A STUDY ON CONSUMER PREFERENCE TOWARDS THE HINDU NEWSPAPERBYV.YOGALAKSHMI412411631057

ofSRI SAIRAM INSTITUTE OF TECHNOLOGYA SUMMER PROJECT REPORT

Submitted to theFACULTY OF MANAGEMENT SCIENCESIn partial fulfillment of the requirementsfor the award of the degreeofMASTER OF BUSINESS ADMINISTRATIONANNA UNIVERSITYChennai 600 025August 2012

SRI SAI RAM INSTITUTE OF TECHNOLOGYSAI LEO NAGAR, WEST TAMBARAM CHENNAI-44

BONAFIDE CERTIFICATE

This is to certify that summer project report titled A STUDY ON CONSUMER PREFERENCE TOWARDS THE HINDU NEWSPAPER is the bonafide work of V.YOGALAKSHMI (Reg.No:412411631057) who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on earlier occasion on this or any other candidate.

Prof.C.R.SENTHILNATHAN V.SELVAKUMAR (PROJECT GUIDE)(HOD MBA)

IACKNOWLEDGEMENTI am thankful to the management of Sri Sai Ram Institute Of Technology which has imparted me sufficient knowledge and confidence to complete this project in the field training.I wish to express my deep sense of gratitude and indebtedness to our Chairman MJF.Ln.Leo Mutu, Dr. Palani Kumar- Principal Of Sri Sai Ram Institute Of Technology Chennai. Mr.V.R.Rajamanickam- Director of Sri Sai Ram Group of Institutions,- for granting me permission to carry out this project on service quality.Im highly obliged to our beloved Dr.K.Maran (Director) for his encouragement and constant support throughout the project.My sincere regards and always due to our head of the department, Mr.V.Selvakumar, Sri Sai Ram Institute Of Technology, for their continuous support and motivation.I extend my heartfelt thanks and deep sense of gratitude to my guide Mr.C.R.Senthilnathan, Assistant Professor, Sri Sai Ram Institute Of Technology, For guiding me in all works in a kind manner and enabling me to march towards the successful finshing of this project.Im very grateful to all the faculty members of the department of management studies for their encouragement and kind-hearted advice.Im also thankful to Ms.Chitradevi Deputy General Manager of The Hindu for offering me a project in their esteemed organization and having guided me in the organization.Finally I thank my family members and friends who helped me in all possible ways to make this project a success.

YOGALAKSHMI.VIIABSTRACTNewspaper is a publication that appears regularly and frequently. It carries news about a wide variety of current events. The newspaper publishes have an overall control by its business and news operations. The Hindu Indias national newspaper since 1878 published by certain and sons limited, Chennai India. The English languages daily with a net paid circulation of 1.18 million (ABC July Dec 2008 and a consumership of 4.06, million (NRs 2006) is the best described asclassic yet contemporary. Three edition of the newspaper Chennai, Hyderabad and Delhi are available in digital form at this first stage. They are available for viewing at 6.00am Indian Standard Time (1st) every day. Access is free for new but well required registering online. To understand the existing preference of the customers. This study is done to understand to existing preference of the customer. It helps to study the consumer preference towardsThe Hindu Newspaper.And to know the consumer preference towards supplement issued by the Hindu. Maximum 71% of the respondents preferring The Hindu newspaper belong to male category. Maximum 38% of student category prefers to read The Hindu Newspapers. Maximum 73% of the respondents prefer yes to read The Hindu Newspapers. Maximum 39% of the respondents prefer to read The Hindu Newspapers. Maximum 35% of the respondents prefer to read daily The Hindu Newspaper. Maximum 38% of the respondents prefer to read The Hindu Newspaper is good. Maximum 41% of the respondents prefer to read The Hindu Newspaper for sports. Most of the consumers expressed dissatisfaction over the number of advertisement both commercial and cinema should be taken by the publishers toreduce the advertisement coverage and add more sports news, ITnews, job opportunities etc. Newspapers play an important role in our day-to-day life. They have contributed not only for the growth of democracy in a country but also for development of the economy. Indian newspapers enjoy large circulations.

IIITABLE OF CONTANTSACKNOWLEDGEMENT IABSTRACT IITABLE OF CONTENTSIIILIST OF CHARTSIVCHAPTER NO.TITLEPAGE NO.

IINTRODUCTION

INTRODUCTION TO THE STUDY1

PROFILE OF THE HINDU NEWSPAPER2

NEED FOR THE STUDY7

OBJECTIVE OF THE STUDY8

SCOPE OF THE STUDY9

REVIEW OF LITERATURE10

RESEARCH METHODOLOGY12

TOOLS FOR ANALYSIS14

LIMITATION OF THE STUDY15

IIDATA ANALYSIS AND INTERPRETATION

PERCENTAGE ANALYSIS16

IIIFINDINGS AND SUGGESTIONS

FINDINGS32

SUGGESTIONS33

CONCLUSION34

APPENDIX

REFERENCES35

IV LIST OF CHARTS

TABLE NO.TITLEPAGE NO.

1AGE OF THE RESPONDENTS16

2GENDER OF THE RESPONDENTS17

3OCCUPATIONS18

4THE HABIT OF READING NEWSPAPER19

5NEWSPAPER TO READ20

6READ THE HINDU NEWSPAPER21

7THE QUALITY OF INFORMATION OF THE HINDU WHEN COMPARED TO OTHER NEWSPAPERS22

8THE HINDU NEWSPAPER IS THE ONE YOU LIKE THE MOST23

9RELIABLE IS THE INFORMATION OF THE HINDU NEWSPAPER24

10SUPPLEMENTS COPY OF THE HINDU YOU LIKE THE MOST25

11CHOOSE NEWSPAPER RATHER THAN ANY OTHER MEDIA26

12THE HINDU NEWSPAPER LACKS27

13THE HINDU NEWSPAPER LACKS IN COVERING LOCAL NEWS OR ANY OTHER INFORMATION THAN ANY OTHER NEWSPAPER28

14THE HINDU HAS RELEVANT INFORMATION FOR ALL AGE GROUPS29

15THE HINDU NEWSPAPER AT FREE OF COST THEN WHAT WILL BE YOUR FREQUENCY OF READING30

16THE HINDU ADDS VALUES TO YOUR KNOWLEDGE31

CHAPTER IINTRODUCTION

INTRODUCTION TO THE STUDYMedia in India, experience newspaper media, are undergoing significant changes in the current liberalized environment. Newspaper is a publication that appears regularly and frequently. It carries news about a wide variety of current events. The newspaper publishes have an over all control by its business and news operations

The press isthe Guardian Angelof Democracy.A forceful and prosperous press is theguarantor ofpopular rights..To most peopleThe press meansthe daily newspaper, but although re-eminent in influence daily newspapers is only a small part of the press & is usually applied to the publications devoted mainly for recording current events and the term periodicals to magazines, reviews to journals.

In reality the press isa private industryand a public service.No other force in public life operates so persistently and extensively in its range of appeal.The scope ofthis subject of appeal and matter asso does thepress. Newspapers have a unique dimension of social responsibility, which means the newspaper industry is different from every other industry.But business success is vital to this industry asto any other.According to the recorded facts the first newspaper of the world was published in China around 1000 yearsago.It meant Newsof the Capital. The second newspaper of the world was the Acto Divra which meant, Daily happening in Greek. There are the oldest two newspapers in the pre-recorded history.

The first newspaper of the world was the Morning Post which was started in London in the year 1772 followed by this another newspaper The London Times started in publications.

PROFILE OF THE HINDU NEWSPAPERFOUNDERSUBRAMANIAN IYER IN 1878

CO-FOUNDERVEERA RAGHAVACHARIAR

LEGAL ADVISOR

KASTURI IYENGAR (LATER PURCHASED IT IN 1905)

WEEKLY NEWSPAPER1878

DAILY NEWSPAPER1889

NET PAID CIRCULATION1 MILLION COPIES

CONSUMERSHIP3 MILLIONS

ANNUAL TURNOVER4 BILLIONS

ONLINE EDITION1995

PRINTING MAIN EDITIONCHENNAI

PRINTING CENTERCOIMBATORE, BANGLORE, MADURAI, HYDREBAD, NEW DELHI, KOCHI,THIRUVANANTHAPURAM, VIJAYAWADA, MANGLORE, TRICHY.

Supplements On Mondays Metro Plus Education Plus On Tuesdays Young World, an exclusive childrens supplement Metro Plus On Wednesdays Opportunities Metro Plus On Thursdays Metro Plus NXg On Fridays Friday Review Metro Plus weekend On Saturdays Metro Plus Property Plus On Sundays Weekly Magazine covering social issues, art, literature, gardening, travel health, cuisine, hobbies etc. Literary Review, every first Sunday Classifieds Cinema Plus

Metro PlusMetro plus throws the spotlight on what happening in the city, events Music Heritage, Life style, people, fashion, Dining out and sport are the broad categories finding expression on this supplements pages. Capturing the pulse of the city and its changing lifestyle, its later for the information and entertainment needs of cross section ofconsumers.

Education PlusA plus is always welcome.It is that extra value that makes good thing better. Education plus comes to you every Monday with the promise of that bonus, whether you are a student just entering higher secondary school or a college graduate hoping to get the first break after leaving campus or simply someone who is keen to keep pace with what is happening in education.Education plus will present and analyses trends in education, provide pointers, and above all, inform.

Property plusIndias property sector is a vibrant and growing area with new initiatives being taken by government the construction industry, architects and developers to transform the landscape. Property plus features each week articles, reviews and special columns on the many facts that more these dramatic changes.

History of the Hindu NewspaperThe first issue of the Hindu was published on September 20 1878, by a group of six young men, led by G. Subramanian Ayer, a radical social reformer and school teacher fromThiruvaiyyar near Thanjavur.

Initially printing 80 copies a week at the Srinidhi Press in Mint Street, Black Town, The Hindu was published every Wednesday as on eight page paper. After a month with the Srinidhi Press, the newspaper as for printing shifted to the Scottish press, also in Black Town. The earliest available issueof the paper is dated June 21, 1881.In1881 the Hindu moved to Ragunada Raus The Hindu press of Mylapore, planningto makethepaper tri weeklyappearingeveryMonday,Wednesday and Friday evening but maintaining the same size as before.The paper moved to rented premises at 100 Mount Road on December 3, 1883.The newspaper started printing at its own press there, Christened The National Press established on borrowed capital as public subscriptions were not forth coming. The building itself became the Hindu in 1892 after the Maharaja of Vizianagaram, Ananda Gajapathi Raja, gavethe national press a loan both forthe buildingand tocarry outneeded expansion. The Hindu Home till 1939, there issued a guard - size paper with a front page full of advertisements - a practice that came to an end only in 1958 when it followed the lead by its idol, the pre-Thomson Times and three back papers also at the service ofthe advertiser.In between, thereweremoreviewsthan news. It was headed by G.Kasturi from 1965 to 1991. N. Ravi from 1991 to 2003, and by his brother N. Ram since June 27th 2003. The present era is that of information which is available as right time to the right person

The HinduThe Hindu Indias national newspaper since 1878 published by certain and sons limited, Chennai India. The English languages daily with a net paid circulation of 1.18 million (ABC July Dec 2008 and a consumership of 4.06, million (NRs 2006) is the best described asclassic yet contemporary.It is known for the high quality of its journalism and excellent presentation. The newspaper is printed at 12 cities in India. The Hindus Independent editorial stand and its reliable and balance presentation of the New.The Hindu user modern facilities for news gathering page composition and printing. It is printed in twelve centers including the main edition at Chennai where the corporate office is bored. The printing centres Chennai, Coimbatore, Bangalore, Madurai, Hyderabad, New Delhi, Vizag, Thiruvanandapuram, Kochi, Vijayavada, Mangalore and Tiruchrapalli are connected with high-speed data lines for new transmission across the country. The digital edition of the Hindu e-paper offers itself nothing less delivery online. You can see each page as it appear in the print edition. This means all there ports, articles photographs and other graphics have been organized and presented. You can also see the advertisement as they appear on the page.

Three edition of the newspaper Chennai, Hyderabad and Delhi are available in digital form at this first stage. They are available for viewing at 6.00am Indian Standard Time (1st) every day. Access is free for new but well required registering online.

News AgenciesThere are 4 main news agencies in India. Press Trust of India (PTI) United News of India (UNI) Sam char Bharathi (SB) Hindustan Sam char (HS)

While the Press Trust of India is supplying news in English, the other two are operating through the medium of Hindi and other Indian languages. Since May 1982, the United News of India has also launched a new service in Hindi and the credit line of UNIVARTA.Similarly Press Trust of India has started in1986 a Hindilanguage news service called Press Trust of India BHASHA.

Role of Newspapers to the ConsumersThe power of the press is felt on consumers activities. The press has rightly been called theFourthEstate. Suchan influentialorganhas toshouldergreat responsibilities the power, unless used with great care will cause server damage. The first and foremost duty of the press is to furnish uncolored news, but at the same time; it should furnish news on all fields such as science, economic, politics etc. The news should not be suppressed due to any reasons.Some sensational newspaper now a days print unimportant and trivial news in the front pages, while worldwide important news are not given place in the first page. Another great responsibility of the press is to represent public opinion without fear or favors.As the press is called the eyes and ear of the world, it has to keep an eye on what happens and reflects views of the people on those happenings.The press is a medium not only to give news to the public but also to express the publicopinion.

The letters of the consumers published under Letters to the Editors, Yours Views etc. Initiate debates on controversial issues.It will help definitely to bring out thebest of it.Thus the pressis not only a mirror of what the people thinks, but it is also a source of guidance to the common people.

NEED FOR STUDY

Many companies are aiming for high satisfaction because consumers who are just satisfied still find it easy to switch when a better offer comes along. Those whoare highly satisfied are much less to switch.High satisfactionor delight creates an emotional bond with the brand, not just, a rational preference. The result is high consumers loyalty.

To understand the existing preference of the customers. It is imperative to investigate and suggest ways and means to improve the customer satisfaction.

OBJECTIVES OF THE STUDY Primary

To study the consumer preference towardsThe Hindu Newspaper.

Secondary

To know the consumer preference towards supplement issued by the Hindu.

SCOPE OF THE STUDY

In the highly competitive media market. The outcome of the study will help the organization to understand the customer preference and to serve them in a better way.

The research focuses on the several features of the Hindu and in awareness, suggestion in the market, which may help the company in further development of the newspaper.

REVIEW OF LITERATURE According to Drucker (1954), the principle purpose of the business is to create satisfied customers. Increasing customer satisfaction has to been found to lead to higher future profitability (Anderson, Fornell, and Rust 1997), increased buyer willingness to pay price premiums, provide referrals, and use more of the product (Reichheld1996; Anderson and Sullivan 1993; Bolton 1998). Increased loyalty, in turn, has been found to lead to increases in future revenue (Fornell 1992; Anderson, Fornell, and Lehmann 1994) and reduction in the cost of future transaction (Reichheld 1996; Srivastava, Shervani, and Fahey 1998). All of this empirical evidence suggests that customer satisfaction is valuable from both a customer goodwill perspective and an organizations financial perspective. John O Shaughnessy (1987) marketing strategic is a broad conception of how resource to be Delhi to achieve market success. The content for a marketing strategy shows how the proposed key features of the films offering (products, price, promotion and distribution) are intended to achieve the firm objectives. A firms future profitability depends on satisfying customers in the present retained customers should be viewed as revenue producing assets for the firm (Anderson and Sullivan 1993; Reichheld 1996; Anderson and Mittal 2000). Empirical studies have found evidence that 6 improved customer satisfaction need not entail higher costs, in fact, improved customer satisfaction may lower costs due to a reduction in defective goods, product re-work, etc. (Fornell 1992; Anderson, Fornell, and Rust 1997). However, the key to building long-term customer satisfaction and retention and reaping the benefits these efforts can offer is to focus on the development of high quality products and services. Customer satisfaction and retention that are bought through price promotions, rebates, switching barriers, and other such means are unlikely to have the same long-run impact on profitability as when such attitudes and behaviors are won through superior products and services (Anderson and Mittal 2000). Thus, squeezing additional reliability out of a manufacturing or service delivery process may not increase perceived quality and customer satisfaction as much as tailoring goods and services to meet customer needs (Fornell, Johnson, Anderson, Cha, and Everitt 1996). Narasimha Rao P.V.L.National consumership survey (2005) press continues to grow from time to time. Press adds34 million consumers in the last 2years over the last 3 years thenumber of consumers of dailies and magazines put together among those aged 15 years and above has grown from 179mn to 200mna growth of 4% every years. Chrystal Szeto and Luis Jimenez (2005), new media offer consumers a wide array of choices to access, disseminate and display all forms of information. Historically, new media complemented rather than eliminated the older media. Is this pattern changing with the more recent introduction of digital media/ what does market research tell us about the preferences of todays consumers for electronic vs. paper media. Rebekah (2006) Wade has remarked that the newspaper success would probably depend more on free CDs and DVDs than on it journalists. Newspapers particularly hope that CDs and DVDs will appeal to the young who are increasingly getting their news online. Kathleen and Collins, The consumption of paid newspapers in the United States and most other mature print news markets has been in slow but general decline throughout the last four decades. Much of this decline has been precipitated by a variety of (usually) free electronic news and information sources most notably radio, television and now the internet. A recent addition to these sources is free newspapers, some introduced as competitors to paid newspapers, others designed to encourage newspaper reading among current non-readers. The impact of free newspapers on the market for paid print dailies in four major United States markets is analyzed in terms of whether these two sorts of products are competitors or complements.

RESEARCH METHODOLOGY Research Design Research Design is descriptive as well as analytical.

Primary data collection Primary data was collected with the help of a structured questionnaire. The questionnaires were administered to the selected 100 respondents.

Technique of data collection The questionnaire has been designed and used to collect the needed primary data. Both open ended andclose ended questions were used.

Area of the study The study on consumer preference towards hasbeen limited to consumers located in Chennai only.

Period of the study The period of the study covers 3weeks (July 2012).

Sources of Data The validity of any research is based on the data collected for the study. The present research is based on both primary as well as secondary data. The primary data is collected from the selected sample respondents in the study area. Simple random sampling method was used in selecting the respondents.

Sample Size The sample size selected for the study is 100 respondents. The respondents are selected by simplerandom sampling method.

Sampling Techniques Data on the various aspects directly and indirectly related to the investigation were gathered through questionnaires to therespondents. The questions are necessary to ensure the reliability of the information. The questions were simple to understand so that information can be collected from various respondents easily. It should be seen that parties are not biased or prejudiced and arementally sound.

Tools for analysis:

In order toanalyze the consumer preference of respondents, thefollowing tables of analysis were used to obtain the various objectives of the study.(i) Percentage analysisPercentage refers to a special kind of ratio percentages are used in making comparing between preferences, awareness and satisfaction with various other factors.

Observed data Percentage = -------------------------- x100Sample size

LIMITATION OF THE STUDY

The sample size is only 100. The period of study is limited to a month Under the study only literate people included. The result of analysis made in the study depends fully on the accuracy; reliability of informations given byrespondents.

CHAPTER IIDATA ANALYSISANDINTERPRETATION

TABLE NO: 1AGE OF THE RESPONDENTSFACTORSNO.OFRESPONDENTSPERCENTAGE

Below201920

20to403638

40to602930

Above601212

Total96100

CHART NO: 1

INTERPRETATION It is inferred that maximum of the respondents are in the age group 21to30 years 36% who read The Hindu news paper regularly. Minimum 29% of the respondents who belong to the age group 31 to 40 year read Hindu regularly.

TABLE NO: 2GENDER OF THE RESPONDENTSFACTORSNO.OFRESPONDENTSPERCENTAGE

Male6871

Female2829

Total96100

CHART NO: 2

INTERPRETATION It is concluded that maximum 71% of the respondents preferring The Hindu newspaper belong to male category. Minimum 29% of the respondents preferring The Hindu newspaper belong to female category.

TABLE NO: 3OCCUPATIONSFACTORSNO. OF RESPONDENTSPERCENTAGE

Student3638

Employee2425

Business person2627

Others1010

Total96100

CHART NO: 3

INTERPRETATION It is observed that maximum 38% of student category prefers to read The Hindu Newspapers. Minimum 10% of other category prefers to read The Hindu Newspapers. TABLE NO: 4THE HABIT OF READING NEWSPAPERFACTORSNO.OFRESPONDENTSPERCENTAGE

Yes7073

No2627

Total96100

CHART NO: 4

INTERPRETATION It is inferred that maximum 73% of the respondents prefer to read The Hindu Newspapers. Minimum 27% of the respondents prefer to not read The Hindu Newspaper.

TABLE NO: 5NEWS PAPER TO READFACTORSNO.OFRESPONDENTSPERCENTAGE

TheHindu3839

The New Indian Express2223

Deccan Chronicle2122

The Times of India1516

Total96100

CHART NO: 5

INTERPRETATION It is observed that maximum 39% of the respondents prefer to read The Hindu Newspapers. Minimum 16% of the respondents prefer to read The Time of India newspapers.

TABLE NO: 6 READ THE HINDU NEWSPAPERFACTORSNO.OFRESPONDENTSPERCENTAGE

Daily3435

Weekend3132

Once in 2 weeks1819

Rarely1314

Total96100

CHART NO: 6

INTERPRETATION It is inferred that maximum 35% of the respondents prefer to read daily The Hindu Newspaper. Minimum 14% of the respondents prefer to read rarely The Hindu newspaper.

TABLE NO: 7 THE QUALITY OF INFORMATION OF THE HINDU WHEN COMPARED TO OTHER NEWSPAPERSFACTORSNO.OFRESPONDENTSPERCENTAGE

Excellent2829

Good3638

Cant say1920

Fair1313

Poor--

Total96100

CHART NO: 7

INTERPRETATION It is observed that maximum 38% of the respondents prefer to read The Hindu Newspaper is good. Minimum 13% of the respondents prefer to read The Hindu newspaper is fair.

TABLE NO: 8 THE HINDU NEWSPAPER IS THE ONE YOU LIKE THE MOSTFACTORSNO.OFRESPONDENTSPERCENTAGE

News2627

Entertainment2425

Sports3941

Others0707

Total96100

CHART NO: 8

INTERPRETATION It is observed that maximum 41% of the respondents prefer to read The Hindu Newspaper for sports. Minimum 7% of the respondents prefer to read The Hindu Newspaper for other things.

TABLE NO: 9RELIABLE IS THE INFORMATION OF THE HINDU NEWSPAPERFACTORSNO.OFRESPONDENTSPERCENTAGE

Extremely Reliable3940

Very much Reliable2627

Neutral1718

Not much1415

Not at all--

Total96100

CHART NO: 9

INTERPRETATION It is observed that maximum 40% of the respondents prefer to read The Hindu newspaper is an extremely reliable. Minimum 15% of the respondents prefer to read The Hindu newspaper is not much reliable. TABLE NO: 10 SUPPLEMENTS COPY OF THE HINDUYOU LIKE THE MOSTFACTORSNO.OFRESPONDENTSPERCENTAGE

Young world1516

Magazine.0606

Friday review.1111

Opportunities.1111

Metro Plus1920

Classified0404

Nxg0606

Education Plus1415

Property Plus1011

Total96100

CHART NO: 10

INTERPRETATION It is observed that maximum 20% of the respondents prefer to read The Hindu newspapers for metro plus. Minimum 4% of the respondents prefer to read The Hindu newspaper for Classified.TABLE NO: 11 CHOOSE NEWSPAPER RATHER THAN ANY OTHER MEDIAFACTORSNO.OFRESPONDENTSPERCENTAGE

Informative2027

Improves language skills3636

Reliable2426

Other1611

Total96100

CHART NO: 11

INTERPRETATION It is inferred that maximum 36% of the respondents prefer to read The Hindu newspapers for an improves language skills. Minimum 11% of the respondents prefer to read The Hindu newspaper for an other things.

TABLE NO: 12 THE HINDU NEWSPAPER LACKSFACTORSNO.OFRESPONDENTSPERCENTAGE

Coverage of local area news3435

No proper up gradation of news2223

Commercial and advertisement coverage is more2425

Others (specify)1617

Total96100

CHART NO: 12

INTERPRETATION It is observed that maximum 35% of the respondents prefer to read The Hindu newspapers for Coverage of local area news. Minimum 17% of the respondents prefer to read The Hindu newspapers for other reasons.TABLE NO: 13THE HINDU NEWSPAPER LACKS IN COVERING LOCAL NEWS OR ANY OTHER INFORMATION THAN ANY OTHER NEWSPAPERFACTORSNO.OFRESPONDENTSPERCENTAGE

0-20%066

21%-40%1213

41%-60%2627

61%-80%2425

81%-100%2829

Total96100

CHART: 13

INTERPRETATION It is observed that maximum 29% of the respondents 81-100% prefer to read The Hindu newspaper. Minimum 6% of the respondents 0-20% prefers to read The Hindu newspaper.

TABLE NO: 14 THE HINDU HAS RELEVANT INFORMATION FOR ALL AGE GROUPSFACTORSNO.OFRESPONDENTSPERCENTAGE

Strongly agree3233

Agree2829

Uncertain2627

Disagree1011

Strongly disagree--

Total96100

CHART NO: 14

INTERPRETATION It is observed that maximum 33% of the respondents prefer strongly agree to read The Hindu newspaper. Minimum 11% of the respondents prefer disagree to read The Hindu newspaper.

TABLE NO: 15 THE HINDU NEWSPAPER AT FREE OF COST THEN WHAT WILL BE YOUR FREQUENCY OF READINGFACTORSNO.OFRESPONDENTSPERCENTAGE

All the time5253

Very often4445

Often22

Sometimes--

Total96100

CHART NO: 15

INTERPRETATION It is observed that maximum 53% of the respondents prefer all the time to read The Hindu newspaper. Minimum 2% of the respondents prefer often to read The Hindu newspaper.

TABLE NO: 16 THE HINDU ADDSVALUE TO YOUR KNOWLEDGEFACTORSNO.OFRESPONDENTSPERCENTAGE

Bad--

Fair--

Moderate1112

Good3637

Excellent4951

Total96100

CHART NO: 16

INTERPRETATION It is observed that maximum 51% of the respondents prefer excellent to read The Hindu newspaper. Minimum 37% of the respondents prefer good to read The Hindu newspaper.

CHAPTER-IIIFINDINGS AND SUGGESTIONS

FINDINGS Maximum of the respondents are in the age group 20to40 years 38% who read The Hindu news paper regularly. Maximum 71% of the respondents preferring The Hindu newspaper belong to male category. Maximum 38% of student category prefers to read The Hindu Newspapers. Maximum 73% of the respondents prefer yes to read The Hindu Newspapers. Maximum 39% of the respondents prefer to read The Hindu Newspapers. Maximum 35% of the respondents prefer to read daily The Hindu Newspaper. Maximum 38% of the respondents prefer to read The Hindu Newspaper is good. Maximum 41% of the respondents prefer to read The Hindu Newspaper for sports. Maximum 40% of the respondents prefer to read The Hindu newspaper is an extremely reliable. Maximum 20% of the respondents prefer to read The Hindu newspapers for metro plus. Maximum 36% of the respondents prefer to read The Hindu newspapers for an improves language skills. Maximum 35% of the respondents prefer to read The Hindu newspapers for Coverage of local area news. Maximum 29% of the respondents 81-100% prefer to read The Hindu newspaper. Maximum 33% of the respondents prefer strongly agree to read The Hindu newspaper. Maximum 53% of the respondents prefer all the time to read The Hindu newspaper. Maximum 51% of the respondents prefer excellent to read The Hindu newspaper.

SUGGESTIONSThe following are the suggestion offered to increase the satisfaction level of The Hindu news paper based on thereaders opinion and analysis of the data.

Most of the consumers expressed dissatisfaction over the number of advertisement both commercial and cinema should be taken by the publishers toreduce the advertisement coverage and add more sports news, ITnews, job opportunities etc.

As regards availability of newspapers the highest number of respondents is satisfied, but a few respondents in rural areas dissatisfied because of non-availability of English newspapers like the Hindu and the Indian Express. Hence newspapers should reach rural areas also.

A few respondents are dissatisfied about reliability of news. So reporters must verify the news before theyare published

CONCLUSION

Newspapers play an important role in our day-to-day life. They have contributed not only for the growth of democracy in a country but also for development of the economy. Indian newspapers enjoy large circulations. It is an influential organ shouldering great responsibilities andshould furnish uncolored news without suppressing the facts and also care should be taken to satisfy the needs of consumers.

REFERENCES

REFERENCESa) Books Encyclopedia, The world book, volume 14

Encyclopedia, Britannica, Napoleon Ozonolysis, volume 16

Gupta, s.p., Statistical methods, s.chand & sons, New Delhi

Kothari, C.R, Research methodology, methods and Techniques

Pillai &Bhagavathi R. S.N.Modern marketing New Delhi,RamNager, S.Chand & company Ltd, 2001.

b) Websites

WWW. Presscounsil.nic.in

WWW.Worldpressinstitute.org

WWW. Google.com.

APPENDIX

1