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Consumer Alibi 2013

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Page 1: Consumer Alibi 2013
Page 2: Consumer Alibi 2013

“Too many health drinks out there are guilty of false promises. Not ours. Alibi is packed with all of the very best ingredients – true health.”

Oliver Bolton, Founder of Alibi

Page 3: Consumer Alibi 2013

“WE THINK THATTOO MANY HEALTH DRINKSOUT THERE ARE GUILTY OF FALSE PROMISES. THEY’RE FULL OF BAD SUGARS,LOW ON VITAMINS, AND CLAIM FAR TOO MUCH.

NOT OURS. ALIBI CONTAINS NOTHING ARTIFICIALAND IS PACKED FULL OF THE STRONGEST BLEND

OF VITAMINS, MINERALSAND HERBAL EXTRACTS OUT THERE.

NOT GUILTY

ONLY THE HEALTHY

Page 4: Consumer Alibi 2013

BECAUSE WE’RE PASSIONATE ABOUT OUR PROMISE, WE’RE CONSTANTLY UPDATINGALIBI WITH THE LATEST BREAKTHROUGH HEALTH INGREDIENTS.

EACH CAN OF ALIBI IS PACKED WITH:

20 HEALTH SUPPLEMENTS | 11 vitamins, 3 minerals, 5 herbal extracts and now Beta Glucan also. It’s no wonder Alibi tops the charts in terms of functionality.

NATURAL SWEETNESS | We use an extract from the stevia leaf to naturally sweeten Alibi. It’s up to 400 times sweeter than sugar, but unlike sugar, contains no calories.

SUPERFOOD HEALTH | Alibi now boasts 100% RDA of Vitamin K also - the Superfood vitamin found in the likes of spinach and broccoli which is necessary for healthy blood and bones.

IMMUNE SYSTEM PROTECTION | Alibi is the first product in Europe to use Beta Glucan‘Wellmune’, a natural ingredient, clinically proven to boost the immune system andsupport your body’s defences.

Page 5: Consumer Alibi 2013

There’s something special about our unique PRETOX blend of vitamins, minerals and herbal extracts. It’s scientifically proven to boost your natural defences before bad – by increasing your body’s natural vitality.And because Alibi contains no artificial stimulants or caffeine, it won’t affect your sleep or cause unnatural energy crashes like other drinks.PRETOX is central to what we do – protecting your body’s natural defences, and providing a genuinely healthy option for busy people on-the-go.

MORNING | Kick-start your day with anall-in-one nutrition boost. Charge your body’s defences and prepare yourself for the busy day ahead.

DAY | Be good to yourself, replenish andregenerate your body. With only 99 Kcal,Alibi makes a great daytime refreshmentwhich helps top up vital nutrients.

NIGHT | Get set for whatever the evening has in store. Whether to prepare yourself for a night out or simply to recuperate, it’s always good to have an Alibi.

“Modern life is busy, so it’s important to prepare and ensure your health is maintained throughout the day. Alibi is now healthier than ever, with new ingredients and nutrients to ensure you can perform and stay at your best.”

Dr Guy Mozolowski PhD, Director of Alibi R&D

Page 6: Consumer Alibi 2013

“I tend to work out before getting into the office, have a busy morning of meetings and calls, a hectic afternoon and then maybe some drinks with friends before going home. Alibi helps me get the vitamins and minerals I need, when I need them, to get the most out of my day.”

Page 7: Consumer Alibi 2013

Packed full of the nutrients your body requires to stay healthy, the job of your immune system just got a whole lot easier.

Whether you’re working hard, exercising rigorously or maybe planning on some big weekends, be sure to have an Alibi to maximise your gains, performance and health.

Page 8: Consumer Alibi 2013

Watch out Berocca®, you might need an Alibi soon. That’s right, cut out the E numbers, artificial sweeteners and add some superfruit refreshment to your daily routine. Give yourself a helping hand with Alibi’s new wonder drink – it will leave you feeling, happy, healthy and fully prepared to face whatever your day has to throw at you.

Page 9: Consumer Alibi 2013

Page 10: Consumer Alibi 2013

An Alibi always tells the truth which is why when we tell you that there is zero caffeine and only 99kcal per can, you can take our word for it.

Indeed 99kcal represents the perfect balance between flavour and functionality, without having to compromise on either.

We don’t believe in artificial sugars and sweeteners. Whilst they’re good for your hips, they’re entirely unnatural. Unlike other low-calorie drinks, Alibi steers well clear of all artificials. Its sweetness comes direct from Mother Nature using fruit juices and extracts from the Stevia plant. Alibi is light and tasty, clean and crisp health drink that complements food perfectly and tastes great on its own. Available in two refreshing flavours - Sparkling Citrus and Sparkling Pomegranate.

Page 11: Consumer Alibi 2013

“I try to drink plenty of water and have a good, healthy lunch to keep my concentra-tion levels up at work. But with meetings and distractions constantly coming, I can be prone to naughty snacks. It’s really handy to have an Alibi on my desk. It’s the perfect guilt free pick-me-up!”

Page 12: Consumer Alibi 2013

Wellmune Beta Glucan® is a natural ingredient that is clinically provento safely enhance the immune system to help keep your body healthy.

Page 13: Consumer Alibi 2013
Page 14: Consumer Alibi 2013

For the full list of stockist please visit www.alibidrink.com.

Page 15: Consumer Alibi 2013

SALES & BUSINESS ENQUIRES

Tom ProcterCommercial [email protected]

07500 129 484

MARKETING & PRESS ENQUIRES

Ildiko KmethBrand Marketing Manager

[email protected] 308 280

www.alibidrink.comwww.pretox.org

INTERNATIONAL ENQUIRES

Oliver BoltonManaging Director

[email protected] 7993 4488