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Consulting • Engineering • Outsourcing
Consulting • Engineering • Outsourcing© Maksen 2014
Investing in Data Centers?
Opportunities, challenges and strategies
5.º Fórum Lusófono das Comunicações
Maputo, 24 de Abril de 2014
01. Data Centers
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15
3
02. Opportunities
03. Challenges 20
04. Strategies 28
AGENDA
05. About Maksen 33
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Data Centers01.
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Investing in Data Centers?
What is a Data Center
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“Data Centers are facilities which
are specifically designed and build
to house computer, storage, and
telecommunications systems”
Source: Lifeline Data Centers
Investing in Data Centers?
Evolution of Data Centers
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Yesterday (Early 90s – 2002: Dot.com Revolution)
Siloed Data Centers - Hardware has leaded the
way. The Data Center is/was an infrastructure
where the servers and storage are located,
operated and managed.
Today (2003 – Today: Virtual Technology Revolution)
Virtualized/Pool Data Centers - Software is leading
the way. The primary goal for Data Centers is to
connect users to applications. Data Centers are
evolving from isolated resource “islands” to
interconnected pools of virtualized resources
shared between multiple Data Center locations
helping business cut costs and maximize IT
efficiency
Tomorrow (2011- ?: Hybrid Cloud Revolution)
Dawn of Software-Defined Data Centers - “Data
Centers without walls – Oceans of data”. Everyone
who works in IT will be a service provider.
Source: Adapted from IDC “Datacenter Interconnected 1/11”; NetApp “The Evolution of the Data Center to Software Defined”
Investing in Data Centers?
Types of Data Centers (1/2)
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There are 4 types of Data Centers (TIA – Telecommunication Industry Association)
TIA-942: Published in 2005, the Telecommunications Infrastructure Standards for Data
Centers was the first standard to specifically address Data Center infrastructure and
was intended to be used by Data Center designers early in the building development
process.
Tier 1 – Basic, no redundant components (N): 99.671% availability
• Susceptible to disruptions from planned and unplanned activity
• Single path for power and cooling
• Must be shut down completely to perform preventive maintenance
• Annual downtime of 28.8 hours
Tier 2 - Redundant Components (limited N+1): 99.741% availability
• Less susceptible to disruptions from planned and unplanned activity
• Single path for power and cooling includes redundant components (N+1)
• Includes raised floor, UPS and generator
• Annual downtime of 22.0 hours
Investing in Data Centers?
Types of Data Centers (2/2)
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Tier 3 - Concurrently Maintainable (N+1): 99.982% availability
• Enables planned activity (such as scheduled preventative maintenance) without
disrupting computer hardware operation (unplanned events can still cause
disruption)
• Multiple power and cooling paths (one active path), redundant components (N+1)
• Annual downtime of 1.6 hours
Tier 4 - Fault Tolerant (2N+1): 99.995% availability
• Planned activity will not disrupt critical operations and can sustain at least one
worst-case unplanned event with no critical load impact
• Multiple active power and cooling paths
• Annual downtime of 0.4 hours
Due to the doubling of infrastructure (and space) over Tier 3 facilities, a Tier 4 facility
will cost significantly more to build and operate. Consequently, many organizations
prefer to operate at the more economical Tier 3 level as it strikes a reasonable
balance between CAPEX, OPEX and availability.
Source: TIA – Telecommunication Industry Association
Investing in Data Centers?
Services & components of a successful Data Center
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• Build room: Stacking; Configuring; Testing new systems before they go into
production
• Monitoring: Monitoring tools sends out “pings” to each resources such as databases,
applications, network devices. Failure to respond results in a degraded service
condition report
• Redundancy and disaster recovery: Redundancies and back-ups provisions protect
interruptions
• Storage: SAN – Storage Area Network
• Fire suppression; Earthquake and seismic isolation platforms; Smoke sensors
• Power supply
• Climate & cooling systems (HAVAC); Temperature sensing system
Source: Wikibon.org
Investing in Data Centers?
Data Center’s vital signs
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• Strong heart: The power system (UPS, capacitors and batteries). UPS system failure
costs accounted for 29% of data center outages laste year, and the average UPS
related failure cost USD 689.700.
• Sharp brain: Data center consolidation, virtualization and cloud computing help
keeps your Data Center running at peak efficiency – delivering real-time
information, allowing you to make the best decisions to operate and maintain your
infrastructure.
• Efficient air intake & circulation: Check the air pumping, keep temperature and
humidity in the recommended range. Cooling accounts for 40% of total energy used
for the average Data Center.
• Diet & exercise: A proactive approach to service and maintenance in the Data
Center can extend the life cycle of IT equipment and delay major capital
investments.
Source: Adapted from Emerson´s Vital Signs of a Data Center
Investing in Data Centers?
Data Center’s benefits
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• Savings – Switching to server virtualization can lower capital costs, reduce
downtime and increase efficiency
• Servers – Consolidating server infrastructure and leveraging automation tools drives
availability
• Storage – Software and policy-based management systems reduce labor and
optimize storage
• Networks – Big Data means that a strategic plan of action for data center is a
necessity
• Operation & Maintenance – Forecasting facility power, space, capacity and
availability means less disruption
• Risk Management – Thinking through and planning for potential risks can optimize
opportunities
Source: Adapted from IBM (Survey in 2013 of 300 clients, across 25 industries and seven countries)
Investing in Data Centers?
Largest Data Centers
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Note: One sq. meter equals to 10.7639104 sq. feet
Investing in Data Centers?
Data Center’s statistics (1/2)
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• 500.000 Data Centers worldwide
• More than 15.000 Data Centers are the size of a football field
• In 2013, mankind has created 1,9 trillion GB of data (Every person on earth would
have 16 iPhones)
• Total investment in Data Center IT infrastructure will grow 5% on average per year
to reach USD 125 billion in 2016
• 84% of enterprises planned to add Data Center capacity due to the influx of new
applications and efficiency constraints
Source: Gartner:”Forecast: Public Cloud Services”; Digital Reality Trust: “US Campus Survey Result 1/12”
Investing in Data Centers?
Data Center’s statistics (2/2)
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• In 2008, only 12% of server workloads were virtualized. 60% of server workloads are
virtualized in 2013
• 5,75 million new servers are installed each year
• Average server life is 3 years
• Average Data Center is 9 years old (Gartner suggests that a Data Center that is more
than 7 years old is obsolete)
Source: Gartner:”Forecast: Public Cloud Services”; Digital Reality Trust: “US Campus Survey Result 1/12”
© Maksen 2014
Opportunities02.
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Investing in Data Centers?
Africa’s Lions on the move (1/2)
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Investing in Data Centers?
Africa’s Lions on the move (2/2)
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Investing in Data Centers?
What’s driving Data Centers usage (1/2)
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Source: Adapted from CenturyLink Business;
Emerson Network Power; Oracle “Challenges to a Modern Optimized Data Center”
Investing in Data Centers?
What’s driving Data Centers usage (2/2)
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• State pressure on business: Telco´s &
Banking Regulators are increasing data
protection & privacy requirements
compliance
• Mobile & BIOD (Bring Your Own Device)
explosion
• Industry trends – Water and economization
are techniques that are gaining popularity
in the general Data Centers solutions
industry, as providers seek lower
infrastructure costs
Source: Adapted from CenturyLink Business; Emerson Network Power;
Oracle “Challenges to a Modern Optimized Data Center”
• By 2020: 10 x more servers + 50 x more
[BIG] data + 75 x more files, all with 1,5
more IT personnel
• Increased costs – 24/7/365 = >USD450.000
p/yr. It takes a minimum of 5 IT
employees to achieve a baseline 24/7/365
support team, with an average cost of USD
450.000
• Globalization – 25% of all commerce is
truly global (USD 1,25 trillion = GDP of
Mexico)
• Demographic growth – youth & technology
awareness
• Additional downtime costs
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Challenges03.
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Investing in Data Centers?
Complexity challenge (1/2)
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Source: Symantec “2012 State of the Data Center”
Investing in Data Centers?
Complexity challenge (2/2)
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Source: Symantec “2012 State of the Data Center”
Investing in Data Centers?
Energy (“Go Green”) challenge (1/2)
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Source: GreenIT_LP
Investing in Data Centers?
Energy (“Go Green”) challenge (2/2)
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• Fresh air technology: allows
servers, storage units, and
network switches to run at more
extreme temperatures (up to 45º
C) to help save on cooling and, in
some climates, eliminate chillers
altogether
• Economizer cooling: involves
using only outside air to keep the
Data Center cool (effective in
climate as hot as 33ºC)
Source: GreenIT_LP
A green Data Center is designed in such a way
as to maximize PUE – Power Usage
Effectiveness (PUE = Total Facility Power/IT
Equipment Power. Ideal PUE = 1), minimize
environmental impact and using alternate
forms of energy like wind or solar power
• The ICT sector is responsible for 2% of the
world´s Global Carbon Emissions oh witch
14% is attributed to Data Centers
• Server virtualization: virtualizing a single
server can save 7.000 KWh in electricity a
year and about USD 7.000 in energy costs
over 10 years
• Data Center containment: which involves
separate hot and cold air to maximize
cooling potential (7.7% improvement in
overall energy efficiency)
Investing in Data Centers?
Cost challenge
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What are the biggest challenges your organization faces in managing its Data Center
operations?
• 51% Software costs
• 46% Hardware costs
• 42% Maintenance costs
• 36% Physical constraints
• 27% Labor costs
• 25% Back up costs
• 14% Ageing servers costs
• 10% Electricity costs
• 8% New services costs
Source: IDG Connect in association with IBM – “UK Data Trends 2013”
Investing in Data Centers?
Downtime challenge (1/2)
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Source: VirtualHosting “Data
Center Downtime –
What does it cost the World
Economy”
Investing in Data Centers?
Downtime challenge (2/2)
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84% of Data Centers had issues with
power, space and cooling capacity,
assets, and uptime that negatively
impacted business operations.
… Consequences to the Business
(repeated events sum up more than
100%):
• 31% Delay in applications rollout
• 30% Disrupted ability to provide
service to customers
• 27% Forced to spend unplanned
OPEX budget
• 26% Need to roll back an application
deployment
Source: IDC “Global DCIM Survey 2012” Source: VirtualHosting “Data Center Downtime – What does it cost the
world economy?”
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Strategies04.
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Investing in Data Centers?
Public Policy strategies
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• Strategy #1: Don´t be e-locked to e-trade (two pillars: high education; international
telecommunications)
• Strategy #2: Create a transparent and investor-friendly environment for Data
Centers
• Strategy #3: Try to attract FDI (Foreign Direct Investment), not AID
• Strategy #4: Become a Data Center´s haven for the region (CPLP)
• Strategy #5: Increase neighborhood growth spillover
Source: Adapted from Paul Collier – Growth Strategies for Africa)
Investing in Data Centers?
Tech strategies (1/3)
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• Trait #1 Optimization: Use storage virtualization; Employ data deduplication;
Servers virtualized
• Trait #2 Flexibility: Primary Data center replicated with active-active; Upgrade
equipment, no disruption; Use replication for storage backup
• Trait #3 Automation: Implement storage service catalog; Move virtual machines to
meet SLAs; Monitor thermal conditions
• Trait #4 Planning: Adopt technology quickly; Forecast power demand; Have a
converged infrastructure implementation plan
Source: Adapted from IBM (Survey in 2013 of 300 clients, across 25 industries and seven countries)
Investing in Data Centers?
Tech strategies (2/3)
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• Reduced complexity: Reduce the total number of vendors and application versions.
Simplify IT and unlock resources to focus on Business Innovation
• Increases performance & flexibility: 10x faster networking CPU and memory; 10-50x
faster query responses; Cloud-services built-in; integrated management and
provisioning
• Risk reduction & integration: Best of bread components; Optimized solutions, and
engineered systems are all engineered to work together
• Consolidate servers 20 to 1: Reduce deployment time and costs by 75%
• “Greenify”/Carbon neutral: Conserving energy; Utilizing more environmentally-
friendly power sources
Source: Oracle “Challenges to a Modern Optimized Data Center”
Investing in Data Centers?
Tech strategies (3/3)
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How is your organization working to optimize its Data Center?
• 55% Consolidating software
• 55% Consolidating hardware
• 27% Improving storage utilization
• 22% Reducing maintenance spend
• 14% Improving energy management
• 14% Improving backup
• 11% Consolidating vendors
• 7% Improving software management
• 21% Other
Source: IDG Connect in association with IBM – “UK Data Trends 2013”
© Maksen 2014
About Maksen05.
33
Consulting • Engineering • Outsourcing© Maksen 2014
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• Secretariado do 5.º Fórum
Lusófono das ComunicaçõesMaputo, 24 de Abril de 2014
Investing in Data Centers?
Opportunities, challenges and strategies