CONSUMER BEHAVIORCOMPARATIVE STUDY

NUMBER OF RESPONDENTS PREFERENCE FOR CHOCOLATES

CHOCOLATE BRAND # OF RESP.. %AGE

KITKAT 6 60%

PERK 3 30%

HISS 1 10%

OBJECTIVE OF RESEARCH

– This project is based on the comparative study consumer behavior towards Nestle and Cadbury chocolates.

– Objectives of the study are:- The other objective is to know about the customer satisfaction level - associated with the product.- Customer preference level. - To study the factors affecting the consumption pattern

FINDINGS

RECOMMENDATION

CONCLUSION