consumer behaviour presentation on preferred brand of beer

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PROJECT REPORT ON

MOST PREFERRED BRAND OF

BEERPresented by

Sanchari GhoshRahul Sharma

Pratik Abhishek

http://www.powerpointstyles.com/



INDEX

Index

Introduction

Objective of the survey

Brands

Research Design

Sampling Technique



Introduction

Beer is the world's most widely consumed alcoholic beverage.

Beer is produced by the saccharification of starch and fermentation of the resulting sugar.

The preparation of beer is called brewing.

Most beer is flavoured with hops, which add bitterness and act as a natural preservative.

The strength of beer is usually around 4% to 6% alcohol by volume though may range from less than 1% above, to over 20% above in rare cases.



Objective of the survey

Main ObjectiveThe main objective of this study is to find out the consumer behaviour towards Beer MarketSub ObjectiveTo study consumers’ brand preference of beer in Delhi & nearby areas.To study the factors for choosing a particular brand over others.To study the level of satisfaction derived from a particular brand of beer.To study what attracts the consumers most to a particular brand inspite of its being new to the market.



Brands

Brands Brands



Research DesignVariables

Dep

ende

nt

Consumer buying Behaviour

In-d

epe

nden

t

Availability

Taste

Quality

Price

Dependable In-dependable



Data AnalysisDemographic Information

Q1) Age

a) Youth

b) Middle Age

c) Senior Citizen

0

5

10

15

20

25

30

35

40

45

50

Youth Middle Age Senior Citizen

Column3

Column2

Column1



Occupation

a) Student

b) Service

c) Professional

d) Self Employed

Current monthly income

a) Below Rs. 20,000

b) Rs.20,001- 40,000

c) Rs.40,001 and above

38

11

6 5

0

5

10

15

20

25

30

35

40

Student Service Professional Self Employed

Occupation

Occupation

0

10

20

30

40

50

Below 20k20,001 - 40k

40,001 and Above

Monthly Income

Monthly Income



Rank the following factors for choosing this brand over others a) Price

b) Taste

c) Quality

d) Availability



CONSUMER BEHAVIOURAL INFORMATION

Q1) Which brand of beer do you usually prefer to drink?• a) Carlsberg• b) Budweiser• c) Tuborg• d) Kingfisher• e) Hayward• f) Other (Please Specify)________________________

0

5

10

15

20

25

30

HIG MIG LIG

Carlsberg

Budweiser

Tuborg

Kingfisher

Hayward

Other



FINDING AND OBSERVATION

• Most preferred beer is



• Factor affecting the consumer for choosing the brand

over others



• What attract consumer more inspite of being the brand new to the market.



• Are the consumers satisfied with their brand.



Primary data is collected through questionnaire and secondary data is collected through information talks and observations.

Sample size: In our research we have taken 60 samples through questionnaire In which we have categorized sample size further into three groups – High Income group, Middle Income Group & Low Income Group.

Sampling Technique



Selection of Strategy :

In our research we have taken Stratified sampling method for analyzing respondents.

Stratified Random Sampling

Stratified random sampling is used when the population has different groups (strata) and the analyst needs to ensure that those groups are fairly

represented in the sample.



SUGGESTION

Which brand is weakest and Why is it so ? It has been found that the most preferred brand is Kingfisher mainly due to its branding strategy and light watery taste.Carlsberg was the least preferred brand and it should focus on its pricing strategies to make it more popular amongst the middle class/college going urban population.



India is a growing economy and its market is opening up. The per capita income of the people of the country is rising daily and so is the beer consumption rate. The stigma associated with the consumption of alcoholic drinks has also gone down; as a result the beer companies are trying to get more associated with everyone’s life.

Conclusion



THANK YOU


consumer behaviour presentation on preferred brand of beer

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