Contact: Brenda J. Walker | Brenda@EndTap.com | 310-892-4240

Merchandisingin theMobile Era

MERCHANDISING IN THE MOBILE ERA

BRENDA J. WALKERFOUNDER, ENDTAP

DIGITAL CONTENT PUBLISHING EXPERIENCE:

MUSIC

APPS

WEBSITES

MAGAZINES

MERCHANDISING IN THE MOBILE ERA

MERCHANDISING IN THE MOBILE ERA

MERCHANDISING IN THE MOBILE ERA

Windows Phone

PalmWebOS iPhone

iPod touchiPad

GoogleAndroid

GoogleAndroid

MERCHANDISING IN THE MOBILE ERA

MERCHANDISING IN THE MOBILE ERA

MERCHANDISING IN THE MOBILE ERA

MERCHANDISING IN THE MOBILE ERA

MERCHANDISING IN THE MOBILE ERA

KEY MOBILE STATS5B mobile users

1B are smartphoneGlobal mobile internet traffic - 13%*

MERCHANDISING IN THE MOBILE ERA

“In 2012, we connected over a billion people and became a mobile company.”

- Mark Zuckerberg

MERCHANDISING IN THE MOBILE ERA

#2 iPhone & #3 Android*680 Million Mobile Users**

MERCHANDISING IN THE MOBILE ERA

Twitter - 1.6B Searchs/Day*60% of Users are Mobile**

MERCHANDISING IN THE MOBILE ERA

MERCHANDISING IN THE MOBILE ERA

METADATA MATTERS

MERCHANDISING IN THE MOBILE ERA

MERCHANDISING IN THE MOBILE ERA

MERCHANDISING IN THE MOBILE ERA

MERCHANDISING IN THE MOBILE ERA

MERCHANDISING IN THE MOBILE ERA