consumer behavior –dinesh kumar.k

7/31/2019 Consumer Behavior DINESH KUMAR.K

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DineshKUMAR k

ROLL NO : c5

Consumer Behavior

3G usb modem


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TATA INDICOM - PROFILE

Brand Name: TATA Indicom

Network: CDMA 2000

Network Coverage: 20 Telecom circles

Subscriber base: > 2 million

Market Share: 8 . 10%

Subscriptions: Post Paid, Pre Paid , internet facility TATA Teleservices is part of theINR Rs. 2,51,543 Crore (US$ 62.5 billion)

TATAGroup,that has over 80 companies, over 3,30,000 employees and more than3.2 million.


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Tata photon

Tata PhotonThe direct competitor of Reliance. Tata is bit cheap comparison to Reliance butagain the speed andservice is not as good as latter.

The problem with TATA is non availability of network in smaller towns (ascompared to reliance)

pros- Cheaper than Reliance- Speeds are faster than 256 broadband line (upto 2 Mbps)

Cons- Lack in availability of network.- Service centers not located in smaller towns and cities.

- Slower in comparison to Reliance

TariffUpto 1500 for 15 GBonly 50 Paise per mb beyond fair use limit.


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competitors

Reliance connect

EVDO BSNL

VODAFONE MTS


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COMPARATIVE ANALYSIS


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Customer value

Perceived Benefits

Economic - Low Price.

Functional Benefit- Support. ResourceLow Cost.

Value PropositionTrust and safety.


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TATA Indicom Product Profile

TATA Indicom has three services Dial up

internet, mobile connection, landline

connection.

Products/ServicesDial up internet Prepaid mo

bile Wireless phonesMobile internet Post paid

mobile Landline phonesWireless internet

Mobile mobile


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Motivation Factors

Needs

Features

Quality


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Type of goals

Product specific goalsBranded Product

Interested in Attracting these customers because

there is a great support service and has a brand

name


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Dogmatism

High dogmatism These customers are attracted

by the brand name

Eg . TATA

Low dogmatism These customers are attracted

by innovation ie new attributes


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Varity novelty seeking

Exploratory Purchase Behavior Since new

product like to attract the customers willing to buy

any brand

Vicarious exploration All Information are being

displayed for these customers


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Cognitive personality factors

Cognition

Low Cognition Back Ground or Peripheral

aspects are been provided for these set of

customers

High CognitionProduct Related Information or

Description


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LOW COGNITION


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High Cognition


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Visualisers


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Verbalisers


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Consumer Ethnocentrism

Place of Origin Made in China & Mexico

makes the customer buy the product


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Self & Self Image

Ideal Social self Image

Branded Product


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Attitude

Cognitive Component Trust worthy

Behavior Component Purchase


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Consumer Perception

Exposure Through Visuals, Information

Attention Through Design

Interpretation

High Involvement


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Exposure

PEOPLE WHO TRAVEL

TO URBAN AND MODERN PEOPLE

EVEN RURAL AREAS WHERE THERE IS NOLANDLINE CONNECTIVITY


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Attention

OFFERS

BEST PACKAGES

INTERESTING ADS GOOD SERVICE

CONNECTIVITY


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Interpretation

Cognitive Interpretation

Since it is a existing category this stimuli is

attracted

Affective Interpretation

This is triggered by ads


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Cognitive Interpretation

THIS COMES THROUGH BRAND NAME

BEST CUSTOMER SERVICE


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Affective Interpretation


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consumer behavior –dinesh kumar.k

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