Advertisement Techniques

CONSUMER HEALTHHow do you spend your money?Listen to the song and analyze the lyrics to determine how the characters spending patterns and life would change if they had $1 million dollars

What is a Health Consumer?Health Consumer:Anyone who purchases or uses health products or services.

You are a Consumer!!Have you ever used a consumer report or buyers comments/reviews before buying a product?

You have consumer rights!The right to safetyThe right to chooseThe right to be heardThe right to have problems correctedThe right to consumer education

How do you learn about these products or services?Media!Advertisements on the TV, radio, newspaper, magazines or internet. Media- the various methods of communicating information, TV, radio, newspaper, magazines, internet.

How do you learn about these products or services?

Advertising written or spoken media messages designed to interest consumers in purchasing a product or service.

How do you learn about these products or services?

Comparison shopping- a method of judging the benefits of different products by comparing several factors including cost, features, quality, warranty, safety and recommendations.

How do you learn about these products or services?

Professional Health Organizations:FDAAMACDC

How do you know if you can trust these products or services?

Food and Drug Administration - FDAResponsible for protecting public health by regulatingHuman and animal drugsVaccines and TherapiesMedical devicesHuman and animal foodCosmeticsProducts that emit radiation

How do you know if you can trust these products or services?American Medical Association AMAPromotes the art and science of medicine and the betterment of public health byImproving health outcomesAccelerating change in medical educationEnhancing physician satisfaction

How do you know if you can trust these products or services?

Centers for Disease Control CDCto protect America from health, safety and security threats, both foreign and in the U.S. Scientific research on diseases and cures

How do you know if you can trust these products or services?

What is the most important thing to remember?Not all advertising, product safety and medicines can be regulated and are not always safeProduct recallsFood recallsMedicine recallsDietary supplements

Advertisement TechniquesQuackeryThe promotion of unproven health products and treatments without a scientifically sound basis.

What dietary supplements would fall under this category?

1920sQuackery has been around for decades. new discovery magicmoney back guarantee

Why does Quackery Work?People who are too trusting, dont question advertisements or feel overconfidentPeople who want to be differentPeople who feel desperatePeople who are vulnerable (have diseases)Fearful people

Possible dangerous side effectsScams may delay getting necessary treatmentEconomical difficulties

What are harmful impacts of Quackery?

How do you avoid Quackery?Do your research!Comparison shoppingDont believe the hype!If its too good to be true, it probably is.

Advertisement TechniquesRead through the chart in your notes.Do you recognize any of these techniques in advertisements that you have seen?Watch the following infomercials/commercials and circle the techniques you recognize.Hollywood 48 hour miracle dietShadazzlePajama Jeans

CONSUMER HEALTH REFLECTIONInfluences:Describe how factors, such as advertisements, your peers, and culture influence your choices and behaviors about health products and services. CONSUMER HEALTH REFLECTION part 2Have you ever been a victim of quackery? Have you ever bought a product because a celebrity promoted the advertisement? Will you choose health products more wisely now?HEALTH CONNECTIONWhat type of a career would you like to have and how much do you think it will pay per year?ConnectionThink of a time you used the health care system. Describe any injury, sickness, type of insurance, type of doctor, the cost, and the facility.Health Risk Factors and BehaviorsFactors that influence health:Heredity, age, genderEnvironmentLifestyle BehaviorsRisk Factors smoking, obesity, drug use, cholesterol, stress, etc.Medical care

Which one do you have the MOST control over?Lifestyle

Family and Personal Health HistoryA detailed family and personal health history:Is a documentation of information pertaining to a persons health, health care, and health care providersHelps you and your physician make a plan to offset risk factorsProvides information about health status and health habits Your Lifestyle!

Family and Personal Health HistoryDo you know your own family and personal health history?See how many questions you can answer as accurately as possible.Your Health HabitsPreventative Medicine:ExercisingTaking vitaminsEating plenty of fruits, vegetables and whole grainsPracticing stress management techniques

You need to be Proactive in order to prevent medical problems from occurring.Is our health care system proactive or reactive?

MedicinesOver the Counter Drugs (OTCs)Sold without a doctors prescriptionSold in regular stores

Prescription DrugsNeed prescription from a doctorOnly sold in pharmacies

Both

Can have side effectsCan be misused by the customerCan have a generic brand (usually cheaper than name-brand)

Do you know?Why doesnt your doctor prescribe you an antibiotic every time you get sick?Antibiotics only work against certain types of infections:BacterialFungalProtozoalThey do not work on VirusesWhat is a common virus that we all probably have gotten at some point? THE FLUThey do not work on ColdsDo you know?What is the term used for diseases that can be transmitted from one person to another?Communicable DiseasesExamples include:Influenza (flu) virusAIDS/HIVChicken poxMeningitisWhooping CoughWest NileHepatitisHPVMany Communicable diseases have a vaccine available to prevent getting it.

Medical DoctorsPrimary Care Physicians- Medical doctors who provide physical checkups and general care, including school nurses and dentists.

Medical DoctorsMedical Specialists Medical doctors trained to handle particular kinds of patients or medical conditions.

Medical SpecialistsAllergistDermatologistGynecologistNeurologistOncologistOphthalmologistOrthodontistOrthopedistPediatricianPsychiatristUrologista. Cares for eyesb. Primary care for children c. Urinary tract problemsd. Nervous system problemse. Allergiesf. Adjustments of teeth g. Cancerh. Skin diseasesi. Skeletal deformities/ injuriesj. Care for female reproductive systemsk. Mental healthMedical Specialists e Allergist -Allergies h Dermatologist- Skin diseases j Gynecologist Care of female reproductive system d Neurologist Nervous system problems g Oncologist Cancer a Ophthalmologist Cares for eyes f Orthodontist Adjustments for teeth I Orthopedist Skeletal deformities/injuries b Pediatrician Primary care for children k Psychiatrist Mental Health c Urologist Urinary tract problemsHealth Care FacilitiesInpatient Care - Requires the patient to stay at the facility overnight.Outpatient Care - Allows the patient to be treated and then return home.Types of Health Care FacilitiesPrivate practices ClinicsGroup PracticesHospitalsEmergency roomsUrgent Care Centers

Health InsuranceHealth Insurance a plan in which private companies or government programs pay for part or all of a persons medical costs; a method of prepaying for the cost of future health care.Health InsurancePrivate Insurance Traditional (indemnity)HMOPPOGovernment InsuranceMedicareMedicaidAffordable Care Act aka Obamacare

Health Insurance TermsPremiums- Money paid to an insurance company in return for insurance benefits.

Benefits- covered health care services provided or paid for (all or part) by the insurance company.

Health Insurance TermsDeductible- the amount of money paid for covered services before the insurance company pays anything.

Copayment- a flat fee paid for each health care service or office visit. HIPAAHIPAA A law that sets rules and limits on who can look at and receive your medical information.

Health Insurance ScenariosStep 1:Each month you earn 15 popsicle sticks. This represents your monthly income.10 of the 15 sticks will be used for living expenses. The remaining 5 will be your extra money. Discuss with your group whether you would like to purchase health insurance with 3 of the 5 remaining sticks.Circle the answer your group agrees upon.Health Insurance ScenariosStep 2:With your team members:Predict how many popsicle sticks your medical scenario would cost if you did not have insurance. Predict what the actual cost would be.Scenario 1You have broken your leg. You will need to go to the emergency room and have an X-ray taken. Your leg will have to be put in a cast at the hospital. Next month you will need to go back for check ups and start physical therapy.Total cost = 4 sticksScenario 1 Actual CostEmergency Room visit costs around $1000.X-rays can cost anywhere from $200 to $1000 depending on the severity of the break. Doctors treatment cost anywhere from $300 to $900.Doctors visits (follow ups) cost $200 per visit. Crutches cost around $50 to $100.8 weeks of Physical Therapy costs around $1000.Total Cost = approximately $4200Scenario 2You have a high fever and youre feeling very sick. You will need to go to the doctor to find out whats wrong. The checkup reveals you will need to take medication for two weeks to cure the illness or it will get worse. Total cost = 1 stickScenario 2 Actual CostDoctor Visit- $200 2 weeks of medicine - $160 to $300 for antibiotics3 days of sick leave/time off work unpaid - $175 and upTotal Cost = $535 or more

Scenario 3You have been in a car accident. The ambulance had to transport you to the hospital where you will need to stay for 9 days, undergoing many tests and minor surgeries before being allowed to go home. Total cost = 31 sticks Scenario 3 Actual CostAmbulance - $8009 day hospital stay including doctor and nurse care, testing and medication - up to $30,000Any follow up care will be an additional $200 per doctor visit. Total Cost = $31,200Scenario 4You have come down with acute appendicitis and will have to be hospitalized for 2 days after surgery.Total cost = 15 sticksScenario 4 Actual CostAppendectomy and hospital charges $15,000Follow up doctor visit - $200Unable to work for 2 weeks $560 or moreTotal Cost = $15,760Scenario 5 You have cut your finger and need to be rushed to the urgent care center to get stitches. You have to get 6 stitches. You will also have to go back to the doctor to have the stitches removed. Total cost = 1 stickScenario 5 Actual CostUrgent Care Visit to get stitches cost around $600Having the stitches removed by doctor- $100Hospital or Emergency room visit would cost more. Total Cost = $700 or moreScenario 6 You are pregnant but many complications have occurred. The doctor says you need to have an immediate cesarean (C section) to ensure the baby will be healthy. Total cost = 75 sticksScenario 6 Actual CostPregnancy requires many doctor visits through out the course of pregnancy. - $2,000Emergency Cesarean $15,000 Total Cost = $17,000Scenario 7 You are having complications and painful tension in your mouth. The dentist refers you to an oral surgeon to have your Wisdom Teeth removed. Total cost = 4 sticksScenario 7 Actual CostDoctors visit - $200Two weeks of medicine - $200All 4 wisdom teeth removed - $3,200Total cost = $3600 HEALTH CARE REFLECTIONWhat was the impact of health care costs on your budget?Did you have to go into debt or you could manage it in your budget?Do you think it is wise to have your own medical insurance? Why or why not?Creating Health ProductsConnectionThink of a unique, original product or service that could enhance someones health and describe it. CommercialsVW CommercialProject DirectionsYour Team is going to create an original product or service that could enhance someones health and present a commercial to sell it. Your team will assign roles for each team member (you must do this first!!)Project Directions:Use the team sheet outline to develop your ideas.Brainstorm Specific Product Ideas (at least one item from each team mate!)Circle the one your team chooses!You will sketch a rough draft on scratch paper. You must show the rough draft & outline to the teacher before getting materials to create the final product.Todays Goal Create the Product!!Commercial Directions:You must include at least 5 advertisement techniques (the more, the better.) Some can be on your product and others need to be acted out.Write a script to present the commercial. (typing and copying it helps!) Must hand in 1 copy!Plan your presentation to be in the range of a 1-3 minute commercial.Tomorrows Goal Create the CommercialProduct CategoryMental HealthNutritionFitnessDrug PreventionFamily / RelationshipsInjury PreventionDisease Prevention / TreatmentOther: Vision, odor, hair, etc.

Project ScheduleToday Create Health ProductsTomorrow - Create Commercial/ Finish ProjectMonday - Present / Vote for a Winning TeamConsumer Project TipsUse computer overnight to enhance pictures, quotes, dialogues, etc.Write testimonials to read in your commercialPrepare to ACT out your commercial (voice tone, movement, etc.) Props are encouragedCreating Health ProductsMaterial Manager- Get team sheets & pick team category.Facilitator Follow team sheet directions; set rolesResearcher Ensure team uses NOTESTodays Goal Make the Product Product CategoryMental HealthNutritionFitnessDrug PreventionFamily / RelationshipsInjury PreventionDisease Prevention / TreatmentOther: Vision, odor, hair, etc.

ReflectionClean upPut team project in the folder

Explain why this project is important from the perspective of making the commercials and watching them. ConnectionName some advertisement techniques that will work well in your commercial.Commercial Directions:You must include at least 5 advertisement techniques! Some can be on your product and others need to be acted out.Write a script to present the commercial. Must hand in 1 copy!Plan your presentation to be in the range of a 1-3 minute commercial.Todays Goal Create the Commercial!Creating AdvertisementsMaterial Manager- Get team sheets from folderFacilitator Make sure your team is working effectively to finish product/commercialResearcher Ensure team uses Advertisement Technique Notes!Time Keeper- Keep group on track and catch up if the team is behind with their product.Todays Goal Make the commercial

ReflectionClean up!Next class: Have team sheets, script, and product ready!!

How are you going to make your commercial persuasive for the audience?

PresentationsActors Give teacher the team sheet first; be enthusiasticAudience Silent, attentive, and be prepared to discussActors stay up when finished for question sessionsWhen presentation is complete, hand in product and scriptVoting ScaleCategorys to ConsiderUnique ideaVisual AppealUse of AdvertisementsQuality of Presentation

Decide what team think should win.You may NOT vote for yourself

The Winning Team is..ReflectionWhich product presented would you buy and explain why (describe the advertisement techniques).American Consumer IssuesAs of March 2010 Americans are in debt totaling $852.6 Billion! 98% is credit card debtDo you think it is wise to have a credit card?Why or why not?Teen Money ManagementAfter watching this video, do you think teens manage their money well?Video clipHealth Media