consumer basket hm june 2016
TRANSCRIPT
2016 JUNE
63,82 RONBEST OFFER
CONSUMER BASKET HM
2016 JUNE
11 TOP PRODUCTS*:
• RICE (1KG)• SPARKLING WATER (1L)• FLOUR (1KG)• MILK(1L)• CORN FLOUR (1KG)• MARGARINE(1KG)• EGGS• BONELESS CHICKEN BREAST (1KG) • TELEMEA(1KG)• SUNFLOWER OIL (1L)• SUGAR (1KG)
(* KG/L- UNIT PRICE)
2016 JUNE
PRODUCTS CF CORA KL REALSPARKLING WATER 0,81 0,59 0,55** 0,64FLOUR 1,45** 2,29 1,29** 2,69SUGAR 2,59 4,63 4,39 2,49*SUNFLOWER OIL 3,99 5,55 3,69** 5,69*RICE 2,79 2,82** 2,69** 2,99CORN FLOUR 1,36** 2,45 1,45 2,79MILK 3,39 3,15 3,79 3,74*MARGARINE 5,84* 5,49* 5,65 4,98WRAPPED TELEMEA 20,47 19,90 21,47 22,71BONELESS CHICKEN BREAST 16,49 16,99 17,99 17,55*EGGS 0,4** 0,28** 0,86 1*
TOTAL 59,58 64,14 63,82 67,27
PRICE TABLE: (RON/Kg-L)
KAUFLAND has the least expensive basket in JUNE, with a value of 63,82 RON.*For the products not promoted in JUNE 2016 we chose the average minimum unit price of that product in 2015, in that specific retailer.
**Private label prices.If CARREFOUR would’ve promoted all the analyzed products in JUNE 2016, it would’ve had the best basket in total amount of 59,58 RON.
2016 JUNE
CF CORA KL REAL
12%
78%
0%
109%
FLOUR
CF CORA KL REAL
47%
7%
0%
16%
SPARKLING WATER
SPARKLING WATER (1 L) AND FLOUR (1 KG)
0.55 RON
1.29 RON
2016 JUNE
CF CORA KL REAL
0%
79%
69%
SUGAR
CF CORA KL REAL
8%
50%
0%
SUNFLOWER OIL
SUNFLOWER OIL (1 L) AND SUGAR (1 KG)
3.69 RON
2.59 RON REAL didn’t promoted SUGAR in JUNE 2016
REAL didn’t promoted
SUNFLOWER OIL in JUNE
2016
2016 JUNE
CF CORA KL REAL
4%5%
0%
11%
RICE
CF CORA KL REAL
0%
80%
7%
105%
CORN FLOUR
CORN FLOUR (1KG) AND RICE (1KG)
2.69 RON
1.36 RON
2016 JUNE
CF CORA KL REAL
0.134538152610442
0
MARGARINE
CF CORA KL REAL
8%
0%
20%
MILK
MILK (1 L) AND MARGARINE (1 KG)
4.98 RON
3.15 RON REAL didn’t promoted MILK in
JUNE 2016
CF didn’t promoted
MARGARINE in JUNE 2016
CORA didn’t promoted
MARGARINE in JUNE 2016
2016 JUNE
CF CORA KL REAL
3%
0%
8%
14%
WRAPPED TELEMEA
CF CORA KL REAL
0%
3%
9%
BONELESS CHICKEN BREAST
BONELESS CHICKEN BREAST (1 KG) & TELEMEA (1 KG)
19.90 RON
16.49 RONREAL didn’t promoted BONELESS CHICKEN
BREAST in JUNE 2016
2016 JUNE
CF CORA KL REAL
43%
0%
207%
EGGS
EGGS (1 PIECE)
0.28 RON REAL didn’t
promoted EGGS in JUNE
2016
2016 JUNE
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