CONSUMER BEHAVIOR PATTERNS

PRESENTATION BY-SANKALP AGARWAL

F-4EPSILON

CONTENTS• MASLOW’S HIERARCHY OF NEEDS

• WHAT INFLUENCES CONSUMER BEHAVIOR

• THE FIVE STAGE MODEL

• REPORT ON HOW INDIA SHOPS

• 10 NEW FINDINGS OF MILENNIAL CONSUMER

MASLOW’S HIERARCHY OF NEEDS

WHAT INFLUENCES CONSUMER BEHAVIOR ?

CULTURAL FACTOR

• CULTURE

• SUB CULTURE

• SOCIAL CLASS

SOCIAL FACTOR

• REFERENCE GROUPS

• FAMILY

PERSONAL FACTOR

• AGE AND LIFECYCLE STAGE

• OCCUPATION• ECONOMIC

SITUATION• LIFESTYLE • PERSONALITY

AND SELF CONCEPT

BUYER

PSYCHOLOGICAL FACTOR

• MOTIVATION

• PERCEPTION

• LEARNING BELIEFS AND ATTITUDE

THE BUYING DECISION PROCESS:THE FIVE STAGE MODEL

• PROBLEM RECOGNITION

• INFORMATION SEARCH

• EVALUATION OF ALTERNATIVES

• PURCHASE DECISION

• POSTPURCHASE DECISION

KEY FINDINGS FROM THE SURVEY• SHOPPING CAPITAL OF INDIA- DELHI

• E-COMMERCE FASTEST GROWING CATEGORY- MOBILE RECHARGE

• ONLINE SHOPPING ADAPTED BY TIER II CITIES

• INDIA’S FAVOURITE DIGITAL WALLET BRAND- PAYTM

• 53.2% MALE USE MOBILE TO SHOP ONLINE

10 NEW FINDINGS ABOUT THE MILLENNIAL CONSUMER

• NOT INFLUENCED BY ADVERTISEMENT

• OWN CAR AND RENT PROPERTY

• REVIEW BLOGS BEFORE PURCHASING

• VALUE AUTHENTICITY MORE THAN CONTENT

• NO EFFECT OF FUTURE INHERITENCE ON BUYING BEHAVIOR

• ENGAGE WITH BRANDS ON SOCIAL NETWORKS

• CO-CREATE PRODUCTS WITH COMPANIES

• USE MULTIPLE TECH DEVICES

• BRAND LOYAL

• EXPECT BRANDS TO GIVE BACK TO SOCIETY

THANK YOU