submitted By

ASHUTOSH SHARMA

introduction

Generally we use bottle for drinking purpose but solar

bottle is a bottle cum mobile charger. There are two

"solar panel" in it that generate the "solar energy" and

a mini inverter that convert the electricity in DC

Solar bottle is a combination of nature & technology.

Product Design

Product description

water area :-we fill the water for drinking purpose in

water area.

solar penal :- Solar penal is a combination of cells. cells

convert the sunlight into electricity.

controller :- It regulates the voltage and current coming

from the solar panels going to the battery

so if there is no regulation the batteries will be damaged

f from overcharging.

cont.…

BATTERY

The battery stores the energy generated by the panel

5- INVERTER

Solar inverters convert the electricity from your solar

panels (DC)

Solar panels can’t create AC power by themselves; they

need the helping hand of an mini inverter.

6- MOBILE CHARGING SLOT

it is a slot for charging his mobile with a mobile charging

cable.

Segmentation :-

Targeting :-

PRODUCT SPECILIZATION (one product in all market )

Defense people (ARMY, BSF, CRPF, CISF, POLICE)

Because they are working in outside of cities there is no

source of electricity

Remote areas people (rural people)

This can be used by everyone. Mainly it focusing on area

where they do not have electricity

Geographic segmentation (divide the market in

geographical unit)

Demographic segmentation (divide the market in

group based)

Benefit positioning (The brand promises a benefit

to the customer)

Application positioning (Brand promises to be

the best suited for that application

positioning:-

S.W.O.T (Strengths, Weakness, Opportunities, Threats)

Strengths :- It provides a friendly source of energy.

Superior technology allows solar bottle to better meet

the needs of their customers.

Carbon-based energy sources make them differentiate itself

Weakness :-

This product is costly to implement.

Direct sunlight must be required for charging.

Opportunities :-

Greater innovation can help Solar bottle to produce unique products and services thatmeet customer’s needs

Emerging markets are fast growing regions of the world that enable solar bottle toquickly expand .

Threats :-

New product in market is also very threat full because if product is fail allmoney will lose.

Endorser

solar bottle endorsement i would select a “common people

“because he can easily convince the people mostly remote area

person facing electricity problem he knows that how to addressed

them.

This is a new product so I will test this product in small scale and

see the result if I found that my product is satisfying the consumer

need then I will go medium or large scale endorsement.

strategies:-

Would prefer T.V advertisement.

Would prefer the local FM radio advertisements.

Sponsoring some special events.

Focus on print media

Influencer :- (active member in the family, teenagers)

Gatekeeper :- (Elder in the family )

Decider :- (every individual in the family)

Buyer:- (Sometimes Decider and Influencer can play the buyer’s role)

Preparers:- (anyone in the family)

Users:- (who actually use and consume the product)

Disposers :- (any member in the family can act as the disposers)

Family decision roals

Price :- we are introducing product with new innovative feature then

can price the product which will differentiate with competitive products.

Place :- this product is mainly for defense or remote areas people place

is very important. Mostly defense people buying the goods from defense

canteen, and remote areas people purchase the goods retailer.

Promotion :- companies try to transfer the message effectively to

consumers.

As a source of information FM radio or TV (advertisement) is good.

Retail advertising, which will inform the customers the local availability

of the product.

Marketing communication CUES

As our product is new entrant to market opinion leader plays a major role,

as this belongs to technology product for personal consumption.

opinion leader plays a key role because he had consumed the product so

that he can able to say the usage and utility like.

How to use the product?

How to charge our mobile from that?

Consumer reference groups

Friendship groups (many consumers prefer this group while purchasing

goods)

Normative reference groups ( that directly influence an individual, like

family)

Indirect Reference groups or Aspiration groups (Celebrities or famous personalities

Role of opinion leader