CONSUMER BEHAVIOURASSIGNMENTSubmitted by, VYSHAKH.PNPGDM1400130INTRODUCTIONToyota Motor Corporation : Toyota is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. In March 2014 the mutinationa corporation consisted of !!","#$ empoyees %ord %ide and, as of &ovem'er 2014, is the t%efth(ar)est company in the %ord 'y revenue. Toyota %as the ar)est automo'ie manufacturer in 2012 *'y production+ ahead of the ,o-s%a)en .roup and .enera Motors. In Juy of that year, the company reported the production of its 200(miionth vehice. Toyota is the %ord/s first automo'ie manufacturer to produce more than 10 miion vehices per year. It did so in 2012 accordin) to 0I1A, and in 201! accordin) to company data. As of Juy 2014, Toyota %as the ar)est isted company in Japan 'y mar-et capitai2ation and 'y revenue. The company %as founded 'y 3iichiro Toyota in 14!# as a spinoff from his father/s company Toyota Industries to create automo'ies. Three years earier, in 14!4, %hie sti a department of Toyota Industries, it created its first product, the Type A en)ine, and, in 14!5, its first passen)er car, the Toyota AA. Toyota Motor 1orporation produces vehices under $ 'rands, incudin) the Toyota 'rand, 6ino, 7e8us, 9an2, and :cion. It aso hods a $1.2; sta-e in i 6eavy Industries, a $.4; sta-e in Isu2u, and a 0.2#; sta-e in Tesa, as %e as >oint(ventures %ith t%o in 1hina *.A1 Toyota and :ichuan =A? Toyota Motor+, one in India *Toyota 3iros-ar+, one in the 12ech 9epu'ic *T@1A+, aon) %ith severa AnonautomotiveA companies. TM1 is part of the Toyota .roup, one of the ar)est con)omerates in the %ord.OBJECTIVES OF TOYOTA To enhance customer satisfaction 'y providin) hi)h quaity service and vaue for money An a))ressive customer satisfaction pro)ramme from sho%room to parts and %or-shop to foster customer reationship To maintain the mar-et share of Toyota in Bemini mar-et To service the nation and the upiftment of society Cthica approach to%ards customers and foster the need of the customersSTPSegmentation It has se)mented a the countries across the )o'e as its mar-ets All of Toyotas vehicles speak to a diferent consumer segmentation Based on income, gender, life cycle stages,needs,desire etc. Vehicles are designed so as to attract on the basis of life style choices and specifc attitudes Toyota uses a psychographic and behavioural approach to segmenting the marketsTargeting1. Toyota rius customer targeting !ay" Targets on conscious customers !ho place an importance on the environement Targets individuals that !ants to save as the gas pumps Targets individuals that care about safety, #uality, family etc.$. Toyota Tundra customer targeting !ay" Targets on consumers interested in functionally and recreation%. Toyota &e'us targeting !ay of customers" Targets a more sophiscated classy customers individuals interested in styles lu'ury comfort status etc. Targets the middle aged consumer !ho care about family safety security prestige (. Toyota Trucks customer targeting !ay" Truck lovers or professional !ho need trucksPositioning)o! Toyota positioned themselves as is, in *uality and price !ise &amborghini comes frst the second Toyota third )yundai4P! o" mar#etingPRICEToyota Car!Car Mo$e% E&'S(o)room Pri*e +Ne) De%(i,Toyota Etio! -i.a/ ' 0123 %a#(!1hec- 0n(9oad @riceToyota Etio!4156 ' 7144 %a#(!1hec- 0n(9oad @riceToyota Etio! Cro!!4126 ' 0102 %a#(!1hec- 0n(9oad @riceToyota Inno.a 32128 ' 3/173 %a#(!1hec- 0n(9oad @riceToyota Coro%%a A%ti! 36154 ' 30106 %a#(!1hec- 0n(9oad @riceToyota Fort9ner 24130 ' 24148 %a#(!1hec- 0n(9oad @riceToyota Camry 27175 ' 63182 %a#(!1hec- 0n(9oad @riceToyota Pri9!67135 ' 68175 %a#(!1hec- 0n(9oad @riceToyota -an$ Cr9i!er Pra$o77173 %a#(!1hec- 0n(9oad @riceToyota -an$ Cr9i!er3138 *rore!1hec- 0n(9oad @rice PLACES !here Toyota mainly aim to do sales are the follo!ing+apan,$-./ceania,%.Asia,11.0iddle 1ast,2.Africa,(.1urope,1(.&atin merica,(.3orth America,%$.Products 24 diferent models sold under the name of Toyota VA35" 5ienna, revia, Tarago, 1stima T67895" T144, Tacoma, Tundra 8re! 0a', Tubdra double cap, Tundra 6egular 8ap 51:A35" Avalon, 8amry, 8orolla, 1cho, irus 57V;s" (6unner, A?/35" rius plug,in, rius V, rius 8PROMOTION Toyota mainly do promotions in many diferent !ays as follo!s 5ho!room Advertisement