All rights reserved. 3
WHAT THE STATISTICS SAY?
• Global consulting industry revenues (including HR, IT, strategy,
operations management and business advisory services) is estimated to
be $415 billion as of 2013
• In the year 2011-12, the consulting firms in India enjoyed substantial
growth in both employee count and revenue. A similar trend in
performance was observed for companies based out of United States
and European Union
• It is expected that the companies focusing primarily on reducing
business costs while enhancing operating ratios will rind a ripe
corporate market
• It is expected that the demand for consulting firms primarily focusing
on reducing employee costs will be in high demand
• Consulting firms in emerging nations and booming economies like parts
of Latin America and Asia are experiencing higher growth. Growth of
consulting firms in emerging economies is expected to be positive going
forwardSource: Plunkett Research Ltd
Niraj Satnalika Copyright 2014. All rights reserved. 4
RELATION TO “CONSULTING DEMYSTIFIED”?
• As seen previously, consultancy is soaring to great heights and
more and more people are aiming for it
• Consulting for some is a easy path where as many consider it
no less than climbing a mountain
• Facts, fads and myths surround this alluring concept of
consultancy
• As the title of the book suggests, the world of consultancy will
be demystified by the book; the veil of mystery shall be lifted
and will tell what does it really take to become a successful
consultant. The book also discusses the entire problem solving
in detail with examples, caselets and cases.
Niraj Satnalika Copyright 2014. All rights reserved. 5
KEY POINTS OF THE BOOK
• A crisp, concise book divided into neat and structured sections
for easy reading
• No beating around the bush
• Simple, lucid language which is completely easy to understand
• Equally simple illustrations for better understanding
• Packed with examples and thought-provoking problems for
readers to sharpen their practice.
• Helpful tips to crack the interview
Niraj Satnalika Copyright 2014. All rights reserved. 6
SYNOPSIS OF THE BOOK
A vision, some meticulous planning, a decent amount of investment and
passion is required to make any project work. You have the resources,
you have the vision, you possess the passion to make it work. But is it a
complete picture?
Have you calculated the risks, the competitions, the profit margin, the
most viable way to get things up and running? Without a proper
analysis, it is difficult to deal with the problems that crop up when
starting a business.
Consultants are the knights in shining armour of the present to pull you
out of the mess. You have a plan and you want it to materialize? It’s a
consultant’s call to come to the rescue.
Consulting Demystified is the fairy godmother of consultancy to those
who are distressed and want a proper idea about the profession.
Covering all the bases, this book is just perfect to meet all your needs at
once. Crisp, concise and to the point, the book is made to suit the needs
of the youth of the present whose lives are as fast paced as the world
around them.
Niraj Satnalika Copyright 2014. All rights reserved. 7
SYNOPSIS (CONTD…)
The text has been divided into 7 sections with each section covering a
certain aspect
of the book.
• Part 1 gives a preliminary outline of the profession, what is
consultancy, who is a consultant and a brief history tracing the origins
of the profession from ancient times.
• Part 2-5 covers the critical part of solving complex cases. To help
understand the approach, ample examples are provided
• Part 6 is where the demystification takes place. It talks about the facts
and myths which surround the world of consultancy and it also presents
the reader with a number of tips and questions which can be asked
during the interview.
• The final part wraps up the text with mathematical problems to solve,
cases, caselets and a solved example of a case to highlight the process
of problem solving.
Niraj Satnalika Copyright 2014. All rights reserved. 8
WHO IS THE AUTHOR?
Niraj Satnalika, the author of the book is currently associated with
CRISIL Ltd. (A Standard and Poor’s Company)- India’s largest credit
rating agency as a Research Analyst
Niraj has had a number of experience in the past. Some of his noteworthy
achievements are elucidated as under:
• Niraj is an MBA in International Business (Finance) from IMT
Ghaziabad- one of the premier B-Schools of India and a B.Tech in
Electronics and Instrumentation from Heritage Institute of Technology
(West Bengal University of Technology), Kolkata
• He was selected Indian Delegate and Panelist at Harvard Project for
Asian and International Relations (HPAIR) conducted by Harvard
University in 2012
• He was selected as Indian Delegate for Young Economist Convention,
Philippines 2013
Niraj Satnalika Copyright 2014. All rights reserved. 9
ABOUT THE AUTHOR (CONTD…)
• He has numerous research publications in International Journals in
topics like Indonesian Economy, India’s Infrastructure to
Nanotechnology and Graphical Password
• He is also associated with MarketExpress- India’s leading financial
portal as a contributing writer
• He has completed courses in Mathematical Thinking, Model Thinking
and Entrepreneurship courses from Stanford University and Michigan
University
• He has successfully completed an assignment with Economic Research
Cell of Confederation of Indian Industry, Kolkata
• Lastly, Niraj is also a philanthropist and dedicates his time for his non
profit venture under the capacity of Managing Director. The foundation
works for the promotion of education among the underprivileged
children.
Niraj Satnalika Copyright 2014. All rights reserved. 10
SIMILAR BOOKS AND WHY IS THIS BOOK DIFFERENT
Current books available in the market are by foreign authors.
• Flawless Consulting: A Guide to Getting Your Expertise Used
• Author: Peter Block
• Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get
Multiple Job Offers in Consulting
• Author: Victor Cheng
Curiously, NO Indian Author has come up with such an idea. It will be a fresh
change from the usual stock.
The author being involved with various projects and having a decent amount of
experience makes the book an interesting read.
Most books on consultancy focus on one aspect like case interviews, but Consulting
Demystified gives the reader a broader spectrum to understand what the deal is
about.
Niraj Satnalika Copyright 2014. All rights reserved. 11
AUTHOR’S PLAN TO GET HIS NAME OUT THERE
Author plan to hold the following:• Book signings• Contests• Chats (Through Hangout and Skype)• Online signings• Placement into individual bookstores as well
Being socially active, author also carries out regular promotion in social media (Facebook, Twitter) and professional network like LinkedIn.
A dedicated page for the book has been created where different activity including quiz contests, amazing facts, consulting job openings etc. is shared on a daily basis.
Niraj Satnalika Copyright 2014. All rights reserved. 12
COVER PAGE
Niraj Satnalika Copyright 2014. All rights reserved. 13
CONTACT DETAILS
Visit our website: http://book.bnsatnalikafoundation.org
You can send your feedback/suggestion/queries to the author to the
following email:
We are present in social media and professional network too. Follow us
for exciting updates.
Consulting Demystified Book:
Facebook: http://www.facebook.com/consultingdemystified
Twitter: http://www.twitter.com/con_dym
Author:
Facebook: https://www.facebook.com/nirajsatnalika
LinkedIn: http://www.linkedin.com/in/nirajsatnalika
Twitter: https://twitter.com/The_nRJ
Niraj Satnalika Copyright 2014. All rights reserved. 14
THANK YOU!