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2018 Media Kit

Contact us today 607-936-4651

[ [Welcome to The Leader

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.

Located in Corning, The Leader is a publication serving the Corning-Painted Post area in New York State, and reaches thousands of homes daily. The Leader, originally titled “The Corning Journal,” has been a proud publication for the area since 1847, when it was initially published as a family-owned weekly. The Leader, and the total market coverage product, The Corning Penny Saver, were purchased by GateHouse Media in 2012.

The Leader is now a daily publication with strong community ties and a focus on providing relevant, interesting news and content that the community can trust. The Leader has grown significantly over the past several years and offers a number of valuable services, including community outreach programs, a full range of digital display ads and digital services through ThriveHive, our sister organization.

In addition, The Leader publishes The Horseheads Shopper, a shopper distributed weekly. These services, in combination with our print media, have allowed The Leader to grow into a digital and print pillar of marketing and advertising success in our region.

[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing

needs locally, regionally and nationally.

Portfolio Overview GateHouse Reach

100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS

TOTAL COMMUNITYPUBLICATIONS

640+

DAILYNEWSPAPERS

130

RELATEDWEBSITES

540+

OPERATE IN 540+ MARKETSACROSS 38 STATES

1350+I N - M A R K E T

SALESR E P R E S E N T A T I V E S

SERVE OVER

225KSMALL &MEDIUM

BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES

+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS

[ [Market Profile Corning-Painted Post Area, NY

14870

14830

• Painted Post

• Corning

Total Households

12,545Average Household Income

$84,961

Total Population

29,337

Children at Home 3,766 30%

2018 Claritas, Corning-Painted Post Area, NY (zips 14830 & 14870)

Base: Total Households - 12,545

Own a Home 8,403 67%

Employment (population age 16+)Executive/Professional/Mgr. 14% Office/Administrative Support 6%Sales 5% Healthcare 6%Services 21%

Education (adults age 25+)College Graduate 9,619 46% Some College, no degree 3,464 17%High School Graduate 5,921 29% Other 1,715 8%

Household IncomeUnder $35,000 3,708 30% $35,000-$49,999 1,438 11% $50,000-$74,999 2,183 17% $75,000+ 5,216 42%

Age Median Age: 5018-34 5,839 25% 35-44 3,623 16%45-54 4,049 17% 55+ 9,646 42%

GenderMen 11,269 49% Women 11,888 51%

Base: Total Adults - 23,157

Consumer Spending

We will help you increase your sales.

Key Consumer categories Expenditure Apparel $27 Computers, Software & Accessories $6Education $26 Household Furnishing and Appliances $24Health Care $64Groceries $63 Automotive - All $130 Pet Related $8 Sports & Recreation $13Travel $33Dining Out $41

2018 Environics Analytics, Corning-Painted Post Area, NY (zips 14830 & 14870)

Total Annual Consumer Spending

$775 Million

(in millions)

[ [Reach

We reachyour most profitable customers.

shoppers.

Print & digital newspaper delivers

6out of

10the-leader.com Average Monthly Traffic Page Views 166,100 Unique Visitors 47,400

Google Analytics Aug 2017

63% of Total Adults

61% of Men

64% of Women

59% of Adults Age 18-54

69% of Adults Age 55+

69% of College Educated Adults

54% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

65% of Homeowners

58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach

PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market Coverage

We delivershoppers to your business.

Multi-Media Solutions

DIGITAL SOLUTIONSthe-leader.com

ThriveHive

THE HORSEHEADS

SHOPPERPRSRT STDUS Postage

PAIDElmira, NY

Permit #168

ECRWSSResidential Customer

34 West Pulteney Street, Corning, NY 14830 • Phone: 607-936-4651 • Fax: 607-962-0782

January 22, 2016

shop browse find compare

A S P E C I A L S E C T I O N T O T H E L E A D E R • D E C E M B E R 1 3 , 2 0 1 5

I D E A S F O R T H E L A S T - M I N U T E S H O P P E R S

A N T I Q U E S T R A V E L C L O T H I N G G L A S S A R T W I N E

NOVEMBER 22, 2015 | PAGE 1 | THE LEADER HOLIDAY PLANNERsdfasdf

Holiday PlannerThe Leader

November 22, 2015 | A Special Section From

See inside for...

Travel planning, calendar of local events,

pet safety, menu guides, holiday shopping

ideas, local gift options, recipes and more

We are the one sourcefor your customized solution.

Promotions

Leverage the reach of our large audience with custom advertiser promotions.

Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.

Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.

TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots

Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.

Leverage the Power of Promotions!Promotions provide the strength of integrated media

with high engagement and database growth.

QUALIFIEDLEADS

E-MAIL DATABASE

COLLECT RICH DATA

SOCIAL FOLLOWING

DESIREDAUDIENCE

AUDIENCEENGAGEMENT

Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.

Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.

Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.

Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.

Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.

[ [Promotions

[ [Web Redesign The Best Local News Site Just Got Better

NEW DESIGN = BETTER USER EXPERIENCE

& INCREASED AD IMPACTWhat is it?It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!

But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers.

What’s new?Integrated advertising opportunities throughout the site

• A less cluttered environment for a better user experience

• Increased visibility for your messages

• Easier navigation to encourage more time on site

Your message is seen by users on any device so you’ll reach them wherever they are.

Why do you need it?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.

ADS LOAD AS USERS SCROLL THROUGH THE PAGE

#IMPRESSIONS = #VIEWS!

HIGHER IMPACT AD UNITS+ FRESH, CLEAN ENVIRONMENT+ CROSS PLATFORM PRESENCE

= POWER FOR YOUR BUSINESS!

Get started today!Contact your representative for current rates and additional details.

Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.

Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.

www.thrivehive.com

Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before

Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns

Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business

Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition

An extension of your team. We know your time is valuable — that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business

Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget

Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard

EST. 2012 Recognized leader in SMB Digital Solutions

Voted 1st PlaceNamed Best

Digital Agency

ThriveHive at a Glance

Full suite of Digital Marketing Solutions including:

• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder

Customized digital advertising solutions also available

30+ YearsExperience in SEM

190K+ Small and medium businesses served

15K+ Custom

campaignsrun

[ [ThriveHive Everything you need to market your business online

[ [Creative Solutions Solutions to Build Your Brand and Your Business.

Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.

Premium Edge unit distributes your message with video and slideshows.

Interactive elements, including locator maps, make it easier to bring customers directly toyour door.

Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.

Digital and print

advertising created to

support your campaign

and reach ourtotal audience.

Develop a constant connection with your audience by integrating features

including social media feeds.

Custom projects such as logos, podcast headers, identity packages and collateral.

w

EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.

24 hour on call maintenance,

safety and security features.

To learn more go to

www.thetraditiongrads.com

LUXURY STUDENT LIVING

34 W Pulteney Street • Corning, NY 14830

(607) 936-4651

the-leader.com

How to Reach Us

Trusted. Local. Engaged.

The Leader and the-leader.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.