Content automation and Content automation and integrationintegration

@bmcd67@bmcd67

Why Automate?Why Automate?

Save timeSave time

Develop online Develop online personapersona

Build trust and Build trust and authorityauthority

Drive trafficDrive traffic

Engage visitorsEngage visitors

ConvertConvert

Sounds good but how?Sounds good but how?

Establish digital dietEstablish digital diet

Curation toolsCuration tools

Use email and RSS Use email and RSS to funnel contentto funnel content

Mix original content Mix original content with curated linkswith curated links

Stay abreast of toolsStay abreast of tools

Twitter API changesTwitter API changes

Think Daisy ChainThink Daisy Chain

Use RSS, email and Use RSS, email and lists to segment lists to segment datadata

Hashtags and other Hashtags and other metadata to filter metadata to filter and funnel contentand funnel content

Search to syndicateSearch to syndicate

Curate, curate, curateCurate, curate, curate

Write great content Write great content and curate great and curate great contentcontent

Curate content Curate content from Zite, from Zite, Flipboard, Pinterest, Flipboard, Pinterest, Twitter, RSS feeds, Twitter, RSS feeds,

BufferBuffer

Schedule posts Schedule posts to Twitter, to Twitter, LinkedIn and LinkedIn and Facebook pagesFacebook pages

Analytics and Analytics and trackingtracking

Submit via Submit via email, dashboard email, dashboard or web widgetor web widget

Reach likes, and shares trackedReach likes, and shares tracked

Trigger based toolsTrigger based tools

IFTTT RecipesIFTTT Recipes

Automate profiles, photos, etc.Automate profiles, photos, etc.Archive contentArchive content

NetworkedBlogsNetworkedBlogs

Facebook SyndicationFacebook Syndication

Facebook to TwitterFacebook to Twitter

VideoVideo

Twitter, Twitter, Facebook Facebook and Orkut and Orkut integrationintegration

Use playlists Use playlists to select to select specific specific videos to videos to shareshare

YouTube Facebook AppYouTube Facebook App

Create Create YouTube video YouTube video gallery page gallery page on Facebookon Facebook

Share favorite Share favorite videosvideos

Sidebar WidgetsSidebar Widgets

YouTubeYouTube

SlideShareSlideShare

TwitterTwitter

Search RSSSearch RSS

Twitter and Google Twitter and Google search results have search results have RSS feeds that can RSS feeds that can be displayed on be displayed on websitewebsite

Search on Search on keywords, keywords, hashtags, hashtags, usernames, etc.usernames, etc.

Repurpose ContentRepurpose Content

Tweet Old Post Tweet Old Post WP pluginWP plugin

Feed tweets Feed tweets into curation into curation stream and stream and draw visitorsdraw visitors

Old postsOld posts

In Post RSSIn Post RSS

Auto update Auto update 3rd-party 3rd-party posts in your posts in your blog postblog post

Add page to Add page to bookmark bookmark RSSRSS

Tag it!Tag it!

Tag once, Tag once, publish manypublish many

Create pages, Create pages, posts and posts and other stacks other stacks of links that of links that

HootsuiteHootsuite

ManageManage

Facebook PagesFacebook Pages

TwitterTwitter

LinkedInLinkedIn

YouTubeYouTube

InstagramInstagram

Google+Google+

Hootsuite PublisherHootsuite Publisher

Auto scheduleAuto schedule

Save draftsSave drafts

Plan and Plan and schedule schedule messagesmessages

Repeated Repeated promotions: promotions: events, webinars, events, webinars, contests, etc.contests, etc.

RoadmapRoadmap

Google+Google+

Remember Remember the daisy the daisy chain!chain!

Google+ Google+ has not has not integrated integrated with many with many toolstools

Case StudyCase Study

Push to TwitterPush to Twitter

Photos Photos shared are shared are from searchfrom search

Response Response and and engagemenengagement with bott with bot

See who’s monitoringSee who’s monitoring

Large amount Large amount of responses for of responses for helphelp

Customer Customer service service channelschannels

Employee tweetsEmployee tweets

Post selective Post selective employee employee tweets to tweets to homepagehomepage

Be CarefulBe Careful

Auto posting Auto posting employee tweets to employee tweets to homepagehomepage

Provides a view into Provides a view into company culture, company culture, personality and personality and thought leadershipthought leadership

Worth it?Worth it?

Don’tDon’t

Just rely on Just rely on automation and automation and stay on cruise stay on cruise controlcontrol

Become Twitter Become Twitter Litter or annoyingLitter or annoying

Stray off topic when Stray off topic when building authoritybuilding authority

Thank You!Thank You!

Slideshare: Slideshare: http://www.slideshahttp://www.slideshare.net/bmcd67re.net/bmcd67

Find me as Find me as “bmcd67” cross the “bmcd67” cross the interwebsinterwebs