Consumerism via IoT

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PRICING LEVEL

MARKET PREMIUM

EXTRACTCOMMODITIES

MAKEGOODS

DELIVERSERVICES

STAGEEXPERIENCES

next 3000 days...

only One machineits OS is webit encodes trillions of thingsall screens look into Oneno bits live outsideto share is to gainOne reads it allOne is us...

Kevin Kelly at 2007 EG conference

Industries with greatest potential

Utilities (smart metering and distribution)

Insurance (behavior tracking and biometrics)

Capital Goods (factory automation, autonomous mining)

Agriculture (yield improvement)

Pharma (critical trial monitoring)

Healthcare (leveraging human capital and clinical trials)

Medtech (patient monitoring)

Automotive (safety, autonomous driving)

Yesterday

sensors+ networks+ actuators____________

IoT

Today

sensors+ networks+ actuators+ cloud+ local+ experience____________

IoT

Tomorrow

sensors+ networks+ actuators+ cloud+ local+ social+ personal+ interest+ intention+ consumption+ experience____________

IoE

How to design for IoT?Design personal experience!

Conceptualization for building personal experience from things

Six Graphsof Big Data

SocialMobileInterestIntentionConsumptionKnowledge...

Five Sourcesof Big Data

TransactionalCrowdsourcedSocialSearchMachine...

BEFORECo-creation and co-invention together with customers. Earlier is better.

DURINGProduction as optimal as possible.

AFTERIndividual customization. Later is better. Keep consumers within ecosystem then.

Coase upside down.

OK, where the money is?

Behind D2D/M2M in cloud intelligence.

Wikinomics. Within ecosystem. The more customer stays within, the more she pays. Customer must be happy to stay for long...

http://www.softserve.de/