contagious content on social media
TRANSCRIPT
Contagious Content
Michelle, Ronise, Abbie, and Steve
1. Content Strategy2. Guidelines
3. What makes it so contagious?4. Is it visually contagious?
Overview
What’s the content strategy??
The purpose of content strategy is create the consistent delivery of interesting stories.
Don’t blabber
Spark conversation
Less selling, more communicating
Your competition is all around you
Content Strategy Crash Course
https://www.youtube.com/watch?v=N9cdRfujD0k
Guidelines for writing your content
Write content that is easy to skim and scan.
Be direct
Limit each paragraph to one key concept
Use meaningful headings
Use bullet points and numbered lists
Include summaries or overviews
Keep wording short and simple
Be brief and concise. Reduce your word-count to a minimum. Write clearly and simply. Give your users links to simple
background information, so that the most casual visitor can work out what you are talking about.
Engage your users.
Optimize your content for the search engines.
Create content that is written to your practitioner audience.
Refresh your old content with new stats, design, and content.
Include images and videos in your blog posts.
Call to action
Build Trust
Be factual and accurate.
Where necessary, prove the verity of your information with links to trusted websites or by quoting trusted authorities.
Include only content relevant to your website.
Protect privacy and respect copyright.
Publish your contact details. (Provides users with a sense of knowing who is behind the website).
Spell-check
Invite people to report errors, then fix them.
Inverted Pyramid
The inverted pyramid is a metaphor used by journalists and other writers to illustrate
how information should be prioritized and structured in a
text
What makes it so contagious?
“The 3 R’s”
Relatable
Personal Experience
Relevant
Immediate Need
Real
Problem Solving
What makes the reader stay?
Surprising Content & Younger Millennials
Men vs Women
Activity 1
❖ What niche do I want to be known for? ➢ Chiropractor
❖ What are my customers’ challenges?➢ Back-pain
❖ What kind of content do they consume? ➢ Articles and videos
❖ How can I create interesting yet consistent content that will attract new customers and retain old ones? ➢ Create a blog on my website showing them how to manage back injury
and how to treat back pain. Publish weekly.
Example: Dr. John Cianciolo Chiropractic Physician
Visuals
Visual Guidelines
Color
TypographyLayout
Simplicity
Why it works
Bite-sized and snackable
Far more likely to evoke emotional reactions in viewers
Can portray information more efficiently than text
Help to tell your business’ story and share a message
Just a reminder…
Wrap Up
Buzzfeed:75% of Buzzfeed visits come from shared posted on social media sites such as Facebook, Twitter and Pinterest.
Top 10 Examples of Sponsored Content
Activity 2
visual.ly/how-social-media-savvy-are-you
Works Citedhttps://www.youtube.com/watch?v=W-yjC9mBYcEhttp://blog.loginradius.com/2015/04/user-interaction/http://webwisewording.com/web-writing-tips/http://www.huffingtonpost.com/catriona-pollard/why-visual-content-is-a-s_b_7261876.html http://contentmarketinginstitute.com/2011/05/content-strategy-before-social-strategy/https://blog.bufferapp.com/6-social-media-lessons-from-the-best-brands-in-contenthttp://socialtriggers.com/craft-contagious-content/https://blog.bufferapp.com/viral-content-emotions-ages-gendershttps://blog.bufferapp.com/viral-content-emotions-ages-genders