consumer preference for digital camera

7/28/2019 consumer preference for digital camera

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Comparative Study of different brands of Digital Cameraand Consumer Preference for the same in Pune

Presented By: Ankita Singh Priyanka Varade Ravi Shanker Choubey Jagrit Minocha Radheyshyam Jangid


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Digital Camera

Research Objectives

Research Methodology

Sample Design

Top Brands of Digital Camera

Consumer Preference

Data Analysis

Findings

Learnings

Road Map


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A digital camera (or digicam) is a camera that takes video orstill photographs by recording images on an electronic imagesensor.

Types:

Compact digital cameras

Bridge cameras

Mirrorless interchangeable-lens camera

Digital single lens reflex cameras

Digital Camera


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The purpose of this study is to investigate and observation on what the consumer wants to purchase, what they are

purchasing, and why they purchase some specific digital camera brand.

Primary Objective

1) To study consumer preference towards digital camera and market position of the brands in Pune.

Secondary objective

1. To find the attributes which influenced the customers in selecting particular camera brands?

2. To know the camera features affecting buying decision of the consumer.

Research Objective


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Source of data collection:

There are two types of data collection:

1) Primary data collection

2) Secondary data collection.

RESEARCH METODOLOGY


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Sample Area : Pune

Sample Unit : Users and Non-users of digitalcamera

Sample Size : 131 respondent

Sample Media : Online Questionnaire

Sampling Method : Non random/nonprobability

Sample Design


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Canon

Nikon

Sony

Samsung

Panasonic

Fujifilm

Top Digital Camera Competitors


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Consumer preferences involve the ranking of

goods and services according to how muchbenefit they afford. The study of consumerpreferences employs assumptions aboutconsumers behavior and how they decidepreferences.

Consumer Preference


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25%

29%

21%

7%

8%

9%1%Canon Nikon Sony Panasonic

Samsung Fujifilm Other

Data Analysis


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Features Durability

34%

9%

17% 18%

22%

0%

Reasons for Prefering

Advertisement Product Features

20%

11%

17%

10%

21%

11%10%

0%

Factors Persuaded


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Mega Pixels

Low weight

Stylish Design

Lens Quality

Picture Quality

Zooming Density

Screen Size

Image Stabilizer

Interchangeable Lens

Manual Control Option

Panoroma Mode

Battery Backup

Other

157%

8%11% 14%

10%5%

8%3%

4%

3%11%

1%

Features for Prefering


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45%

24%

18%

6%6%1%

Brand Aspire

Canon Nikon Sony Panasonic

Samsung Fujifilm Other


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By our survey we found out that Nikon is the mostly prefered brand i.e 29% consumers are currentlyusing Nikon and Second most prefered is Canon i.e 25%.

Consumers generally prefer any particular brand of digital camera because of its features and easyhandling.

Mainly product features, family recommendation and advertisement persuade consumers to buy digital

camera.

After survey analyses it is found that consumer consider Mega Pixels, Picture Quality and Battery Backupas major features to purchase digital camera.

Mostly consumer use digital camera for their personal use, vacations & trips and family events.

After survey it was found that most of the respondent aspires Canon i.e 45% and 24% aspire Nikon.

Findings


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Learnings

We came to know about which brand of camera is mostlypreferred and on what basis.

We also learned that Consumers generally prefer anyparticular brand of digital camera because of its features andeasy handling.

Mainly product features, family recommendation andadvertisement persuade consumers to buy digital camera.

After survey analyses it is found that consumer consider MegaPixels, Picture Quality and Battery Backup as major features topurchase digital camera.


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Thank You

consumer preference for digital camera

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