Consumer Buying Trends

2005

January 28, 2005

Furniture/Today’s exclusive consumer data

responses of 2,500 households, closely matching the demographic characteristics of all U.S. households

conducted for Furniture/Today by National Family Opinion in January 2005

to examine shopping and purchasing patterns in 2004 and buying plans for 2005.

margin of error of plus or minus 2%.

Consumer Buying Trends

Who answered the survey?% of households responding

Consumer Buying Trends

Age

Under 2525 - 3435 - 4445 - 5455 - 6465 and over

2%11%20%22%29%16%

Region

Northeast

Midwest

South

West

20%

23%

36%

21%

Household income

Under $20,000$20,000 - $29,999$30,000 - $39,999$40,000 - $49,999$50,000 - $59,999

$60,000 - $74,999$75,000 - $84,999$85,000 - $99,999$100,000 - $124,999$125,000 or more

15%13%12%11%8%

13%7%7%8%6%

GenerationGeneration Y 6%Generation X 19%

Younger Baby Boomers 19%Older Baby Boomers 22%Happy Days Generation27%Senior Seniors 7%

Source: Furniture/Today, 2005 Consumer Buying Trends Survey

Source: Furniture/Today, 2005 Consumer Buying Trends Survey

29%Senior seniors

40%Happy Days Generation

43%Older baby boomers

49%Younger baby boomers

55%Gen X

52%Gen Y

% of generation planning to buy furniture and/or bedding in 2005

Consumer Buying Trends

Barbara Walters

Senior seniorsBorn in 1935 or earlierAge: 70+ in 2005

Sophia Loren

Sean Connery

Endowing their children

Downsizing lifestyle

Source: Furniture/Today, 2005 Consumer Buying Trends Survey

Consumer Buying Trends

of Senior seniors

33%

are buying accessories

of Senior seniors

27%

are buying furniture

Goldie Hawn

Bill Cosby

Harrison Ford

Source: Furniture/Today, 2005 Consumer Buying Trends Survey

of Happy Days Generation47%

are buying accessories

of Happy Days Generation42%

are buying furniture

Happy Days Generation

Born between 1936 and 1945Age: 60 - 69 in 2005

Discretionary income

Planning for retirement

Consumer Buying Trends

Oprah

Dolly Parton Cher

Denzel Washingto

n

Source: Furniture/Today, 2005 Consumer Buying Trends Survey

of Older baby boomers

41%

are buying furniture

of Older baby boomers53%

are buying accessories

The “ME” GenerationThe Sandwich GenerationGood economic times

Older baby boomersBorn between 1946 and 1955Age: 50 - 59 in 2005

Consumer Buying Trends

Younger baby boomersBorn between 1956 and 1964Age: 41 - 49 in 2005

Brad Pitt

Demi Moore

Tom Cruise

Hugh Grant

Source: Furniture/Today, 2005 Consumer Buying Trends Survey

Consumer Buying Trends

of Younger baby boomers53%

are buying accessories

of Younger baby boomers

44%

are buying furniture

Soccer MomsCivil RightsFeminism

Will Smith

Ben Affleck

Jennifer Lopez

Ricky Martin

Halle Berry

Source: Furniture/Today, 2005 Consumer Buying Trends Survey

Consumer Buying Trends

of Gen X56%

are buying accessories

of Gen X

51%

are buying furniture

The baby bust

Climbing the job ladder

Fall of the Berlin WallBreak up of the USSR

Gen XBorn between 1965 and 1975Age: 30 - 40 in 2005

Lee Ann Rimes

Prince Willia

m Britney Spears

Justin Timberlake

Consumer Buying Trends

60%of Gen Y

are buying accessories

of Gen Y53%

are buying furniture

Source: Furniture/Today, 2005 Consumer Buying Trends Survey

1 in 3 is a minority9/11, War on Terrorism

The Echo Boom

Gen YBorn between 1976 and 1985Age:20 - 29 in 2005

Venus Williams