busy week for Facebook! Not only did they take the e�ort to study how we laugh

online and rolled a detailed report on LOL vs Haha, they also introduced a new online mar-ketplace for their users, allowing them to trade items using the new "buy and sell" button. Available to selected users in Australia and New Zealand for now, the feature covers all the basics for online trading such as pricing, location, product description and most importantly, reviews of the buyers and sellers. As for market-ers, Facebook is releasing a new reference app for you - the Marketing API is now here to help developers create marketing programmes faster, easier and happier. Haha.

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http://www.themarketbusiness.com/2015-08-12-time-to-say-rip-to-laughing-out-loud http://mashable.com/2015/08/05/facebook-online-market-place/?utm_cid=mash-com-fb-socmed-link http://www.programmableweb.com/news/facebook-to-open-source-reference-app-marketing-api/2015/08/10http://www.businessinsider.com/twitter-full-archive-search-api-search-all-tweets-2015-8 http://www.forbes.com/sites/miketempleman/2015/07/23/how-facebook-and-twitter-�t-into-b2b-marketing/http://neurogadget.com/2015/08/10/instagrams-new-api-is-a-whole-new-advertising-business/11786http://www.adweek.com/socialtimes/instagram-ads-vs-in�uencer-marketing-deciding-whats-best-for-your-brand/624838

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INSIGHT:Instagram's growing popularity is undeniable. But how should you spend your resources on it? Ads to engage with a larger audience? Or In�uencer marketing to target customers?

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o you remember the �rst tweet you ever sent? With Twitter logging 500 million

tweets every single day, it is pretty understand-able if you don't really remember what you have been tweeting, especially when you can only pull instant reports using Twitter's 30-day archive. But the time has come today: Twitter has just launched a new tool that enables full-archive search, which means users can now have full access to every public tweet posted in the past nine years. This new search capability is going to help marketers e�ectively analyse Twitter data in the past, and plan better adver-tising campaigns for the future.

Facebook and Twitter have proven themselves a great social media platform for B2C marketing with their recent actions to be more friendly to marketers. How should they �t into the B2B marketing landscape? View More

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f you want to use Instagram to advertise your business, this is now possible as Instagram

has updated their app with a new API focused on advertising. One step closer to be a major mobile advertising business, opening the API to all brands means advertisers can now buy Insta-gram ads, cross-promote across multiple plat-forms, and monitor your account's activities and performance using third-party platforms. It's time to monetise your #photooftheday!

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