content and strategy connect, engage, educate, and inform content includes news, arts, blogs,...
TRANSCRIPT
Content and Strategy
Connect, Engage, Educate, and Inform
Content includes News, Arts, Blogs, Sports, Photos /Videos
Fulfill community’s need for Local and Hyper-local content
Social Media and SEO Practices Drive Maximize audience
Created March 12, 2012
July 2015 251,294 page views
43% higher than 7/14
80,391 visitors
47% higher than 7/14.
60% from Mobile (as much as 70% on weekends).
MyMCmedia.org
Facebook and Twitter: 24/7
Social Media Growth: Facebook Likes
13,000+ and
Counting!
Facebook Reach
Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 20150
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Facebook Reach
3100+ followersRetweeting creates
bonds with followers, partners and resources
Became Primary platform for “Day in the Life”
Instantaneous engagement
Mobile Growth
Weekend spikes as high as 85%
First Year Second Year Third Year0%
10%
20%
30%
40%
50%
60%
Visits Using a Mobile Device
Visits Using a Mobile Device
By the Numbers – Website Yearly Growth
Visitors Page Views0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Year OneYear TwoYear Three
Social Media Platforms
Google+
Linked In
YouTube
You Report
Daily MyMCMedia Update
Email by subscription
Distributed daily at 9 a.m.
Captures all content daily
Web Team
Michelle QueenWeb Coordinator
Sonya BurkeMultimedia Manager
Aline BarrosCommunity Engagement Specialist
Future
New Look Highlights Video, the primary asset
Responsive Design Creates Growth through usability
Add more bloggers and contributors of all types
Build content to increase coverage and engagement. Our goal is to become the number one source for hyperlocal news and information in Montgomery County.
Create formula for sustainable coverage, resources and audience growth