consumer behavior theory in a nutshell
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Consumer Behavior Theoryin a Nutshell
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Consumer Behavior Answers The Following Questions
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Major Motivators Of Consumer Behavior - 1
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Major Motivators Of Consumer Behavior - 2
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The Consumer Value Equation
Value Is A Personal Assessment Of The Net Worth
Obtained From An Activity6
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Factors That Influence The Purchase Decision
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Internal Influences
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External Influences
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Understanding How Perception Forms
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The Consumer Decision-Making Process Consists Of Five Steps
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Evaluating The Purchase
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Sample Consumer Behavior Questions - 2
5. A
External influences are called external
because theyre outside influences. External
influences come from the outside and dont
pertain to the internal or psychological
influences of a consumer.
6. C
When a consumer considers a purchase, he
enters the decision-making process. In the
decision-making process, he decides to call
a best friend or text his spouse, but first he
must acknowledge that he has an unmet
need (the first step in the decision-making
process).
7. C
You can use six strategies to change the
attitudes of consumers. These strategies
include changing the basic motivational
function, associating your products with
different groups, relating to a conflicting
attitude, altering components in your
product attributes, changing beliefs about
competing brands, and using the elaboration
likelihood model.
8. C
A consumers actual self refers to the self
thats a realistic perception of the individual
at that moment.
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Sample Consumer Behavior Questions - 3
9. B
When a consumer changes her marital
status, she will change her spending
patterns. When a consumers consumptionpatterns change, her spending patterns also
change.
10. A
You can encourage consumer loyalty and
repeat buying by creating an emotional
connection with your customers. The
emotional connection is what creates
committed loyalty from consumers.