content calendar vs editorial calendar

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7.21.2013 Editorial & Content Calendars Tools from traditional and new media Thursday, March 20, 2014

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Ever wonder what the difference between an editorial calendar and a content calendar are? I did. Here are a few examples of the differences and how content calendars are being used.

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Page 1: Content calendar vs Editorial calendar

7.21.2013

Editorial & Content Calendars Tools from traditional and new media

Thursday, March 20, 2014

Page 2: Content calendar vs Editorial calendar

What’s the difference?

An editorial calendar is an annual plan shared with a wide audience and the content calendar is a document that tracks the day-to-day progress of publications on one or more platforms.

✤ An Editorial Calendar highlights overarching themes and special issues/opportunities for monthly publications to help advertisers buy relevant space.

✤ A Content Calendar tracks the status and progress of each piece of content usually at a daily or weekly level.

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Page 3: Content calendar vs Editorial calendar

Examples

✤ 2013 Editorial Calendars

✤ Cosmo

✤ Real Simple

✤ Vogue

✤ MIT Tech Review

✤ Men’s Health

✤ Content Calendar Templates

✤ LightBox Collective

✤ Mozilla

✤ HubSpot

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Page 4: Content calendar vs Editorial calendar

Cosmo

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Real Simple

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Vogue

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MIT Tech Review

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Men’s Health

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LightBox Collaborative Depth Level - Day, with months tabbed

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Mozilla Includes themes and events at the top, depth level- weekly posts

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HubSpot Includes target personas, CTAs and Keywords, depth level- daily posts

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Possible FormatIncludes themes, events, expert series and the articles we want on the site to start. Depth level - Monthly

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