Content Analytics – Uncovering Critical Insight

YellowBrix

04/21/23 1

Content Analytics

What is it?

Automated techniques used to analyze data

Any technique for making inferences by objectively and systematically identifying specified characteristics

Process to and extract meaningful information from text

Repeatable methodology that uses a consistent process to get a consistent result

Why do you need it?

Reduce your time to knowledge

Provide improved and consistent results

Identify critical knowledge elements

What are the technologies and how are they used?

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Taxonomy

Ontology

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Categorization

Related Articles

Bayesian

SVM

Boolean

Hyper-planes

Vector

Clustering

Vector

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Entity Extraction

Summarization

NLP

NLP

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Tag Clouds Clustering

NLP

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NLP

Boolean Alerting

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Sentiment Analytics

Semantic NLP SVM

Sentiment on Yahoo

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Microsoft makes offer Microsoft withdraws bid

Microsoft backs Icahn’s bid to oust Yahoo board

Conclusion

Automated tools will not replace people.

Content analytics allow companies to use knowledge workers to their fullest potential.

Leave the “assembly line” work for the computers.

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Questions?

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