consumer confidence in food safety -- national cattlemen’s beef association presentation
DESCRIPTION
From Food Safety in the 21st Century Marketplace: Best Practices Throughout the Supply Chain, http://www.restaurant.org/events/foodsafety.TRANSCRIPT
![Page 1: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/1.jpg)
Consumer Confidence in Food Safety
Mandy Carr, Ph.D.Executive Director, Beef Safety ResearchNational Cattlemen’s Beef Association
![Page 2: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/2.jpg)
Safety Research
Consumer Confidence
Consumer Attitudes
& Behaviors
Beef Industry Food Safety
Council (BIFSCo)
Foodservice Retail
Beef Production
Farm
Fork
![Page 3: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/3.jpg)
What Influences Consumer Confidence?
“Back to ‘The Jungle?’” editorial 10/2/2007“Giving state agriculture departments responsibility for inspecting meat sold across state lines would be a step backward. It would introduce an element of inconsistency from state to state, erode consumer safeguards and undermine public confidence in the safety of the American food supply.”
“Bill would reduce meat inspections” 10/2/2007
“As one of the largest meat recalls in history unfolds, Congress is considering legislation that would reduce required federal inspections for meat that is produced by small companies and then shipped to another state.”
![Page 4: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/4.jpg)
Consumers Remember Recalls
78%
22%
42%
58%
83%
17%
Yes
No
Feb-08 May-08 Jul-08
SOURCE: IPSOS – July, 2008
![Page 5: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/5.jpg)
Consumers remember specific recalled products in the news
0%
20%
40%
60%
80%
100%
Tomatoes Beef Peppers Spinach Other
Feb-08 May-08 Jul-08
SOURCE: IPSOS – July, 2008
Consumers Remember Recalls
![Page 6: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/6.jpg)
Consumers React to Safety News
40%
50%
60%
70%
80%
90%
Largest Ground Beef
Recall
“A” or “B” Grade for Ground Beef Safety
Large Ground Beef Recall
First U.S. BSE Case
![Page 7: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/7.jpg)
10/07 4/08
<160° 16% 10%
160° 13% 11%
161°-170° 8% 6%
>170° 32% 27%
Not sure 32% 45%
Q: What is the safe internal temperature for ground beef?
Consumer Attitudes & Behaviors
![Page 8: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/8.jpg)
Few Consumers Use Thermometers
Every time, 5%
Rarely, 1%
Occasionally, 4%Most times 7%
Yes - 17%No - 83%
Rate of thermometer use…
October 2007 data
![Page 9: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/9.jpg)
Consumers Preference for Doneness
52
23
15
8
2
0 10 20 30 40 50 60
Well done
Medium well
Medium
Medium rare
Rare
Oct. 2007 data
![Page 10: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/10.jpg)
Research (in home, focus groups) revealed consumers like safety message WITH quality message
Interest in serving a burger that provides a great eating experience AND is safe for their family and guests
![Page 11: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/11.jpg)
Educating Consumers on Safety
• The industry, chefs and magazines are credible sources
• www.safeandsavory160.com
![Page 12: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/12.jpg)
![Page 13: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/13.jpg)
19921992 19941994 19961996 2002200219981998 20002000 20042004 20082008
Video of BPs
Carcass microbial mapping
Founding of BIFSCo
Steam/thermal pasteurizationAcidified sodium chlorite
Steam vacuum
Organic acid wash
Safety Research Program
20062006
Best Practice evolution and Safety Summits
19901990
Hide wash
Cattle washing
VaccineSodium chlorateOn farm ecology
NeomycinDirect fed microbials
Transportation and lairage
![Page 14: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/14.jpg)
Beef Industry Food Safety Council
Vision– Developing industry-wide, science-based strategies to
solve food safety problems
– Address by identifying & prioritizing research from farm to table
– Develop programs to help industry segments operate in today's business environment
– Speak with one voice in seeking regulatory and legislative solutions
– Develop & implement industry information programs to assist in the transfer of technology into the market place
![Page 15: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/15.jpg)
Best Practice DocumentsPre-HarvestSlaughterHolding Tested ProductsTenderizing/Enhancing of Whole Muscle CutsProcessing Raw Ground Beef ProductsFoodserviceRetailers Producing Raw Ground BeefBest Practices for Using Microbiological Sampling
http://www.bifsco.org/BestPractices.aspx
![Page 16: Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation](https://reader033.vdocuments.net/reader033/viewer/2022061203/546cc913af79595d298b516c/html5/thumbnails/16.jpg)