consumer behaviour sharekhan

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A SUMMER TRAINING PROJECT REPORT ON CONSUMER BEHAVIOUR (Conducted on behalf of Share khan Limited, Delhi) (From 4 th June, 2012 to 4 th July, 2012) Submitted by Name Roll. No Recognized by UGC U/S 2(F) Affiliated to GGS Indraprastha University, Delhi Hamidpur, Delhi

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Page 1: Consumer Behaviour Sharekhan

A

SUMMER TRAINING PROJECT REPORT

ON

CONSUMER BEHAVIOUR

(Conducted on behalf of Share khan Limited, Delhi)

(From 4th June, 2012 to 4th July, 2012)

Submitted by

Name

Roll. No

   

Recognized by UGC U/S 2(F)

Affiliated to GGS Indraprastha University, Delhi

Hamidpur, Delhi

Page 2: Consumer Behaviour Sharekhan

Myself …………………,

student of HMR Institute of Technology for M.B.A. who is presently undertaking

education in the spare of “Master of Business Administration” which covers total

business activities.

As students of management, I must be encouraged by the growth

and rapid developments taken place in Various Sectors, in India. Still recently,

management is growing baby. Keeping in mind the ever development field of

management and great demand for Finance in our country, our university

(GGSIPU) has arranged specialization program in many field of management.

Thus, it is our moral and obligatory duty to take this part of our studies with great

enthusiasm and seriousness and give it the due importance.

My report gives information about the “Behavior of Consumer s in

various sectors regarding Equity market”. The report contains graphical

representation & interpretation with each graphs and charts. For the preparation

of this report, I have used simple random sampling method for survey purpose.

This training proved to be an experience, which is required to become a true

student of management and administration.

PREFACE

Page 3: Consumer Behaviour Sharekhan

I express my deep sense of gratitude towards my guide,

Ms. Khushbu Vora without whose kind help this project study would have been

extremely difficult. She has helped me with her valuable suggestions right from

the beginning till the final draft of the report. The sheer mention of my project

study shall ever commemorate her kind guidance.

I am also grateful to Mrs. Varsha Patel, faculty of the HMR Institute of

Technology and Management for MBA. For his kind effort to make all the

required facilities available and gave his valuable suggestions in preparing this

project report. The library facility of the college has been of immense use to me

for reference of books and old project reports.

I am also thankful to Mr. Zubin Bhat poria (Associate Vice President) of

Share khan Ltd., Delhi for giving me an opportunity for getting in valuable

experience in such reputed organization.

I am also thankful to Mr. Darwin Variava who is presently working with

Share khan Limited for providing me actual training and the required knowledge

& guidance in completing this training successfully.

Finally, I would like to record my special thanks to my parents, friends,

and colleagues help me directly or indirectly in preparation of project work.

ACKNOWLEDGEMENT

Page 4: Consumer Behaviour Sharekhan

Name…..

MBA

Roll No.

CONTENTS

CHAPTER – 1:  INTRODUCTION                           

 

CHAPTER – 2:  OBJECTIVE AND METHODOLOGY             

 

CHAPTER – 3:  CONCEPTUAL DISCUSSION                                         

CHAPTER – 4:  DATA ANALYSIS                                                                     

CHAPTER – 5:  FINDINGS AND CONCLUSIONS RECOMMENDATION                           

ANNEXURES                                                                                                 

BIBLIOGRAPHY                                                                                   

Page 5: Consumer Behaviour Sharekhan

INTRODUCTION OF SHAREKHAN

Share khan is one of the leading share broking and retail brokerage firms

in the country. It is the retail broking arm of the Mumbai-based SSKI Group

(Serial SevantilalKantilalIshwarlal Pvt. Ltd), which has more than88 years of

experience in the stock broking business. SSKI is a veteran equities solutions

company with more than 8 decades of trust and credibility in the Indian stock

markets. It helps the customers/people to make informed decisions and simplifies

investing in stocks.

Share khan brings to you a user- friendly online trading facility, coupled

with a wealth of content that will help you stalk the right shares. SSKI named its

online division as a Share khan and it is into retail broking. The business of the

company overhauled10 years ago on February 8, 2000. It acts as a discount

brokerage house to a full service investment solution provider. It has specialized

research product for the small consumer s and day traders.

Sharekhan’s online trading and investment site ww.sharekhan.com was

launched in 2000. 

Though the www.sharekhan.com, have been providing consumer s a

powerful online trading platform, the latest news, research and other knowledge-

based tools and Share khan’s equity related services include trade execution on

BSE, NSE, Derivatives, commodities, depository services, online trading and

investment advice.

Share khan’s ground network includes over 640 Share shops across 280

cities in India. With branches and outlets across the country, Share khan’s

ground network is one of the biggest in India!

Page 6: Consumer Behaviour Sharekhan

They have talent pool of experienced professionals specially designated

to guide you when you need assistance, which ashy investigating with us is

bound to be a hassle-free experience for you!

The Share khan provides its Customers First Step program, built

specifically for all consumer s, so testament is –

“YOU’RE GUIDE TO THE FINANCIAL JUNGLE “means

“Our commitment to being your guide throughout your investing lifecycle”

The institutional broking arm of SSKI was also awarded ‘India’s best

broking house for 2004 by Asia Money brokers poll recently &It has also won

the prestigiousAwaaz Consumer Vote Awards 2005 for the Most Preferred

Stock Broking Brand in India, in the Investment Advisors category.

They have 640 share shops across 280 cities in India to get a host of trading

related services – our friendly customer service staff will also help you with any

account related queries you may have.

Share khan won the award by the vote of consumers around the country,

as part of India’s largest consumer study cover 7000 respondents – 21 products

and services across 21 major cities. The study, initiated by Awaaz – India’s first

dedicated Consumer Channel and member of the worldwide CNBC Network, &

AC Nielsen–ORG Marg, was aimed at understanding the brand preferences of

the consumers & to decipher what are the most important loyalty criteria for the

consumer in each vertical.

The reasons behind the preferences for brands were unveiled by

examining the following:

Tangible features of product / service.

Softer, intangible features like imagery, equity driving preference.

Tactical measures such as promotional / pricing schemes.

Page 7: Consumer Behaviour Sharekhan

Sharekhan completes 10 years in Retail Broking Business:

Share khan Ltd, India’s leading online retail broking house with a strong

online trading platform, has completed a decade in the business offering services

such as portfolio management, trade execution in equities, futures & options,

commodities and distribution of mutual funds, insurance and structured products.

In a short span of 10 years, the company has scripted a remarkable

growth story. Starting from beginnings in 8th February2000 as an online trading

portal, Share khan today has a pan-India presence as well as global footprint in

UAE and Oman with over 1,200 outlets serving 9,50,0000 customers across

400 cities.

Mr. Tarun Shah, CEO, Sharekhan,

Says - “We are proud to be

completing a decade of setting new

standards in the industry. This

journey has been eventful. And the

journey couldn’t have been such a

Page 8: Consumer Behaviour Sharekhan

rewarding one without the support of

our patrons who infused immense

faith in our services in the last 10

years. We profusely thank our

patrons for the same.”

Sharekhan in its decade-old journey has set category leadership through

pioneering initiatives like ‘Trade Tiger’; a net based executable application that

emulates a broker terminal besides providing information and tools relevant to

traders. Through its ‘First Step’ program Sharekhan has been guiding first-time

consumer s and helping them makes informed decisions.

ABOUT SHAREKHAN

SSKI named its online division as SHAREKHAN and it is into retail broking.

The business of the company overhauled 10 years ago on February 8,

2000.

It acts as a discount brokerage house to a full service investment solutions

provider.

It has specialized research product for the small consumer s and day traders.

Largest chain of 640 shares shops in 280 cities across India.

The site was also launched on February 8, 2000 and named it as

www.sharekhan.com.

The Speed Trade account of Share khan is the next generation technology

product launched on April 17, 2002.

It offers its customers with the trade execution facilities on the NSE and BSE,

for cash as well as derivatives, depository services.

Ensures convenience in Trading Experience: Share khan’s trading services are

designed to offer an easy, hassle free trading experience, whether trading is

done daily or occasionally. Share khan providing the customers with a multi-

channel access to the stock markets.

Page 9: Consumer Behaviour Sharekhan

It gives advice based on extensive research to its customers and provides

them with relevant and updated information to help him make informed about

his investment decisions.

Share khan offers its customers the convenience of a broker-DP.

It helps the customers meet his pay in obligations on time thereby reducing the

possibility of auctions. And execute the instruction immediately on receiving it

and thereafter the customer can view his updated account statement on

Internet.

Share khan depository services offer Demat services to individual and

corporate consumer s. A customer can avail of Demat, repurchase and

transmission facilities at any of the Share khan branches and business

partners outlets.

RESEARCH METHODOLOGY

Introduction:

Research is one of the best instruments to identify the investing pattern of

consumer s to invest in various sectors & to study different sectors of Capital

market.

Definition:

“Research is careful inquiry or examination to discover new

information and relationship and to expand and to vary existing

knowledge.”

Research always starts with question or any problem and finds answer of

problem by using scientific method. It gives complete knowledge about any

problem or question.

Objective of Study (research):

Page 10: Consumer Behaviour Sharekhan

Every study is conducted within for some specific purpose or to solve

some problem. When any research is conducted it has some primary objective

that helps to solve the main problem whereas a secondary objective helps to

solve peripheral problems. The primary and secondary objectives of this research

are:

Primary Objective:

The primary objective of carrying out this research is:--

“Consumer s behavior for Investing in Equity Market in Various Sectors”

Secondary Objectives:

To find out in which investment option people invests most.

To find out how consumer s are motivates for investing in Equity Market.

To study the general investment criteria of people.

To know the peoples time horizon for investing in Equity Market and to

know the rate of return expected by them.

To study the interest of people for further investment in Equity Market.

To assess the customer satisfaction level for investing in equity market.

To classify the different sector on the basis of consumer s behavior

regarding investing in equity market.

To identify various motivation factor which affect to consumer while

investing in various selected sectors?

BENEFITS OF STUDY:

The study carried out under the title of “Consumer s Behavior for

Investing in Equity Market in Various Sectors “will give benefits as under:

Page 11: Consumer Behaviour Sharekhan

The research will be help to know in which sector consumer s are

investing more.

The study will be helpful in knowing that what factors consider most

important while selecting the Sectors and company under the sectors.

The study will be helpful in knowing that how the consumer s are trade in

Equity market.

The study will be helpful in knowing responses regarding problems faced

by the consumer s while investing in Equity Market

The study will be helpful in knowing that what are the motivational factors

that encouraging to the consumer s for investing in Equity Market.

LIMITATIONS OF THE STUDY:

As no human being is perfect, it is not possible for anyone to make the

best or perfect report. Each person has some level of knowledge and is affected

by some uncontrollable factors within which he/she has to work. So, it might

possible that there can be some limitations in this report that may be due to my

knowledge level or some other factors.

According to me following limitations can be prevailing in my report:

Respondents might have felt hesitation in providing information related to

their age, income etc. So, there can be some data that might questionable

because of unwillingness of respondents to give right information.

Sample selected may not represent whole population, as sample size

selected is very small in proportion to population due to time and cost

constraints.

Even many of the respondents may give bias answer.

Page 12: Consumer Behaviour Sharekhan

Research Design:

“Research design is the plan structure and strategy if investigation

conceived so as obtain answers to research question and to control

variance”

A research design is the master plan or model for the conduct of formal

investigation and survey. It is a specification of methods and procedures for

acquiring the information needs for solving the problem. It decides the source of

information and methods for gathering the data. A questionnaire and other forms

are tested to use the collection of data.

Page 13: Consumer Behaviour Sharekhan

RESEARCH DESIGN

Exploratory Research

Descriptive Research

Casual Research

In the research study there is no perfect study to solve the problem. The

research design has broadly three categories as follow.

1. Exploratory Research

2. Descriptive Research

3. Casual Research

2. Descriptive Research:

I have used Descriptive Research Design for research purpose.

Page 14: Consumer Behaviour Sharekhan

Descriptive research, also known as statistical research. It describes

data and characteristics about the population or phenomenon being studied.

Descriptive research answers the questions who, what, where, when and

how. This study is complex and determines high degree scientific skill to study

the problem.

The description is used for frequencies, averages and other statistical

calculations. Often the best approach, prior to writing descriptive research, is to

conduct a survey investigation. Qualitative research often has the aim of

description and researchers may follow-up with examinations of why the

observations exist and what the implications of the findings are.

In short descriptive research deals with everything that can be counted and

studied.

In this report, I have used this Descriptive Research Design for

conducting survey on “Consumer s behavior for Investing in Equity Market

in Various Sectors”

Data Collection Method:

Data collection usually takes place early on in an improvement project,

and is often formalized through a data collection plan which often contains the

following data collection methods.

The source of data collection method is as follows.

Primary Data

Secondary Data

Primary Data:

Page 15: Consumer Behaviour Sharekhan

Primary data means data collected directly from first-hand experience.

Means data collected for the first time by any researcher for any research use.

There are many methods of collecting primary data and the main methods

include:

Methods of collecting the primary data are:

Questionnaire method

Interviews method

Focus group interviews

Observation method

Case-studies method

Diaries method

I have used Questionnaire method for the Primary data collection for

the study.

Secondary Data:

Secondary data means data which are collected by any one for a

particular research purpose and which are used by others for different purpose.

I have also used the secondary data for the study like some company

resources like broachers, websites etc.

Page 16: Consumer Behaviour Sharekhan

Sampling Plan:

“Sampling is the process to analyze the whole population

by analyzing a part of it.”

The effectiveness of the report depends on the sample size selected from the

population.

Sampling Unit:

Here, target population is decided who are the actual and potential

consumer s, each sample has the chance to be selected on an equal basis & this

research has been conducted through surveying the whole of the equity market

of Delhi city

Sample Size:

For getting better result of the given problem I have to determine the

perfect sample size as on 90% confidence level which is calculated statically by

the given formula.

n = p*q (z /c) 2

Where,

n= sample size

p = percentage picking a choice (expressed as decimal)

q = (1 - p)

Z = Z value (e.g. 1.645 for 90% confidence level)

c = confidence interval, expressed as decimal

(e.g., 0.05 = ±5)

For Example:

Page 17: Consumer Behaviour Sharekhan

p = 0.80 q = 0.20

z = 1.645 c = 0.05

n = p*q (z /c) 2

= 0.80*0.20 (1.645/0.05) 2

= 173.1856

= 175

Therefore, I used sample size is 175

Confidence interval:

In statistics, a confidence interval (CI) is a particular kind of interval

estimate of a population parameter. Instead of estimating the parameter by a

single value, an interval likely to include the parameter is given. Thus, confidence

intervals are used to indicate the reliability of an estimate.

The end points of the confidence interval are referred to as confidence

limits.

A confidence interval is always qualified by a particular confidence

level, usually expressed as a percentage.

The calculation of a confidence interval generally requires assumptions

about the nature of the estimation.

For example,

Here, I have used a confidence interval of 0.05 and 80% percent of

sample picks an answer is to be "sure" that if I had asked the question of the

entire relevant population between 80% (100-20) and 20% (100-80) would have

picked that answer.

Page 18: Consumer Behaviour Sharekhan

Confidence level:

The confidence level tells you how sure you can be. It is expressed as a

percentage and represents how often the true percentage of the population who

would pick an answer lies within the confidence interval.

The confidence level associated with a confidence interval estimate is the

success rate of the method used to construct the interval.

The 90% confidence level means you can be 90% sure; When I put the

confidence level and the confidence interval together, I can say that I am 90%

sure that the true percentage of the population is between 20% and 80%.

So, I have taken 90% confidence level means I am 90% sure. As on

90% confidence level value of Z = 1.645

Here, I have calculated formula on the basis of 90% confidence level.

Sampling frame:

Sampling frame is the actual set of units from which a sample has been

drawn. In sampling frame, I have used simple random sampling method for

conducting survey. In a simple random sample ('SRS') all units from the sampling

frame have an equal chance to be drawn and to occur in the sample.

Here, I have used sampling frame as an actual and potential consumer s

from whole of the equity market of Delhi city and also from Share khan

Securities Pvt. Ltd. Here, each sample has the chance to be selected on an equal

basis because I have used simple random sampling method for surveying

purpose.

Page 19: Consumer Behaviour Sharekhan

Response Rate:

The response rate was average.

I have used questionnaire method for the financial information of the

respondent, most of the people hesitated to provide the required information

and also the questionnaire contained some financial terms that were technical

in nature, which resulted into reduced response rate.

I have visited nearly 200 potential respondents, out of which only 175 gave

proper response.

Hence,

Response Rate = 175/200 = 87.5%

Data analysis tools:

Page 20: Consumer Behaviour Sharekhan

I have used SPSS software (Statistical Package for the Social Sciences)

for analysis purpose.

In that I have used Mean, Median, Mode, Frequency Table, and Cross

Tabulation, Graphical representation interpretation with each graphs and

charts.

Microsoft Office is used for data typing formatting and analyzing the data.

company profile

Page 21: Consumer Behaviour Sharekhan

SHAREKHAN’S MISSION & VISION:

MISSION

“To educate and empower the retail consumer to help

him/her take better investment decisions.”

VISION

“To be the best retail broking brand in the Indian

ROLE OF SHAREKHAN:

Page 22: Consumer Behaviour Sharekhan

Interface between the stock exchange and the consumer .

Assistance to consumer s in precise allocation of funds.

Building awareness amongst general public about stock market.

Core Services of Sharekhan:

As a Share khan customer you can decide the channel through which you

want to receive different Services.

Page 23: Consumer Behaviour Sharekhan

OTHER SERVICES PROVIDED BY SHAREKHAN

1. Online Services

2. Offline Services

3. Depository Services: Demat &Remat Transactions

4. Derivatives Trading (Futures and Options)

5. Commodities Trading

6. IPOs & Mutual Funds Distribution

7. Fundamental Research

8. Technical Research

9. Portfolio Management

10. Free access to investment advice from Sharekhan's Research team

11. Sharekhan Value Line (a monthly publication with reviews of recommendations,

stocks to watch out for etc)

12. Daily research reports and market review (High Noon & Eagle Eye)

13. Pre-market Report (Morning Cuppa)

14. Daily trading calls based on Technical Analysis

15. Cool trading products (Daring Derivatives and Market Strategy)

16. Personalized Advice

17. Live Market Information

18. Internet-based Online Trading: Speed Trade

1. Online Services:

Online BSE and NSE executions (through BOLT & NEAT terminals

Mutual Funds

Commodity Futures

Page 24: Consumer Behaviour Sharekhan

TYPES OF DEMAT ACCOUNT

Online Account

Classic

Accounts

Trade Tiger Accou

nt

Dial – N –

Trade

Offline Account

PMS(Portfolio Management Services)

Technical PMS

Demat Services

Share shops

2. Offline Services:

Trading with the help of Dealer

Trading without credit

By calling to the Share shops

Credit facility (Only in Delivery-based)

Special website for Offline Clients: www.mysharekhan.com

Physical contract notes

It provides various On-line trading services through various account:

The company provided mainly two types of services to their customers for

the Demate Accounts.

Page 25: Consumer Behaviour Sharekhan

(1) Online Account and

(2) Offline Account

1. Online Account: -

In the Online account, the company simply provides the terminal to the

customers or clients and the clients can do trading himself/herself when he/she

wants. The charges of online account is Rs. 750 /-, which is varies from company

to company. Online accounts are most popular than the Offline accounts.

In the Online A/C, the company provides 3 types of facilities to their clients

as per the requirements.

A. Classic Accounts

B. Trade Tiger Accounts

C. Dial – n –Trade

A. Classic Accounts:

Investing Online is so much easier!

In Classic accounts, it is very simple to do trading. Here customer has first

to open a Demat account with Sharekhan and after opening an account he can

get the login ID and password. With the help of login ID and password, the client

can login to the Sharekhan.com and in the classic a/c whatever company’s

information the clients wants, he has to type the company’s name or code and he

will get all the necessary information about that company and he can buy or sell

Page 26: Consumer Behaviour Sharekhan

the that company’s stock or shares. But, here in the classical account the client

can access only one scrip at a time.

Features of Classic Account:

Classic account enables you to buy and sell shares through our website. You

get features like

Online trading account for investing in Equities and Derivatives via

sharekhan.com

Integration of: Online trading + Bank + Demat account

Instant cash transfer facility against purchase & sale of shares

Make IPO bookings

You get Instant order and trade confirmations by e-mail

Streaming Quotes

Personalised Market Scan with your own customized stock ticker!

Single screen interface for cash and derivatives

Your very own Portfolio Tracker!

B. Trade Tiger Account: -

Earlier it was known as Speed Trade and now it is known as Tiger Trade.

This account is same as fast trade account. But, difference between these

two accounts is that in the Tiger Trade Account the client can access more than

25 scripts at a time and buy and sell the share from wherever they wants. This

Page 27: Consumer Behaviour Sharekhan

account also provides the charts and graphs, so that the clients can easily

understand about the stock of the company. This is only for big clients and dealer

kind of customers. This account is mainly for active traders who trade frequently

during the trading session.

Page 28: Consumer Behaviour Sharekhan

Features of Trade Tiger Account : -

A single platform for multiple exchange BSE & NSE (Cash & F&O),

MCX, NCDEX, Mutual Funds, IPOs

Multiple Market Watch available on Single Screen

Multiple Charts with Tick by Tick Intraday and End of Day Charting

powered with various Studies

Graph Studies include Average, Band- Bollinger, Know Sure Thing, MACD,

RSI, etc

Apply studies such as Vertical, Horizontal, Trend, Retracement & Free lines

User can save his own defined screen as well as graph template, that is,

saving the layout for future use

User-defined alert settings on an input Stock Price trigger

Tools available to gauge market such as Tick Query, Ticker, Market

Summary, Action Watch, Option Premium Calculator, Span Calculator

Shortcut key for FAST access to order placements & reports

Online fund transfer activated with 12 Banks

Page 29: Consumer Behaviour Sharekhan

C. Dial-n-trade:

Features of Dial-n-trade:

TWO dedicated numbers for placing your orders with your cell phone or

landline. Toll free number: 1-800-22-7050. For people with difficulty in

accessing the toll-free number, we also have a Reliance number (Your

Local STD Code) 30307600 which is charged at as a local call.

Simple and Secure Interactive Voice Response based system for

authentication

No waiting time. Enter your TPIN to be transferred to our tele brokers

You also get the trusted, professional advice of our tele brokers

After hours order placement facility between 9.00 am and 9.30 am (timings

to be extended soon)

2. Offline Account : -

This is simple way to do trading. In the offline account, the client

can place the order by telephone or through personal visit in the office.

The client who is very busy in their jobs or business, they can directly

place the order by the telephone or the client who are not much busy; they

can come to the office of Sharekhan.

Sharekhan also provide the Dial-n-trade service to their customers.

So that customers can directly place the order by the telephone.

Demat Account Opening & Brokerage Charges: -

Page 30: Consumer Behaviour Sharekhan
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Fee structure for General Individual:

Charges Classic Account Trade Tiger Account

Account Opening Charges Rs.750/- Rs. 1000/-

Brokerage Intra-day : 0.10

%

Delivery : 0.50 %

Intra-day : 0.10 %

Delivery : 0.50 %

Annual Maintenance Charges

Rs. NIL first year

Rs. 300/= p.a. from second year

onwards

For Intra-day Trades :-

This is subject to a minimum brokerage of 5 paisa per share. This means

that if the share price you trade in is Rs 50/- or less, a minimum brokerage

of 5 paisa per share will be charged.

For Delivery Based Trades :-

This is subject to a minimum brokerage of 10 paisa per share. Minimum

brokerage of 10 paisa per share will be applicable when the share price

is Rs 20/- or less.

Page 32: Consumer Behaviour Sharekhan

Sharekhan launchsShareMobile, an exclusive

live streaming quotes and trading facility for its

online trading customers

Next time when you are on move, you need

not worry about your favorite stocks price

movement. You can carry stock market

terminal with you anywhere – anytime.

Have you ever missed an investment or an

opportunity to book profit / loss, just because

you were on move?

Sharekhan brings your freedom of being

Mobile. Yes, it’s so easy with ShareMobile to

track your favorite stocks price movement tick-by-tick.

How ShareMobile does empower you?

Live tick by tick stock price.

Latest News Headlines

Track your My Trade Portfolio investments

Live Research Fundamental & Trading Calls

Page 33: Consumer Behaviour Sharekhan

Sharekhan Depository Services:

Sharekhan Depository Services offers dematerialization services to individual

and corporate consumer s.

Sharekhan has a team of professionals and the latest technological expertise

dedicated exclusively to our Demat department, apart from a national network

of franchisee, making the services quick, convenient and efficient.

Trading in Commodity Futures:

It provides with facility to trade in commodities (Bullion: Gold, silver and

agricultural commodities) through a wholly owned subsidiary of its Parent

SSKI.

Sharekhan is a member of 2 Commodity Exchanges and offers trading

facility at both these exchanges:

1. Multi Commodity Exchange Of India (MCX)

2. National Commodity And Derivative Exchange, Mumbai (NCDEX)

Software (Technology) Used In Sharekhan : -

Sharekhan is using different technology for the running of their daily

transactions.

Mainly for the trading, the company using three software.

1. ODIN (VSAT Based)

2. Trade Tiger (WEB Based)

3. Classic/Fast Trade (WEB Based)

Page 34: Consumer Behaviour Sharekhan

And also NEAT System Used for making transaction in NSE listed

company & same way BOLT System Used for making transaction BSE listed

company.

And for the client information or customer service, the company using two

software.

1. CIS – Client Information System.

2. BOC – Back Office.

Some Information about Sharekhan: Turnover Rs. 15 corers daily

Employees Strength 35

Offices More than 640 outlets in 280 cities

Clients : Demat A/c

Trading A/c

5000

3000

Head office Mumbai

Working Capital More than 400 corers

Special Features

Sharekhan Classic Account

Sharekhan Trade Tiger Account

Dial – n - Trade

Page 35: Consumer Behaviour Sharekhan

Share khan provide right investment decision to Consumer s according to their needs

Seven Reasons

Why Customer’s first choice is SHAREKHAN…?

1. EXPERIENCE:

SSKI has more than eight decades of trust and Credibility in the Indian

stock market. In the Asia Money broker’s poll held recently, Sharekhan won the

Page 36: Consumer Behaviour Sharekhan

‘India best broking house for 2004’ award. Ever since it launched Sharekhan

as its retail broking division in February 2000, it has been providing institutional-

level research & broking services to consumer s.

2. TECHNOLOGY:

With Sharekhan online trading account you can buy and sell shares in an

instant from any PC with an internet connection. You will get access to our

powerful online trading tools that will help you take complete control over your

investment in shares.

3. KNOWLEDGE:

In a business where the right information at the right time can translate

into direct profits, you get access to a wide range of information on Sharekhan’s

website www.sharekhan.com. You will also get a useful set of Knowledge-based

tools that will empower you to take informed decisions.

4. ACCESSIBILITY :

In addition to Sharekhan online and phone trading services also very

useful. Sharekhan also have a ground network of 640 share shops across 280

Cities in India where you can get personalize Services.

5. CONVENIENCE:

You can call Sharekhan’s Dial-n-Trade number to get investment advice

and execute your transactions. Sharekhan have a dedicated Call Center to

provide this service via a toll-free number from anywhere in India.

6. CUSTOMER SERVICE:

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Sharekhan’s customer service team will assist you for any help that you

need relating to transactions, billing, demat and other queries. Sharekhan’s

customer service can be contacted via a toll-free number-mail or live chat on

Sharekhan.com.

7. INVESTMENT ADVICE:

Sharekhan has dedicated research teams for fundamental and technical

research. Share khan’s analysts constantly track the pulse of the market and

provide timely investment advice to you in form of daily research e-mail, online

chat, printed reports and SMS on your phone.

SWOT ANALYSIS of Sharekhan

STRENGTHS:

Online Trading Facility

Largest Chain of Retail Share Shops in India

88 years of Experience in securities market

Dedicated and responsive workforce/staff

Value added service for HNI client

Research Center

Membership of NSE & BSE

Trading option like Future & Option and Commodities

Volume based differentiated product.

WEAKNESSES:

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Less informative website

Does not have slab rate brokerage which is provided by competitors

Problems due to network crash

Unawareness Among Consumer s

OPPORTUNITY:

Collaboration with international financial institution

To tap the Untapped market

To capture the market lost to its Competitors.

To focus on developing a superior and powerful portal

To spread awareness of its Brand Name.

THREATS:

Follow government laws

Competitors develops

Prolonged depression and high volatility in the market

New Entrants.

Awards & Achievements of SHAREKHAN:

2001- Web Award winner of Chip

magazines Best Financial Website

Award.

2004- Best Local Brokerage by Advisory

Poll of Poll 2004.

2005- Awaaz Consumer AwardsBest

Broking House by CNBC channel.

Sharekhan is amongst top 3 online

Brokers in India.

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INDUSTRY PROFILE

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OF BROKING FIRMS

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INDUSTRY PROFILE OF BROKING FIRMS

The Indian retail brokerage industry consists of companies that primarily

act as agents for the buying and selling of securities (e.g. stocks, shares, and

similar financial instruments) on a commission or transaction fee or Brokerage

basis.

An agent that charges a fee or commission for executing buys and sell

orders submitted by an consumer . The firm that acts as an agent for a customer,

charge the customer the commission for its service. Roles similar to that of a

stockbroker include investment advisor, financial advisor and probably many

others. A stockbroker may or may not be also an investment advisor.

A stockbroker is a regulated professional broker who buys and sells

shares and other securities through market makers or Agency Only Firms on

behalf of consumer s.

Typically, a broker who receives an order from a customer will

communicate with a company employee located at a particular exchange, who

will execute the order at the exchange and report details of the transaction to the

broker. Customers typically keep their securities in an account with the broker.

Brokers charge customers commissions for conducting transactions and fees for

maintaining their accounts.

Some of the main characteristics of the brokerage industry include growth

in e-broking, decline in brokerage fees and growing derivative market and many

more.

There are several national as well as local players in stock trading services which

are providing various services to their customers like online trading, portfolio

management system, stock broking etc.

They are helping the consumer s to take decision about where to invest

because there is lots of Investment Avenue available with consumer s. Some of

them are as follows working at the national level.

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5Paisa.com - Online trading, live stock quotes and market research

Anagram Capital - Stock broking, portfolio management and investment banking services

Angel Broking -Stock-Broking and Wealth Management services

Advani Share Brokers - Share broking and market research services

AnandRathiSecurities - Portfolio management, corporate finance, equity & fixed income brokerage services

Brescon Group - Advisory and broking services

CIL Securities - Stock broking & merchant banking services

CRN India - Trends of stock market, trading tips, chat etc

Churiwala Securities - Stock trading, quotes and market analysis

DSP Merrill Lynch - Investment banking and brokerage services

Dalmia Securities - Stock broking & depository services

Equity Trade - Stock trading, company news & market research

Gandhi Securities - Stock broking and investment services

Gogia Capital Services - Stock broking and market analysis

HasmukhLalbhai - Stock trading services

Idafa Investments - Stock broking services

India Info lineSecurities - Stock broking, portfolio management and investment banking services

India Market Access - Offers stock broking, portfolio management and investment banking services

Investsmart India - Personal finance advisory & online brokerage services

KisanRatilalChoksey Shares - Stock broking and e-trading services

Kotak Securities - Brokerage services & retail distributor of financial securities

ManubhaiMangaldas Securities - Stock broking and market analysis

Moneypore - Investment and broking services

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MotilalOswal Securities - Online trading, live BSE and NSE quotes

Navia Markets - Stock broking, IPO and mutual funds services

Parag Parikh - Stock broking and portfolio management

Parsoli Corporation - Investment management & stock trading services

PratibhutiViniyog - Stock broking services

Prudential - Investment management services

Quantum Securities - Offers broking and portfolio management services.

Religare Enterprises Limited - Stock broking services and diversified financial services group with in multiple international locations

Sivan Securities - offers services related investment banking & stock broking with a focus on South India.

Etc…..etc..…

Lots of brokerage companies are moving towards consolidation with the smaller

ones becoming either franchisee for the larger brokers or closing operations.

There is an increasing demand for online trading due to consumer’s growing

preference for Internet as compared to approaching the brokers.

New forms of trading including T+2 settlement system, dematerialization

etc. are strengthening the retail brokerage market and attracting foreign

companies to enter the Indian industry Various alternative forms of investment

including fixed deposits with banks and post offices etc act as substitutes to retail

broking products and services.

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Stock Market

Stock markets refer to a market place where consumer s can buy and sell

stocks. The price at which each buying and selling transaction takes is

determined by the market forces (i.e. demand and supply for a particular stock).

A stock market is a public market for the trading of company stock and

derivatives at an agreed price; these are securities listed on a stock exchange as

well as those only traded privately.

The size of the world stock market was estimated at about $36.6 trillion

USD at the beginning of October 2008.

The stock market is one of the most important sources for companies

to raise money. This allows businesses to be publicly traded, or raise additional

capital for expansion by selling shares of ownership of the company in a public

market.

In fact, the stock market is often considered the primary indicator of a

country's economic strength and development. Rising share prices, for instance,

tend to be associated with increased business investment and vice versa.

In this way, investing in stock market, the stock exchanges also play

importance role. Exchanges also act as the clearinghouse for each transaction,

meaning that they collect and deliver the shares, and guarantee payment to the

seller of a security. This eliminates the risk to an individual buyer or seller that the

counterparty could default on the transaction. So, here we also understand about

Stock Exchanges as follows.

Stock exchange

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A stock exchange is an entity which provides "trading" facilities for stock

brokers and traders, to trade stocks and other securities.

Stock Exchanges are an organized marketplace, either corporation or

mutual organization, where members of the organization gather to trade company

stocks or other securities.

Stock exchanges also provide facilities for the issue and redemption of

securities as well as other financial instruments and capital events including the

payment of income and dividends.

The securities traded on a stock exchange include: shares issued by

companies, unit trusts, derivatives, pooled investment products and bonds. To be

able to trade a security on a certain stock exchange, it has to be listed there.

Usually there is a central location at least for recordkeeping, but trade is less and

less linked to such a physical place, as modern markets are electronic networks,

which gives them advantages of speed and cost of transactions. Trade on an

exchange is by members only. The initial offering of stocks and bonds to

consumer s is by definition done in the primary market and subsequent trading is

done in the secondary market.

A stock exchange is often the most important component of a stock

market. Supply and demand in stock markets is driven by various factors which,

as in all free markets, affect the price of stocks.

There is usually no compulsion to issue stock via the stock exchange

itself, nor must stock be subsequently traded on the exchange. Such trading is

said to be off exchange or over-the-counter. This is the usual way that derivatives

and bonds are traded. Increasingly, stock exchanges are part of a global market

for securities.

Bombay Stock Exchange (BSE) 1

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The Bombay Stock Exchange Limited is the oldest stock exchange not

only in the country, but also in Asia with a rich heritage of over 133 years of

existence. In the early days, BSE was established as "The Native Share &

Stock Brokers Association."

It was established in the year 1875 and became the first stock exchange

in the country to be recognized by the government. In 1956, BSE obtained a

permanent recognition from the Government of India under the Securities

Contracts (Regulation) Act, 1956.

Today, BSE is the world's number 1 exchange in terms of the number of

listed companies and the world's 5th in handling of transactions through its

electronic trading system.

The companies listed on BSE command a total market capitalization of

USD Trillion 1.06 as of July, 2009. 

BSE reaches to over 400 cities and town nation-wide and has around

4,937 listed companies, with over 7745 scripts being traded as on31st July 09.

The BSE Index, SENSEX, is India's first and most popular stock market

benchmark index. The BSE SENSEX (SENSitiveindEX), also called the "BSE

30", is a widely used market index in India and Asia. Sensex is tracked

worldwide. It constitutes 30 stocks representing 12 major sectors. The SENSEX

is constructed on a 'free-float' methodology, and is sensitive to market

movements and market realities. Apart from the SENSEX, BSE offers 23 indices,

including 13 sectoral indices.

BSE provides an efficient and transparent market for trading in equity, debt

instruments and derivatives.

BSE is the first exchange in India and the second in the world to obtain an

ISO 9001:2000 certifications. It is also the first exchange in the country and

second in the world to receive Information Security Management System

Standard BS 7799-2-2002 certification for its BSE On-line Trading System

(BOLT).

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BSE continues to innovate. In 2006, it became the first national level stock

exchange to launch its website in Gujarati and Hindi and now Marathi to reach

out to a larger number of consumer s.

The BSE On-line Trading (BOLT) :

BSE On-line Trading (BOLT) facilitates on-line screen based trading in

securities. BOLT is currently operating in 25,000 Trader Workstations

located across over 359 cities in India.

BSE Vision The vision of the Bombay Stock Exchange is -

"To Emerge as the premier Indian stock exchange by

establishing global benchmarks."

BSE Profile

Address :- PhirozeJeejeebhoy Towers, Dalal Street

Mumbai-400001, India

Telephone :-91-22-227212334

Website :-www.bseindia.com

Trading hours :-Monday-Friday, 9:00am to 3:30pm

Securities :-Stocks, derivatives, debt

Trading System :-Electronic

MD & CEO :-Mr.MadhuKannan

History of BSE

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The Bombay Stock Exchange is known as the oldest exchange in Asia. It

traces its history to the 1850s, when stockbrokers would gather under banyan

trees in front of Mumbai's Town Hall. The location of these meetings changed

many times, as the number of brokers constantly increased. The group eventually

moved to Dalal Street in 1874 and in 1875 became an official organization known

as 'The Native Share & Stock Brokers Association'. In 1956, the BSE became the

first stock exchange to be recognized by the Indian Government under the

Securities Contracts Regulation Act.

The Bombay Stock Exchange developed the BSE Sensex in 1986, giving

the BSE a means to measure overall performance of the exchange. In 2000 the

BSE used this index to open its derivatives market, trading Sensex futures

contracts. The development of Sensex options along with equity derivatives

followed in 2001 and 2002, expanding the BSE's trading platform.

Historically an open-cry floor trading exchange, the Bombay Stock

Exchange switched to an electronic trading system in 1995. It took the exchange

only fifty days to make this transition.

Indices of BSE:

Sensex

BSE 100(This covers Banking Sector)

BSE 200(This covers Capital goods)

BSE 500(This covers Consumer goods)

BSE mid-cap index

BSE small-cap index

BSE mid-cap index covers the FMCG sector and BSE small-cap index

covers the IT, Metal, Oil & gas, Power industry, PSUs, etc. BSE disseminates

information on the Price-Earnings Ratio, the Price to Book Value Ratio and the

Dividend Yield Percentage on day-to-day basis of all its major indices.

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The values of all BSE indices are updated every 15 seconds during market

hours and displayed through the BOLT system, BSE website and news wire

agencies.

All BSE Indices are reviewed periodically by the BSE Index Committee.

This Committee which comprises eminent independent finance professionals

frames the broad policy guidelines for the development and maintenance of all

BSE indices. The BSE Index Cell carries out the day-to-day maintenance of all

indices and conducts research on development of new indices.

Awards achieved by BSE

The World Council of Corporate Governance has awarded the Golden Peacock Global CSR Award for BSE's initiatives in Corporate Social Responsibility (CSR).

ICAI award for excellence in financial reporting for the year 2006-07

BSE has won the Asia - Pacific HRM awards for its efforts in employer branding through talent management at work, health management at work and excellence in HR through technology.

National Stock Exchange (NSE)

The National Stock Exchange of India Limited (NSE), is a Mumbai-

based stock exchange. It is the largest stock exchange in India in terms of daily

turnover and number of trades, for both equities and derivative trading.

NSE has a market capitalization of around Rs 47,01,923 crore (7 August

2009) and is expected to become the biggest stock exchange in India in terms of

market capitalization by 2009 end. Though a number of other exchanges exist,

NSE and the Bombay Stock Exchange are the two most significant stock

exchanges in India, and between them are responsible for the vast majority of

share transactions.

2

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NSE is mutually-owned by a set of leading financial institutions, banks,

insurance companies and other financial intermediaries in India but its ownership

and management operate as separate entities.

There are at least 2 foreign consumer s NYSE Euro next and Goldman

Sachs who have taken a stake in the NSE. As of 2006, the NSE VSAT terminals,

2799 in total, cover more than 1500 cities across India.

In October 2007, the equity market capitalization of the companies listed

on the NSE was US$ 1.46 trillion, making it the second largest stock exchange

in South Asia.

NSE is the third largest Stock Exchange in the world in terms of the

number of trades in equities. It is the second fastest growing stock exchange in

the world with a recorded growth of 16.6%.

Origins:

The National Stock Exchange of India was promoted by leading Financial

institutions at the behest of the Government of India, and was incorporated in

November 1992 as a tax-paying company.

In April 1993, it was recognized as a stock exchange under the Securities

Contracts (Regulation) Act, 1956.

NSE commenced operations in the Wholesale Debt Market (WDM)

segment in June 1994.

The Capital Market (Equities) segment of the NSE commenced

operations in November 1994, while operations in the Derivatives segment

commenced in June 2000.

Markets:

Currently, NSE has the following major segments of the capital market:

Equity

Futures and Options

Retail Debt Market

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Wholesale Debt Market

Currency futures

NSE became the first stock exchange to get approval for Interest rate

futures as recommended by SEBI-RBI committee, on 31 August,2009, a futures

contract based on 7% 10 Year GOI bond (NOTIONAL) was launched with

quarterly maturities.

Hours:

NSE's normal trading sessions are conducted from 9:00 am India Time to

3:30 pm India Time on all days of the week except Saturdays, Sundays and

Official Holidays declared by the Exchange (or by the Government of India) in

advance.

The exchange in association with BSE (Bombay Stock Exchange Ltd.,)

thinking to revise its timings from 9.00 am India Time till 5.00 pm India Time.

However, on Dec 17, 2009, after strong protests from brokers, the

Exchange decided to postpone the change in trading hours till Jan 04, 2010.

NSE new market timing from Jan 04, 2010 is 9:00 am till 3:30 pm India

Time.

NSE Group:

National Securities Clearing Corporation Ltd. (NSCCL)

National Securities Depository Ltd. (NSDL)

India Index Services & Products Ltd. (IISL)

NSE.ITltd.

DotEx International Limited

History of N.S.E

Capital market reforms in India and the launch of the Securities and

Exchange Board of India (SEBI) accelerated the incorporation of the second

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Indian stock exchange called the National Stock Exchange (NSE) in 1992. After a

few years of operations, the NSE has become the largest stock exchange in

India.

Three segments of the NSE trading platform were established one after another.

The Wholesale Debt Market (WDM) commenced operations in June 1994 and

the Capital Market (CM) segment was opened at the end of 1994. Finally, the

Futures and Options segment began operating in 2000. Today the NSE takes the

14th position in the top 40 futures exchanges in the world.

In 1996, the National Stock Exchange of India launched S&P CNX Nifty

and CNX Junior Indices that make up 100 most liquid stocks in India. CNX Nifty

is a diversified index of 50 stocks from 25 different economy sectors. The Indices

are owned and managed by India Index Services and Products Ltd (IISL) that has

a consulting and licensing agreement with Standard & Poor's.

In 1998, the National Stock Exchange of India launched its web-site and

was the first exchange in India that started trading stock on the Internet in 2000.

The NSE has also proved its leadership in the Indian financial market by gaining

many awards such as 'Best IT Usage Award' by Computer Society in India (in

1996 and 1997) and CHIP Web Award by CHIP magazine (1999).

Indices of N.S.E

NSE also set up as index services firm known as India Index Services &

Products Limited (IISL) and has launched several stock indices, including:

S&P CNX Nifty(Standard & Poor's CRISIL NSE Index)

CNX Nifty Junior

CNX 100 (= S&P CNX Nifty + CNX Nifty Junior)

S&P CNX 500 (= CNX 100 + 400 major players across 72 industries)

CNX Midcap (introduced on 18 July 2005 replacing CNX Midcap 200)

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Mission of N.S.E.

NSE's mission is setting the agenda for change in the securities markets in

India. The NSE was set-up with the main objectives of:

Establishing a nation-wide trading facility for equities, debt instruments and

hybrids,

Ensuring equal access to consumer s all over the country through an

appropriate communication network,

Providing a fair, efficient and transparent securities market to consumer s

using electronic trading systems,

Enabling shorter settlement cycles and book entry settlements systems,

and

Meeting the current international standards of securities markets.

The standards set by NSE in terms of market practices and technology

have become industry benchmarks and are being emulated by other market

participants. NSE is more than a mere market facilitator. It's that force which is

guiding the industry towards new horizons and greater opportunities.

Theoretical aspect

abut topic

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Theoretical aspect about topic

What is Investment?

“The money you earn is partly spent and the rest saved for meeting future

Expenses. Instead of keeping the savings idle you may like to use savings in

Order to get return on it in the future.” This is called Investment.

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Why should one invest?

One needs to invest to:

Earn return on your idle resources

Generate a specified sum of money for a specific goal in life

Make a provision for an uncertain future

One of the important reasons why one needs to invest wisely is to meet the

cost of Inflation. Inflation is the rate at which the cost of living increases. The

cost of living is simply what it costs to buy the goods and services you need to

live.

Consumer :

An consumer is any party that makes an investment.

An individual who commits money to investment products with the expectation of

financial return.

The term has taken on a specific meaning in finance to describe the particular

types of people and companies that regularly purchase equity or debt securities

for financial gain in exchange for funding an expanding company.

Consumer 's Behaviors:

Generally, Consumer s Behavior regarding the any investment is primary

concern with to minimize risk while maximizing return, as opposed to a speculator,

who is willing to accept a higher level of risk in the hopes of collecting higher-

than-average profits.

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While, some people are also believes in “High Risk, High Return “Many

consumer s purchase a particular stock with the intention of making a big profit

over a short period of time. However, this action is not investing, but a pure

gambling.

The stock market is characterized by the trade-off between risk and

return. The higher the risk the consumer is willing and able to take, the higher

the potential rewards from the investment. Therefore, if a particular investment

offers you high returns, it is an indication that it will come with a high risk burden.

Some people are also believes in that there is no safe investment that

will provide you with high returns over a short period of time. Therefore, you

should direct your resources toward long-term investments that are more likely to

reward you for the patience with high returns.

Information of Equity Market & various sectors

What is Equity Market ?

“A market where consumer s buy and sell securities

providing ownership of a company's shares.”

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The market in which shares are issued and traded, either through

exchanges or over-the-counter markets. Also known as the stock market, it is one

of the most vital areas of a market economy because it gives companies access

to capital and consumer s a slice of ownership in a company with the potential to

realize gains based on its future performance.

Equity market, or stock market, is a system through which company

shares are traded. The equity market offers consumer s an opportunity to

participate in a company's success through an increase in its stock price. With

enhanced opportunity, however, the equity market usually carries greater risk

than debt markets.

Indian Equity Market

The Indian Equity Market is more popularly known as the Indian Stock

Market. The Indian equity market has become the third biggest after China

and Hong Kong in the Asian region.

According to the latest report by ADB, it has a market capitalization of

nearly $600 billion. As of March 2009, the market capitalization was around

$598.3 billion (Rs 30.13 lakh core) which is one-tenth of the combined valuation

of the Asia region. The market was slow since early 2007 and continued till the

first quarter of 2009.

The Indian equity market depends on three factors -

Funding into equity from all over the world Corporate houses performance Monsoons

The equity market is also affected through trade integration policy. The

country has advanced both in foreign institutional investment (FII) and trade

integration since 1995. This is a very attractive field for making profit for medium

and long term consumer s, short-term swing and position traders and very

intraday traders.

The Indian market has 22 stock exchanges. The larger companies are

enlisted with BSE and NSE. The smaller and medium companies are listed

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with OTCEI (Over The counter Exchange of India). The functions of the Equity

Market in India are supervised by SEBI (Securities Exchange Board of India).

The Indian Equity Market was not well organized or developed before

independence. After independence, new issues were supervised. The timing,

floatation costs, pricing, interest rates were strictly controlled by the Controller of

Capital Issue (CII).

In the 1950s, there was uncontrollable speculation and the market was

known as ‘Satta Bazaar'. Speculators aimed at companies like-Tata Steel,

Kohinoor Mills, Century Textiles, Bombay Dyeing and National Rayon. The

Securities Contracts (Regulation) Act, 1956 was enacted by the Government of

India. Financial institutions and state financial corporation were developed

through an established network.

Two new stock exchanges, NSE (National Stock Exchange of India)

established in 1994 and OTCEI (Over the Counter Exchange of India)

established in 1992 gave BSE a nationwide competition. In 1995-96, an

amendment was made to the Securities Contracts (Regulation) Act, 1956 for

introducing options trading. In April 1995, the National Securities Clearing

Corporation (NSCC) and in November 1996, the National Securities Depository

Limited (NSDL) were set up for demutualised trading, clearing and settlement.

INTRODUCTION OF VARIOUS SECTORS

A. Meaning of S ector:

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“There are many companies or scrip that manufacturer the same

products and provide services are specified under the particular name that

called Industry or Sector.”

There are many other different kinds of industries, and often

organized into different classes or variety of industrial classifications it’s

called Sector.

In this report, I have study on these Five Sectors which are:

SECTORS

Agro Inputs Sector IT Sector

Agriculture Sector Insurance Sector

Auto Ancillaries Sector Infrastructure Sector

Automobile Sector Mining Sector

1. Oil & Gas Sector

2. Banking Sector

3. IT Sector

4. Infrastructure Sector

5. Automobile Sector

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Aviation Sector Media & Entertainment Sector

Banking Sector Medical Sector

Cement Sector Oil & Gas Sector

Chemicals Sector Paint Sector

Cigarettes Sector Paper Sector

Construction Sector Pharmaceutical Sector

Consumer Durables Sector Petrochemicals

Courier & Logistic Services Sector Power Sector

Cycle & Accessories Sector Real Estate Sector

Engineering Sector Retail Sector

Financial Institutions Sector Sugar Sector

Food Products Sector Service Sector

FMCG Sector Shipping Sector

Fertilizer Sector Steel Sector

Garment Sector Tele communication Sector

Health Care Sector Textiles Sector

List of various sector :

INTRODUCTION OF selected SECTORS

1. Oil & gas Sector:

The oil & gas industry in recent years has been characterized by rising

consumption of oil products, declining crude production & low reserve accretion.

India remains one of the least-explored countries in the world, with a well density

among the lowest in the world. India is the fourth largest oil consumption

zone in Asia, even though on a per capita basis the consumption is a mere 0.1

tonne, the lowest in the region- This makes the prospects of the Indian Oil

industry even more exciting.

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The oil and gas industry has been instrumental in fuelling the rapid growth

of the Indian economy. The petroleum and natural gas sector which includes

transportation, refining and marketing of petroleum products and gas industry

constitutes over 15 per cent of the GDP.

India's domestic demand for oil and gas is on the rise. As per the Ministry

of Petroleum, demand for oil and gas is likely to increase which is 186.54 million

tonnes in 2008-09.

India is emerging as the global hub for oil refining with capital costs

lower by 25 to 50 per cent over other Asian countries.

Already, the fifth largest country in the world in terms of refining

capacity, with a share of 3 per cent of the global capacity, India is likely to boost

its refining capacity by 45 per cent or 65.3 to 242 mtpa (million tonne per annum)

over the next five years.

2. Banking Sector:

Banking in India originated in the last decades of the 18th century. The

oldest bank in existence in India is the State Bank of India, a government-

owned bank that traces its origins back to June 1806 and that is the largest

commercial bank in the country. Central banking is the responsibility of the

Reserve Bank of India, which in 1935 formally took over these responsibilities

from the then Imperial Bank of India.

The banking sector will navigate through all the aspects of the Banking

System in India. It will discuss upon the matters with the birth of the banking

concept in the country to new players adding their names in the industry in

coming few years. The banker of all banks, Reserve Bank of India (RBI), the

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Indian Banks Association (IBA) & top 20 banks like IDBI, HSBC, ICICI, ABN

AMRO, etc.

With the Indian economy moving on to a high growth trajectory,

consumption levels soaring & investment riding high, the Indian banking sector is

at a watershed. Further, as Indian companies globalize & people of Indian origin

increase their investment in India, several Indian banks are pursuing global

strategies,

In the Third Quarter Review of Monetary Policy for 2009-10, the RBI

observed that the Indian economy showed a degree of resilience as it recorded a

better-than-expected growth of 7.9 percent during the second quarter of 2009-

10.

The industry has been growing faster than the real economy, resulting in

the ratio of assets of commercial banks to GDP increasing to 92.5 per cent at

end-March 2007. The Indian banks have also been doing exceptionally well in

the financial sector with the price-to-book value being second only to china,

according to a report by (BCG)Boston Consultancy Group.

3. IT Sector:

Over the past decade, the Information Technology (IT) industry has

become one of the fastest growing industries in India. The key segments that

have contributed significantly (96 percent of total) to the industry’s exports

include – Software & services (IT services) & IT-enabled services (ITeS) i.e.

business services. Over a period of time, India has established itself as a

preferred global sourcing base in these segments & they are expected to

continue to fuel growth in the future.

At present, India is emerging as one of the popular Software outsourcing

locations to offer cost effective software solutions. The contribution of India in

Software Outsourcing is remarkable. One just cannot reject the reality that

currently India is described as the most prospering name in software outsourcing.

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Now there are several grounds for this flourishing popularity of the offshore IT

outsourcing services of India. The prime reason for choosing India, as an offshore

development partner in software outsourcing business is the availability of

enormous pool of educated manpower combined with world-class quality

offerings.

The Indian information technology (IT) industry has played a key role

in putting India on the global map. Thanks to the success of the IT industry,

India is now a power to reckon with. According to the National Association of

Software and Service Companies (NASSCOM), the apex body for software

services in India, the revenue of the information technology sector has risen from

1.2 per cent of the gross domestic product (GDP) in FY 1997-98 to an estimated

5.8 per cent in FY 2008-09. Further, the industry body expects the sector to

grow between 4 per cent and 7 per cent during 2009-10 and return to over 10 per

cent growth next year.

India's IT growth in the world is primarily dominated by IT software and

services such as Custom Application Development and Maintenance (CADM),

System Integration, IT Consulting, Application Management, Software testing,

and Web services.

According to NASSCOM, software and services exports (including exports

of IT services, business process outsourcing (BPO), engineering services and

research and development (R&D) and software products) reached US$ 47 billion

in FY 2008-09, contributing nearly 78 per cent to the total software and services

revenue of US$ 59.6 billion.

India's domestic market has also become a force to reckon with, as the

existing IT infrastructure evolves both in terms of technology and depth of

penetration.

According to NASSCOM, domestic IT market (including hardware)

reached US$ 24.3 billion in FY 2008-09 as against US$ 23.1 billion in FY 2007-

08, a growth of 5.3 per cent.

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Investments:

The Andhra Pradesh Government expects the IT-related SEZs and

Software Technology Parks of India (STPI) in the State to receive about

US$ 3.27 billion investments in the next five years.

Mahindra Satyam has tied up with defence and security company Saab to

develop its operations in India for the global defence and homeland

security market. The estimated deal value is US$ 400 million.

San Francisco-based Virtualizations solutions provider VMware Inc plans

to invest US$ 100 million in India by end 2010.

The total investments of EMC Corporation, a leading global player of

information infrastructure solutions, in India will touch US$ 2 billion by

2014.

The Indian information technology sector continues to be one of the sunshine

sectors of the Indian economy showing rapid growth and promise.

4. Infrastructure Sector:

Infrastructure is the basic physical and organizational structures needed

for the operation of a society or enterprise, or the services and facilities

necessary for an economy to function. The term typically refers to the technical

structures that support a society, such as roads, water supply, sewers, power

grids, telecommunications, and so forth.

India's Infrastructure has been expanding at an accelerated pace to

support the economic growth rate of over 9 per cent. The six core-

infrastructure industries, which account for a combined weight of 26.68 percent

in the index of industrial production (IIP), registered a growth of 8.6 percent in

2006-07 as against 6.2 percent during 2005-06.

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The growth has continued apace during the current fiscal, with the six

core-infrastructure industries growing at the rate of 6.9 percent during April-

September 2007. Significantly, electricity recorded a growth rate of 7.6 per cent

compared to 6.7 per cent in the same period last year. Other sectors recording

major growth include: petroleum refinery products (9.8 per cent), cement (8.3 per

cent) & finished (carbon) steel (6.6 per cent).

Infrastructure investment in India is set to grow dramatically accelerated by

5.3 percent in 2008-09. India has become a major outbound consumer and

people are engaging with Indians to seek investment into their countries, said the

Minister for Road Transport and Highways, Mr Kamal Nath,According to

investment banking company Goldman Sachs, India's infrastructure sector

will require US$ 1.7 trillion investment in the next 10-years. It also added that

such investment would come more from the domestic market than overseas.

5. Automobile Sector:

Automobile industry is one of the fastest growing industries of the

world. With more than 2 million new automobiles rolling out each year, on

roads of India, the industry is set to grow further.

Automobile industry made its silent entry in India in the nineteenth century.

Since the launch of the first car in 1897, India automobile industry has come a

long way. Today India is the largest three wheeler market in the world and is

expected to take over China as the second largest automobile market, in the

coming years.

Some facts on Automobile industry in India:

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India has the fourth largest car market in the world

India has the largest three wheeler market in the world

India is the second largest producer of two wheelers in the world

India ranks fifth in the production of commercial vehicles

The growth of the Indian middle class along with the growth of the

economy over the past few years has attracted global auto majors to the Indian

market. Moreover, India provides trained manpower at competitive costs

making India a favored global manufacturing hub. The attractiveness of the

Indian markets on one hand and the stagnation of the auto sector in markets

such as Europe, US and Japan on the other have resulted in shifting of new

capacities and flow of capital to the Indian automobile industry.

Global auto majors such as Japanese auto majors Suzuki, Honda and

Korean car giant Hyundai are increasingly banking on their Indian operations to

add weight to their businesses, even as numbers stay uncertain in developed

markets due to economic recession and slowdown.

According to figures released by the Society of Indian Automobile

Manufacturers (SIAM), domestic passenger car sales have increased 32.28

percent to reach 145,905 units in January 2010 from 110,300 units in the

same month last year.

Across all categories, total sale of vehicles increased 44.94 per cent to

1,114,157 units in January 2010, against 768,698 units in the January 2009.

The Indian auto industry is likely to see a growth of 10-12 percent in

sales in 2010, according to a report by the global rating firm.

India has become the second-largest maker of small cars, overtaking

Brazil. Small cars account for 80 per cent of the domestic market (up from 75 per

cent last year) and exports are growing at top speed. According to SIAM, small

car exports rise 53 percent between April and September 2009 to 197,249 units

against 129,090 units a year ago.

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In order to make India a power to reckon with in the automotive sector

the government launched the Automotive Mission Plan (AMP) 2006-2016.

The vision of the AMP is "to emerge as the destination of choice in

the world for design and manufacture of automobiles and auto components

with output reaching a level of US$ 145 billion accounting for more than 10

per cent of the GDP and providing additional employment to 25 million

people by 2016." As per the AMP, it is estimated that the total turnover of the

automotive industry in India would be in the order of US$ 122 billion - US$ 159

billion in 2016.

Further, by 2016, the automotive sector would double its contribution to

the country's GDP from current levels of five percent to 10-12 per cent.

List of companies underselected SECTORS

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OIL & GAS SECTOR:

Indian Oil Corporation

ONGC (Oil and Natural Gas Corporation India.)

Essar Oil Limited

Gas Authority of India Limited

Oil India Limited

Gujarat Gas

Indian Oil

Aban

Tata Petrodyne

Gas Projects (India) Private Limited

Hindustan Oil Exploration Company Limited

India LPG

Oil Gas India

etc…

BANKING SECTOR:

State Bank of India

ICICI Bank

Unit Trust of India (UTI)

HDFC (Housing Development Financial Corporation)

ABN Amro Bank

HSBC

IDBI Bank

Union Bank of India

Central Bank of India

Bank of Baroda

etc…

IT SECTOR:

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Infosys

TCS Limited

Wipro

Microsoft

L&T Infotech Ltd.

Lenovo

HCL

Mahindra Satyam

etc…

INFRASTRUCTURE SECTOR:

DLF

Reliance Infrastructure

HCC Infrastructure

Maytas Infra Limited

GMR Infrastructure

IBR Infrastructure

etc…

AUTOMOBILE SECTOR:

Hero Honda

Ford Motor

Honda Motors

Bajaj Auto

Tata Motors

Maruti Suzuki

TVS Motors

Mihindra Motors

Yamaha Motors

etc…

INTRODUCTION OF CAPITAL MARKET

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Concept:

Capital market is the markets for funds which have a long or undefined

maturity i.e. it deal with long term funds. Generally capital market supplies long

term and medium term securities and funds, which have a maturity period of

above one year. Capital market generates the funds from the saver and transfer

to user. Generally it done with ordinary share, stocks, debentures and bonds of

corporations and securities of the government. They do so by converting financial

assets into productive physical assets.

Capital market provides a market mechanism for those who have savings

and to those who need funds for productive investments. It diverts resources from

wasteful and unproductive channels to productive investment.

The Capital Market:

The origination of the Indian securities market may be traced back to

1875, when 22 enterprising brokers under a Banyan tree established the Bombay

Stock Exchange (BSE). Over the last 133 years, the Indian securities market has

evolved continuously to become one of the most dynamic, modern and efficient

securities markets in Asia. Today, Indian markets conform to international

standards both in terms of structure and in terms of operating efficiency.

A capital market is a market for securities (debt or equity), where

business enterprises (companies) and governments can raise long-term funds. It is

defined as a market in which money is provided for periods longer than a year, as

the raising of short-term funds takes place on other markets

Structure and Size of theMarkets:

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Corporation of the exchanges assumes the counter-party risk of each

member and guarantees settlement through a fine-tuned risk management

system and an innovative method of online position monitoring. It also ensures

the financial settlement of trades on the appointed day and time irrespective of

default by members to deliver the required funds and/or securities with the help of

a settlement guarantee fund. Today India has two national exchanges, the

Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). Each

has fully electronic trading platforms with around 9400 participating broking

outfits.

BSE reaches to over 400 cities and town nation-wide and has around

4,937 listed companies, with over 7745 scripts being traded as on31st July 09.

The companies listed on BSE command a total market capitalization of USD

Trillion 1.06 as of July, 2009. 

NSE has a market capitalization of around Rs 47,01,923 core (7 August

2009)

There are some 9600 companies listed on the respective exchanges. Any

market that has experienced this sort of growth has an equally substantial

demand for highly efficient settlement procedures.

In India 99.9% of the trades, according to the (NSDL) National Securities

Depository Limited, are settled in dematerialized form in a T+2 rolling

settlement environments. In addition, trades are guaranteed by the National

Clearing Corporation of India Ltd (NSCCL) and Bank of India Shareholding Ltd

(BOISL), Clearing Corporation houses of NSE and BSE respectively. The main

functions of the Clearing Corporation are to work out (a) what counter parties owe

and (b) what counter parties are due to receive on the settlement date.

Furthermore, each exchange has a Settlement Guarantee Fund to meet with any

unpredictable situation and a negligible trade failure of 0.003%.

Highlights of the highly attractive Indian capital markets:

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Two major reasons why Indian securities are now increasingly regarded as

attractive to international consumer s are:

1. The relatively high returns compared with more developed global markets

as well as the low correlation with world markets.

2. However until the early 90s, the foreign consumer s’ only way of accessing

the Indian capital markets was through listed country funds

India’s Security Market

A Brief History

“The capital market is one of the most exciting sectors in the financial

system, marking an important contribution to economic development.”

Asia Focus was launched by the Unit Trust of India (UTI) in London in

1986. The success of this initiative ensured that this fund was followed by

numerous others. Indian companies are now also allowed to raise equity capital

in the international market through the issue of GDRs. In 2004, there are 498

Foreign Institutional Consumer s who hold1325 sub-accounts with a net

investment of approximately $15billion. India’s regulator, the Securities Exchange

Board of India (SEBI) is playing more of a development role rather than being

merely a watchdog. Transparency, competitiveness and equal opportunity to all

market participants has been the driving philosophy behind all the development

and regulatory initiatives of SEBI. The availability of derivative products including

index futures, index options, individual stock futures and individual stock options

re-enforces the overall attractiveness of this market to foreign and domestic

consumer s. The derivatives market in only two years has shown spectacular

growth. Compared to last financial year the annual turnover grew by over 300%.

As if further evidence was needed of India’s willingness to embrace change, the

availability of Internet trading and dual fungibles of American Depository Receipts

(ADRs) and Global Depository Receipts (GDRs) provides a clear indication of the

vibrancy and dynamism of the Indian securities market.

Meaning of Capital Market

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“Capital market refers to the market for rising of financial resources

by the business enterprises, firms, government, semi-

government bodies, public sector units and other organization.”

OR

“A market where debt or equity securities are traded.”

A capital market is a market for securities (debt or equity), where

business enterprises (companies) and governments can raise long-term funds. It

is defined as a market in which money is provided for periods longer than a year,

as the raising of short-term funds takes place on other markets (e.g., the money

market).

The capital market includes the stock market (equity securities) and the

bond market (debt).

Capital markets may be classified as:

1) Primary markets

2) Secondary markets

In primary markets, new stock or bond issues are sold to consumer s via a

mechanism known as underwriting.

In the secondary markets, existing securities are sold and bought among

consumer s or traders, usually on a securities exchange, over-the-counter, or

elsewhere.

Consumer s purchase securities in the capital markets in order to extract a

return and earn profit on the securities.

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CAPITAL MARKET

Industrial Security Market

Government Securities Market

Long term Loans Market

Primary Market

Secondary Market

CHART OF CAPITAL MARKET

Types of Capital/Security Market:

The securities market can be divided in to three parts:

A. Industrial securities market

B. Government securities market

C. Long term loans market

A. Industrial Security Market:

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The industrial securities market consists of two complementary parts i.e.

the New Issue Market, and Secondary Market.

It is a market for industrial securities namely:

(i) Equity shares or ordinary shares or common stock.

(ii) Preference shares

(iii) Debenture or Bonds.

The corporate sector raises their capital through these above three types

of securities. This is the physical or tangible asset through which the market

functions.

1. Equity Shares:

Equity shares represent proportionate ownership in the company.

Consumer s who own equity shares of a company are entitled to ownership

rights, like voting for selection of directors on the Board, share in profits of the

company, etc.

Consumer s who own equity shares in a company are called shareholders.

They are ordinary shares with no guarantee of dividend. Equity shares gain

maximum returns when there are high profits.

The Indian Equity Market is more popularly known as the Indian Stock

Market. The Indian equity market has become the third biggest after China

and Hong Kong in the Asian region.

According to the latest report by ADB, it has a market capitalization of

nearly $600 billion. As of March 2009, the market capitalization was around

$598.3 billion (Rs 30.13 lakh crore)which is one-tenth of the combined valuation

of the Asia region. The market was slow since early 2007 and continued till the

first quarter of 2009.

2. Preference Shares:

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“Stock whose holders are guaranteed priority in the payment of

dividends but whose holders have no voting rights”

Preference shareholders do not have voting rights. They generally bear a

fixed dividend, payable if the company declares dividends.

Preference shares have different features and are accordingly available as:

Cumulative and non-cumulative preference shares

Redeemable and non-redeemable preference shares

Convertible and non-convertible preference shares

Preference shares with a combination of the above features.

3. BONDS:

“A bond is a debt security, in which the authorized issuer owes the

holders a debt and, depending on the terms of the bond, is obliged to pay

interest (the coupon) and/or to repay the principal at a later date, termed

maturity.”

A bond is a formal contract to repay borrowed money with interest at

fixed intervals.

While the size of Indian dept market is 239.2 (US$ billion) which is

34.5% of GDP as on 2004 -05.

Many financial institutions like IDBI, ICICI, and IFCI, have been raising

capital for their operations by issuing of bonds. These too are available in a large

variety.

These include Income bonds, Tax-free bonds, Capital gains bonds,

Infrastructure bonds, Retirement bonds etc…

Company raises it capital in the primary market though:

1) Primary Market(New Issue Market):

Primary market is the market for those securities which are issued first

time in the market for the public. The New Issue Market deals with new securities

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i.e. securities which were not previously availably and are offered to the investing

public for the first time.

Primary market is a market for new issues or new financial claims.

Hence, it is called New Issue Market.

In the Primary market, borrowers exchange new financial securities for

long term funds. It facilitates capital formulation.

Companies raise its capital in the primary market though:

(i) Public Issue

(ii) Right Issue

(iii) Primary placement/subscription

Public Issue is most popular method of raising capital is sale of securities

to the public by new companies is called Public Issue.

Right Issue means, when existing company first offered. The security to

existing shareholders on Pre–emptive bases, while company want to raise

additional capital is called capital is called Right Issue.

Private placement imagine private sale of securities to small group

consumer s.

2) Secondary Market:

Secondary market is the market for those securities which have already

been available in the market and listed on a stock exchange. The main benefit of

Secondary market is securities sold and purchased continuously among

consumer s without involvement of company. This market consists of all stock

exchange recognized by the Government of India. The stock exchange in India

are regulated under the securities contracts (Regulation) Act, 1956.

B. Government Security Market:

The government securities market (G-secs) is the largest segment of the

long term debt market in India, accounting for nearly two-thirds of the issues in

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the primary market and more than four –fifths of the turnover in the secondary

market.

It is otherwise called Gilt-Edged securities market. It is a market where

Government securities are traded. In India there are many kinds of Government

Securities-short term and long term. Long term securities are traded in this

market while short term securities are traded in the money market. Securities

issued by the Central Government, State Government, Semi –Government

authorities like city Corporation, Port Trusts etc. Improvement Trusts, State

Electricity Boards, All India and State level financial institutions and public sector

enterprise are dealt in this market.

Participants in the G-secs Market:

Banks are the largest holders of G-secs. About one–third of the net

demand and time liabilities of the banks are partly in government securities

market mainly to meet statutory liquidity requirements and partly for investment

purpose. Other consumer in G-secs includes mutual funds, primary and satellite

dealers, and trusts.

Government securities are issued in denominations of RS. 100. Interest is

payable half- yearly and they carry tax exemptions also. The role of brokers in

marketing these securities is practically very limited and the major participant in

this market in the “commercial banks” because they hold a very substantial

portion of these securities to satisfy their S.L.R. requirements.

The secondary market for these securities is very narrow since most of the

institutional consumer s tends to retain these securities until maturity.

The Government securities are in many forms. These are generally:

(i) Stock certificates of inscribed stock

(ii) Promissory Notes

(iii) Carrier Bonds which can be discounted.

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Government securities are sold through the Public Debt Office of the RBI

while Treasury Bills are sold through auctions.

Government securities offer a good soured of raising inexpensive finance

for the Government exchequer and the interest on these securities influences the

prices and yields in this market. Hence this market also plays a vital role in

monetary management.

C. Long Term Loan Market:

Development

banks and commercial banks play a significant role in this market by supplying

Long term loans market may further be classified into:

(i) Term loans market

(ii) Mortgages market

(iii) Financial Guarantees market

Term Loans Market:

Term loans: A loan from a bank for a specific amount that has a

specified repayment schedule and a floating interest rate. Term loans

almost always mature between 1 and 10 years.

In India, many industrial financing institutions have been created by the

Government both at the national and regional levels to supply long term and

medium term loans to corporate customers directly as well as indirectly. These

development banks dominate the industrial finance in India.

Institutions like IDBI, IFCI, ICICI, and other state financial corporation’s

come under this category. These institutions meet the growing and varied long

term loans. They also help in identifying investment opportunities, encourage new

entrepreneurs and support modernization efforts.

Mortgages Market:

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The mortgage market refers to these centers which supply mortgage loan

mainly to individual customers. A mortgage loan is a loan against the security

of immovable properly like real estate. The transfer of interest in a specific

immovable properly to secure a loan is called mortgage. These mortgages may

be equitable mortgage or legal one. Again it may be a first charge of title deeds to

properties as security whereas in the case of a legal mortgage the title in the

property is legally transferred to the lender by the borrower. Legal mortgage is

less risky.

Similarly, in the first charge, the mortgages transfer his interest in the

specific property to the mortgagee as security. When the properly in question is

already mortgaged once to another creditor, it becomes a second charge when it

is subsequently mortgaged to somebody else. The mortgagee can also further

transfer his interest in the mortgaged property to another, in such a case; it is

called a sub mortgage.

The mortgage market may have primary market as well secondary market.

The primary market consists of original extension of credit and secondary market

has sales and re-sales of existing mortgages at prevailing prices.

In India residential mortgages ate the most common ones. The Housing

and Urban Development Corporation and the LIC play a dominant role in

financing residential projects. Besides, the Land Development Banks provides

cheap mortgages loans for the development of lands, purchase of equipment etc.

These development banks raise finance through the sale of debentures which are

treated as trustee securities.

Financial Guarantees Market:

“Financial Guarantees is a non-cancelable indemnity bond guaranteeing

the timely payment interest and repayment of principal to the buyers (holders) of a

debt security at a maturity date.”

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A guarantees market is a centre where finance is provide against the

guarantee of a reputed person in the financial circle. Guarantee is a contract to

discharge the liability of a third party in case of his default. Guarantee acts as a

security from the creditor’s point of view. In case the borrower fails to repay the

loan, the liability falls on the shoulders of the guarantor. Hence the guarantor

must be known to both the borrower and the lender and he must have the means

to discharge his liability.

Though there are many types of guarantees, the common forms ate:

(i) Performance Guarantee

(ii) Financial Guarantee

Performance guarantees cover the payment of earnest money, retention

money, advance payments, non-completion of contracts etc. On the other hand

financial guarantees cover only financial contracts.

In India, the market for financial guarantees is well organized. The

financial guarantees in India relate to:

(i) Deferred payments for imports and exports

(ii) Medium and long term loans raised abroad

(iii) Loans advanced by banks and other financial institutions

These guarantees ate provided mainly by commercial banks, development

banks, Governments both central and states and other specialized guarantee

institutions like ECGC (Export Credit Guarantee Corporation) and DICGO

(Deposit Insurance and Credit Guarantee Corporation). This guarantee financial

service is available to both individual and corporate customers. For a smooth

functioning of any financial system, this guarantee service is absolutely essential.

Capital Market Instruments

There are a number of capital market instruments used for market trade,

including stocks, bonds, debentures, T-bills, foreign exchange, fixed deposits,

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and others. These are used by the consumer s to make a profit out of their

respective markets. All of these are called capital market instruments because

these are responsible for generating funds for companies, corporations, and

sometimes national governments.

This market is also known as securities market because long term funds

are raised through trade on debt and equity securities. These activities may be

conducted by both companies and governments.

Stocks and bonds are the two basic capital market instruments used in

both the primary and secondary markets.

There are different types of capital market instruments…Like….

DEBENTURES

BONDS

PREFERENCESHARES

EQUITY SHARES

GOVERNMENT SECURITIES

DEBENTURES:

“A type of fixed-interest security, issued by companies (as borrowers)

in return for medium and long-term investment of funds. A debenture is

evidence of the borrower's debt to the lender.”

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These are issued by companies and regulated under the SEBI guidelines

of June 11, 1992.

The following are types of debentures:-

Convertible debentures

Non-Convertible debentures

Zero coupon convertible notes

Zero interest fully convertible debentures

Fully convertible debentures with interest

Partly convertible debentures.

BONDS:

“A bond is a debt security, in which the authorized issuer owes the

holders a debt and, depending on the terms of the bond, is obliged to pay

interest (the coupon) and/or to repay the principal at a later date, termed

maturity.”

A bond is a formal contract to repay borrowed money with interest at

fixed intervals.

International Bond Market is very big and has an estimated size of nearly

$47 trillion. The size of the US bond market is the largest in the world. The US

bond market's outstanding debt is more than $25 trillion.

While the size of Indian dept market is 239.2 (US$ billion) which is

34.5% of GDP as on 2004 -05.

Indian development financial institutions like IDBI, ICICI, and IFCI, have

been raising capital for their operations by issuing of bonds. These too are

available in a large variety. These include:

Income bonds

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Tax-free bonds

Capital gains bonds

Deep discount bonds

Infrastructure bonds

Retirement bonds etc…

PREFERENCESHARES:

“Stock whose holders are guaranteed priority in the payment of

dividends but whose holders have no voting rights”

Preference shareholders do not havevoting rights. They generally bear a

fixed dividend, payable if the company declares dividends.

Preference shares have different features and are accordingly available as:

Cumulative and non-cumulative preference shares

Redeemable and non-redeemable preference shares

Convertible and non-convertible preference shares

Preference shares with a combination of the above features.

EQUITY SHARES:

Equity shares represent proportionate ownership in the company.

Consumer s who own equity shares of a company are entitled to ownership

rights, like voting for selection of directors on the Board, share in profits of the

company, etc.

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Consumer s who own equity shares in a company are called shareholders.

They are ordinary shares with no guarantee of dividend. Equity shares gain

maximum returns when there are high profits.

As a shareholder, the extent of your ownership (your stake) in a company

depends on the number of shares you own in relation to the total number of

shares available

For example, if you buy 1000 shares of stock in a company that has

issued a total of 100,000 shares, you own one per cent of the company.

A shareholder or a beneficial owner can exit from the ownership by selling

the shares. An consumer can become shareholder/beneficial owner of a

company by purchasing shares of the company.

Shareholders are entitled to share profit of the company in the form of

"dividend" on "bonus shares", if Board of Directors and majority of the

shareholders agree. If a company is wound up for any reason, equity

shareholders may receive money from the residual funds after satisfying all other

liabilities.

GOVERNMENT SECURITIES:

Government securities (G-secs) are sovereign securities which are issued

by the Reserve Bank of India on behalf of Government of India.

The term Government Securities includes:

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Central Government Securities

State Government Securities

Treasury bills

The Central Government or State Governments issue securities

periodically for the purpose of raising loans from the public.

There are two types of Government Securities –

I. Dated Securities

II. Treasury Bills

Dated Securities: Dated Securities have a maturity period of more than

one year.

Treasury Bills: Treasury Bills have a maturity period of less than or up to

one year.

The Public Debt Office (PDO) of the Reserve Bank of India performs all

functions with regard to the issue management, settlement of trade, distribution of

interest and redemption. Although only corporate and institutional consumer s

subscribe to government securities, individual consumer s are also permitted to

subscribe to these securities.

A consumer has to approach RBI to receive government securities in

physical form. Consumer s can invest in book entry form with Banks and other

institutions like NSDL, SHCIL, and NSCCL etc. NSDL facility to buy and hold

government securities is convenient because of its reach and depository account

opened for other securities can be used for holding government securities.

Importance of Capital Market

Capital

market is important as it plays an important role in bringing rapid industrial

development in a country. The savings are invested profitably for economic

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investable surplus and provision of expert services to consumer s and companies

are two significant activities undertaken by the capital market.

Capital market is importance due to: It enables the consumer s to adopt

their investment to their expectations which are constantly changing.

It acts as a link between those who want to save funds and those who

need funds and are in a position to invest them with safety and

reasonable return.

It provided the capital to those enterprises which can apply it profitably,

productively and increase the aggregate national income.

It provides proper flow of funds and brings about the rational allocation of

resources through the conversion of financial assets into physical assets.

Thus, the capital market facilitates capital formation.

It provides incentives to saving and facilitates capital formation by offering

suitable rate of interest as the price of capital.

It facilitated buying and selling of securities at listed price by providing

continuously marketability to the consumer s.

The securities offered in the capital market are transferable in character.

The changing business conditions in the economy are immediately

reflected on capital market. Booms and depression can be identified by

capital market. So suitable monitory and fiscal policies can be taken by

government.

Capital market supplies securities of different kinds with different maturity

and yields in unable the consumer s to diversify their risk by wider portfolio

of investment.

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ANALYSIS OF QUESTIONNAIRE

Page 89: Consumer Behaviour Sharekhan

Que. 1. Do you investing in Equity Market?

[ ] Yes

[ ] No

Yes No0

20

40

60

80

100

120

140119

56

Investing In Equity Market

In-vest-ing

Particulars Investing Percentage

Yes 119 68%

No 56 32%

Total 175 100%

Page 90: Consumer Behaviour Sharekhan

68%

36%

Investing In Equity Market ( In Percentage)

Yes

No

Interpretation:

According to the above chart we can see that:

68%of consumer s (119) are investing in Equity Market.

While 36% of consumer s (56) are not investing in Equity Market.

Que. 2. If you want to invest, which investment option will provide the best returns?

Page 91: Consumer Behaviour Sharekhan

[ ] Equity Share

[ ] IPO

[ ] Mutual Funds

[ ] Bonds

[ ] Fixed Deposits

[ ] If any other _________

53%

18%

8%

7%

4%

10%

Investors are investing in various Investment option

(Investors in Percentage)

Equity Share

IPO

Mutual Funds

Bonds

Fixed Deposits

Other

Interpretation:

Investment optionConsumer s in

Percentage

Equity Share 53%

IPO 18%

Mutual Funds 8%

Bonds 7%

Fixed Deposits 4%

Other 10%

Page 92: Consumer Behaviour Sharekhan

According to the previous chart:

According to 53% of consumer s, Equity market will provide the best

returns in compare to other investment option.

18% of consumer s believes that IPO (Primary Market) will provide the

best returns.

8% of consumer s thinks that Mutual Funds will provide the best returns.

7% of consumer s believes that Bonds Market will provide the best

returns.

4% of consumer s trusts that Fixed Deposits will provide the best returns.

According to 10% of consumer s, other investment option will provide

the best returns.

According to them other investment options are:

Commodity Market

Insurance

Government Securities etc.

Page 93: Consumer Behaviour Sharekhan

Que.3. which factors motivate you for investing in Equity Market?

[ ] Return

[ ] Liquidity

[ ] Safety

[ ] Capital Appreciation

[ ] Other _____________

48%

25%

6%

16%5%

Motivating factors for Investors to invest in Equity Market

(Investors in Percentage)

Return

Liquidity

Safety

Capital Appreciation

Other

Interpretation:

Motivation FactorsConsumer s in

Percentage

Return 49%

Liquidity 26%

Safety 7%

Capital Appreciation 17%

Other 1%

Page 94: Consumer Behaviour Sharekhan

According to the Previous Figure:

49% of consumer s are motivated by Return to invest in Equity market.

26%of consumer s are motivated by Liquidity to invest in Equity market.

6%of consumer s are motivated by Safety to invest in Equity market.

16%of consumer s are motivated by Capital Appreciation to invest in

Equity market.

While 5%of consumer s are motivated by other factors like-Investment,

Profit etc. to invest in Equity market.

Que. 4. How much percentage of your income you invest in

Equity Market?

[ ] Less than 5%

[ ] 5%-10%

[ ] 10%-15%

[ ] 15%-20%

[ ] 20%- 25%

[ ] More than 25%

Percentage of IncomeConsumer s in

Percentage

Less than 5% 23%

5%-10% 45%

10%-15% 17%

15%-20% 7%

20%- 25% 5%

More than 25% 3%

Page 95: Consumer Behaviour Sharekhan

23%

45%

17%

7%5% 3%

Percentage of income investors are investing in Equity Market (Investors in Percentage)

Less than 5%

5%-10%

10%-15%

15%-20%

20%- 25%

More than 25%

Interpretation:

According to the Previous Figure:

23% of the consumer s are investing Less than 5% of their income in Equity

Market.

Page 96: Consumer Behaviour Sharekhan

45%of the consumer s are investing5%-10% of their income in Equity Market.

17% of the consumer s are investing10%-15% of their income in Equity Market.

7% of the consumer s are investing15%- 20%of their income in Equity Market.

5% of the consumer s are investing20%-25% of their income in Equity Market.

While 3% of the consumer s are investing More than25%of their income in

Equity Market.

Que. 5. How do you trade in Equity Market?

[ ] Intraday

[ ] Delivery

[ ] Speculation

[ ] Arbitragers

[ ] Hedging

[ ] If any other please specify _____________

Page 97: Consumer Behaviour Sharekhan

13%

31%

26%

17%

11%2%

Investors are Trade in Equity Market

(Investors in Percentage)

Intraday

Delivery

Speculation

Arbitragers

Hedging

Other

Interpretation:

Types of TradeConsumer s in

Percentage

Intraday 13%

Delivery 31%

Speculation 26%

Arbitragers 17%

Hedging 11%

Other 2%

Page 98: Consumer Behaviour Sharekhan

According to the Previous Figure:

13% of the consumer s are doing Intraday trading in Equity Market.

“Intraday Trading is trading for that one day only. Means any securities

are purchase & sell “within the day.”

31%of the consumer s are investing in Equity Market as a Delivery base

Trading.

“Delivery based trading is normally considered as a safer approach for

trading in shares when compared to day trading. Delivery based trading

involves buying shares on a market day and selling them only after

receiving the delivery of those shares in demat account.”

26% of the consumer s are trading in Equity Market as a Speculator.

“Speculators are those classes of consumer s who willingly take higher-

than-average risk in return for a higher-than-average profit potential in

future. Speculators aim primarily at quick profit from a term acquisition of

assets.”

17% of the consumer s are Arbitragers in Equity Market.

“Arbitrager means who purchases securities in one market for immediate

resale in another in the hope of profiting from the price differential”

11% of the consumer s are trading in Equity Market as Hedgers.

“Hedging means reducing or controlling risk. Hedgers wish to eliminate or

reduce the price risk to which they are already exposed.”

While 2% of the consumer s are trade in Equity Market for Other Purpose.

Que.6.What is the time horizon for investing in Equity Market?

Page 99: Consumer Behaviour Sharekhan

[ ] Less than 1 Months

[ ] 1 to 3 Months

[ ] 3 to 6 Months

[ ] 6 to 12 Months

[ ] More than 12 Months

Less than 1 Months

1 to 3 Months 3 to 6 Months 6 to 12 Months

More than 12 Months

0%

5%

10%

15%

20%

25%

30%

14%

28%

15%18%

25%

Investors Time Horizon for investing in Equity Market (Investors in Percentage)

Interpretation :

Time HorizonConsumer s in

Percentage

Less than 1 Months 14%

1 to 3 Months 28%

3 to 6 Months 15%

6 to 12 Months 18%

More than 12 Months 25%

Page 100: Consumer Behaviour Sharekhan

According to the Previous Figure:

14%of consumer s invests in Equity market for Less than 1 Months.

28% of consumer s invest in Equity market for the period of

1 to 3 Months.

15% of consumer ’s time horizon for in Equity market is 3 to 6 Months.

18% of consumer ’s time horizon for in Equity market is 6 to 12 Months.

25%of consumer invest in Equity market for more than12 Months.

Page 101: Consumer Behaviour Sharekhan

Que.7. What is the rate of return expected by you from Equity Market

in a year?

[ ] 5% – 10 %

[ ] 10% – 15 %

[ ] 15% – 20%

[ ] 20% – 25%

[ ] 25% –30%

[ ] 30% and above

12%

18%

32%

26%

8%4%

Rate of Return

5% – 10 %

10% – 15 %

15% – 20%

20% – 25%

25% –30%

30% and above

Rate of ReturnConsumer s in

Percentage

5% – 10 % 12%

10% – 15 % 18%

15% – 20% 32%

20% – 25% 26%

25% –30% 8%

30% and above 4%

Page 102: Consumer Behaviour Sharekhan

Interpretation :

According to the above Figure:

12% of consumer s are expects 5%-10%return from Equity market.

18% of consumer s are expects 10%-15%return from Equity market.

32% of consumer s are expects 15%-20%return from Equity market.

26% of consumer s are expects 20%-25%return from Equity market.

Here, above two cases consumer s are more expects from Equity

market.

8% of consumer s are expects 25%-30%return from Equity market.

While 4% of consumer s are expects more than30%return from Equity

market.

Que.8. Are you satisfied with the current performance of the Equity Market

in terms of expected return?

[ ] Fully Satisfied

[ ] Satisfied

[ ] Neutral

[ ] Unsatisfied

[ ] Fully Unsatisfied

Rate of ReturnNo. of Consumer

sPercentage

Fully Satisfied 30 17%

Satisfied 73 42%

Neutral 49 28%

Unsatisfied 18 10%

Fully Unsatisfied 5 3%

Total 175 100%

Page 103: Consumer Behaviour Sharekhan

Fully Satisfied Satisfied Neutral Unsatisfied Fully Unsatisfied0

1020304050607080

30

73

49

18

5

Investors satisfaction level From Equity Market

(Investors in Numers)(Total 175)

Interpretation :

According to the Previous Figure:

30 consumer s are Fully Satisfied from current performance of

Equity market.

73 consumer s are Satisfied from Equity market.

49 consumer s are Neutral with current performance of Equity market.

18 consumer s are Unsatisfied from Equity market.

While 5 consumer s are Fully Unsatisfied from Equity market.

Page 104: Consumer Behaviour Sharekhan

Que. 9. Who advise you to enter in Equity Market?

[ ] Friends

[ ] Relatives

[ ] Advisers

[ ] Media

[ ] Research Report

[ ] Magazines

[ ] If any other ___________

ParticularsConsumer s in

Percentage

Friends 28%

Relatives 12%

Advisers 25%

Media 17%

Research Report 10%

Magazines 5%

Other 3%

Page 105: Consumer Behaviour Sharekhan

28%

12%

25%

17%

10%

5% 3%

Investor's Referance for enter into Equity Market

(Investors in Percentage)

Friends

Relatives

Advisers

Media

Research Report

Magazines

Other

Interpretation :

According to the Above Figure:

Friends motivate 28% of the consumer s to enter into the equity market.

Relatives motivate 12%of the consumer s to enter into the equity

market.

25% of consumer center in Equity market by the Advise of

Financial Advisor.

Media motivate 17% of the consumer s to enter into the equity market.

Magazines motivate 10% of the consumer s to enter into the equity

market.

5% of consumer sure motivates by Reading Magazines to enter in

Equity market.

While other factors like self-Study, their own View etc .motivate

3%of the consumer s to enter into the equity market.

Page 106: Consumer Behaviour Sharekhan

Que.10. Which Factors do you consider most important while selecting the Sectors?

[ ] Market Trend

[ ] Profitability

[ ] Economic Condition

[ ] Industry Condition

[ ] Existence of well established Companies under Sectors

[ ] Government Policy

[ ] If any other please specify _____________

Particulars Percentage

Market Trend 29%

Profitability 23%

Economic Condition 14%

Industry Condition 16%

Existence of well established Companies under Sectors

12%

Government Policy 5%

Any Other 1%

Page 107: Consumer Behaviour Sharekhan

29%

23%14%

16%

12%

5% 1%

Factors Consider by Investors while selecting sector

(Investors in Percentage)Market Trend

Profitability

Economic Condition

Industry Condition

Existence of well established Companies under Sectors

Government Policy

Any Other

Interpretation :

According to the Previous Figure:

29%of the consumer shave considered Market Trend as a most

important factor while selecting the Sector.

23%of the consumer shave considered Profitability as a most important

factor while selecting the Sector.

14%of the consumer shave considered Economic Condition as a most

important factor while selecting the Sector.

16%of the consumer shave considered Industry Condition as a most

important factor while selecting the Sector.

12%of the consumer shave considered Existence of well established

Companies under Sectors as a most important factor while selecting the

Sector.

Page 108: Consumer Behaviour Sharekhan

5%of the consumer shave considered Government Policy as a

important factor while selecting the Sector.

While 1%of the consumer shave considers Other Factor like Global

Position of the company and etc. important factor while selecting the

Sector.

Que.11. Which Sectors do you prefer the most?

(Give 1 to 5 Orders in given boxes)

Here, I have decided to study only these five sectors.

Oil & Gas Sector

Banking Sector

IT Sector

Infrastructure Sector

Automobile Sector

Sectors Orders(Ranks) Given by Respondents

1 2 3 4 5 Total

Oil & Gas Sector 44 30 49 21 31 175

Banking Sector 26 24 53 42 30 175

IT Sector 20 40 47 35 33 175

Infrastructure Sector 37 32 33 28 45 175

Automobile Sector 35 30 28 52 30 175

Total 162 156 210 178 169 875

Page 109: Consumer Behaviour Sharekhan

Oil & Gas

Secto

r

Bankin

g Secto

r

IT Se

ctor

Infrastr

ucture

Secto

r

Automobile

Secto

r0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

31 30 33 45 30

21 42 35

28 52

49

53 47 33

28

30

24 40 32 30

44 26 20

37 35 1st Rank

2nd Rank

3rd Rank

4th Rank

5th Rank

On the basis of above chart:

How many consumer s given 1st to 5th Rank to which sector?

SectorsConsume

r sRank

Oil & Gas Sector 44 1st

IT Sector 40 2nd

Banking Sector 53 3rd

Automobile Sector 52 4th

Infrastructure Sector 45 5th

Page 110: Consumer Behaviour Sharekhan

Interpretation :

On the basis of Previous Figures:

Oil & Gas Sector:

44 Consumer s gave 1 st rank , 30 Consumer s gave 2nd rank, 49 consumer

s gave 3rd Rank, 21 Consumer s gave 4th Rank, &31 Consumer s gave 5th

Rank to this sector.

Here, over all 44 consumers have selected oil & gas sector as a First

Rank in comparison with First Rank of all sectors.

IT Sector:

20 Consumer s gave 1st rank, 40 Consumer s gave 2 nd rank , 47 consumer

s gave 3rd Rank, 35 Consumer s gave 4th Rank, & 33 Consumer s gave 5th

Rank to this sector.

Here, over all 40 consumers have selected IT sector as a 2ndRank in

comparison with 2nd Rank of all sectors.

Banking Sector:

26 Consumer s gave 1st rank, 24 Consumer s gave 2nd rank, 53 consumer

s gave 3 rd Rank , 42 Consumer s gave 4th Rank, & 30 Consumer s gave

5th Rank to this sector.

Here, over all 53 consumers have selected Banking sector as a 3ndRank

in comparison with 3nd Rank of all sectors.

Automobile Sector:

Page 111: Consumer Behaviour Sharekhan

35 Consumer s gave 1st rank, 30 Consumer s gave 2nd rank, 28 consumer

s gave 3rd Rank, 52 Consumer s gave 4 th Rank ,& 30 Consumer s gave 5th

Rank to this sector.

Here, over all 52 consumers have selected Automobile sector as a

4thRank in comparison with 4th Rank of all sectors.

Infrastructure Sector:

37 Consumer s gave 1st rank, 32 Consumer s gave 2nd rank, 33 consumer

s gave 3rd Rank, 28 Consumer s gave 4th Rank, &45 Consumer s gave

5 th Rank to this sector.

Here, over all 45 consumer shave selected Infrastructure sector as a

5ndRank in comparison with 5nd Rank of all sectors.

Que. 12. Mention the most important factors for selecting a company

of your choice.

[ ] Earning Per Share

[ ] Dividend

[ ] Broker’s advise

[ ] Market capitalization

[ ] Performance of company

[ ] P.E. Ratio

[ ] If any other __________

Factors affect for selecting company

Consumer s in Percentage

Earnings Per Share 19%

Dividend 17%

Broker’s advise 15%

Market capitalization 7%

Performance of company 16%

P.E. Ratio 24%

Other 2%

Page 112: Consumer Behaviour Sharekhan

19%

17%

15%7%

16%

24%

2%

Factors affect to Investors for for selecting company

(Investors in Percentage)

Earning Per Share

Dividend

Broker’s advise

Market capitalization

Performance of company

P.E. Ratio

Other

Interpretation :

On the basis of above Figures:

19%of the consumer shave considered Earning Per Share as a most

important factor to select a Company under the sector of their Choice.

17%of the consumer shave considered Dividend as a most important factor

to select a Company under the sector of their Choice.

While 15% of the consumer s are select a company under the sector of their

choice on the basis of Broker’s advises.

7%of the consumer shave considered Market capitalization by the

company as a important factor to select a company under the sector.

Page 113: Consumer Behaviour Sharekhan

16%of the consumer shave considered as a Performance of company most

important factor to select a company under the sector of their choice.

24% of the consumer s have considered Price Earnings Ratio as a most

important factor select a company under the sector of their choice.

At last 2%of the consumer shave considered Other Factors like

Suggestion from reference group, External advisors, Stakeholders,

Growth of Company, Market Trend, Profitability and their own view etc.

to select a company under the sector.

As the main objective of the research is to find out the “Consumer

s behavior for Investing in Equity Market in Various Sectors “in Delhi city. So,

FINDINGS

Page 114: Consumer Behaviour Sharekhan

I have questionnaire method on 175 sample size for research and found out the

views of consumer s on various parameters.

From the research I found out that 68%of consumer s (119)are investing in

Equity Market. While 36% of consumer s (56) are not investing in Equity

Market as per my sample size 175.

I also found out that, 53% of consumer s believes that Equity Market is better

investment option and will provide the best returns in compare to other

investment option.

I found out that the 49% of consumer s who are dealing inequity market they are

motivated by return factor and 26%of consumer s are motivated by Liquidity

and some consumer also consider capital appreciation and safety factor while

investing in equity market in various sectors.

I also found out that the45%of the consumer sure ready or interested to invest

their 5%-10%of income in Equity Market. It means many consumers s trust on

the growth of equity market as they are ready to spend major proportion of their

income.

Going ahead I found out that very few consumer s want to deal in intraday

trading which shows that they consider safety factors while investing. 31%of

the consumer s are investing in Equity Market as a Delivery base Trading and

26% of the consumer s are trading in Equity Market as a Speculator. Means

26% of consumer s who willingly take higher-than-average risk in return for a

higher-than-average profit potential.

28% of consumer s invest in Equity market for the period of 1 to 3 Months and

the same proportion of consumer s are invest for long period more than year.

I also found out that 32%of consumer s are expects 15%-20%return from

Equity market and 26%of consumer s are expects 20%-25%return from Equity

market. Here, consumer s are more expects from Equity market.

42% of consumer sure satisfied with the current performance of the Equity

Market in terms of expected return, while 28% of consumer sareNeutral about

equity market.

I found that most of consumer s are motivated by their friends to enter in the

equity market and some consumer s are motivated by Advisers, Media,

Page 115: Consumer Behaviour Sharekhan

Research Report and other factors like and self study of current scenario of

equity market.

Other thing I found out that 29% of the consumer s have considered market

trend and 23%of the consumer s have considered Profitability as a most

important factor as a most important factor while selecting the Sector. There are

also other factors like - government policy, industry condition, and economic

condition also important factor while selecting the Sector

Then I found that 44 consumer s selected Oil & gas sector as a First Rank (in

comparison with First Rank of all sectors)

40 consumers have selected IT sector as a 2nd Rank.

53 consumers have selected Banking sector as a 3ndRank

52consumer s have selected Automobile sector as a 4thRank

45 consumer s selected Infrastructure sector as a 5ndRank

I also found out that 24% of the consumer s have considered Price Earnings

Ratio, 19% of the consumer s have considered Earning per Share and17% of

the consumer s have considered Dividend as a most important factor while

selecting a company from these selected sectors. Consumer s also consider

other factors like - Suggestion from reference group, External advisors,

Stakeholders, Growth of Company, Market Trend, Profitability and their own

view etc. areas an important factor while selecting a company from these

selected sectors.

During my training period I have study on

Investing in Equity Market in Various Sectors “by using Descriptive

Research Design as a Questionnaire method where respondents are from

CONCLUSION

Page 116: Consumer Behaviour Sharekhan

whole of the equity market of Delhi city and also from Share khan Securities

Pvt. Ltd.

From the survey I found that major people are investing in equity market

only due to Earn High Return and Hedge the Risk by investing their major

proportion of income in Equity Market. Here, the most of people are trade in

equity market as a speculation and they are invests for one to three months.

Generally, the consumer s who are invest for long period more than year they

are surely beneficial in equity market. Majority of people are motivated by their

friends &medias advise to enter into equity market. Majority people are expecting

something more from the equity market. So, finally some are satisfied and some

are not satisfy with equity market.

Major consumer s prefer the Oil & gas sector as a first rank on the basis

of Market trend, Profitability, industry condition and economic condition also

important factor while selecting the Sector and consumer s have also

considered Price Earnings Ratio, Earning per Share and Dividend as a most

important factor while selecting a company under these selected sectors.

Recommendation to Consumer s:

Prefer investment for long term investment strategy that provides you

moderate return with liquidity.

Consumer s should not invest in only equity market but, also invest in

other Safe Securities Like- Fixed Deposits, Government Securities,

Bonds, Mutual fund and Insurance etc. which also provides moderate

return.

RECOMMENDATION

Page 117: Consumer Behaviour Sharekhan

For Example: One should prefer

o Equity – 50%

o Other Safe Securities– 50%

So, one can get moderate return with liquidity.

Consumer s should invest money at lower level price and sale the stock at

higher price.

Consumer s should select company on the basis of PE ratio,

EPS ,Current Growth of Company and Market capitalization and many

more. So, consumer s can get higher return on their investment.

Always invest extra money in stock market. Do not invest by taking

loan from banks or other resources.

Recommendation to Company:

From my research, I found that only 68% of consumer s are investing in

equity market, so more focus should on 32% of consumer s who are not

investing inequity market.

Broking firms or companies should promote Equity investment

aggressively for long term investment purpose.

Majority of consumer s (53%)are investing secondary market (equity

market)and very few (18%) consumer s are investing in Primary Market.

Page 118: Consumer Behaviour Sharekhan

So, here broking firm should promote to their client for investing in

Primary Market also.

Company should have to concentrate on those people who are not

investing in Equity Market because of High risk than convert them in

investing other security like-Mutual Fund, Bonds, and Insurance etc. which

also provides moderate return.

The Stock Broking firm should also provide better services to the

consumer to increase the satisfaction level of the consumer s.

Company should focus on students also because equity market has risk

and the younger generation likes to take risk.

Majority consumer s are investing in Oil & gas sector and IT sector. So,

Company should also suggest to consumer s for investing other sector

which is also profitable.

@. BOOKS:

Gordon & Natrajan, “Financial Markets And Services” Second

Revised Edition Reprint, Himalaya Publishing House, 2005.

Investment Management – V.A. AVADHANI

@. Web sites:

BIBLIOGRAPHY

Page 119: Consumer Behaviour Sharekhan

www.sharekhan.com

www.nseinda.com

www.bseindia.com

www. moneycontrol.com

www.investopedia.com

www.wikipedia.com

www.autherstream.com

www.myrisis.com

@.NEWS PAPER : ECONOMICS TIMES

TIMES OF INDIA

@.OTHER :

Share khan’s Broachers

NCFM – Capital Market Dealers Module

Other Magazines for Capitals Markets

Page 120: Consumer Behaviour Sharekhan

Questionnaire

On

“CONSUMER S BEHAVIOUR FOR INVESTING IN EQUITY MARKET IN VARIOUS SECTORS” IN Delhi CITY

1. Do you investing in Equity Market?

[ ] Yes[ ] No

2. If you want to invest, which investment option will provide the best returns?

[ ] Equity Share [ ] IPO[ ] Mutual Funds[ ] Bonds [ ] Fixed Deposits [ ] If any other _________

3. Which factors motive you investing in Equity Market?

[ ]Return [ ]Liquidity [ ]Safety

Page 121: Consumer Behaviour Sharekhan

[ ]Capital Appreciation [ ]If any other please specify _____________

4. How much percentage of your income you invest in Equity Market?

[ ]Less than 5% [ ]5%-10% [ ]10%-15%[ ]15%-20% [ ]20%- 25% [ ]More than 25%

5. How do you trade in Equity Market?

[ ]Intraday [ ]Delivery[ ]Speculation [ ]Arbitragers[ ]Hedging [ ]If any other please specify _____________

6. What is the time horizon for investing in Equity Market?

[ ]Less than 1 Months [ ]1to 3 Months [ ]3 to 6 Months[ ]6 to 12 Months [ ]More than 12 Months

7. What is the rate of return expected by you from Equity Market in a year?

[ ]5% – 10 % [ ]10% – 15 % [ ]15% – 20%[ ]20% – 25% [ ]25% –30% [ ]30% above

8. Are you satisfied with the current performance of the Equity Market in terms

of expected return?

[ ] Fully Satisfied [ ] Satisfied [ ] Neutral

[ ] Unsatisfied [ ]Fully Unsatisfied

9. Who advise you to enter in Equity Market?

[ ] Friends [ ]Relatives[ ]Advisers [ ]Media

[ ] Research Report[ ]Magazines[ ]If any other ___________

10. Which Factors do you consider most important while selecting the Sectors?

[ ]Market Trend [ ]Profitability [ ]Economic Condition

[ ]Industry Condition [ ]well established Companies under Sectors

[ ]Government Policy [ ]If any other please specify _____________

11. Which Sector do you prefer the most? (Give 1 to 5 Orders in given boxes)

Oil & Gas Sector Infrastructure Sector

Page 122: Consumer Behaviour Sharekhan

Banking Sector Automobile Sector

IT Sector If any other please specify _____________

12. Mention the most important factors for selecting a company of your choice.

[ ]Earning Per Share[ ]Dividend[ ]Broker’s advise[ ]Market

capitalization[ ]Performance of company [ ]P.E. Ratio[ ]If any other

_____________

13. If any Suggestion from your side, then please specify.

-: Personal Information:-

ame: _______________________________________________

Address: _______________________________________________

_________________

______________________________

E-mail ID: …………………………………..………………………………

Contact No.: …………………………………..

Gender [ ] Male [ ] Female

Age:

Page 123: Consumer Behaviour Sharekhan

[ ] Below 20 Years[ ] 21 TO 30 Years[ ] 31 TO 40 Years

[ ] 41 TO 50 Years [ ]51 TO 60 Years[ ] Above 60 Years

Occupation:

[ ] Business[ ] Service [ ] Employee

[ ] Student [ ]Other please specify _____________

Income (Yearly):

[ ]Less than 100000 Rs.[ ] 100000 to 200000 Rs.[ ] 200000 to 300000 Rs.

[ ] 300000 to 400000 Rs.[ ] 400000 to 500000 Rs.[ ] Above 500000 Rs.