consumer food behaviour & food choices 2015

Consumer Food Behavior & Food Choices –

Insights and Perspective from Indonesia

Prof Dr Ir Ujang Sumarwan, MScProfessor in Consumer Behavior

Graduate Program of Management and Business-IPB

Head of Department of Family and Consumer Sciences-College of Human Ecology IPB

1

Paper Presented at Seminar on Understanding Consumer Science and Behaviour,

Monday May 11, 2015 Pullman Hotel (Jl. MH Thamrin Jakarta, Indonesia

Organized by: ILSI SEA Region and ILSI SEA Region Indonesia Country Committee

Prof Dr Ir Ujang Sumarwan, MSc, IPB 2015

ILSI SEMINAR

Why does the World Need Indonesia ?


ILSI SEMINAR2

McKinsey Global Institute predict Indonesia will be the 7th largest economy in

the World by 2030

3

Source: McKinsey Global Institute


ILSI SEMINAR

INDONESIA: WHY IT MATTERS?

Source: DFAT Australia, 2013

4Prof Dr Ir Ujang Sumarwan, MSc, IPB 2015

ILSI SEMINAR

What Indonesia means for Asean

Countries and The World

% dari % dari

TABEL 1. JUMLAH PENDUDUK DI NEGARA-NEGARA ASEAN

NO NEGARA JUMLAH

% dari

Total

% dari

INDONESIA

1 Indonesia 241.452.952 42,72

2 Filipina 86.241.697 15,26 35,72

3 Vietnam 82.689.518 14,63 34,25

4 Myanmar 42.720.196 7,56 17,69

5 Thailand 64.865.523 11,48 26,865 Thailand 64.865.523 11,48 26,86

6 Malaysia 23.522.482 4,16 9,74

7 Kamboja 13.363.421 2,36 5,53

8 Laos 5.631.585 1,00 2,33

9 Singapura 4.353.893 0,77 1,805


ILSI SEMINAR

What AEC means for Indonesian Consumers?

Are there high movement of highly skilled

Indonesian to other countries?

6

Prof Dr Ir Ujang Sumarwan, MSc, IPB 2015 ILSI SEMINAR

Consumer Protection Issues

1. Food Safety: does food available for consumers meet

the standard? And more and more food from ASEAN the standard? And more and more food from ASEAN

Countries will flow in the era of AEC

2. Are Illegal goods safe for consumers?

3. Do Consumers get the best price because of high

competition among producers


ILSI SEMINAR7

competition among producers

4. Consumer will face so many brands, does it make

consumers more smart and wise or does it make more

confusion to consumers?

Consumer Protection Issues

1. Do Halal Food Available for

Consumers

2. Are Food Label enough to provide 2. Are Food Label enough to provide

information for consumers

3. What are other food information

needed by consumers?needed by consumers?


ILSI SEMINAR8

Total % %

1 Household Consumption Expenditure 1.442.193,20 55,08

a. Food Commodities 641.886,50 24,52

b. Non Food Commodities 800.306,70 30,57

Type of Expenditure

Expenditure of Quarterly Gross Domestic Product at Constant Market Prices, 2010-2012 (Billion

Rupiahs) Republic of Indonesia

b. Non Food Commodities 800.306,70 30,57

2 Government Final Consumption Expenditure (a+b-c) 205.289,73 7,84

3 Gross Domestic Fixed Capital Formation 660.942,30 25,24

4 a. Changes in Inventories 53.228,41 2,03

b. Statistical Discrepancies 1) 15.662,05 0,60

5 Export of goods and services 1.245.781,00 9,2 47,58

6 Minus Import of goods and services 1.004.957,50 38,38

7 GROSS DOMESTIC PRODUCT 2.618.139,20 99,9999,99

8 Net Foreign Factorial Income -100.655,88

9 GROSS NATIONAL PRODUCT 2.517.483,32

10 Minus Net Indirect Taxes (a-b) 40.383,72

11 Minus Depreciation 130.906,96

12 NATIONAL INCOME 2.346.192,65

Source: BPS, 2013


ILSI SEMINAR

Household Consumption

• Household Consumption Expenditures

contribute about 55% of Indonesia Gross contribute about 55% of Indonesia Gross

Domestic Product in 2012

• Household and its members are consumers

who consumed all kinds of product in the who consumed all kinds of product in the

markets, they play major role in influencing

the economic of the nation


ILSI SEMINAR

What is consumer behavior?

• Therefore, understanding consumer behavior is very important. very important.

• Schiffman dan Kanuk (2010:

•• “The term consumer behavior refers to the

behavior that consumers display in searching for, purchashing, using, evaluating, and disposing of behavior that consumers display in searching for, purchashing, using, evaluating, and disposing of products and services that they expect will satisfy their needs” (p. 7).


ILSI SEMINAR

• Engel, Blackwell dan Miniard (1995) “We

define consumer behavior as those activities define consumer behavior as those activities

directly involved in obtaining, consuming, and

disposing of products and services, including

the decision processes that precede and follow

these action” (p 4)these action” (p 4)


ILSI SEMINAR

• Hawkins, Best and Coney (1998) Consumer

Behavior consists of the MENTAL (thoughts) Behavior consists of the MENTAL (thoughts)

and BEHAVIORAL (action) processes which

trigger the _________ of goods and services.

– choice (selection & decision process)

– purchase (behavior)– purchase (behavior)

– use (behavior)

– disposal (behavior)


ILSI SEMINAR

• Arnould, Price, Zinkhan (2002); Individuals or groups acquiring, using, and disposing of groups acquiring, using, and disposing of products, services, ideas or experiences. Also includes acquisition and use of information.

• Peter dan Olson (2010): Consumer Behavior involves the processes selecting, purchasing, using, evaluating, and disposing of products and services. Consumer Behavior is the process of using, evaluating, and disposing of products and services. Consumer Behavior is the process of exchanging something of value for a product or service that is satisfying.


ILSI SEMINAR

Sumarwan, 2011 p

• Sumarwan (2010) menyatakan bahwa “Dari beberapadefinisi yang telah disebutkan di atas dapat kita simpulkanbahwa perilaku konsumen adalah semua kegiatan,bahwa perilaku konsumen adalah semua kegiatan,tindakan, serta proses psikologis yang mendorong tindakantersebut pada saat sebelum membeli, ketika membeli,menggunakan, menghabiskan produk dan jasa setelahmelakukan hal-hal di atas atau kegiatan mengevaluasi”.

• (consumer behavior represents actions such asprepurchase, purchase, use and consume, andprepurchase, purchase, use and consume, andpostpurchase evaluation; and psychological processes asperception, motivation, and learning processes)


ILSI SEMINAR

Sumarwan, 2011 Consumer Decision

Making Model

• Three Factors Influencing Decision Making

ProcessesProcesses

1. Individual Differences (Psychological

Processes)

2. Enviromental Factors

3. Marketing Strategy3. Marketing Strategy


ILSI SEMINAR

Environmental

FactorsIndividual

• Company

• Government

• Not Profit

Organization

• Political Party

Strategy

Marketing

Strategy

Decision Making

Sumarwan, 2011

Consumer Decision

Making Model

Environmental

Factors

• Culture

• Demographic social and

Economic Characteristics

• Family & Household

• Group References

• Situation

• Technology

• Motivatian & needs

• Personality

• Self Concept

• Information Processing

& Perception

• Learning Process

• Attitudes

• Religion

Individual

DifferencesDecision Making

Process

• Need Recognition

• Information Search

• Alternative Evaluation

• Purchase

• Consumption

• Post Consumption

Evaluation

• Marketing Strategy

• Public Policy

• Cunsumer Education

• Consumer Protection

Implication


ILSI SEMINAR

How To Study and Understand

Consumer BehaviorOne simple method to study and understand consumer

behavior is by asking 5 Questions (What, Where, When,

Why, and How)Why, and How)

1. What do consumers buy for their breakfast?

2. Where do consumers buy their breakfast food?

3. When did consumer buy their breakfast food for the last

timetime

4. Why do they like their breakfast food ?

5. How much do they buy their breakfast food?

6. How often do they buy their breakfast food?


ILSI SEMINAR

Why do we study consumer behavior?

1.Marketing Strategy and Gobal Trade for 1.Marketing Strategy and Gobal Trade for

marketers and producers

2.Public Policy for Government and Senator

3.Consumer Education and Protection for

Government, Senator, Educational Institutions

and not for profit organizationand not for profit organization

4.Smart and Wise Consumers for Consumer

him/her self


ILSI SEMINAR

Among thousands of product consumed by consumers,

food products are the major product consumed regularly

by consumers. Badan Pusat Statistik (BPS, 2013) repoted

that 24,5 % of household food expenditures contributed to

the 2013 Indonesia Gross Domestic Product. This figure the 2013 Indonesia Gross Domestic Product. This figure

respresents 44,5% of all household consumption

expenditures.

Food Consumption behavior is part of consumer behavior,

therefore understanding food consumption behavior is

also very important because of the significant contribution

of household food consumption to the Indonesian Grosssof household food consumption to the Indonesian Grosss

Domestic Product


ILSI SEMINAR

Some Scholars have proposed

model of food consumption model of food consumption

behavior


ILSI SEMINAR

MODELLING FOOD CHOICE

PERSONAL FACTOR

Level of Expectation

Priority- Familiarity

Influence of other person

Individual Personality

Appetites

SOCIO-ECONOMIC FACTORS

Famili Income

Food Cost

Symbolic Meanings

Social Status

Security

EDUCATINAL FACTORS

Educational Status of

Individual-Famili

Nutrition Education

Appetites

Mood & emotion

Meaning attach to Food

Security

Society

BIOLOGICAL, PHYSIOLOGICAL

& PSYCHOLOGICAL FACTOR

Age - Sex

Physiological changes

Psychological Influence

Biological Aspect

CULTURAL, RELIGIOUS &

REGIONAL FACTORS

Cultural Origin

Religious Background

Belief & Tradition Cultur – Race

Geographical Region

FOOD

PREFERENCE

22

Biological Aspect

EXTRINSIC FACTOR

Environtmental - Situation

Adverisment & Merchandising

Time & Seasonal Variation

INTRINSIC FACTORS

Food Apperance

Food Odor, Food Flavor,

Food Temperature, Food Texture,

Food Quality, FoodQuantity, Preparation

Methode & Presentation

Figure 4. Factor inflencing preference (from Khan 1981: reproduced with permission)Prof Dr Ir Ujang Sumarwan, MSc, IPB 2015

ILSI SEMINAR

FOOD CONSUMPTION

FOOD PREFERENCE

Characteristic of individual

• Age

• Sex

• Educations

• Income

• Nutrition Knowledge

Characteristic of the food

• Taste

• Appereance

• Cost

• Food Type

• Methode of preparation

Characteristic of Environment

• Season

• Employment

• Mobility

• Degree of urbanization

• Size of household

23


• Cooking skills/ creativity

• Attitudes to health & the

of food to it.

• Methode of preparation

• Form

• Seasoning

• Food Cobinations

• Size of household

• Satge of family

Figure 3. Factor Influencing Food Preference (from Randall and Sanjur, 1981: Reproduce with permission

Gordon Breach Science Publisher). Prof Dr Ir Ujang Sumarwan, MSc, IPB 2015

ILSI SEMINAR

National Socio-Economic Survey (BPS: Badan

Pusat Statistik Republic of Indonesia)The Survey is the major source of Indonesia food consumption

behavior

The National Socio-Economic Survey (Susenas), starting 2011, the collection

of consumption/expenditure data carry out quarterly.

Susenas 2011 cover 300,000 household sample spread all over Indonesia

where each quarter distribute about 75,000 household sample (including

500 households additional sample for Survey in Maluku Province).

The 2011 Susenas collects data on 2 (two) groups of consumption, i.e., food

(215 items of household food consumption appeared in the questionnaire)

and non food consumption (only value data)

The First Quarter of 2011 Susenas data might also be useful to measure the

level of population welfare.24


ILSI SEMINAR

Method of Data Collection

Face to face interview by using questionnaires. The

questionnaires listed 14 commodity groups (about 215 food questionnaires listed 14 commodity groups (about 215 food

items) which were presented to the respondent and ask them

to report the amount of each food item consumed during the

last seven days.

The respondents were asked the amount of food item they

bought and produced and received as a gift during the last

seven days. The total amount of food item consumed by all

bought and produced and received as a gift during the last

seven days. The total amount of food item consumed by all

household members was the summation of food items from

purchase and production and gift.


ILSI SEMINAR

14 Commodity Groups in SUSENAS, 2011

1. Cereals (local rice/sticky rice, fresh corn with husk, dry shelled corn)

2. Tubers (cassava, sweet potatoes, dried cassava)2. Tubers (cassava, sweet potatoes, dried cassava)

3. Fish (fresh fish and shrimp, canned fish and shrimp)

4. Meat (cow buffalo meat, broiler/local chicken meat)

5. Eggs and Milk (chicken egg, duck/salted egg, canned liquid milk, baby powder

milk)

6. Vegetables

7. Legumes (soybean, soybean curd, fermented soybean cake)

8. Fruits (coconut)

9. Oil and Fats (coconut, maize, other frying oil)9. Oil and Fats (coconut, maize, other frying oil)

10. Beverages stuff

11. Spices (onion, garlic, chillies, cayenne pepper)

12. Miscellaneous food items (sugar, brown sugar dished served together)

13. Prepared food and beverages,

14. Tobacco and betel.


ILSI SEMINAR

SUSENAS Food Consumption Behavior

Table 2.2 AVERAGE WEEKLY CONSUMPTION PER CAPITA OF SEVERAL FOOD

ITEMS IN INDONESIA, 2010 AND 2011ITEMS IN INDONESIA, 2010 AND 2011

Tabel 2.2. Konsumsi Rata-Rata per Kapita Seminggu Beberapa Macam

Bahan

Makanan Penting di Indonesia, 2010 dan 2011

Table Average Weekly Consumption per Capita of Several Food Items in

Indonesia, 2010 and 2011

1. Beras lokal/ketan / Rice Kg 1.721 1. Beras lokal/ketan / Rice Kg 1.721


ILSI SEMINAR

Table A2.1 PENGELUARAN RATA-RATA PER KAPITA SEBULAN MENURUT

TABEL KELOMPOK BARANG (RUPIAH), 2010 DAN 2011TABEL KELOMPOK BARANG (RUPIAH), 2010 DAN 2011

TABLE AVERAGE MONTHLY EXPENDITURE PER CAPITA BY COMMODITY

GROUP (RUPIAHS), 2010 AND 2011 for 14 Food Commodity Group

Table A.4. KONSUMSI RATA-RATA PER KAPITA SEMINGGU MENURUT JENIS

MAKANAN

DAN GOLONGAN PENGELUARAN PER KAPITA SEBULAN, 2011

AVERAGE WEEKLY PER CAPITA CONSUMPTION BY FOOD ITEMS (215 food items)

AND MONTHLY EXPENDITURE CLASS PER CAPITA, 2011 in urban and rural areaAND MONTHLY EXPENDITURE CLASS PER CAPITA, 2011 in urban and rural area


ILSI SEMINAR

PREVIOUS RESEARCH (Food Consumption and Nutrition)


ILSI SEMINAR

Food Consumption Behavior Variables (In Indonesia)

Independent Variable

• Food Consumption

Dependent Variable

• Nutritional Status• Food Consumption

• Perception of Healthy Food

• Motives food Choices

• Mother Nutritional Behaviour

• Parenting Eating Pattern

• Produck Contribution

• Nutritonal Knowledge

• Nutritional Status

• Healthy Eating Behaviour


• Healthy Status

• Diet Quality (diversity of

food, adequacy of • Nutritonal Knowledge

• Socio-economic status

• Frequency of Consumption

food, adequacy of

micronutrient, PTM

prevention)


ILSI SEMINAR

Food Consumption Behavior Variables (In Indonesia)


• Consumer perception (confidence, famous

Dependent Variable

• Purchasing Decisions• Consumer perception (confidence, famous

products, size of product, price)

• Environment (culture, social class, social

group)

• Refernce (knowledge, promoting factor, easy

of reaching the location)

• Concern manufacturer (convenience, the

parking lot, hygiene place, producer service)

• Characteristics of product (view

• Purchasing Decisions

• Characteristics of product (view

presentation, the taste and texture)

• Experience (previous satisfaction, hobbies)

• Consumer Satisfaction (revenue,

personality)

• Characteristics of Consumer (demographics)


ILSI SEMINAR

Food Consumption Behavior Variable

(In Foreign Countries)


• Brand and caloric

Dependent Variable

• Food Consumption• Brand and caloric

information

• Flavor perception

• Nutritional knowledge

• Perceive barriers/facilitators

• Carrier Preferences

• Food Consumption

• Carrier Preferences


ILSI SEMINAR

Food and Nutrients Component

Food Component

• Fruit and Vegetables

Micronutrient

• Calsium• Fruit and Vegetables

• Protein

• Fats

• PUFA

• Cholesterol

• Dietary Fiber

• Calsium

• Iron

• Magnesium

• Zinc

• Vitamin A

• Vitamin C• Dietary Fiber

• Thiamin

• Riboflavin

• Vitamin B


ILSI SEMINAR

Type of food measured by Frequency

No Type of Food Kind of Food

1 Staple Food Cereal (rice, corn, wheat) and tuber (cassava, sweet potato, taro, potato)1 Staple Food Cereal (rice, corn, wheat) and tuber (cassava, sweet potato, taro, potato)

2 Animal Protein

Meat (chicken meat, beef/goat meat, chicken nugget), egg (layer

chicken’s egg, local chicken egg, salted egg), fish (salty fish, preserved

fish, fresh water fish, sea water fish)

3 LegumesSoybean (tofu, tempeh/fermented soybean, mung-bean, oncom) peanut,

cowpea

4 Leaf VegetablesSpinach, sawi, carrot, long-bean, cabbage, cassava leaf, papaya leaf,

kangkung, melinjo

5 Fruit Vegetables Tomato, cucumber, pumpkin, eggplant, baby jackfruit, baby papaya

6 FruitGuava, papaya, mango, pineapple, banana, jackfruit, hairyfruit, orange,

apple, melon

7 Snack Chiki potato chip, candies, chocolate, nuts, fried snack, fried banana,

meat ball, bakwan, siomay, chicken noodle

8 Miscellaneous Food Sugar, tea, coffee, sauce, kerupuk, vetsin/MSG, soybean ketchup 34Prof Dr Ir Ujang Sumarwan, MSc, IPB 2015

ILSI SEMINAR

References (1)

• Riyadi H, Anwar F.2007.Food consumption and nutritional status of children

participating of posyandu program in Cianjur Regency. Jurnal Gizi dan Pangan,

2(2): 1-12.2(2): 1-12.

• Aprillia DD, Khomsan A. 2014. Plain water consumption, nutritional status, and

healthy status of Panti Werda Residents in Pacitan. Jurnal Gizi dan Pangan,

9(3): 167-172. ISSN 1978-1059

• Wardah SH, Ekayanti I.2014. Mother’s nutritional behavior, parenting eating

pattern, snack contributing, and pre-school children’s nutritional status. Jurnal

Gizi dan Pangan, 9(3): 145-150 I. ISSN 1978-1059

Puspadewi RH, Briawan D. 2014. Perception of healthy food, moives food • Puspadewi RH, Briawan D. 2014. Perception of healthy food, moives food

choices and healthy eating of undergraduate students. Jurnal Gizi dan Pangan,

9(3): 211-218. ISSN 1978-1059

• Hartono B, Ningsih UW, Septiarini NF. 2011. The consumer behavior in

purchasing meatballs in Malang. Buletin Peternakan, 35(2): 137-142. ISSN

0126-440035


ILSI SEMINAR

References (2)

• Muslihah N, Winarsih S, Soemardini, Zakaria AS, Zainudiin. 2013. Diet quality

and associaion with nutrition knowledge, socio-economic status, and nutrition

status. Jurnal pangan dan Gizi, 8(1): 71-76. ISSN 1978-1059status. Jurnal pangan dan Gizi, 8(1): 71-76. ISSN 1978-1059

• Cavanagh KV, Kruja B, Forstell CA. 2014. The effect of brand and caloric

information on flavor perception and food consumption in restrained and

unrestrained eaters. Appetite, 82: 1-7.

• Sumarwan, U. 2011. Consumer Behavior: Theory and Marketing Application.

2nd Edition. Jakarta: PT Ghalia Indonesia


ILSI SEMINAR


ILSI SEMINAR

BIODATA

Prof Dr Ir Ujang Sumarwan, MSc

•• Ujang Sumarwan is a professor in Consumer Behavior in the Department

of Family and Consumer Sciences-College of Human Ecology and in theof Family and Consumer Sciences-College of Human Ecology and in theGraduate Program of Management and Business School of Business atInstitut Pertanian Bogor (Bogor Agricultural University), Bogor Indonesia.He was Born on September 16, 1960. He earned Sarjana Degree in SocioEconomic from Institut Pertanian Bogor in 1985. He earned master degreein the area of family economics in 1990 and doctoral degree in the area ofconsumer studies in 1993 from the College of Family and ConsumerSciences Iowa State University, Ames, Iowa. Since the beginning of hiscareer as a faculty member and a researcher in Bogor AgriculturalUniversity, Ujang Sumarwan has done an intensive research in the areas ofUniversity, Ujang Sumarwan has done an intensive research in the areas offood consumption and food security in relation with the household socialand economic welfare. His research results have been published in thenational journal also have been presented to the decision makers asimportant recommendations for formulating and implementing the familywelfare program.


ILSI SEMINAR

After the year 2000 until now, Dr Ujang Sumarwan spend most of his time working with

his master and doctoral student to do the research as part of the students’ theses and

dissertation in the areas of consumer studies such as consumption and buying behavior,

consumer credit, credit card and plastic card usage, brand equity and consumer loyalty,consumer credit, credit card and plastic card usage, brand equity and consumer loyalty,

consumer satisfaction, consumer attitudes and perceptions, and consumer decision

making. In 2003, In 2003, Dr Ujang Sumarwan published his first text book title

‘Consumer Behavior: Theory and Applications. The book was published by the national

publisher and distributed nationally in Indonesia. The book is one of the reference

books in Indonesia used as a teaching material in many universities. Many graduate

students who are doing research in the consumer studies cite Dr Sumarwan book for

their literature review. He and his colleagues also published other text books:

Pemasaran Strategik: Strategi untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai

bagi Pemegang Saham (Strategic Marketing: Strategy for Corporate Growth in Creatingbagi Pemegang Saham (Strategic Marketing: Strategy for Corporate Growth in Creating

Shareholder Value) published by Inti Prima in 2009. Pemasaran Strategik: Persfektif

Value-Based Marketing dan Pengukuran Kinerja (Strategic Marketing: Value-Based

Marketing and Performance Measurement Perspectives published by IPB Press in 2010.


ILSI SEMINAR

Riset Pemasaran dan Konsumen Seri 1: Panduan Riset dan Kajian Kepuasan, Perilaku

Pembelian, Gaya Hidup, Loyalitas dan Persepsi Resiko (Marketing and Consumer

Research Part 1: Research Method and and Buying Behavior, Lifestyles, Loyalty and

Risk Persception) published by IPB Press in 2011. Riset Pemasaran dan Konsumen Seri

2: Pengolahan dan Analisis Data serta Kajian Budaya dan Risiko Kredit, Marketing2: Pengolahan dan Analisis Data serta Kajian Budaya dan Risiko Kredit, Marketing

Destination Brands, Brands Equity dan Motivasi:Model Keputusan Konsumen, Sikap

Konsumen dan Produk Hijau, Pemasaran Hubungan, Consumer Awareness dan

Sertifikasi Ekolabel, dan Model Pengembangan Kota Gas (Marketing and Consumer

Research Part 2: Data Processing and Analyses, and Culture and Credit Risk, Marketing

Destination Brands, Brand Equity and Motivation, Consumer Decision Model,

Consumer Attitudes and Green Product, Relationship Marketing, Consumer Awareness

and Ecolabel Sertification, and Model of Gas City published by IPB Press in 2012. Riset

Pemasaran dan Konsumen Seri 3: Anova, Ancova, Regresi dan Structural EquationPemasaran dan Konsumen Seri 3: Anova, Ancova, Regresi dan Structural Equation

Modeling serta Kajian: Posisi Produk, Ekuitas Merek, Konsep Diri, Loyalitas Toko, Sikap

dan Preferensi, Strategi Harga, dan Keluhan Pelanggan (Marketing and Consumer

Research Part 3: Anova, Ancova, Regression and Structural Equation Modelling, and

Product Positioning, Brand Equity, Self Concept, Store Loyalty, Attitudes and

Preferences, Pricing Strategy, and Consumer Complaints) published by IPB Press

2013.


ILSI SEMINAR

Metode Riset Bisnis dan Konsumen (Business and Consumer Research Method)

published by IPB Press in 2014. Pemasaran Strategik: Perspektif Perilaku

Konsumen dan Marketing Plan (Strategic Marketing: Consumer Behavior and

Marketing Plan Perspectives) published by IPB Press in 2015. He was Deputy

Director for Academic and Student Affairs 2000-2005, 2008-2013, and Deputy

Director for Resources and Planning 2006-2008 in the Graduate Program ofDirector for Resources and Planning 2006-2008 in the Graduate Program of

Management and Business, Graduate School, and Head of Department of Family

and Consumer Sciences College of Human Ecology 2013-2017 Bogor Agricultural

University. He has served as member of IPB Board of Trustee 2008-2013, and

member of IPB Senate 2008-2013, and member of College Senate since 2005. He

teaches consumer behavior, in the Department of Family and Consumer

Sciences, and Strategic Marketing, Marketing Research, and Business Research

Method in the Graduate Program of Management and Business Bogor

Agricultural University. He is appointed to be the Chair of Panelist in DevelopingAgricultural University. He is appointed to be the Chair of Panelist in Developing

Index of Consumer Empowerment in 2015 by the Minister of Trade Republic of

Indonesia


ILSI SEMINAR


ILSI SEMINAR42


ILSI SEMINAR43


ILSI SEMINAR44


ILSI SEMINAR45