content audit - the atomic design of content strategy
TRANSCRIPT
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Content auditThe atomic design of content strategyContent Strategy Danmark
10. novemberMark Thomsen
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Content inventory og content audits
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En Content inventory giver overblik over indhold og struktureringen af det i digitale medier, trykte publikationer, video og lydklip mv.
Indeholder typisk: Overskrift, beskrivelse, metadata, ansv., opdateringsdato, indholdstype, trafiktal (antal sidevisninger, tid på side, bounce rate etc ved digitalt indhold) mv.
Tidskrævende at udføre på tværs af medier. Men væsentlig som fundament for veltilrettelagt content marketing.
Content inventory
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Content inventory tool: Screeming Frog
screamingfrog.co.uk
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Distant reading vs Close reading
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En Content audit giver dig indsigt i kvaliteten af dit indhold.I din audit vurderer du indholdets:• Karakter (hvad er det?)• Struktur (hvordan er det opbygget)• Kvalitet (er det godt?)• Mangler (er det tilstrækkeligt?)
Content audit
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Eksempel på skema til audit af indholdselementer
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Tak Mark Thomsen
3025 8073@MarkHeje