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2017 Media Kit

Contact us today903-893-8181 (Sherman) or 903-465-7171 (Denison)

[ [Welcome to Texoma Marketing and Media Group

We offer a comprehensive selection of quality digital and print products to help grow your business.

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s

competitive media landscape.

The Herald Democrat has roots in the community that reach back to the 1800s. It was formed on Sept. 1, 1996 with the merger of the Denison

Herald and the Sherman Democrat, which began publishing in 1889 and

1879, respectively.

In addition to the daily newspaper, the Herald Democrat also publishes weekly newspapers: the Anna-Melissa Tribune, the Prosper Press and the Van Alstyne Leader; shoppers: Grayson County Shopper, Bryan County Shopper and Marshall/Johnston Counties Shopper; and a special summer: Lake Texoma Life. Every year, the newspaper publishes a Best of Texoma magazine that features the winners, based on community votes, in nearly 130 Magazine categories.

[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of

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Portfolio Overview GateHouse Reach

[ [Market Profile Grayson and Fannin Counties, TX

Grayson Fannin

Sherman •

Denison •

Bonham•

Total Households

61,584Average Household Income

$68,497

Total Population

161,682

Children at Home 20,368 33%

2017 Nielsen - Grayson, Fannin Counties, TX

Age18-34 34,069 27%35-44 18,384 15%45-54 20,710 17% 55+ 51,727 41%

Total Adults 124,890

Total Households 61,584

Gender Men 61,447 49%Women 63,443 51%

Home OwnershipOwn 43,319 70%Rent 18,265 30%

Education (adults age 25+)College Graduate 29,978 27% Some College, no degree 28,537 26% High School Graduate 36,393 33% Other 15,073 14%

Household IncomeUnder $35,000 21,435 35% $35,000-$49,999 8,705 14% $50,000-$74,999 10,411 14% $75,000+ 21,033 34%

Consumer ExpendituresConsumer Spending

Key Consumer categories Expenditure Apparel and Services $108 Contributions $92 Education $75 Food at Home $261 Food Away from Home and Alcohol $180 Health Care $333 Household Furnishings & Appliances $79 Housing Related Expenses $406 Personal Care Products and Services $60 Pet Expenses $36 Sports & Entertainment $109 Transportation & Auto Expenses $470

2017 Nielsen - Grayson, Fannin Counties, TX

Total Annual Consumer Spending

$2.4 Billion

(in millions)

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heralddemocrat.com Average Monthly Traffic Page Views 734,400 Unique Visitors 114,400

Google Analytics Oct. 2016

Digital Traffic

60% of Total Adults

59% of Men

60% of Women

55% of Adults Age 18-54

67% of Adults Age 55+

66% of College Educated Adults

54% of High School Graduates

54% of HHI under $50,000

65% of HHI $50,000+

63% of Homeowners

55% of Families with Children in the Home Scarborough USA+ 2016 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach

shoppers.

Print & digital newspaper delivers

6out of

10

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Friday, October 28, 2016 www.vanalstyneleader.com 50 cents

Top 5Inside

InsideClassifieds ....................4B

Community ..................2A

Crossword ....................3A

Editorial .......................3A

Lifestyles ......................6A

Sports ...........................1B

Bury the ‘Boro

The Bulldogs overcame

Whitesboro during last Friday’s game.

See Page 1B.

Wellness event

Van Alstyne Senior Center

hosts wellness and Dinner event.See Page 6A.

Open houseMasonic Mantua Lodge No. 209 welcomed the

public to an open house event.See Page 5A.

‘Trails of our Past’

Dusty Williams’ conclusion on the life of Tom Bean.

See Page 4A.

Short- handed

Despite being a man down, the

Panthers pounded the Callisburg

Wildcats.See Page 2B

Armed man leads Anna police on chaseBY ALEX MAXWELL

HERALD DEMOCRAT

A pursuit that started in Anna turned into a standoff situation in Grayson County Tuesday night, and ended with a K-9 unit subduing the suspect.

The incident began when Anna police officers were watching traffic on northbound U.S. High-way 75 and witnessed a vehicle

weaving in and out of traf-fic and thought the driver could be intoxicated, Anna Police Lt. Jeff Caponera said.

The officers obtained the vehicle’s information and initiated a traffic stop south of Mantua Road at about 10 p.m. The driver pulled the vehicle over and stepped out. Caponera said the

man indicated he had a handgun, then got back into the car and drove off. Police gave chase and followed the vehicle into Grayson County.

Van Alstyne Police assisted and set up a spike strip on the service road ahead of the suspect vehicle. The front left tire

connected with the strip and was

blown. The vehicle continued on to the area near FM 902 and Farm-ington Road where the vehicle crashed.

After the crash, the suspect continued on foot, walking for about two miles on Farmington Road. Police found the vehicle contained multiple guns, and

See POLICE, Page 4A

McConnell

Howe kindergartners learn about community

COURTESY PHOTO

Van Alstyne kindergartners learn about the police officers in their community.

FROM VAN ALSTYNE ISD

Kindergarten is an exciting time. For the past two weeks, some of Van Alstyne’s young-est students have been learning more about our community and the people who make it great. The seven kindergarten class-es at Van Alstyne Elementary School have been focusing on a project based learning on com-munity helpers.

The students rotate classrooms and each station focuses on a different type of community helper. These helpers can be fire-fighters, police officers, doctors, veterinarians, postal workers, etc. The goal of the project is to teach the students different roles in the community and it begins an early career exploration, as students can see the impact that different jobs can have on their communities.

Last Friday, the kindergar-teners got a special surprise when the Van Alstyne Police Department and Van Alstyne Fire Department visited the elementary school and showed off their vehicles. The classes

got the opportunity to look in the police cars, ambulance, and fire truck while some of Van Alstyne’s community helpers, Ryan Dockery and Justin Caffey of VAFD and Brandon Blair and David Trevino of VAPD, spoke to

them about the roles of the Fire and Police Department.

As the students wrap up their PBL, they will trace each other on paper and decorate them as their favorite community help-ers.

City officials remind citizens to vote in federal, local elections

BY MIRANDA WILCOX

VAN ALSTYNE LEADER

Van Alstyne officials are encouraging residents to hit the polls over the next two weeks for early voting. City councilor Brad Clough said although the presidential election might be the first thing that comes to people’s minds, there are also local elec-tions taking place that individu-als should keep in mind.

“Being a l o c a l l y e l e c t e d official, I know it’s certainly i m p o r -tant for y o u t o have your voice heard at all levels of government,” Clough said. “The presidential election obviously takes up a lot of the headlines, but there’s so many other important races that are occurring that will shape not only your local government but your state and nation as well.”

The ballot includes items rang-ing from federal, or presidential, voting to railroad commission-ers and district judges. Sample ballots are available at http://www.co.grayson.tx.us/users/Elections/Sample_Ballot_Gen-eral_Election.pdf.

Van Alstyne Mayor Larry Coo-per said early voting is intended to benefit citizens and help more people to have their voices heard.

“Early voting is an extraor-dinary concession made to we citizens to make sure that we can conveniently exercise one of our most basic rights,” he said in an email.

He added that voting is an important right and responsi-bility.

“Voting for the people we want representing us in government is the single best exercise of our freedoms that we can make,” Coo-per said in the email. “We cannot truly call ourselves a democratic republic unless we, as individu-als, are willing to participate — to make the choices.”

City councilor Billy Plake said

COURTESY PHOTO

Van Alstyne kindergartners were able to explore a fire truck while learning about community members.

VAISD celebrates leadership during Principals MonthFROM VAN ALSTYNE ISD

October 2016 has been declared Principals Month by Texas Governor Greg Abbott, which is being upheld at Van Alstyne Independent School District.

Van Alstyne’s youngest Pan-thers have the opportunity to see Elizabeth Smith and Kristi Odom daily at Van Alstyne Elemen-tary School. Smith, the principal of VAES is a graduate of Texas A&M University and is in her 12th year at VAISD. She taught fifth and sixth grades prior to becoming an administrator.

“I wanted to be a principal to have a positive impact on a great-er number of students, to help teachers to be the best they can be, to utilize my administrative skills and to follow the calling I felt led to do,” she said.

Assistant Principal Kristi

Odom is in her second year with VAES.

“My passion has always been to do something where I could make a difference,” Odom said. “As a teacher, I was able to change the lives of students that I had in class every year, however as an assistant principal I am able to reach more students for a longer period of time.”

Odom is a graduate of the Uni-versity of Central Oklahoma and Southeastern Oklahoma State University.

At Van Alstyne Middle School, Ryan Coleman is in his ninth year as principal. Coleman, a graduate of Southeastern Oklahoma State University, spent nine years as a seventh and eighth grade science teacher before transitioning to the role of principal.

“I became a principal so I could provide our students with a great education and a great school that they can be proud of,” Coleman said.

VAMS Assistant Principal Kel-ly Moore has been with VAISD for

four years. She taught first and fifth grades prior to her role as assistant principal.

“I have a passion for education and wanted the opportunity to serve the campus in many ways,” Moore said.

She graduated from Texas Tech University with her Bachelor’s Degree and Texas A&M Com-merce with her master’s. She is currently pursuing her doctorate

FineJohnsonSmith Odom MooreColeman

See LEADERSHIP, Page 3A

See OFFICIALS, Page 4A

50 cents

Top 3sneak peek

www.amtrib.com

InsideClassifieds ................ 4B

Community .............. 4A

Calendar ................... 4A

Editorial ................... 2A

Lifestyles .................. 5B

Sports ....................... 1B

Friday, October 21, 2016

Lady Cards stay in first

placeThe Lady Cards

swept Anna in last Friday’s game.See Page 1B.

Bonds and certificatesThe Melissa City Council met to

discuss certificates of obligation and

improvement bonds.See Page 4A.

Anna falls on the road The Coyotes faced

Quinlan Ford on the road this past week.

See Page 6B.

Now including ads from the COLLIN COUNTY SHOPPER

New Anna business granted financial assistanceBY KEN GAIDZIUNAS

ANNA-MELISSA TRIBUNE

The Anna City Council at the Oct. 11 meeting addressed a finan-cial assistance plan for a new business.

The Anna Community Devel-opment Corporation in 2009 received a $99,900 grant from the Department of Agriculture to establish a Revolving Loan Fund program that allows for flexible, small loans for busi-nesses to expand.

CDC Chief Administrative

Officer Jessica Perkins briefed council about Simply Floor It, an applicant for the RLF pro-gram. Perkins said that Andrea Henry, the owner, has been in the commercial flooring business for many years and is interested in opening a showroom in Anna. Henry is currently working with the owner of Santa Anna Busi-ness Park on finishing out some retail space for her showroom, and is requesting a $50,000 loan to assist with costs associated with the finishing out the showroom, hiring a staff and expanding her

flooring business into the resi-dential market.

The specific terms of the agree-ment, as Perkins explained to council, is that Simply Floor It will receive the $50,000 loan in a one-time lump sum payment which is anticipated in December of 2016. In the first two years of the loan, 2017 and 2018, there will be no payments and it will be interest free. After that the borrower promises to pay the $50,000, plus 2 percent interest in 36 consecutive payments, with the first payment due on March

1, 2019.However, if the borrower can

prove to the CDC that as of Dec. 1, 2018, it has created three jobs and generated sales resulting in at least $10,000 in sales and use tax collected by the city of Anna, the loan will be forgiven and the CDC would repay the RLF the $50,000.

Following Perkins presenta-tion council approved the loan agreement.

Council approved a preliminary

Melissa Police to collect medications at national Drug Take-Back Day

BY ALEX MAXWELL

HERALD DEMOCRAT

Aiming to keep unused, unwanted and expired medications off the streets and out of the environment, the Melissa Police Department will be taking part in the Drug Enforcement Administration’s 12th National Prescription Drug Take-Back Day.

From 10 a.m. to 2 p.m. Saturday, Melissa police will collect medications in the lobby of the police department in the second floor of the city hall at 3422 Barker Ave. During this free service, police will collect the medications for disposal with no questions asked, though liquids, needles and aerosols will not be accepted.

“A lot of people have so many old pre-scription drugs sitting around that they don’t know what to do with,” Melissa Police Officer Molly Norton said. “It gives them an opportunity to dispose of them properly.”

At the last Take-Back Day in April, Melis-sa Police collected four boxes of medica-tions weighing in at 87 pounds. Norton said the program is crucial, and each time the department participates the program is even more successful.

“Last time we had a lot more than the time before, so I think it’s just a matter of getting the word out,” Norton said. “I

HERALD DEMOCRAT FILE PHOTO

The Melissa Police Department will collect prescription drugs for disposal during the Drug Enforcement Administration’s National Take-Back Day from 10 a.m. to 2 p.m. Saturday inside the lobby of the department on the second floor of city hall.

See POLICE, Page 6A

See BUSINESS, Page 2A

COURTESY ILLUSTRATION

This rendering shows Elementary #3 for Anna ISD.

Anna ISD breaks ground on 3rd elementary school

BY KEN GAIDZIUNAS

ANNA-MELISSA TRIBUNE

Almost six months to the day from May 19, 2016, when the Anna Independent School District board of trustees approved the con-struction of its third elemen-tary school, the board broke ground on the new school on Tuesday, Oct. 11.

With a row of gold shovels in the ground behind him, Anna ISD Superintendent Pete Slaughter addressed the group of district administra-tors, Anna city officials and guests.

He spoke about the cur-rent and future growth of the district.

“Prior to 1998-1999, all Anna ISD schools were located on Sherley Street. Now the facilities on Sherley Street only have capacity to hold two grade levels — pre-K and kindergarten, along with a few other district programs on that site,” he said. “Anna ISD enrollment has more than doubled in the past eight years, from 1,500 students to a current enrollment of 3,233.”

He shared that demograph-ic reports project that Anna ISD will double enrollment in the next 10 years to more than 6,400 students.

“Just like many of the communities in the North Dallas area, we are prepar-ing for and building facilities to meet our growth needs,” Slaughter said.

Following this, in a tradi-tional ceremony, Anna ISD board members Rhonda Lewis, Larissa Thornburg,

Slaughter, board president Shelli Conway and board member Jason Adams turned the dirt.

Anna ISD administrators were up next with the shov-els: Executive Director Brad Duncan, Director of CTE

COURTESY PHOTO

Pictured from left to right: board member Rhonda Lewis, board member Larissa Thornburg, Anna ISD Superintendent Pete Slaughter, board President Shelli Conway and board member Jason Adams.

See GROUND, Page 6A

October 19, 2016Volume 42 No. 42

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Prosper, Texas, Wednesday, October 19, 2016www.prosperpressnews.com 50 cents

Now including ads from the COLLIN COUNTY SHOPPER

Big gameProsper played

McKinney North for the school’s

2016 Homecoming game.

See Page 1B

Community Calendar

To find out what’s happening in your

neighborhood check out our

weekly calendar of events.

See Page A4.

Town HallThe Prosper Town Council discussed the new Town Hall

last week.See Page 6A.

Top 3 sneak peek

InsideClassified ................. 4B

Community .............4A

Editorial ..................2A

Lifestyles ................. 5B

Sports ...................... 1B

Homecoming

TISH CAMA / PROSPER PRESS

Becca Crosby and Zack McConnell were named Prosper Homecoming queen and king, respectively, during the Homecoming football game Friday night. More photos from the Prosper Homecoming Parade can be seen on Page 6B.

Town drug take-back to be on held Saturday

BY MADISON WILSON

PROSPER PRESS

This year’s second Drug Take Back Day, where residents are encouraged by Prosper police and fire departments to get rid of their unwanted or expired drugs or prescriptions, will take place on Oct. 22.

Residents can drop off their drugs from 10 a.m. to 2 p.m. on Saturday at the Central Fire Station on 1st Street. The drop-off service is free and collec-tion boxes will be set up in the lobby of the fire station. This is the first event where needles and syringes used to administer medications will also be accepted for safe discard.

Marty Nevil, Prosper Fire Department public information officer, said this is an important event to combat prescription

COURTESY PHOTO

Prosper Fire Chief Ronnie Tucker, Prosper Police Officer Erin Hubbard, Prosper Fire Department Public Information Officer Marty Nevil with Prosper residents at April 2016 Drug Take Back Day.

Prosper FD’s clown troupe pushes forward despite program cancellations

BY MADISON WILSON

PROSPER PRESS

The Prosper Fire Depart-ment’s newly formed clown troupe, a group of firefighters who educate children on fire safety using skits, has faced program cancellations due to the clown hoax that has spread on social media.

Prosper Fire Chief Ronnie Tucker said it’s a shame that the hoax is having a negative effect on the educational pro-gram.

“A few people think they can put on makeup and be a clown and not help people,” Tucker said. “Clowns are all about

See CLOWN, Page 6A

See DRUG, Page 2A

COURTESY PHOTO

Prosper firefighter clowns demonstrate how to “stop, drop and roll” for children in fire-safety program.

PHS received bomb threat MondayBY MADISON WILSON

PROSPER PRESS

Prosper High School received a bomb threat through a phone call Monday morning. Stu-dents and staff were evacu-ated at approximately 10:30 a.m. and taken to the high school’s multi-purpose facil-ity for holding while the Plano Bomb Squad did a room-to-room search before clearing the campus around 12 p.m.

Students and staff returned to their classes once the build-ing was clear to resume the normal school schedule.

The Prosper Independent School District posted about the bomb threat on their Face-book page Monday around 11:45

a.m., stating that all neces-sary precautionary measures were being taken to ensure the safety of students and staff. At approximately 1 p.m., PISD officials posted that the bomb squad cleared the school and students and staff were return-ing to their classes.

Prosper Assistant Police Chief Gary McHone said that the Prosper Police Department acted as an assistant agency to the school district as the bomb squad followed protocol.

“We were just there to assist the school district, so we were taking directions from them,” McHone said.

Prosper Press reporter Tish Cama contributed to this report.

MIRANDA WILCOX / PROSPER PRESS

Prosper High School received a bomb threat by phone call Monday morning. The building was given the all-clear by noon.

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Planned and coordinated by theYoung Professionals of Tuscaloosa,bring your best skills and compete

for both bragging rights andmonetary awards!

Festival-goers will have theopportunity to visit with

competitors while viewing a varietyof cooking styles and grilling

techniques. on-site food sales anda samples from each team will be

available to the public.

3RD ANNUALBama Brew &Que

Tuscaloosa, AlabamaSeptember 25−26, 2015

Free Admission

Planned and coordinated by theYoung Professionals of Tuscaloosa,bring your best skills and compete

for both bragging rights andmonetary awards!

Festival-goers will have theopportunity to visit with

competitors while viewing a varietyof cooking styles and grilling

techniques. on-site food sales anda samples from each team will be

available to the public.

XNSP135989

25-26SEPT MARK YOUR CALENDARS!

Live Longer, Stronger Look Younger. More Muscle Stronger Bones Less Time Exercising!

A lot of Health and Fitness facilities talk a good talk about their equipment, staff and flooring but at Abstract, our mission is for YOU to Live Stronger, Longer! It’s not about us-It’s about you!! Save Time- Live Stronger- Look Younger - No Contracts- Private Training.

So lets talk a little about what Health and Fitness benefits a new client should expect:

Fat LossAs you will see below, we are losing muscle every year of life after the age of 25. We are becoming fatter as people and a nation. According to the newest statistics over 81% of America is overweight(over fat). This is not a good thing.

At Abstract we help our clients lose as much as 22 lbs. of fat in only 8 weeks! This is a huge change when you understand that 10 lbs. of fat is the size of a basketball. Through proper exercise, diet, motivation and accountability our clients lose on average 2 1/2 pounds of fat per week with only two 15 minute workouts. This is a total training time of just four hours over two months. When looking for changes in the body remember, it’s not about how much exercise, it’s about good exercise!! (Please see our Abstract Challenge page for latest winner!)

New Lean MuscleAs we age we lose muscle,in fact, according to research, we lose it at a rate of 1/2 a pound a year. That is a loss of 5 lbs. of lean muscle per decade. This loss of muscle drops our metabolic rate by 7% every 10 years. Ever wonder why you seem to eat the same or less as you did when you were 25 but the fat still comes on? What is the answer to this old problem? Less calories burnt because we have less lean muscle. By the way, this is a factor of disuse not aging.

Our clients will see a change in their bodies very quickly. In fact, usually within 6-8 weeks(if the client comes in with the right attitude)most will see an increase of 3 lbs. of lean muscle. New muscle will make a very dramatic change in not only how they feel but also on their metabolism. This new muscle will equate to an increase of around 100-130 more calories burnt at rest and a reversal of years of loss! More muscle will allow our client to lose fat faster and keep it off.

Stronger BonesPeople after the age of 25-30 begin to lose bone at a rate of 1% year. In just 10 years we will have lost 10% of our bone density. Most of us have heard about this condition, it has become almost epidemic, this is called Osteoporosis. Thats the bad news.The good news is that through proper exercise(Abstract strength training progam) people like you can stop and reverse this bone loss! Not only will their muscles get stronger but their bones will also. Some of our clients have seen an increase in bone density by as much as 16% in less than a year! This new bone helps our clients to take control of a vital part of their aging process- helping them live Younger and Stronger.

More Time!Time is of great importance to all of us. Life is going at an all time fast pace. When looking at an exercise program how many of us have 3-5 hours a week to devote to getting in better shape? If you are typical, your lucky to just stay ahead of what keeps being heaped upon you.

At Abstract Bodyworks we save you time. How would a weekly program of only 30 minutes fit into your busy life? How will an exercise program designed for you to achieve “3 times the results in 1/10th the time” affect the health goals you have set for yourself? Understand that this program will build strength, new bones, fight Type II diabetes and allow you to save your important extra time for other parts of your life!! As a matter of fact, many of our experienced clients train only 15 minutes a week. Now that is a great Return On Investment!

What our clients are saying...“I am 59 years old, and I have been training at Abstract Bodyworks for about 4 months. During this time, my two weekly workouts took me less than 30 minutes but they really changed my life. Infact, I am much leaner and stronger than I was at 30! I can’t believe that I could make such a difference in my health and fitness in so little time.I have to say the Abstract program prob-ably saved my life!” John A.

“I am 39 years old and I weighed 275 lbs. and diets had never worked for me. I certainly did not believe that working out for only 15 minutes twice a week and cutting my calories was going to work either. However to my surprise’ “8 weeks” later on after completing the Abstract Fat loss Challenge, I had lost over 30 lbs of fat! The great thing is not only am I leaner, but I am much stronger too.” Todd B.

“I want to tell you about the great things that have hap-pened to me by working out at Abstract. Since I have been doing the Abstract exercise program I am not losing ground i.e muscle loss, bone loss etc. I am grow-ing stronger, not weaker and can still do all the things I could do in my 20’s. I have more muscle, energy and I feel younger. You can’t beat that for only 15 minutes a week! The team at Abstract is now like part of my family!” Debra S.

Southern Precision Exercise & Body Works • 4926 NW 39th Ave. • Magnolia Parke • (205) 555-1212

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